...Marketing Principle Marketing Principles Table of Contents Introduction 1 Assignment 1 1 LO 2.1 show macro and micro environmental factors which influence marketing decisions 1 Assignment 2 3 LO 1.1 explain the various elements of the marketing process 3 LO 1.2 evaluate the benefits and costs of a marketing orientation for a selected organization 3 LO 2.2 propose segmentation criteria to be used for products in different markets 4 LO 2.3 choose a targeting strategy for a selected product/service 4 LO 2.4 demonstrate how buyer behavior affects marketing activities in different buying situations 4 LO 2.5 propose new positioning for a selected product/service 5 LO 3.1 explain how products are developed to sustain competitive advantage 5 LO 3.2 explain how distribution is arranged to provide customer convenience 6 LO 3.3 explain how prices are set to reflect an organization’s objectives and market conditions 6 LO 4.1 plan marketing mixes for two different segments in consumer markets 7 LO 3.4 illustrate how promotional activity is integrated to achieve marketing objectives 7 LO 3.5 analyze the additional elements of the extended marketing mix 8 LO 4.2 illustrate differences in marketing products and services to businesses rather than consumers 8 LO 4.3 show how and why international marketing differs from domestic marketing 8 Conclusion 9 References 10 Introduction Marketing can be described as the total number of activities involved in transferring of goods...
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...goods or service is a must for any businesses. No consumers would buy poor quality goods or pay to experience poor quality service. However most consumers have a difficult time defining quality. For examples every consumers have different opinion on the quality of the sports outfit of Nike. Some may said Nike quality is better than Reebok and others may disagree. So till today quality does not have any single universal definition (Reid & Sanders, 2005). Some may view quality as performance to standards while others view it as meeting the customer’s needs or satisfying the customer (Reid & Sanders, 2005). In common, there are a series of characteristic to define quality which are (1) conformance to specifications, (2) fitness for use, (3) value for price paid, (4) support services and (5) psychological criteria. (1) Conformance to specifications measures how well the product or service meets the targets and tolerances determined by its designers (Reid & Sanders, 2005). For example if a Nike said that their sport shoes are made in light blue color but turnout navy blue then it would not consider in good quality. (2) Fitness for use focuses on how well the product performs its intended function or use (Reid & Sanders, 2005). For example if Nike watches claim to be waterproofs for 5m but turnout the real watches malfunction in 1m then it would not consider in good quality. (3) Value for price paid is a definition of quality that consumers often use for product or service usefulness...
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...Agility in Practice As boundaries within and between enterprises become increasingly permeable, there is a greater need for information flow. This is inhibited by the "information silos" formed by traditional software applications. Service oriented architecture (SOA) replaces these silos with loosely-coupled services, enabling information to flow as needed, and delivering enterprise agility. This is a case study from ING Card, a division of the ING Group, member of the Jericho Forum of The Open Group. It describes the first phase of their SOA implementation, with services that are hard-wired rather than dynamically discoverable. It illustrates how even this stage of SOA can deliver real business agility, and contains some interesting lessons for SOA implementation. The case study was written by Alcedo Coenen. Alcedo has built his experience in IT since 1987, although he originally graduated in musicology in 1986. He has been working as programmer, information analyst, and since 1997 as (information) architect for ING and other companies in the Netherlands. Within ING Alcedo has been working on multi-channel architecture, a global SOA for ING Europe, a credit card system and on knowledge systems. Recently he has established a working group on the Business Rules Approach, producing articles and presentations for several architecture conferences and meetings. Open Group SOA Case Study http://www.opengroup.org Open Group SOA Case Study SOA Agility in Practice Service orientation...
