...amount of manpower in hotel industry is not that much high with the comparison of the developed country. But in the near future this industry has a bright future in Bangladesh because of the charming natural beauty, lots of historical places and the largest sea beach of the world. The first part is about the Introduction of Hotel Sea Crown. For an expanding economy, a developed & efficient tourism Hotel is important. Bangladesh Resort and Hotel Limited has been incorporated in Bangladesh 09th day of june,2003 as a private company Limited by share under the companies Act 1994. The principle activity of the company is to business of hotel, restaurant, café, refreshment room. The commercial operation from 12th November,2004 with three star deluxe hotel constructed in its own land at Marine Drive, kala Toli, Cox’s Bazar and hotel named after “ Hotel Sea Crown” and its Corporate office is in Gulshan Model Town, Dhaka from where all reservation, marketing and accounts activities are operated. The methodology, scope of the report & the limitations are also described here. The second part is about overview of Hotel Sea Crown, which includes the historical background, mission & objectives of the hotel. It also plays a great role in Bangladesh. So it faces some threats. But it has a lot of opportunity here. All the departments run here under the law of Companies Act 1994. The third part is about the finding & Analysis of the study i.e. Marketing strategy, 4ps.STP,Management strategies...
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...http://www.itcportal.com/careers/your-career-choice.aspx Executive summary This marketing strategic plane is designed for the one of the leading hotel chains which is itc hotels group. ITC is one of the leading chains with the number of hotels all over India. This report will discuss the major areas like operations, marketing, finance and human resource and try to analyses the gap in their polices and working also presents the appropriate solutions. Key success full factors The exclusive Towers concept of a hotel within a hotel, with its own Towers Club and an unique service design is now available at seven ITC Hotels - Luxury Collection .The Executive Club, a concept designed to meet the specific needs of the business traveler, pioneers a tradition in corporate hospitality, setting a premium on discreet efficiency and business related services. Executive Club services are available at nine ITC Hotels at key business locations. The recently launched ITC One offers a new dimension in Corporate Hospitality and is about discovering the’ Power of Personal Space’. ITC One is available at the ITC Maurya, New Delhi, ITC Maratha, Mumbai, ITC Grand Central, Mumbai, ITC Sonar, Kolkata, ITC Windsor, Bangalore, ITC Kakatiya, Hyderabad and ITC Gardenia. EVA Exclusive rooms dedicated for the single lady traveler. These rooms have amenities keeping in mind the requirements of a lady pertaining to her special needs in bathroom accessories, security, and safety and comfort...
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...Overview: Cunard line, Ltd. Was a wholly owned subsidiary of Trafalgar house, a large London-based conglomerate. It had been in the cruise and steamship business since its founding in 1840. It was a widely considered to be the last of the great steamship lines, and ad successfully adapted to the contemporary marketplace. Prior to the advent of jet travel, the firm had been an important worldwide provider of travel services, particularly between Europe and North America. The growth of convenient airplane service on international routes had changed the basic character of its business. Cunard now was in the “luxury vacation business. Customers were treated to a wide variety of activities, and entertainment and sumptuous food while they were at sea. The appeal to the user was to experience luxury and fun while cruising amount interesting vacation-oriented ports. Cunard offered cruising on seven ships. Five of them were in the luxury (5 star) category, and two were in the premium (4 star) category. Each had its own distinctive image and positioning: The first of the cruise ships was considered to be the finest in the world it was called the QE 2. It offered ultra- luxury accommodations and exquisite service. In addition to traveling between New York and Europe it was used in the Caribbean and made one round the world trip each year. The QE 2 had a capacity of 1,850 passengers. The Ultra Deluxe was the Sagafjord and Vista fjord were five start cruisers. They ported primarily out...
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...the existence and success of the program. The first ones I have to give my special respect and thanks are Professor DawKyiKyiSwe, the program director and my teachers from Economic Universities who come and teach us even in their weekends. After that, I would like to thank Mr. Richard Mayhaw, General Manager of Mandalay Hill Resort, for allowing me to complete my MBA internship program. Also, I have to pay my special thanks to U Bo, Human Resource Manager, for reporting my application for internship to GM and scheduling for my internship. Finally, I have to thank managers form Front Office, Food and Beverage, House Keeping and Sale departments, as they allowed me to learn and observe how they are performing hospitality management and how to run an international hotel in a perfect situation. Company History Mandalay Hill Resort Hotel forms part of the operations of LP Holding Co.,Ltd in Myanmar. The hotel was opened on 26th November 1995. During early years of the hotel, the operation was under the control of Accor Hotel Management. After 2000, the owner, himself has managed the hotel with the assistance of Australian general manager. The hotel lies at the foot of Mandalay Hill and facing the Royal Palace and beautiful moat. It is a 10 storied RC building constructed in a spacious compound. As it is surrounded by many Buddhist monasteries, the environment is peaceful that makes the hotel as an ideal place to stay. As guests wander through the grounds or relax inside...
