...Running head: Business Communication Trends Paper Business Communication Trends University of Phoenix COM/285 September 26, 2010 Business Communication Trends Communication is an important skill in which organizations depend on it. Locker and Kienzler (2008) mentioned that business use communication “to plan product and services; hire, train, and motivate employees; coordinate manufacturing and delivery; persuade customers to buy; and bill customers for the sale.” Business communication is important for the success of any business. Business and administrative communication are affected by certain trends. Those trends are: technology changes, focus on customers’ needs and quality, legal, ethical and compliance concerns, globalization and outsourcing, balancing family and work, career flexibility, and rapid change (Locker & Kienzler, 2008). Business Communication roles in day-to-day activities Communication in business is a priority on my daily activities at work. I work with trends and analysis to report the quality indicators that are measured on a monthly basis. Every time a measure does not meet the benchmarks, I have to communicate those changes to managers and employees. Managers need to know the trends to ensure employees are following the guidelines that will allow them to be more efficient. The information is given verbally and written. A corrective action plan (CAP) is written down explaining steps-by-steps procedure on the barriers and action plan...
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...fashion consultant service located in Geneva, Illinois. Close Buy will offer individuals with personal shopping services, locating their desired items at the lowest possible price, and will provide fashion consulting services by accompanying individuals on shopping excursions. Currently, Geneva is home to about 25,000 people with a median income of $86,790 a year. The residents of Geneva are mainly busy professionals that would choose to spend their free time pursuing interests other than spending the time looking for a specific item. In the time these busy professionals do spend shopping, they can utilize the fashion consultant service to ensure that they are following current fashion trends. Close Buy believes that customers will find value in the time and financial savings offered by utilizing its services. For a low charge, the service will allow people to obtain custom items with minimal interruption into their day and life. Close Buy will strive to establish close ties with the clients to ensure repeat business, encourage customer feedback to enhance further customized service, and promote word-of-mouth marketing. Strategic Focus and Plan This section of the marketing plan focuses on the strategic planning of Close Buy to make it a successful business. There are three aspects of corporate strategy that will be discussed: mission statement, goals, and competitive advantage. Mission Statement To provide customers with time and monetary...
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...EMC 2 : DELIVERING CUSTOMER CENTRICITY— CASE STUDY EXECUTIVE SUMMARY Founded in 1979 by Richard Egan and Roger Marino, college classmates, EMC Corporation started fueling into the emerging industry of data storage. EMC promised its customers a new kind of relationship where they would ultimately be the center of their mission, and being able to deliver results with outstanding quality was their main priority. Adding stepObyOstep a strong Customer Relationship Management (CRM) practices, became the company’s drive for business, while keeping in mind the importance of listening to the voice of their customers at all times. With strengths and weakness to work upon, EMC has been able to innovate and compete in the industry; integrating technologies such as Web 2.0 to maintain the customerOdesired digital interactions effectively. With years of experience and success, EMC customers started demanding a different, and yet unknown to the company, touchOpoint integration. Their wellOdeveloped faceOtoOface communication was no longer customer’s ideal way of getting in touch with them and were driven towards a more technological, easier way, digital interaction. As such, their customized CRM practices where in need for a change, from which studied alternatives are being provided as possible ways for the company to efficiently satisfy their valued customer centricity. The main uncertainty would be: if having high tech would really deliver high touch, and if the center of the company...
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...Business Communication Trends Paper COM/285 11 July 2011 Pamela Lemons Business Communication Trends Paper When determining a company’s longevity an important factor to look at is communication. Communication is a means of transmitting the thoughts, ideas and exchange of information from one person to another. Any organization or company that intends to be successful will need to use various forms of communication among their subordinates and coworkers. Communication is a must in any organization or company from the highest of titles to the entry level or lowest of titles. Trends that affect communication in businesses today are technology changes, focus on quality and customer needs, entrepreneurship, teamwork, diversity, globalization and outsourcing, legal and ethical concerns, the balancing of work and family, flexibility of the job, and a rapid rate of change (Locker & Kienzler, 2008 ). These trends as well as the role of business communication will be discussed further in this paper. Business communication plays a major role in the day to day activities in any company or organization. In my line of work I have to communicate with people from all works of life daily. In the salon I have to basically sell myself to the client that I am capable of doing whatever the service that they expect me to do to make them look and feel their best. This is done by face to face consultations that consist of me asking the client questions about themselves and what they would...
