...Facebook account was a contest called “Cold Shot” which was targeted at Canadian college aged students between the ages of 19 and 24. This contest was set up to be a competition between Canadian colleges, awarding the title of “number one party school in Canada” to the college with the most pictures posted by students while also giving a spring break trip to the student from that winning school who submitted the best picture (Qureshi, 2008, p. 5). Molson had to pull the promotion, though, because many administrators and other students from the various colleges were not happy with the contest since they thought that it not only gave their schools a bad image, but they also saw it as Molson encouraging irresponsible behavior and underage drinking. Therefore, Molson’s problem is to determine if it should continue to use social media, like Facebook, when marketing its brand, and if it does choose to continue, how the company will use these sites to promote its brand in the future. Another issue this company is facing is how it can reestablish its brand as a brand that promotes and...
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...Sasha’ Young 9/4/2013 Topic: Alcohol (Should the U.S. lower the drinking age to 18?) Impact of alcohol on life; A study of Metropolitan Columbia. Should the U.S. lower the drinking age to 18? Starting, the United States has a minimum drinking age of 21. The minimum legal drinking age of 21 has proven to save lives and reduce negative effects in people who consume alcohol legally. Compared to other countries has proven a safe drinking age. In addition to all of the positive effects of having this law set in place, there are plenty of ways parents can prevent their adolescent from consuming alcohol. The evidence of the minimum drinking age of 21 saving young people's lives is overwhelmingly true. Since the minimum legal drinking age was raised from 18 to 21 in 1984 there has been a twenty percent decrease in fatal accidents amongst younger people. The strategy of congress refusing highway dollars to those states was enough to make them all adhere to setting a higher minimum drinking age. The states that have the strictest laws against using fake identification to purchase alcohol show a direct correlation to reduced alcohol related fatalities among people 21 and under. An estimate by The National Highway Traffic Safety Administration shows that increasing the minimum legal drinking age to 21 has saved the lives of about 27,000 young adults age 18-20. Approximately 5,000 people under the age of 21 die each year because of alcohol related accidents; of those 5,000 kids 1,700...
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...To think of the legal age for drinking and joining our army has been a controversial issue of which many prefer not to argue about. Currently the law sates that a person who is at least 18 years old can join the army and serve his/her country at war. The law considers a young adult of 18 years of age responsible enough to make a decision which may cost him/her their life. Yet, the law prohibits an 18 year old person to make the decision of drinking alcoholic drinks. If we believe that a person cannot be responsible enough to make a decision such as drinking because we think it may ruin his/her life, then why do we let them take the decision of joining the army which in many cases leads them to their death. It is true that drinking alcoholic drinks may end up destroying the life of a young adult only if the drinks are used irresponsibly. The age restrictions on drinking should not be modified, but the age requirement for joining the army should be raised to 21 as the alcoholic one. Joining the army of any country is an important decision but joining the American army is not a decision you can take so easily. Such decision at that early age puts the young adult’s life experience at risk. It is completely ignorant for us Americans to think that an 18 year old person has the maturity to make decisions such as joining the army. An 18 year old person is someone who has barely graduated from high school, may be starting his/her first college semester, or may be applying for their first...
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...Background of the Problem * As a result of underage college drinking men and women are having unprotected sex while under the influence of alcohol; in some cases they acquire a sexually transmitted disease including herpes and Aids etc. * Violent crimes are being commended on university campuses, because of alcohol use. * Excessive drinking can result in memory loss and could be a gateway to drugs such as marijuana etc. Needs * Preventing alcohol abuse will reduce automobile crashes resulting in death within teens. * Preventing teen drinking will help kids with long lasting health issues that will occur if the teen drinks alcohol excessively. * Preventing alcohol abuse teens will most likely succeed in life. Our Proposed Ideas * Try to avoid bars and people that drink on a regular basis. * Acquire new friends that don’t drink alcohol. * Avoid people that try to peer pressure you to consume alcohol. Benefits * Preventing alcohol use will lower crime rate on campuses across the nation. * Preventing alcohol abuse will help student increase their study behaviors by attending more classes and focusing while in class. * Preventing alcohol abuse on campus will help universities control student deaths related to underage drinking. Implementation * Discuss with your young teens about what alcohol can do to you. * Give teens examples about the problems with underage drinking such as car wrecks, death and long term memory loss. ...
