Leeds Metropolitan University
Business School
Entrepreneurial Marketing

Dencowear Report

by

Julie Mombielova

Executive Summary

Over the last 48years, Dencowear Ltd has been a successful manufacturer, proving unique uniforms in the UK. Dencowear Ltd have managed to innovate their uniform designs and further expanded as years have passed, into establishing other brands within the Denco Group. Mainly the clothing is being manufactured in China.
Dencowear are proud to support breast cancer awareness. The Haven remains the only charity that promotes integrated healthcare specifically designed to support people through their breast cancer treatment. They provide up to date support, information and complementary therapies to people in need.
Dencowear Ltd is now a leading manufacturer for healthcare and medical wear in the UK and voted best uniform supplier for three consecutive years. They were also the frst to establish a beautician uniform website, with large demands, and further demand in student college courses and Universities. Dencowear have extended their range of uniforms, to fashionable and modern ‘twist’ as Iian Sherman, the owner and co-finder of the Dencowear Group explained, when presenting at Leeds Metropolitan University.
Other companies, such as care homes and spa’s are approaching Dencowear. This means there is a potential market for the company, to provide their product to those industries and expand further. Therefore this report will present future opportunities and recommendation of entrepreneurial methods to help Dencowear compete with competitors and solve the issues raised on Care Homes or Spa's & Salons).
I have decided to recommend entrepreneurial marketing methods, to the care home market, as I believe there are many opportunities in which Dencowear could benefit further expansion and success.

Table of Contents