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...Marketing Principles Table of Contents Introduction 1 Assignment 1 1 LO 2.1 show macro and micro environmental factors which influence marketing decisions 1 Assignment 2 3 LO 1.1 explain the various elements of the marketing process 3 LO 1.2 evaluate the benefits and costs of a marketing orientation for a selected organization 3 LO 2.2 propose segmentation criteria to be used for products in different markets 4 LO 2.3 choose a targeting strategy for a selected product/service 4 LO 2.4 demonstrate how buyer behavior affects marketing activities in different buying situations 4 LO 2.5 propose new positioning for a selected product/service 5 LO 3.1 explain how products are developed to sustain competitive advantage 5 LO 3.2 explain how distribution is arranged to provide customer convenience 6 LO 3.3 explain how prices are set to reflect an organization’s objectives and market conditions 6 LO 4.1 plan marketing mixes for two different segments in consumer markets 7 LO 3.4 illustrate how promotional activity is integrated to achieve marketing objectives 7 LO 3.5 analyze the additional elements of the extended marketing mix 8 LO 4.2 illustrate differences in marketing products and services to businesses rather than consumers 8 LO 4.3 show how and why international marketing differs from domestic marketing 8 Conclusion 9 References 10 Introduction Marketing can be described as the total number of activities involved in transferring of goods from producer to consumers...
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...There are seven key green marketing principles that will help green companies sustain. Why are green marketing principles so important? There are several reasons. One of them being that businesses can avoid accusations of greenwashing which is a term meaning to promote a company's products deceptively. Another reason is that ethically it is the right thing to do. Businesses should be promoting green and protecting and preserving the environments resources because we all use them. Finally, companies appreciate the reputation of a green company and may attract more business. The seven key marketing principles are responsibilities of the business, the social and economic impact of a business, business behavior, respect for rules, support for multilateral trade, respect for the environment, and avoidance of illicit operations. All businesses have a responsibility to other businesses, shareholders, employees, customers, and its community. Ethics is at the forefront of the business in marketing because it helps its survival and reputation. For example, Planned Parenthood has been under fire in recent weeks for selling aborted baby parts. They are government and sponsor funded for one and two selling dead baby parts is arguably immoral. Perhaps if they were not trying to make a profit, it would not frown upon as much. The Economic and Social Impacts are an important key marketing principle because businesses should not be selfish. They should continue to innovate and produce for...
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... 1. ABSTRACT 2. INTRODUCTION 3. ORIGIN OF THE QUALITY MOVEMENT 4. EVOLUTION OF TQM 5. THE CONCEPT OF INNOVATION, DIFFUSION AND ADOPTION IN MANAGEMENT 6. IMPLICATIONS FOR TQM ADOPTION IN ORGANIZATIONS 7. A CASE OF KENYA WILDLIFE SERVICES 8. A CASE OF THERMAL POWER PLANTS IN KENYA 9. CONCLUSION 10. REFERENCES Abstract In the global marketplace, there is increasing competition among producers and marketers of goods and services, so that the focus for competitive advantage has come to be on quality. An attempt to improve quality in organizations has led to the advancement of the management philosophy called total quality management (TQM). The service sector is getting competitive every day. In order to be successful Quality Management (QM) practices ought to be the integral part of any organization’s strategic management. Kenya’s national parks form the pillar of the country’s tourism industry. Over one million international tourists visit Kenya annually to partake in wildlife safari and other forms of nature-based tourism. Implementation of TQM principles has a strong impact on an organization’s performance. There is a significant statistical relationship between TQM principles and quality and hence overall...
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...Rights Reserved APPLICATION OF LEAN AND JIT PRINCIPLES IN SUPPLY CHAIN MANAGEMENT Chandan Deep Singh1, Rajdeep Singh1, Jaskanwal Singh Mand1* and Sukhvir Singh1 *Corresponding Author: Jaskanwal Singh Mand, mandjaskanwal@yahoo.com Supply Chain Management is a set of synchronized decisions and activities utilized to efficiently integrate suppliers, manufacturers, warehouses, transporters, retailers, and customers so that the right product or service is distributed at the right quantities, to the right locations, and at the right time, in order to minimize system-wide costs while satisfying customer service level requirements. SCM leads to a proficient way of doing things completely. Lean manufacturing and JIT play an importunate role in better functioning of SCM. Some of the lean manufacturing principles are: JIT inventory principle, JIT production principle, JIT human resource principle, JIT quality principle, JIT supplier relation principle, The present research involves role of lean manufacturing and JIT principles in SCM. Keywords: SCM, JIT, Lean manufacturing origin of the concept of lean or lean thinking cannot be easily assigned to any one person, company, INTRODUCTION Supply Chain Management (SCM) is a set of synchronized decisions and activities utilized to efficiently integrate suppliers, manufacturers, warehouses, transporters, retailers, and customers so that the right product or service is distributed at the right quantities, to the...