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...most effective tools used by companies in forming a strategic plan. SWOTT is an acronym for Strengths, Weaknesses, Opportunities, Threats, and Trends that face a company. Managers can use this tool as a technique in creating a quick overview of their company’s strategic situation. Pearce & Robinson (2009) states,” It is based on the assumption that an effective strategy derives from a sound “fit” between a firm’s internal resources (strengths and weaknesses) and its external situation (opportunities and threats).” This paper will analyze some external and internal forces and trends that could affect the new proposed Spoiled Beautiful. The paper will analyze at least seven forces and trends and how they pertain to Spoiled Beautiful. Last, the paper will discuss how Spoiled Beautiful adapts to change, analyze the supply chain operations of the organization, and identify any significant issues and/or opportunities for Spoiled Beautiful. STRENGTHS | WEAKNESSES | Our STRENGTHS are: 1. Leadership 2. Innovation 3. Legal and Regulatory | Our WEAKNESSES are: 1. Technologies | OPPORTUNITIES | THREATS | Our OPPORTUNITIES are: 1. Social | Our THREATS are: 1. Competitive Analysis 2. Economic | TRENDS | Our TRENDS are:1.Social | The table above provides the strengths, weaknesses, opportunities, threats, and trends for Spoiled Beautiful. When a company is unaware of these basic factors, it becomes vulnerable to failure. Likewise, when a company is aware of...
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...Solution overview Shape strategy with social media mining HP Live Customer Intelligence Your customers’ opinions are everywhere—in status posts, tweets, blogs, online forums, and countless other interactive outlets. It’s a wealth of data, but it’s also information that is scattered across literally millions of sites. This logistical challenge leaves many enterprises floundering when it comes to social media. Though you see the potential, the practical implementation seems unattainable. Harnessing this market sentiment can create a much greater breadth and depth of social intelligence. Your organization can develop more targeted solutions and products, differentiate from the competition, shift from reactively tactical to proactively strategic management of your brand, get inside the minds of customers and intimately speak the language they understand, and provide engaging service and support. All it takes is a realistic way to mine and sort the data. As part of our actionable customer intelligence, this function helps you improve product marketing and product support. It can also position you to significantly enhance the customer experience as you listen in on candid conversations about your products and services. Enabling sentiment analysis HP Live Customer Intelligence enables organizations to systematically gather market intelligence with unprecedented scope, accuracy, and transparency. Through advanced sentiment analysis capabilities, we translate an overwhelming...
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...Measuring Customer Satisfaction at Liberty Mutual Introduction All High Performance organizations know the importance of managing customer relationships. There are many tools and techniques used to anticipate customer needs and expectations. Since in the end there is no profitable business without a satisfied customer. The following report will discuss the Baldrige National Quality Program (BNQP) criteria category 3. This category of BNQP specifically examines the organizations customer relationships as an important part of a listening, learning and performance excellence strategy. Next the report will discuss the best practices of the Liberty Mutual Insurance claims service in measuring customer satisfactions. I will then compare and contrast Liberty Mutual to the BNQP criteria and conclude by giving recommendations for quality improvements. Baldrige National Quality Category 3 The Baldrige National Quality Program (BNQP) criterion for performance excellence is current being used in many industries and organization to promote and foster customer quality and satisfaction. The BNQP follows TMQ philosophy of a customer-focused organization that involves employees in continuous improvement of all aspect of the business(Evans & Lindsay, 2011). BNQP consist of 7 criteria of requirements which an organization may use to implement a quality management system. The seven categories are 1.) Leadership 2.) Strategic planning 3.) Customer and market...