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...Enterprises Trust Cooperation Support Teamwork Sense of ownership Empowerment Integrity Dignity Respect Candidness Growth & Development For All Competence and contribution as the only basis for job security Promotion from within Learning environment and opportunities Provision for world-class education and training Aligning people with latest technological trends INTRODUCTION TO PEARL CONTINENTAL History The Pearl continental chain in Pakistan is owned by the Hashwani group under the holding company Pakistan Services Ltd (PSL) and Hashwani Hotels ltd respectively. The Pearl chain was acquired by the group in 1985, at a time when the image of the hotel was deteriorating due to service inefficiencies. At this time the name of the hotel was changed from Hotel Intercontinental to pearl continental, and several efforts were made to upgrade its image. These included a new décor and fresh landscaping of the hotel grounds as well as upgrading of food and service through training of relevant...
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...INTROCUCTION Cashing in on the increasing demand for quality healthcare, Kolkata-based BP Poddar Group having interests in real estate, textiles, mining, technical education and media is setting up a 200-bed mutlispeciality hospital in the southern part of the city. To be set up at a cost of Rs 50 crores, the hospital will be completed in three phases. The first phase is likely to become operational without the oncology department within the next couple of months. Said Debashish Poddar, managing director, BP Poddar Hospital & Medical Research Limited, "It will not be a so called state-of-the-art hospital but a hospital, which will ensure healthcare deliver of international standards within the affordable limits of the common man. The hospital is the culmination of the dream of Arun Poddar, Chairman of the Group and his family to perpetuate the memory of his father Late BP Poddar, he added. Despite being a multispeciality unit, the focus area of the hospital will be oncology. All possible imaging facilities will be provided at the hospital. The management has applied for necessary regulatory clearances from Bhaba Atomic Research Centre (BARC) to start radiation therapy for treatment of cancer. According to Dr Subrata Das, medical director, BP Poddar Hospital & Medical Research Limited, "With a few dedicated hospitals in the region dedicated to oncology, the proposed hospital will take care of all the needs of the cancer patients. We are in the process of installing the...
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...Market Insight Seoul | February 2014 Hotels & Hospitality Group Spotlight on Seoul Spotlight on Seoul 3 Market Summary As South Korea's political, economic and financial hub, Seoul is a bustling metropolitan city in Asia. With its rich heritage and traditions, scenic landscapes and modern infrastructure, Seoul is a major corporate and leisure destination in Asia, offering tourists a diverse mix of cultural, entertainment, dining and shopping experiences. International visitor arrivals have been on the rise since 2003. The Korean wave and the government’s initiatives to boost tourism as well as the depreciation of the Won have encouraged visitation to Seoul. In 2012, international visitor arrivals to South Korea was recorded at 11.1 million, above the target of 10 million tourists. In 2013, visitor arrivals edged up to 12.2 million tourists, a 9.3% year-on-year increase, supported by the increasing number of tourists from Mainland China. Japanese visitors decreased dramatically by 21.9% compared to 2012 due to the weakening of the Yen and a strained political relationship. However, Japan and Mainland China still remained as the top two source markets to South Korea in 2013. There has been a significant increase in hotel development in the capital city of Seoul against a backdrop of demand growth and limited room supply in recent years. According to Korea Ministry of Culture, Sports and Tourism (KMCST), approximately 50 new hotel projects have been submitted which could...
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...I. OUT PATIENT DEPARTMENT “Out patient department is defined as apart of the hospital with allotted physical facilities and medical and other staff in sufficient numbers, with regularly scheduled hours, to provide care for patients who are registered as inpatients. Categories of outpatients: • Emergency Outpatients – Patient given emergency care as a result of sudden severe illness or accident. • Referred Outpatients – Patient referred to the OPD by a physician or specialist. • General Outpatients – Patient referred by other physicians, given diagnosis and/or therapeutic services on an outpatient basis. PROCEDURE AT OPD Patient Visits the OPD reception Meet the executive – OPD Fill the OPD form which includes Patient’s Name, Age, Address, Consultants name etc. Pays the required amount at OPD registration counter OPD file preparation by OPD executive Prescription is given by the doctor Further investigation (pathological/radiological) is done if prescribed Consultation charges are to be repaid on every 14th day of previous consultation. Functions of OPD • General Diagnosis and Treatment. • Prescription for further investigation and diagnosis. Organization of OPD Staff of OPD is made up of four major organizational components: 1. Medical Staff. o Most important and central to the organization. o Include the Doctors and Consultants. 2. Nursing staff:...
