...Marketing Strategy Template Research Team A HCS/490 March 14, 2014 Erika Johnson Marketing Strategy Template Research How do companies, facilities, or businesses promote and advertise? They use Marketing strategies. A marketing strategy is organization's plan that combines all of its marketing goals into one comprehensive plan. There are so many varieties of marketing and communication strategies available that are used within the industry to promote business. Marketing Strategies are used to streamlines product development, help determine optimal prices, increase company sales, and establishes effective distribution amongst the company. Within this short essay it will include the two marketing strategy templates as well as the communication, the components that make up a strategy plan, appropriate marketing use of the templates, and the similarities/differences of the marketing and communication strategy templates 2 Marketing Strategy Templates and 2 Communication When considering marketing and communication plans, it is important to remember that all plans are similar in nature. They produce a written document that will guide the organization towards a goal. Having the plan in writing allows people from different areas within the organization to understand the collective goal. Two specific plans that will be reviewed are a Dental Marketing Plan and a Pharmacy Marketing Plan. Both are similar but targeted at different areas of health care...
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...R. Ramirez Dental Clinic Software for Patient Transaction, Appointment and Transaction Record System A Project Study Presented to the College of Informatics and Computing Sciences Batangas State University Batangas City In Partial Fulfillment of the Requirements for the Course CpE410– Software Engineering By: Cultura, Kristine Dimaano, Jhun Vincent D. Ulep, Joanna Paula B. IT-3205 2015-2016 Acknowledgement First of all, the researchers would like to thank God for giving them strength and knowledge in the development of R. Ramirez Dental Clinic Software for the Patient Transaction, Schedule and Sales Record System, because without Him this project might not be successful and possible. Second, the researchers also acknowledge the love and understanding of their parents which help them believe in themselves, guided and supported the project until the end. Third, we researchers would like to express our deepest appreciation to all the cooperation, initiation and passion of each team member comprises of Joanna Paula Ulep, Jhun Vincent Dimaano and Kristine Cultura and to those who provided them the possibility to complete this project. An appreciation and gratitude we give to our instructor Engr. Jennifer L. Marasigan, who also encourage us do this project and with that the researchers develop a system that would help small businesses to generate database and transactions. To our client Dr. Roldan Ramirez, our genuine gratefulness to him for giving...
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...After doing some research, I have come to the conclusion that Sprint is the best place to work. In this paper I will compare Sprint’s benefits, turnover rate, and financials to that of AT&T and Verizon Wireless. Once I have completed this paper, I am sure you will agree with me. I will begin with AT&T. AT&T has some wonderful benefits. It provides its employees with medical, dental, and vision plans. It gives employees a 401k savings plan/pension plan. Employees get paid time off. Students can get tuition reimbursement. And they also provide life/accident insurance. Employees are offered discounts on AT&T products and services. They are given adoption assistance, leave of absence, and ongoing employee training. They also have the option to purchase veterinary insurance for their pets, as well as auto and home insurance. Because of the Union, they provide excellent benefits. They give you a set schedule. They give you good pay with a chance to earn more through commission. According to AT&T Inc Company’s Financial information, their earnings are currently $1.25 million. The only downside that I have found is according to glassdoor.com, they have a 90% turnover rate. After the employee has made a sale, they are encouraged to give poor customer service. In March of 2011, Verizon was using some sought-after benefits to recruit new employees. They had 900 positions to fill. They were offering health, dental and vision insurance...
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...Geico Total Rewards Program Francena Hicks Dr. David Fountaine,SPHR Talent Management HRM53201016 10/27/13 Introduction The purpose of this paper is to discuss the Geico employees’ Total Rewards Program and its alignment to the advantages of total rewards programs in general that are noted in the literature. According to the Geico website, there are five benefits to their Total Rewards Program: Health & Well-Being, Education & Training, Finance & Retirement, Time off & Leave, and Family & Life. The first part of this paper will look at these five programs in-depth and explain how Geico intends to benefit its employees. This analysis will include an evaluation of the effectiveness of the communication of Geico’s total rewards program based on the website’s descriptions of the benefits and include two recommendations for improvement to the program and/or its communication practices. By assuming that there are two weaknesses to the current plan, this paper will provide two improvements for these weaknesses to make employees happier. The final half of the paper will match Geico’s program with data from the literature on the effectiveness and benefits of these types of programs and discuss any implications there may be for the Geico program. Determine which facets of the Geico total rewards program align with the five (5) top advantages of a total rewards program outlined in Chapter 2 of the textbook and discuss your reasoning. Geico’s total rewards program...