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...The Electrical Genie Keith L Mayers Jr University of Phoenix The Electrical Genie Customers often have a poor opinion of electrical, plumbing, and HVAC contractors on a broad spectrum of misfortunate incidences. At The Electrical Genie LLC we try our best to reverse the public’s opinion one visit at a time. With a clear vision, a strong mission statement, and an even stronger set of values, our crews at The Electrical Genie are setting new standards in electrical service. In the proceeding, The Electrical Genie will touch on some basic products and services, define the targeted customer base, and product differentiation. In addition, with the creation of a new mission and vision statement; where does The Electrical Genie LLC see it’s self in the future. Define some defining principles or values considering but not limited to culture, social responsibility, and ethics. Analyze how the vision, mission, and values guide the organization’s strategic direction, and evaluate how the organization addresses customer needs and critique how they achieve a competitive advantage. At The Electrical Genie LLC we clearly understand the need for the reinvention of customer support and satisfaction. With a strong back bone of values The Electrical Genie will help your worst electrical disaster disappear like a wish from a Genie. Define your business and the mission statement For the past 10 years Keith L Mayers Jr has been a master electrician with AMTECK Electrical LLC. He is one...
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...We (core and informed customer group) strongly believe that a customer’s perception of value and satisfaction begins with an initial purchase and continues throughout the actual ownership and the overall service experience. A company must maintain a healthy relationship with customers and exceed customer expectations. This relationship can build trust, confidence, and loyalty from the customer to the company. The company must provide product or service in an exceptional way to surpass customers’ expectations. Though we appreciate Walmart green and innovative inventions as a part of sustainability initiative but there has been an increased concern that Walmart offers substandard products, inferior quality, poor customer service, obsolete products especially considering clothing line, and overall negatively impacts the health of communities Provide superior customer service and quality There has been an increased concern that Walmart offers substandard products, inferior quality, poor customer service. For example: Adidas AG, the second-largest maker of sporting goods globally, said that a house brand of shoes sold at Wal-Mart may injure those that wear them. Now that's quite a statement about product quality. Providing superior customer service and quality is vital to having success in any business. A customer is prone to buying a product from a company again when it appears that the company has surpassed customer expectations. And, Wal-Mart Inc. one of...
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...research methods and ethical considerations. Having an understanding of the food and beverage sector within Novotel Hotels in the Sydney Metropolitan area and the challenges it faces is important, in this selected case study it not only is effected by the Hospitality industry but also the tourism industry as well. Both these industries have felt hard and negative impacts from the global financial crisis and have definitely had an impact on our case study. This business research report identifies the need to evaluate the relationship between a decline in international tourist, the change in food and dining trends and the revenue of Novotel in the Metropolitan area. The research follows the deductive research method. For the purpose of this report the hypothesis is Novotel food and beverage sector in Sydney metropolitan areas is making a loss and losing customers because of the global financial crisis. The research was conducted through a mixture of qualitative and quantitative research methods including; the report samples the primary research methods such as sample questionnaires, observational research and interviews. The secondary research methods mainly included personal communication and researching the hospitality databases, tourism and Australian Bureau of Statistics Website. Table of Contents Executive Summary 1. Research Questions 4 2. Literature Review 5 3. Conceptual Framework 7 4. Methodology and Research Instruments 9 4.1 Research...
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...HEAD: BUSINESS COMMUNICATION TRENDS Business Communication Trends Paper By: Amanda Dojlidko University of Phoenix October 5, 2009 In the retail environment, we need business communication skills in dealing with day-to-day tasks, working with customers one on one and working with co workers. At The Walking Company, my job title is store manager. This title requires me to excel in business communication in order to thrive and excel as a manager as well as to keep the store afloat. Everyday, I am communicating with my associates, talking with my customers, and keeping up virtually with the corporate offices on special events and marketing strategies to bring in sales and revenue. Without business communication, my job would be obsolete and I would struggle to make the sales that I am able to get for my company. In any retail job, one of the most important aspects of the job is communicating with customers. Communication is at the center of the focus on quality and customers’ needs. Customer satisfaction among American consumers is on the rise. The trend has a real payoff for businesses; higher levels of the American Customer Satisfaction Index are associated with stronger sales. To break it down, high customer service will lead to higher sales. (Locker & Kienzler 2008) This means that excellent customer service is the key to higher sales and having the company thrive and survive during a time where money is tight and customers are frugal. Due to the current...
