D-Bamboo Home and Garden Shop
Marketing for New and Growing Ventures with Nadia Salamat-Ali
By: Andre Ferguson, Candice Lela-Rolingson, Eric Gransaul, Ken Francis Charles, Melissa Pascal

Company Background
❖ Incorporated in 2007 in Chaguanas ❖ Owner:Harry Laurell-Graduate of the The University of the West Indies ❖ Startup capital of $75K ❖ No market research but tacit knowledge ❖ Company know for high quality H&G products ❖ Rising competition began eroding profits

Company Overview The D’Bamboo Home and Garden Shop was incorporated in 2007 by Harry Laurell, fifteen years after graduating from The University of the West Indies. Laurell, the business was totally funded the startup with $75,000.00 which was every cent of his personal savings, with no prior marketing research or marketing plan in effect, but a great deal of knowledge and experience, which he acquired from years of work in the Agribusiness sector the D’Bamboo Home and Garden Shop became established. Located at a busy intersection in Chaguanas, the business had gained a reputation for selling high quality home and garden products at best prices, however as competition in the immediate vicinity began to emerge, subsequently the D’Bamboo was affected by a host of challenges and opportunities which will be further outlined in this document as well detailed alternatives/recommendations are presented.

Issue Realization and Definition
Issue
❖ 40% reduction in sale as of 2009 ❖ ‘Introduction’ of competition ❖ Effect on sales via relocation

Overarching Question
‘How to secure the Immediate to long term survival and sustainability of D-Bamboo Home and Garden Shop?’

Issue Realization In October 2009 D’Bamboo Home and Garden Shop experienced a decline in sales of 40% less than the previous year. Although known as a one stop shop for home and garden supplies, the company had been subjected to