...------------------------------------------------- Contents 1. Step one: Understand why a covering letter is important 2. Step two: Draft the letter 3. 1 Say why you're writing 4. TOP TIP 5. 2 Show that you're interested 6. TOP TIP 7. 3 Tell them why they need you 8. 4 Suggest an interview 9. Step three: Remember the essentials 10. Common mistakes 11. [N] You use a covering letter template from a book 12. You use the same covering letter for all your job applications 13. STEPS TO SUCCESS 14. Useful link When you send in your CV to a manager or recruiter to apply for an advertised vacancy or to let him or her know that you are looking for work, you'll normally send a covering letter too. If you're applying for an existing vacancy, your covering letter should briefly describe the position you're applying for and where you saw it advertised, why you are particularly qualified for the job, and why you want to work for that specific company. If you're approaching an agency to register your CV as part of your search for a new job, you should describe the type of job you're looking for, the skills you have that would make you an attractive candidate, your current salary, and any preferences you may have in terms of location. In all cases, a good covering letter can give a sense of who you are that may not come across in a CV. When you come to write your letter, remember to think about its tone, how you are describing yourself and your skills, and also remember...
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...compatible/triggered by that statement, other than the literal interpretation and action that reflects the literal meaning. Semantics views action as propositional sentences. Seen as statements that someone makes to someone about something; they refer to events in the world (mere descriptions of things). Theory of action: from what? To Why? To who? (the agent). Focusing too much on What? and Why? and losing track of Who? (The who? Is ultimately needed for understand action from an ethical perspective.) We need to understand action related to an agent (not just a logical agent but a self). Attribution (of predicates) to a logical subject is not the same as: Ascription to a self where the agent can self-designate himself in the action he performed (or better yet, that he has not yet performed). Imputation (of moral value to an action) is an improvement over attribution but it is not enough. We must distinguish between event vs. action, knowing how vs. knowing that. Action can be explained by: Cause (w/o reason): as in the physical sciences. But even Hume rejected that cause and effect exist (there is only sequences of events). Reasons for acting (chain of actions) Motivation and motivation-for or motivation-to Intention (to do something) (it links a self’s intention to an action). Conventionally, desire is not considered rational (therefore, should...
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...Introduction The Modern Society of today cares about their physical appearance to some extent that, sometimes one ought to ask whether these are very important than what is inside us. The media has branded the idea on people’s minds. While magazines and television certainly heighten their consciousness of looks. There can be no doubt that most people in the world would like to be physically attractive. In their quest to look good on the outside, they sometimes do forget about some serious issues within their selves. Many spend a great deal of time and money doing all they can to make their appearance appealing to others. For a lot it would have to be said that it’s an inordinate amount of time and money and that it is an obsession it’s just because that people feel a responsibility to fit into today's society, they want to look as better as possible due to the outside influences one has. People’s desire for physical beauty, while shaped and polished by the superficial media culture rather than just having a nice personality, actually has deeper roots in who they are. This desire for physical appearance is an original human feeling, like the desire for food, nurturing, or happiness according to Studies. In this times this even includes surgical procedures to correct perceived faults in the face or body they have been given. Before, only the rich and famous people or those with severe deformities, birthmarks and injuries would have any kind of cosmetic surgery. Now it’s becoming...
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...Chapter Overview 16.1 Social Thought and Behavior Groups Core Social Motives CONCEPT LEARNING CHECK 16.1 Describing 16.3 Attribution: The Person or the Situation? Fundamental Attribution Error Actor-Observer Bias Defensive Attribution Self-Serving Bias Social Roles 16.2 Person Perception Social Categorization Physical Appearance Stereotypes Subjectivity Culture and Person Perception CONCEPT LEARNING CHECK 16.3 Explaining Attributional Biases 16.4 Attitudes and Social Judgments Components of Attitudes Relieving Cognitive Dissonance Influencing Attitudes: Persuasion The Foot-in-the-Door Technique Role Playing Affects Attitudes CONCEPT LEARNING CHECK 16.2 Person Perception and Musical Tastes Culture and Attitudes CONCEPT LEARNING CHECK 16.4 Explaining Persuasion 16 Learning Objectives Social Psychology 16.1 16.2 16.3 16.4 16.5 16.6 16.7 Define social psychology. Compare and contrast social cognition, social influence, and social norms. Describe the core social motives. Illustrate social categorization. Discuss how stereotypes and subjectivity impact personal perception. Explain the various types of attribution. Describe the components of attitudes. Illustrate the different ways to influence attitudes. Differentiate between conformity, obedience, and compliance. Describe the biological, psychological, and sociocultural aspects of prejudice, aggression, and attraction. Discuss the pros and cons of group influence on an individual...