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...[pic] 12 NIGHTS AND 13 DAYS IN HOTELS. DEPARTURE DATES: 19th & 26th april, 03rd, 06TH, 10th, 13TH, 17TH, 20TH, 24TH & 27TH may, 02nd june 2013 with compulsory super star viRgo FOR 02 NiGhTS / 03 dAYS. DEPARTURE DATES: 23rd & 30th april, 07th, 14th, 21st & 28th may 2013 without cruise. |DAY |ITINERARY |NIGHT STAY |MEALS | |DAY 01: |MUMBAI – BANGKOK – PATTAYA – PATTAYA PARK TOWER JUMP: |PATTAYA |Supper on board, | | |Today is the day you depart to begin your summer holidays with us. Tour passengers are requested to report 03 Hours| |Packed Lunch & | | |before the scheduled flight at Mumbai Chhatrapati Shivaji International Airport. Arrive at Bangkok in the | |Dinner | | |afternoon. Upon arrival you shall be served with a packed lunch and transferred to Pattaya. Check in at the hotel. | | | | |Evening proceed for The Pattaya Park, to enjoy the famous Pattaya Tower jump, as good as Bungee Jumping from a 50 | | | | |storey high building. Return back to the hotel. Overnight at the hotel. | | ...
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...methodology to focus our analysis. Cases describe a context in which a particular problem is found. Regardless of the particular characteristics of the problem, problem solving follows a general methodology: identification of the problem, describing the context of the problem, analysis of potential alternative solutions, the identification of the best solution, implementation of the best solution , and the creation of controls and contingency plans, if applicable. Text and Other Sources: E-book based on Case Studies in Finance, 6th ed., 2010, McGraw Hill, Toronto, ISBN Prerequisites Management 3412, Fundamentals of Investments Investments, Analysis & Management, 2nd Canadian Ed., 2005, Cleary & Jones, John Wiley & Sons Canada Ltd., Mississauga ISBN 0-470-83542-7 Management 3460, Corporate Finance Fundamentals of Corporate Finance, 6th Canadian Ed., 2007, Ross, Westerfield, Jordan, & Roberts, McGraw-Hill Ryerson, Toronto ISBN 13: 978-0-07-095910-1 A list of topics for which you should have working knowledge follows: 1. Time value of money 2. Market Efficiency 3. Valuation, risk, and return 4. Capital budgeting 5. Cost of capital 6. Pro-forma financial statements 7. Capital structure 8. Dividend policy 9. Portfolio theory 10. Foreign exchange This course is designed not only to deepen your knowledge of concepts already covered in other...
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...INDUSTRY PROFILE Fast Moving Consumer Goods (FMCG) goods are all consumable items (other than groceries/pulses) that one needs to buy at regular intervals. These are items which are used daily, and so have a quick rate of consumption, and a high return. FMCG can broadly be categorized into three segments which are: 1. Household items as soaps, detergents, household accessories, etc, 2. Personal care items as shampoos, toothpaste, shaving products, etc and finally 3. Food and Beverages as snacks, processed foods, tea, coffee, edible oils, soft drinks etc. Global leaders in the FMCG segment are Nestlé, ITC, Hindustan Unilever Limited, Reckitt Benckiser, Unilever, Procter & Gamble, Cadbury India Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi, Gillette, Nirma etc. Strengths: 1. Low operational costs 2. Presence of established distribution networks in both urban and rural areas 3. Presence of well-known brands in FMCG sector Opportunities: 1. Untapped rural market 2. Rising income levels, i.e. increase in purchasing power of consumers 3. Large domestic market- a population of over one billion 4. Export potential 5. High consumer goods spending Weaknesses: 1. Lowers cope of investing in technology and achieving economies of scale, especially in small sectors 2. Low exports levels 3."Me-too" products, which illegally mimic the labels of the established brands. These products narrow the scope of FMCG products in rural and semi-urban market. Threats: 1. Removal...
