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Customer Relationship and Corporate Governance in Sustainability of Business

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Customer Relationship and Corporate Governance in Sustainability of Business

Vinod Krishna U. Makkimane
Sr.Faculty
Institute of Business Management & Technology
Banashankari 3rd Stage, Bengaluru.

Sustainability is a dynamic concept born out of the environmental debate of the last quarter century. There is growing concern nationally and internationally about biodiversity and protection of plants and animals and community based activity. It is important to view sustainable efforts from global perspective that addresses socio-economic and environmental issues.
Sustainable Development as a norm has been accepted in the literature ever since the publication of the Brundtland Commission report in 1987.The Brundtland Commission defined Sustainable Development as that which "meets the needs of the present without compromising the ability of the future generations to meet their own needs".
A primary goal of sustainable development is to achieve a reasonable and equitably distributed level of economic well being that can be perpetuated continually for many human generations. It also implies using renewable natural resources in a manner that does not eliminate or degrade them, or otherwise diminish their usefulness for future generations. Sustainable development also requires depleting non-renewable energy resources at a slow enough rate so as to ensure the high probability of an orderly society transition to renewable energy sources.
Mahatma Gandhi has observed long back that "There's enough in the world to meet the needs of everyone but there's not enough to meet the greed of everyone". He has also spoke about using the non-violence principal in sustainable development something like this - "We cannot have ecological movement designed to prevent violence against nature, unless the principles of non-violence become central to the ethics of human culture."

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