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...DESCRIBE AT LEAST ONE CHARACTER OR INDIVIDUAL FROM WHOM YOU LEARNED SOMETHING IN THE TEXT(S) EXPLAIN WHY YOU LEARNED SOMETHING FROM THE CHARACTER(S) OR INDIVIDUAL(S) IN THE TEXT(S) In the novel "The Great Gatsby" by Scott.F. Fitzgerald, Jay Gatsby, the wealthy protagonist portrays the image of sophistication as well as the American Dream. His character helped display the idea that as a human being, we will constantly develop a greed for many different things, in belief that happiness will be achieved through it. Through the actions which Gatsby chose to take in pursuit for the American dream, readers were able to be see that materialism, and money cannot buy and achieve us happiness. This idea was also portrayed through Daisy Buchanan, a rich lady who is the center of Gatsby's dream. Jay Gatsby, was not always the rich and sophisticated man he was elucidated as in the novel. He had originally come from a family of "shiftless and unsuccessful farm people" from South Dakota. He had carried a strong hatred towards the poverty as shown through the attitude he carried towards his parents; he "had never really accepted them as his parents at all". From the poverty, he had developed the goal and aspiration in achieving the American Dream as he believed that he would be able to also attract Daisy Buchanan, the love of his life, as well as obtain the wealth and lifestyle he aspired to live with. Later on in the novel, this dream helped show that wealth does not necessarily bring...
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...to understand how it can help or hurt you. In the internship application process a cover letter is your first impression. It's an opportunity to tell a perspective employer why you’re the perfect fit for their internship and their office and just as importantly, a cover letter is an opportunity to tell an employer you don't care about their position, by writing a sloppy or template cover letter. Some valuable cover letter topics include, explaining why a position interests you, what you bring to the table, how you would be a great fit, or something unique about you that makes you different from the hundreds of other candidates. The ultimate goal of your cover letter is to get the reader excited to meet you for an interview to learn more. To summarize the points above, ingredients needed to make a successful cover letter are: Header with contact information: Including a header with your contact information on the cover letter makes you look professional and ensures your information will be easy to find. You should also consider including this header on all documents you’re submitting when applying, it demonstrates your professionalism and acts as an opportunity to brand yourself to the perspective employer. Who is your audience? Try to find the person who is in charge of intern hiring and address your cover letter and resume to them. Statistics show you have a better chance of being hired if you know who’s doing the hiring and if you recognize them, so take some time to research...
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...11 Position Papers I f you like to argue, you will enjoy writing position papers and argument essays. The purpose of a position paper or argument essay is to explain both sides of a controversy and then argue for one side over the other. This two-sided approach is what makes position papers and argument essays different from commentaries (Chapter 10). A commentary usually only expresses the author’s personal opinion about a current issue or event. A position paper or argument essay explains both sides and discusses why one is stronger or better than the other. Your goal is to fairly explain your side and your opponents’ side of the issue, while highlighting the differences between these opposing views. You need to use solid reasoning and factual evidence to persuade your readers that your view is more valid or advantageous than your opponents’ view. In college, your professors will ask you to write position papers and argument essays to show that you understand both sides of an issue and can support one side or the other. In the workplace, corporate position papers are used to argue for or against business strategies or alternatives. The ability to argue effectively is a useful skill that will help you throughout your life. 221 CHAPTER AT–A–GLANCE Position Papers This diagram shows two basic organizations for a position paper, but other arrangements of these sections will work too. In the pattern on the left, the opponents’ position is described up front with its...