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...makes complex decisions to run the organization affectively. In health care organizations, management is usually in charge of making the decisions and uses certain strategies to come up with a plan that will improve and benefit the facility. When there are budget cuts within an organization, management must accommodate to meet the new standards and make a decision whether to eliminate or introduce health care needs better to suit the population. “Decision making is choosing from among alternatives to determine the course of action” (Liebler & McConnell, 2008, p. 147). In terms of the Medicaid program receiving a 15% budget cut, the organization must eliminate a health care need that will accommodate for the budget cut but also make a small impact on the wellbeing of the consumers. “The state Medicaid program will no longer pay for preventative or routine dental care for adults other than those with developmental disabilities” (Washington State Health Care Authority, 2013, para. 2). There is a set of decision-making tools used to determine this decision. The informed decisions toolbox helps managers over come barriers such as time pressures, preveived threats to evidence base, and determining the quality of the information (Rundall, Martelli, Arroyo, & McCurdy, 2007). This paper describes how using the toolbox affects accountability, a questioning organization, and knowledge transfer. The Toolbox To make an important decision that will affect the wellbeing of the...
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...Background of Oral Health Care in Massachusetts Oral health is often considered separate from overall health. However, dental diseases are not only associated but can also lead to heart diseases, stroke, and diabetes. The significance of this correlation is due to the concept that the majority of care in cost excess can be attributed to these medical conditions. Some of the major oral health conditions of concern include tooth decay, gum disease, and oral cancers. As the population begins to shift towards an increase in elderly patients, they are living longer and keeping their teeth longer as well, resulting in an increase in the need for treatment of gum disease and other dental services. These problems can also be a complication of certain medications used to treat systemic diseases. The purpose of this paper is to improve access and quality to oral health care for elderly population in Massachusetts who are residents in Long Term Care facilities. (Clemencia M. Vargas, 2001) The elderly are identified in the U.S. Surgeon General’s report on oral health as one of the most vulnerable populations with regard to poor dental care. In Massachusetts 13.3% of the state’s population are considered seniors, defined as being 65 years of age or older. There are more than 143,000 residents age 85 and older and that number is expected to grow 52% by the 2030. About 45,000 Massachusetts residents live in long term care facilities and there is no one-size-fits-all model of oral health...
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...INTEGRATING DENTAL INFORMATICS IN PLANNING AN EFFECTIVE ORAL HEALTH INFORMATION SYSTEM IN INDIA - NEED OF AN HOUR Eshani Saxena*1, Pankaj Goel2 , Chandrashekar BR3, Sudheer Hongal 4 , 1. P.G Student , Dept of public health dentistry ,Peoples dental academy , Bhopal 2. HOD, dept of Public health dentistry AIIMS Bhopal 3. Dept of Public health dentistry, People’s dental academy , Bhopal 4. Reader, Dept of Public health dentistry, People’s dental academy , Bhopal Corresponding author: Dr. Eshani Saxena , P.G Student , Dept of public health dentistry ,Peoples dental academy , Bhopal . Received on 16 Jan 2014, Published on 2 feb 2014 ABSTRACT Technology in dentistry is a novel science and it will continue to grow in future. The research field that study dentistry from a technical perspective is dental informatics. Dental informatics engrosses every discipline in dentistry. To review the existing literature on dental informatics in public health practice and discuss the feasibility of integrating dental informatics in planning effective oral health information system in India. A thorough search for the literature on dental informatics and oral health information system was made in biomedical data bases using the search engine for two weeks by one investigator. The retrieved literature was then organized into primary and secondary sources, softwares in clinical dentistry, softwares for public health informatics etc. The literature focusing on the applicability of dental informatics...