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...Should the Legal Drinking Age be lowered to 18? Ryan A. Conklin is a soldier who enlisted into the Army at the age of 17. He was deployed to Iraq when he was just 20 years old. In his book, he wrote about his daily duties of a soldier in Iraq and all of the sights and sounds that he witnessed. He makes a comment in his book about the drinking age in the United States. He states “I was twenty years old, and on April Fools’ Day, I would turn twenty-one finally legal to drink in a bar. Unfortunately, I was two-and-a-half years into serving my country and was living in a combat zone, and I found it odd that until then I was still not allowed to drink alcohol in the States. A law I hope will be changed in my lifetime.” Different cultures and societies respond different to alcohol in terms of how much they can drink and what their bodies can handle. The legal age to consume alcohol in the U.S. should be lowered to eighteen for the sake of the people, the economy, and safety. When a male or female turns the age of 18, they now reserve the right to serve in the military. When war broke out with Iraq, people were chosen to go over that just turned the age of 18. In the book “An Angel in Hell” by Ryan A. Conklin, he stated “he would always wake up hoping that that day was not the last day he would be on this Earth. He was always on high alert while on patrols, dodging bullets and shooting his own gun just to stay alive.” He also said, in his book, “that he found it odd and annoying...
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...Underage Drinking Introduction Alcohol is the most preferred choice of drug abuse among the youth. Many young people developed the habit of taking too much alcohol at an early age. Underage drinking has lead to numerous health problems in many countries. Many families have lost their children due to excess drinking. Adolescent stage comes with an increased independence, which is linked to alcohol abuse. This study will cover the effects of underage drinking and how it is a controversial issue in the country’s development. The Controversial Issue Teenagers are constantly willing to try different things. Drinking alcohol is one of the things teenagers try to do. Underage drinking is a widespread in the contemporary world. Most of the teenagers end up abusing alcohol. Some have lost their lives due to alcohol abuse. Each year, more than 5,000 young people below 21 years of age in the U.S. die due to alcohol abuse and alcohol related cases. This is a great loss to the society. The government is compelled to set aside funds for rehabilitation centers. The U.S. law does not allow anyone below the age of 21 to drink alcohol. Dangers of Underage Drinking Underage drinking is the chief cause of death among teenagers. Many deaths among young people are due to excess drinking. Excess drinking leads to accidents, homicides, suicides, drowning and other injuries. Too much drinking can harm the brain growth. The brain continues to enlarge and mature...
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...shown to attract low income and minority groups. The television networks are fully aware that because of this specific advertising, it could be causing greater harm then what is intended. “Alcohol marketers say they have voluntary standards that prevent them from targeting consumers younger than the legal purchase age. They claim to avoid pitches that primarily appeal to teenagers and to pass up ad placements that reach an audience that is predominantly underage. Yet, we are told, when one reaches 21, former teens become potentially valuable alcohol consumers and legitimate targets for aggressive promotions to drink,” (Hacker, 2002). Television, being only one of the many ways that alcohol advertisements have been present, has demonstrated drinking as a...
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...Underage Drinking at Home: Big Problem Rabia Badar University of Phoenix COMM/215 December 10, 2012 Carol J. Amato, M.A. Should minors be allowed to drink alcoholic beverages in their homes with their parents’ consent? Underage drinking is a big problem throughout United States. The National Minimum Drinking Age Act of 1984 required all states to raise their minimum purchase and public possession of alcohol age to 21. This Act helped decreased the cause of deaths of minors because minors didn’t purchase it. This law only prohibited the minors from purchasing it but not from drinking it. The president of Mothers Against Drunk Driving, for example, accused the university heads of "not doing their homework" on the relationship between the drinking age and traffic fatalities (Tetelbaum 2009). The university was accused they said the deaths only occur between the ages of 18 – 20 but actually the deaths were occurring 16years or younger due to underage drinking. They believe underage drinking shouldn’t be allowed even if it’s at home. What are we really teaching our kids? This is something I talk about all the time at school with my kids and encourage parents to discuss with their kids. The more we discuss this topic with our generation they more they will understand the importance of underage drinking. Underage drinking costs Americans taxpayers approximately 61.9 billion dollars annually and in 2000, only 71 million was spent on prevention. Whereas 1.8 billion dollars...