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...DECEMBER 2014 INTERNATIONAL MARKETING STRATEGY – PRE-ISSUED CASE STUDY & GUIDELINES Important notes for candidates regarding the pre-prepared case study The case study is designed to assess knowledge and understanding of the International Marketing Strategy syllabus in the context of the relevant case study. The examiners will be marking candidates’ scripts on the basis of the questions set. Candidates are advised to pay particular attention to the mark allocation on the examination paper and to plan their time accordingly. Candidates should acquaint themselves thoroughly with the case study and be prepared to follow closely the instructions given to them on the examination day. Candidates are advised not to waste valuable time collecting unnecessary data. The cases are based upon real-life situations and all the information about the chosen organisation is contained within the case study. As the case represents a real-life situation, anomalies may be found in the information you have before you. Therefore, please state any assumptions you make that are reasonable when answering the questions. Remember, you are going to be tested on your overall understanding of the case issues and your ability to answer the questions that are set in the examination. In order to prepare for the examination, candidates will need to carry out a detailed analysis of the case material ahead of the examination. Candidates will have sufficient time during the examination to answer all the questions...
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...It is the world of hospitality operation and management including service about how to achieve business excellence. Room division operation includes different departments related with care, provision and selling of the rooms which covers housekeeping, front office, reception, front house, linen and laundry, telephone operator, doorman, mail and messages, concierge, valet and butler (John and Brown, 2003). As we know accommodation includes type of services which helps for staying that consists of hotels, motels, clubs, cruise liners and hospitals with different range of facilities. It provides bedroom, suite, apartment, cabin and hospital wards for guest to enjoy and entertain. The range of accommodation service includes the different of housekeeping and maintenance. Different organisation does have different way and style and accommodation and service to fulfil guest requirement. Reception is the place within hospitality operation management which makes first interaction with guest. The roles and responsibilities of staff regarding housekeeping includes planning, providing, serving, cleaning rooms, public areas, supplying anything required, managing laundry and day cleaning, providing comfort and recreation, preparing documentation and record keeping, manage floral management, ensure health, safety and security, make everything looks good with nice furnishing and refurbishment to ensure accommodation environment encouraging occupancy by housekeeper, wardens, matron and domestic...
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...1996 represented 31 percent of PepsiCo's net sales and 60 percent of PepsiCo's operating profit (Kerin & Peterson, 2010). Some of popular brands of Frio-Lay are Lay's and Ruffles, Doritos, Tostitos, Potato chips, Cheetos, Sun Chips and Funyuns onion-flavored snacks. During 1990's majority of Frito-Lay's growth was attributed to its low-fat and no-fat snacks such as Baked Lay's potato crisps, Baked Tostitos tortilla chips, and Rold Gold pretzels. Frito-Lay has extensive manufacturing infrastructure with 45 manufacturing plants in 26 states, including world's largest snack food plan in Frankfort, Indiana. It has extensive warehouses and distribution facilities as well with more than 1,800 in number and 17,500 salespeople who make 750,000 sales and delivery calls on approx 350,000 retail store customers each week (Kerin & Peterson, 2010). It also is one of leading national advertisers in the United States. Borden Foods' Cracker Jack is one of leading brand in Ready-To-Eat (RTE) caramel popcorn category. Because of Borden's strategic decision to focus its resources on pasta business and grain-meals, which needs significant resource investment, it has decided to divest Cracker Jack and related assets. Frito-Lays' New Ventures Division, which seeks and creates new business platform and products to grow business (Kerin & Peterson, 2010), evaluating purchase of Cracker Jack brand to grow Frito-Lays' Prom Our business. Problem Identification Ready to Eat (RTE) caramel popcorn product category...
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...DAYANAND SAGAR BUSINESS SCHOOL BANGALORE ASSIGNMENT OF PRODUCT & BRAND MANAGEMENT ON SUCCESSFUL AND UNSUCCESSFUL BRAND EXTENSIONS SUBMITTED TO- Mr. Sai Ganesh SUBMITTED BY –Khushbu Roy DSBSPGDM09022 BRAND EXTENSION “Brand extension is using the leverage of a well known brand name in one category to launch a new product in a different category.” Brand Extension is the use of an established brand name in new product categories. This new category to which the brand is extended can be related or unrelated to the existing product categories. A renowned/successful brand helps an organization to launch products in new categories more easily. For instance, Nike’s brand core product is shoes. But it is now extended to sunglasses, soccer balls, basketballs, and golf equipments. An existing brand that gives rise to a brand extension is referred to as parent brand. If the customers of the new business have values and aspirations synchronizing/matching those of the core business, and if these values and aspirations are embodied in the brand, it is likely to be accepted by customers in the new business. ...
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