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...your system needs bringing your dental office in compliance with current dental standards while keeping your offices HIPAA compliant. From our enclosed proposal, you can see where Real Solutions, Inc. has compared systems from Easy Dental and Curve Dental. While both systems offer unique qualities, our proposal recommends Curve Dental as your system solution. In addition we will provide support to all members of Chesterfield Dentistry through systems training and maintenance. We look forward to hearing from you for your computer system needs. Sincerely, Airron Wiggins Project Director Chesterfield Dentistry PLUTO GROUP PROPOSAL Malaika Bartrum, Myron Esterson, Tiffany Michel, Jennifer Segal, Jeanette Taylor, Airron Wiggins ISAS 610 Section 9041 Prof Goldsmith TABLE OF CONTENTS I. EXECUTIVE SUMMARY………………………………………….………....….……4 II. CURRENT SOFTWARE AND HARDWARE PERFORMANCE………………….6 III. SYSTEM ALTERNATIVES……………………………...……………….…………8 IV. RECOMMENDATION WITH JUSTIFICATION…………………………………12 V. REFERENCES……….…………………………………….….....……………..……16 VI. APPENDICES...………………………………………...……...……………..……17 EXECUTIVE SUMMARY Chesterfield Dentistry is a small dental practice devoted to providing comprehensive dental care to achieve each patient’s optimal dental health. With offices in Chesterfield, DC and Silver Spring, MD, the staff at Chesterfield Dentistry use the latest in cutting-edge treatments to provide the best dental health care and smiles around. ...
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...and he has four welders and a secretary. His matto of his company is that they are “small enough to care and large enough to serve” (Humberto,2010). This small company started operations offering a good package of benefits to attract good talent. The benefits exceeded those of similar or larger companies.The original package offered Complete Medical, 3 week vacation plus all official Holidays paid, plus other non official Holidays, besides the company included five sick days that could be used or paid at the end of the year. Also the company offered a generous bonus at the end of the year (Martinez, 2010). The Medical covered 100% of the premiums for the employee , and his/her spouse and 50% on children- all with $500.00 deductible plan, and...
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...Introduction to Entrepreneurship June 24, 2013 This paper is related to a particular coaching business idea I have had for some time now. It is establishing a consulting service from within an existing organization. When an organization starts up a new business, it must ensure that, it takes care of certain very important things. The organization must consider the type of business, core competency, legal structure, owners, and staff structure is very important too! In addition to this, various activities regarding marketing are also required to be taken into consideration. Some concern is also required to be given towards the financial section of the organization. The present paper shall consider all the above mentioned things so that, proper results are available with the organization. Whenever a new business is set up by an organization, it is necessary for it to make sure that a new business idea is developed. In this present situation, a business idea has been conceived by the organization. The business idea is to open up a consulting business for the existing Sikka Software customer’s today. In the consulting business we will coach large and small practices. This service will be provided as a “white glove” service that will retain customer’s and give them a plan to stay abreast many factors that have been revealed utilizing Sikka’s Practice Optimizer which monitors the dental practice 24/7. There are options available with the...
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...Healthcare Utilization Paper Option A Tracie Y. Smith HCS/235 August 03, 2015 Mrs. Darnecia Garner Healthcare Utilization Paper The very mention of healthcare can send some people’s blood pressure up the charts. The debate over healthcare and who deserves what has been a constant ongoing issue since the early 1900s. There are some people who think medical care should be for the people who can afford to pay for it, and others think medical care should be a right to everyone. This paper will address five questions and provide the writers opinion on the matter. A recent healthcare legislation reform that has expanded access to care for individuals who otherwise could not afford it is, The Affordable Care Act. The passage of this act by the Obama administration during the early stages of his presidency puts consumers back in charge of their health care. Under the law, a new “Patient’s Bill of Rights gives the American people the stability and flexibility they need to make informed choices about their health” (US Department of Health and Human Services, 2015) . This act allows individuals to gain access to insurance through a marketplace or government subsidies; therefore creating access to services such as checkups, well woman exams, and health prevention for heart disease, and diabetes that many people were not getting because of costs. One way access may inhibited would be locating a physician who will accept...