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...companies still have difficulty in conceiving a serious and ‘thoughtthrough’ approach to the topic. To understand why an employer brand cannot be simply assembled out of a ‘how-to’ guide, let’s have a look at the definition of employer branding. There are dozens of definitions about employer branding flying around in the HR industry and most are perfectly usable. However, we will stick to the CIPD’s definition (Chartered Institute of Personnel and Development, 2008)1: An employer brand is a set of attributes and qualities – often intangible – that makes an organisation distinctive, promises a particular kind of employment experience, and appeals to those people who will thrive and perform to their best in its culture. Chartered Institute of Personnel and Development In the above definition there is one important word: ‘intangible’. Employer branding is indeed a complex mix between your organisational identity and culture and its members (Tikoo, 2004)2, which is probably the reason why so many companies find the topic difficult to address. An employer brand starts with your corporate careers site and tabletop football in office areas but certainly does not end there. Your employer brand consists of values and attitudes, company anecdotes, heritage and much more everything that shapes the daily life of any of your employees and which paints a picture of how you are perceived by job...
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...s Praise for How to Interview Like a Top MBA “A must read! As someone who has also recruited top MBA candidates for investment banking, I unequivocally recommend How to Interview Like a Top MBA. It does an exceptional job of explaining what recruiters at the most sought-after corporations look for when deciding whom they should hire. Easy to read and very well organized, Dr. Leanne’s book covers important aspects of the interview process and provides valuable anecdotes. Readers will find the ‘100 Tough Questions and How to Answer Them’ particularly useful. I wish I had had this book as a resource when I was interviewing for a job years ago.” —YAHPHEN YVONNE CHANG Columbia University and Oxford University graduate Vice President, Debt Capital Markets—Investment Banking Group BMO Nesbitt Burns Inc. “Dr. Leanne’s How to Interview Like a Top MBA has codified the nuances of landing a job in a way that I—a former recruiter for McKinsey & Co. who currently hires for my Venture Capital Firm and, at the Board Level, selects senior management in portfolio companies—find extremely compelling. I highly recommend How to Interview Like a Top MBA!” —DALE LEFEBVRE MIT graduate, Harvard Business School and Harvard Law School graduate Former McKinsey & Company Consultant Managing Partner, Pharos Capital This page intentionally left blank. HOW TO INTERVIEW LIKE A TOP MBA Job-Winning Strategies from Headhunters, Fortune 100 Recruiters, and Career Counselors DR. SHEL LEANNE ...
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...Jackson State University Department of English and Modern Foreign Languages English 105 Research Paper Rubric ____ I have included my title page. ____ I have included my sentence outline. ____ I have included my table of contents page. ____ I have included my five page body of my research paper. ____ I have included my Works Cited page. ____ I have checked my paper for grammatical accuracy. ____ I have been careful to give my authors credit for the sources I have used. Grammar and Mechanics ________of 20% The writer displays mastery of punctuation and mechanics adhering to grammatical rules. The student uses formal and Standard English avoiding slang and casual language. Content and Subject matter ________of 20% The writer has successfully created a paper displaying original, creative thought and content. There is no redundancy and the writer stays on topic creating an interesting essay for readers. Parallelism, unity, and coherence ________of 20% The writer’s work is clearly organized, and each paragraph adheres to the topic sentence. Additionally, the paper does not ramble and is easily understandable and rational using transitional devices. MLA formatting and documentation ________of 10% The paper adheres to all the strictures of the MLA format including in text citations, direct quotations, and proper Works Cited documentation. Thesis Statement and Application ________of 10% The thesis statement is present and concise...
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...1. Entertainment-Education Introduction When television first started and for many years hence programmes focused on providing entertainment or information. The entertaining nature of programmes ensured its popularity and it cut across all lines and attracted large numbers of viewers who tuned in regularly to watch. The problem arose when it was noticed that such entertaining programmes were upping their popularity by introducing elements like sex and violence to grab more eyeballs. The alternative to these programmes were boring educational programmes that lacked attractive elements. The programmes focused on simply reproducing textual knowledge without taking care as to how such information was presented or packaged. People therefore had just two types of programmes to choose from and there was a feeling that the power of television was not being utilized for greater good. Entertainment education is therefore a communication strategy and a process by which media messages are planned and created with an aim to entertain and educate audiences so that they can live a happy, safe and value-filled life. These programmes first capture the attention of the masses by entertaining them and then educate them in a manner which is easily understood. Entertainment education programmes incorporate the best elements of entertainment and educational programmes to attract viewers with quality shows. These programmes are escapist in nature and introduce a new world to the people watching...
