Assessment 3 Address Customer Needs

Good morning and welcome to the Miss M Photography team. As you may be aware we are a photography business but what you may not know is that here at Miss M's we like to think outside the box. We not only offer the usual glamour photographs or family portraits but we also offer the unusual and fantasy shots. We are available for events or weddings, pretty much no job is to big for us. On top of selling the usual packages of different sized photos and photo books, we also offer posters and canvas'. Our most unique difference is that we also sell duffel bags, body con dresses, framed art and wall stickers of our work. We are not only photographers but artists

With the huge range of photography and products we provide we have a diverse range of customers. They range from families or couples wanting beautiful portraits that they can cherish forever to people who have a dark inner fantasy that they want to release. Some are looking for a lovely package deal with many photos that they can share with family, some are looking for best value for money whereas some are looking for that unique piece of art to hang on their wall. With our range of bags, dresses and wall art, and thanks to the wonderful world wide web, we not only have customers from here in Australia but we also sell pieces all over the world. One thing that all the Miss M customers have in common is the fact that they love the quality of our photos and the uniqueness in the way we think.

One thing that makes us successful is our ability to know what our customers want and being able to provide it for them. We use market research to find out what the latest crazes in photography are on a regular basis, as you can never just assume that what you are doing now will be the right product forever. We need to be able to keep up with changing times, and so using market