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...George Eastman He was a high school dropout, judged "not especially gifted" when measured against the academic standards of the day. He was poor, but even as a young man, he took it upon himself to support his widowed mother and two sisters, one of whom was severely handicapped. He began his business career as a 14-year old office boy in an insurance company and followed that with work as a clerk in a local bank.He was George Eastman, and his ability to overcome financial adversity, his gift for organization and management, and his lively and inventive mind made him a successful entrepreneur by his mid-twenties, and enabled him to direct his Eastman Kodak Company to the forefront of American industry. | George Eastman. | But building a multinational corporation and emerging as one of the nation's most important industrialists required dedication and sacrifice. It did not come easily. | To learn more about Eastman and how he helped bring photography and images into our daily lives, read on and also watch this brief history of his life and Kodak's early years. | BoyhoodThe youngest of three children, George Eastman was born to Maria Kilbourn and George Washington Eastman on July 12, 1854 in the village of Waterville, some 20 miles southwest of Utica, in upstate New York. The house on the old Eastman homestead, where his father was born and where George spent his early years, has since been moved to the Genesee Country Museum in Mumford, N.Y., outside of Rochester.When...
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...Biomedical scientist: Job description More in this section Job description Salary and conditions Entry requirements Training Career development Employers and vacancy … Related jobs Print all pages in this section Case studies Biomedical scientist: Ann Thomas Biomedical scientist: Kathryn Owen Biomedical scientist: Roslyn Cooke Biomedical scientists work in healthcare and carry out a range of laboratory tests and techniques on tissue samples and fluids to help clinicians diagnose diseases. They also evaluate the effectiveness of treatments. Their work is extremely important for many hospital departments and the functions they carry out are wide ranging. For example, they may work on medical conditions, such as cancer, diabetes, AIDS, malaria, food poisoning or anaemia, or carry out tests for emergency blood transfusions or to see if someone has had a heart attack. Biomedical scientists can work in three areas: infection sciences; blood sciences; and cellular sciences. Infection sciences include: •medical microbiology - identification of micro-organisms causing disease and their antibiotic treatment; •virology - identification of viruses, associated diseases and monitoring the effectiveness of vaccines. Blood sciences include: •clinical chemistry - analysis of body fluids and toxicology studies; •transfusion science - determination of donor/recipient blood compatibility, ensuring blood banks are sufficient; •haematology - form...
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...MGMT 591: Leadership and Organizational Behavior Research Proposal Research Proposal Overview of Organization Founded in 1860 by Hugo Wesendonck, The Germania Life Insurance Company survived the Civil War, World War 1 and 2, the depression, recessions, and more. The company has learned to grow and adapt to the many changes that it faced. In the first two years of its operation, the company had insurance agencies all across the US in states that included Colorado, the Dakotas, New Mexico, and Arizona. In 1868 they became the first US insurance company to open an office in Europe. However, with the changes in the business world brought about by World War 1, Germania discontinued doing business in Europe 1917. At the end of that same year their name changed to The Guardian Life Insurance Company of America. In 1911 they moved to Union Square in Manhattan and for 85 years this office would serve as the headquarters for Guardian. After the company saw many years of growth and expansion the decision was made to provide more regionalized home office functions. Therefore, in 1982 three branch offices were created in Pennsylvania, Wisconsin and Washington State. Guardian started out as a company that was based on mixed stocks and mutual but in 1925 they switched to a full mutual company. Therefore, there are no stockholders or private owners. Policyholders own Guardian and when the company experiences monetary growth; it is shared with the policyholders in the form of a dividend...
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...Management Leadership Paper Gloria Brim MGT/330 March 14, 2011 Larry Meade, Faculty This thesis will cover the roles and responsibilities of organizational managers and leaders in creating and maintaining a healthy organizational culture. We will differentiate between management and leadership within the organization; the roles of organizational managers play in creating and maintaining a healthy organizational culture. We will explain how the four functions of management and strategies management can use to create and maintain organizational culture. The University Of Washington School Of Dentistry is dedicated to excellence in education, research, and community care. The school is the leading provider of dental care in the Pacific Northwest. According to University of Washington (2010), Primary mission is to educate a progressive oral health network, develop community collaborations and bring advance in science to address the pressing needs of our state, nation, and world. The manager of the department of oral surgery organizes and allocates human capital. She takes into consideration of the type of personalities that works in the department. She will try and match characteristic that will enhance productivity between coworkers in the current open position. The human capital has to meet qualifications and fit in with the present employees. If an employee is not working to full capacity, she will try to work with him to correct the issues. If it is apparent the working...
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