Functions of Client and Service Department in
Context of Ogilvy Bangladesh
By
Mahmuda Sarker
ID: 10104179
BRAC Business School

An Internship report submitted of the requirements for the degree of
Bachelor of Business Administration

To
Suntu Kumar Ghosh
Assistant Professor
BRAC Business School
BRAC University

September 07, 2014

Suntu Kumar Ghosh
Assistant Professor
BRAC Business School
BRAC University

Subject: Submission of internship report
Dear Sir:
During my internship attachment with Ogilvy & Mather Bangladesh, I have learnt a lot and I had been given the responsibility to not only look after one account, but work with several accounts like Unilever, Bkash, Edison Properties, Symphony, Aarong, Mi-amore, BATB etc, so that my learning is more widespread. In the course of this internship, I got to learn how advertising is not all about producing billboards and TVCs, but how it has integrated itself into a vast network and how it intends to get into a consumer’s lifestyle rather than bombard them with information. Which is why, the topic I have decided to work on is the Evolution of
Advertising and how Ogilvy Bangladesh has adapted to the changes and how those changes reflect on their campaign effectiveness.
I have also gotten the chance to experience what life is like in the corporate world and all in all, it was a fantastic learning experience. Thank you for being there as a support whenever I needed it.
It was a challenge in completing this project and compiling this report and I hope I have fulfilled your hopes and expectations.
Yours sincerely,

Mahmuda Sarker

Acknowledgement
Over the past few months I have had a wonderful experience full of challenges and satisfaction over completing my project and contributing significantly to one of the largest multinational advertising agencies in Bangladesh. First of