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...Legislation to support the Principle of Unfair Contract to be Unenforceable Since the amendment made in the Australian Laws after the decision made for CBA v Amadio case in 1983, various legislation and principles have been added to support the contract to be unenforceable for unfair practices. Statute amendment in Trade Practices Act 1974, under section 51AA, 51AB and 51AC supports the principle exhibiting the unfair practices to be considered as unconscionable conduct. Section 20, 21 and 22 of ACL and section 12CA, 12CB and 12CC of ASIC Act 2001 supports the principles that a contract may be regarded as unfair and thus cannot be enforced by the stronger party. In addition, other statutes by the Corporation Act 2001 and Contracts Review Act 1980 support to find out unfair practices and unconscionable characteristics in a contract (Davidson, 2007). 5: Effects on bank when court is reluctant to enforce agreements found unfair or unequal Judgment given at courts considering agreements to be unfair or unequal has possible effects on banks and other larger institutions. In Australia, there is a common legal principle to pay a sum of money to the innocent party in a contractual term when the other party breaches the agreement. Such events are enforceable in some...
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...Conceptualizing a Business An organization must first define its mission statement, vision statement and its guiding principles. These definitions will help propel a business into its success or its failure as a company. Assuring they hold the values, beliefs, and goals for the company is critical when the company needs to adjust their route to success. Relaying on these fundamental components of a business is what sets one company apart from another. Using these statements and principals as a stepping-stone into a strategic plan is crucial to a successful business. Just Drive It, an indoor and outdoor driving range, will set these same central standards for its business to drive a strategic plan to define and grow the organization. Just Drive It Just Drive It is an indoor and outdoor driving range. The range is designed to accommodate experienced and novice golfers who wish to improve their mechanics, swing, and overall golf game anytime of the year. The driving range will include a pro shop, concessions, and offer individualized lessons by a professional golf instructor. Golf is a weather-limited sport. The weather must be dry and warm to fair temperatures to play. Rain, snow, or cold temperatures will prevent golfers from practicing the sport. The indoor golf dome will enable golfers to practice their skills day or night rain or shine. The pro shop will offer a variety of golf accessories such as, balls, club heads, golf clubs, gold bags, tees, towels, and...
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...to his physical, physiological, mental economic , cultural or social identity” – Article 8: Personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade-union membership, data concerning health How collected? • Some examples: – Registering with email service – Online shopping – Online bill payment – Social networking – Online gaming Recent Incidents • The Vodafone Germany case (12 September 2013, BBC News): – Personal information of customers stolen by hackers – Affected – Two million – What kind of information? • • • • Names Addresses Bank Account Numbers and Birth Dates Recent Incidents • Adobe Data Stolen(4 October, 2013, BBC News): – Personal information stolen – About 2.9 million customers affected – Nature of information stolen • Encrypted customer passwords • Other private information The OCED Guidelines • Guidelines on the Protection of Privacy and Trans border Flows of Personal Information (1980) – The Collection Limitation Principle • Collection of personal data should be limited • Data only obtained through legal means • Appropriate consent has been obtained – The Data Quality Principle • Accurate • Kept up-to-date • To the extent required for processing of...
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...DEFENSE ACQUISITION REVIEW JOURNAL Joint Strike Fighter Courtesy of Lockheed Martin Corporation 172 Report Documentation Page Form Approved OMB No. 0704-0188 Public reporting burden for the collection of information is estimated to average 1 hour per response, including the time for reviewing instructions, searching existing data sources, gathering and maintaining the data needed, and completing and reviewing the collection of information. Send comments regarding this burden estimate or any other aspect of this collection of information, including suggestions for reducing this burden, to Washington Headquarters Services, Directorate for Information Operations and Reports, 1215 Jefferson Davis Highway, Suite 1204, Arlington VA 22202-4302. Respondents should be aware that notwithstanding any other provision of law, no person shall be subject to a penalty for failing to comply with a collection of information if it does not display a currently valid OMB control number. 1. REPORT DATE 2. REPORT TYPE 3. DATES COVERED 2004 4. TITLE AND SUBTITLE N/A 5a. CONTRACT NUMBER 5b. GRANT NUMBER 5c. PROGRAM ELEMENT NUMBER The Lean Enterprise-A Management Philosophy at Lockheed Martin 6. AUTHOR(S) 5d. PROJECT NUMBER 5e. TASK NUMBER 5f. WORK UNIT NUMBER 7. PERFORMING ORGANIZATION NAME(S) AND ADDRESS(ES) Office of the Under Secretary of Defense for Acquisition Technology & Logistics 9820 Belvoir Road Fort Belvoir, VA 22060-5565 9. SPONSORING/MONITORING AGENCY NAME(S) AND ADDRESS(ES)...
