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D2 Work

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Submitted By garner83
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Task 3: Assess the impact of different sales techniques customer service in a selected organisation (D2)
House of Fraser
Sales Techniques
House of Fraser use sales techniques to try and ensure a sale therefore they are trying to make sure that the customers’ needs and wants are meet so they are satisfied with the product. If this is not met House of Fraser is at risk of losing the customer to either competitors or they simply will not come back to make repeat purchases. House of Fraser do have certain rules that concern about the price of their products their delivery and return policy however they may be welcome to negotiate certain terms this may be the price if the product is at the quality that they expect also when returning the item if it is past the available time to bring it back for a full refund they will give the customer a store voucher of the same amount. There are other sales techniques that House of Fraser to make sure that their customers are satisfied with their product, to be a successful sales member the employees of House of Fraser have to be able to identify what the potential customer’s exact needs and find the best product possible for the customer. When doing this the employee should get an idea of their price range so again they are able to satisfy the customer. House of Fraser use these sales techniques so that they are able to ensure a sale with a potential customer and also meet the needs of a customer and product the best product they are able to that suits the needs, wants and the different benefits the customer wants.

Customer Service
House of Fraser has a successful customer service platform. HOF use customer service to increase the bar of competition. Customer service can help build relationships with customers meaning they are more likely to return to HOF as they have left previously feeling satisfied with the way they were

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