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...research of ESK cleaning service 1 Introduction The main purpose of writing this report is based on the market research on ESK cleaning services. The process of analyzing the balance of a new products or services through techniques such as surveys, product examining and focus groups. Researching the market allows a company to discover who their competitors is and what these clients think about products or services before it becomes available to the natives. Researching the industry may be performed by the company itself or by a third-party company that focuses primarily on general industry trends. I have chosen survey as a strategy to do the market research. ESK cleaning service provide several types of cleaning services. This will attract the customers to come to the shop for cleaning their clothes. Before setting up the company, I had given survey forms to individuals around the place and also have done analysis about the opponents and few other aspects. 2 Market trend The common route of a market or of the cost of a resource. Styles can differ long from brief, to advanced, to long lasting. If you can recognize a trend, it can be extremely successful, because you will be able to do business with the trend. This market trend will help to assess the customer care, the opponents, and the trend of overall industry, how the cleaning services will be placed. 2.1 Customer Satisfaction Marketing Techniques is easy, provide best quality of services and a great atmosphere...
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...first ten years. Capital One creates competitive advantage to exceed competitors. Why is Capital One successful? Capital One adapted Information-Based Strategy (IBS) to make important decision by conducting tests. As a company, Capital One believes IBS has made its business successful by reducing the risks and studying business and customers closely to make the best decision and innovation. Capital One thrives to provide customized option for customers at the lowest price possible. In order to satisfy customers, Capital One offers many financial plans and service that suits each individual. Capital One delivers excellent products at a low cost. Capital One was able to succeed because of consistent and excellent customer care. Capital One picks up 90 million calls per days and handles all matters as soon as possible. Capital One provides convenient online services where people can sign up for services during their convenient time. Furthermore, Capital One has made the process of transfer from another bank to Capital One easier and faster through SmartSwitch. Capital one has achieved many loyal clients. Capital One thrives to provide the best service by using technology and IBS and by innovating through research and study. Chief Information Officer (CIO) of Capital One, Gregor advocates that CIO needs to be a “technology alchemists” at the same time an expert in business and banking. Gregor is currently in charge of IBS of Capital One. Mini Case Study 5.2: Arena Flowers...
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...network, and customer support. We will compare different companies to Riordan Manufacturing and explain which competitive advantages they might have in common and also what competitive advantages Riordan can use to improve innovation and sustainability of business operations in the United States and in the Global Market. Riordans Competitive Strategies Riordan use similar tracking systems as the other companies that were evaluated in week three. They track their sales as do the other companies. They also track trends and utilize customer feedback and information in order to strategically plan for emerging trends in the market. These strategies have allowed them to meet customer demands and the strategies used to do this are similar to Apple, Google, McDonalds, and Starbucks. The information and technology used by these companies have allowed for them to better plan and have allowed for better marketing to customers. Market research is another strategy that is used in determining. These companies have all used market research and a trend to ensure that they are offering competitive products that are what the customers’ need and have asked for. All of these companies have a good understanding related to product development and customer need. They all also have been able to forecast trends and develop innovative new products for future markets and customers. Customer service has also remained a top priority for these companies, superior service has added...
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...Business Communication Trend Abraham Fetalvero University of Phoenix Com 285 Bill Liesman August 23, 2011 Business Communication Trend Exchange of information for business, clients, and customers is paramount in business communication. Current trend in business communication is constantly changing. There are ten trend in business, government, and non-profit organizations affect businesses and administrative communication: Technology changes, including information overload and data security versus privacy; a focus on quality and customers’ needs; entrepreneurship; teamwork, diversity; globalization and outsourcing; legal and ethical concerns; balancing work and family; job flexibility; and the rapid rate of change (Locker & Kienzler, 2008). Businesses adapt quickly to new forms of technology that enhances the experiences of workers. New software and programs are always available in the market that can help businesses, with the new programs; employees have to be trained, so that employees will have the knowledge to operate the programs or devices. In professional setting, business communication plays many roles in day-to-day activities. Everything I do involves communication. Good flow of business communication is about sharing information that is useful to co-workers, business partners and clients. I used to be employed with the Department of Defense, where business communication is very important. The role of business communication in my job involves...
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