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...successful company we see Southwest Airlines as a prime example. Their ability to recognize weakness in their management system and adjust strategies has allowed them to emerge as a leader in the US airline industry. Southwest is the largest US low fare carrier with low fare rates, no additional fees and excellent customer service. Southwest Airlines currently has one of the most innovative management practices in the US to date. A review of the critical elements of Southwest Airlines proves to be effective and innovative. Mission and Vision According to their mission statement, Southwest is “dedicated to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride and company spirit.” (sw.co, 2015) This mission is demonstrated by the recognition of the airline business as a customer service industry. With this recognition is the practice of customer service and hospitality skills by all employees in all departments. The customer experience comes first. Southwest Airlines believes in treating all employees like family and customers like guests in their home. By providing hospitality skills and engaging with their customers, Southwest Airlines is able to fulfill their mission purpose. Strategic Management Plan The main goal of Southwest Airlines strategic management plan is to quickly reach the destination at the lowest price. They offer a travel product targeted to specific demographics and ticket pricing is simplified to allow for...
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...terms of product or service lines as much as business functions. For example, a company that makes shoes will have manufacturing, packing, shipping, human resources, marketing, etc. as basic functions that must occur across all types of shoes they manufacture. To have quality products or services, each of these functions must work with the other functions. If there’s a problem with how one function is accomplished, this will impact the other functions. As a result, businesses must pay attention to the quality of each function and how the different functions interact with one another in their overall impact on the business. This functional thinking is what has allowed for the growth of outsourcing—companies identify the functions that are core to the quality of their business and then outsource the other ones. Many companies have also begun to sell their expertise in their core functions, recognizing that another service they can provide is to either show other companies how to do what they do best, or to actually take over the function for the other company. Standard Setting Another key business principle in a flat world is standard-setting. For each business function and sub-function, businesses set two kinds of standards. Process standards identify how a function must be performed. Outcome standards identify the key results of the performance of a particular function. Setting standards allows companies to standardize products and services so that no matter who...
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...“save”) “Specifications” lists the only requirements ROLE-PLAYS Any student able to attend in class The assignment submission is to be done in the normal manner with the following statement completed for the relevant section about the role play>>> “Part .... I performed the role of ....................... in a role play on ..........(date) .......and it was assessed by ......................(name of assessor)......................” Any student UNABLE to attend in class May (a) use Skype conferencing (or any other video conferencing tool available to the candidate); (b) video the role-play and submit electronically; or (c ) Write out the ENTIRE DIALOG that would take place during the role-play eg Customer: “I work as a buyer for ...” Mary: “I understand ...” Customer “A few...” . PRESENTATIONS All presentations are to be made in Powerpoint. They should be presented in class. Any student UNABLE to attend in class May complete the Powerpoint slides as would be used and include in the assignment submission the following statement completed for the relevant section about the presentation: “Part .... I performed the presentation on ..........(date) .......and it was assessed by ...................... (name of assessor)......................” (Procedure is a guide only – remember you must meet Specifications) BSBMJG502 Establish and adjust the marketing mix 1 BSB51215 Diploma of Marketing Queensford College REQUIRED SKILLS AND KNOWLEDGE This section...
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...MSRSAS - Postgraduate Engineering and Management Programme - PEMP
Module Code Module Name Course Department
EMM515 Lean Operations and Management of Lean Organizations M.Sc. in Engineering and Manufacturing Management Mechanical and Manufacturing Engg .
Name of the Student Reg. No Batch Module Leader
Liju G BUB0912004 Full-Time 2012. SANDEEP. N
M.S.Ramaiah School of Advanced Studies
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