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...BINGE DRINKING I am a previous alcoholic. When I was in the service and before I met my wife, I could kill a 24 pack of beer every night. It caused me a lot of problems such as financially and socially. I was not as popular as I thought I would be if I drank a lot. The financial burden was the worst. I never bought anything, but alcohol. Also, I never had any money even though I just got paid because I had drunk away my whole paycheck. I honestly feel that if I had gone to college instead of joining the Army, I would have failed and ended up dropping out because of alcohol. I finally straightened up my act when I met my wife. I realized that I had someone else besides myself to take care of financially and emotionally. Yeah I have a beer or a drink about once a year, usually on my anniversary or birthday, but that is it. After realizing that I could live a fulfilling life without alcohol in it, I am much better off. Binge drinking is a major problem on college campuses. Yes, binge drinking can be fun. Binge drinking is a problem because it is very detrimental to your health, goals in life may also be affected, and social life being influenced. Some of the major health issues that are introduced by binge drinking are alcoholism, liver disease, alcohol poisoning, maybe even death. According to The Center for Disease Control (CDC) “It is estimated that more than 38 million US adults binge drink, about 4 times a month, and the largest number of drinks per binge...
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...Community Health Advocacy Project: Teenage Substance Abuse NUR 544 October 1, 2012 Community Health Advocacy Project: Teenage Substance Abuse The aggregates teenagers/ adolescent and substance abuse the prevalence of alcohol use among teens mixing the effects of alcohol shifts teenagers toward risky and violent behaviors. Alcohol and any substance can cause impaired judgment and slow reaction time which provides more of a detailed explanation on why major factors have teen motor vehicles crashers, homocides, suicides, and drowning’s include some type of substance. Substance abuse among teenagers has been linked to early sexual intercourse, date and acquaintance rapes, unplanned pregnancies, sexually transmitted diseases, fights and community property damage (Nissen, L. (2007). To understand the community’s perspective of the health status, the services used or required, and concerns. Data collection is needed directly from the aggregate, which can be more insightful and accurate. The survey tool that is specifically created for the teenage aggregate population contains demographics data to help the researchers to determine if there is a gap in services that are needed. The tool created would be used in focus groups according to Nies and McEwen (2011), “these can be very effective in gathering community views, particularly for remote and vulnerable segments of a community and for those with underdeveloped opinions. Focus groups can produce greater interaction and expression...
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...you will not be allowed to drink alcohol and if you do you may face military and criminal charges. This is what we tell our soliders that are under the age of twenty-one. While most of us agree that the legal drinking age should be twenty-one plus there should be exceptions for our military personal who we expect to protect our country and die if needed. The minimum age to join the military in the United States in seventeen years old with parental consent or eighteen years old without parental consent. If we consider this in greater detail we can surmise that at age eighteen you are old enough to make the choice to join the military and put your life at risk. You are also given a great responsibility of protecting our country. For those that do not enlist in the military their responsibilities are typically much less. While there are certain to be exceptions, most young adults between the age of eighteen and twenty-one are concerned with school, work, friends and dating. Their level of maturity and understanding on life is not fully developed and they are just starting to explore the world on their own. Prior to 1984 some states did allow people to buy and consume alcohol at the age of eighteen. However the federal government has passed the National Minimum Drinking Age Act of 1984. This act withholds revenue from states that allow the purchase of alcohol by anyone under the age of 21. However you may be surprised that some states do allow consumption of alcohol by young...
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...Sin Taxes for Rising Health Care Costs Shante Dennard Eng. 122 Composition II Instructor: Jessica Harnish April 1, 2013 Over the years many states have failed to adjust tax rate inflation which has resulted in a loss of billions of dollars in potential revenue. That revenue could have help funded essential health and human needs programs or reduce the deficit. Revenue from alcohol and tobacco continues to be of more importance these days as our economy tries to overcome budget deficits. A 2008 report of the Congressional Budget Office estimated that increasing and reforming federal alcohol taxes could generate more than $28 billion in new revenue over five years. Alcohol and tobacco imposes enormous cost on society an according to the latest government estimates some $185 billion per year. Alcohol and tobacco should be taxed because health care imposes an enormous cost on society. This is associated with the underage use of alcohol and tobacco, traffic crash fatalities, certain crimes and alcohol related health problems. The author (Green, R. (2011) uses a public health nursing model, the Public Health Code of Ethics (Public Health Leadership Society, 2002), the American Nurses' Association (ANA) Code of Ethics (2001), and other relevant ethical theory to weigh and balance the arguments for and against the use of sin taxes. Some say that an increase in “sin taxes” will increase health care costs, but the government will take a greater role in regulating health...
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...Executive Summary One thing we know for sure, the young generations today has greater risk from certain drinking habits. They are more prone to peer pressure among their group of friends or even within the family. They are more likely to drink alcohol and develop bad drinking behaviors. The cultural background also has had a huge impact on the young Marshallese kids. Parents, nowadays, are not that strict as they used to be back in the days. Even though there is an age limit on when a person can drink, that doesn’t stop the kids from experimenting. Curiosity and their surroundings lead them to wanting to try alcohol consumption. Vendors, clerks, stores and even parents should be educated on what danger alcohol can do to one’s body. We, the Marshallese people, can stop this cycle if we just stop, look and listen to our surroundings and not be in denial that alcohol has crept and destroyed our lives. We should face it and shouldn’t be afraid to fight alcoholism. Introduction: We may not be aware of the dangers alcohol can do to our bodies. I believe, us, the Marshallese people are blinded by the effects it has on us, simply because we weren’t educated about it and because mostly everyone drinks. As I was doing my research and my observations on the young Marshallese people under the influence of alcohol, I realized, I too, didn’t know anything about alcohol, except that I didn’t want to try it because I’ve seen how stupid people can get. I didn’t know, it can affect your...
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...Today, the consumption of alcohol by anyone under the age of 21 is generally illegal across the United States; however, there are some states that have exceptions allowing underage consumption of alcohol in certain circumstances. Underage drinking is allowed if done on private premises with parental consent or for religious purposes. In Ruth Engs’ opinion, based upon her research, “as a nation we have tried prohibition legislation twice in the past for controlling irresponsible drinking problems. This was during National Prohibition in the 1920’s and State Prohibition during the 1850’s. These laws were finally repealed because they were unenforceable and because the backlash towards them caused other social problems. Today we are repeating history and making the same mistakes that occurred in the past. Prohibition did not work then and prohibition for young people under the age of 21 is not working now” (Engs). On many campuses around the country, led by the so-called Amethyst Initiative, the legal drinking age continues to be a controversial issue since it is believed that “twenty-one is not working” (Sanghavi). The old familiar argument is that turning 18 bestows the rights and responsibilities of adulthood such as voting, serving on juries, getting married, signing contracts, joining the military, buying cigarettes, watching porn and upon prosecution, trial as an adult. If adults from the age of 18 are trusted to do all of these things, they should also be trusted...
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...Should The Drinking Age Be Lowered To 18? Every teenager anticipates the day that they will finally be eighteen years old. This is the day they are finally seen as being an adult in the eyes of our government. Eighteen year olds are now free to make their own life choices and be held accountable for them. At the age of eighteen, you are free to put your life on the line and fight for your country, if you commit a crime you can be tried as an adult in court, and you are also give the right to vote in your country. So, why should the drinking age be twenty-one years old when you are considered an adult at the age of eighteen? At the age of eighteen you are not mature and responsible enough to purchase and consume alcohol. Alcohol has been around for centuries, showcased at parties, bars, sports events and just about everywhere. For these very reasons every day in our country the drinking age is being ignored and violated by young adults, teenagers, and even children all under the age of twenty-one. “On average ninety-five percent of those who will be alcohol consumers in their lifetime take their first drink before the age twenty one. Fifty percent of eighteen to twenty year olds consume alcohol on a regular basis” (McCardell 1). Based on these statistics we can conclude that the enforcement of the legal drinking age has fallen short. The most commonly known place where alcohol is consumed very heavily is on our college campuses. Many college students participate in binge...
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