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...ASSESSMENT BSBRSK501B MANAGE RISK Assessment tool 1 Assessment activity 1: Review organisational processes, procedures and requirements for undertaking risk management 1. Create your own definitions for the following terms: a) Risk: A probability or threat of damage, injury, liability, loss, or any other negative occurrence that is caused by external or internal vulnerabilities, and that may be avoided through preemptive action. b) Risk management: The identification, analysis, assessment, control, and avoidance, minimization, or elimination of unacceptable risks. c) Risk appetite: The amount a business is willing to place at risk in the pursuit of its objectives d) Risk capacity: The amount a business is capable of loosing before it endangers its own sustainability 2. Comment on the following saying in relation to the risk management policies and practices of an organisation: “ Organisations that fail to plan, plan to fail” If an organization does not have a risk plan is likely that any risk occurring with negative consequences occur organization. If the organization has a risk prevention plan is very likely that the risk does not occur and the organization and its workers could produce know how to deal with the negative consequences of that risk to minimize that consequences. Assessment activity 2: Determine scope for risk management process Case study Advantages: It will be holistic. Disadvantages: It will require extensive resources to conduct it properly...
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...CHAPTER 4 Focusing Marketing Strategy with Segmentation and Positioning These days Nintendo rides high in the video game world. Its DS handheld game, Wii (pronounced “we”) console, and games with characters like Mario and Zelda sell millions of units. The key to Nintendo’s success comes from meeting the entertainment needs of different groups of customers. Back in the 1980s, Nintendo was a 100-year-old Japanese manufacturer of toys and playing cards. If Nintendo managers had continued to just think about the “toy market,” the firm probably wouldn’t even be around now. Instead, they saw profitable new opportunities in the broader “entertainment seekers market.” In 1985, they released the Nintendo Entertainment System (NES) and interactive video games such as Super Mario Brothers. In those early days, video game consoles and software from different producers were quite similar. Even so, Nintendo’s NES stood out as offering better value. And Nintendo’s profits took off because once a household owned a NES console, it qualified as a prime target for new Nintendo games. As the market evolved, Nintendo developed more new products focusing on the needs of different groups of customers. In the 1990s, its popular handheld system, Game Boy, successfully delivered portable fun to kids. Another group of customers, the “hard-core gamers,” played complex and realistic games requiring consoles with high-speed processors and better graphics, so Nintendo offered them its GameCube console...
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...1.1 Introduction of the organization GREY ADVERTISING BANGLADESH LIMITED Grey Advertising Bangladesh Limited is one of the leading advertising agencies in Bangladesh. According to the AD age (An International advertising magazine) Grey is the third largest ad agency in Bangladesh in term of annual revenue. Grey Advertising is one of the newest ad agencies as well. Started only in 1996, Grey has been able to strengthen its market position strongly – thanks to its multinational experience and ‘Global’ approach to business. A Grey Global Group Inc, USA company, Grey has one of the most exquisite portfolios in the country. The major clients are British American Tobacco Bangladesh (BAT), Procter & Gamble (P&G), Glaxo SmithKline (GSK) Vaccination, GSK Consumer Health Care, Philips Lighting, Lafarge Cement, City Cell Digital, Novartis, Dhaka Bank, Gallery Apex, International School Dhaka, Pacific motors, Shark Energy Drink, Igloo, Coca-Cola, Siemens, Aarong etc. It is worth mentioning that BAT, P&G, and GSK are all global partners of GREY WORLDWIDE. The only multinational company in the country, Grey has proven its worth over past few years. From establishing a new brand like Virgin drinks or CityCell Digital to continuing the Global Corporate image of BAT, Grey is termed as the most respected ad agency in Bangladesh. Managed by the professionals having proven track record, Grey maintains one of the smallest workforces to run its multi-million taka operations. The creativity...
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...moral norms. International engagement involves working within other societies where you are likely to be faced with different norms. Deciding when it is appropriate to act under one norm or another requires careful consideration. An example of a moral norm may be: “it is wrong to physically harm a child, and those who do so should be punished.” An ethical dilemma in your international engagement may arise when your moral norms differ from those of a society regarding: ▪ Treatment of/value in women and other gender/sex issues ▪ Treatment of/value in children and the elderly ▪ The environment, waste, and consumption ▪ Business practices, loyalty, contractual agreements, and work ethic ▪ Treatment of/value in animals ▪ Privacy and community ▪ Religion, religious dogma and tradition Ethical pluralism is also known as “value” or “moral” pluralism. It is related but not identical to the concepts of moral relativism (there exist many moral theories and there is no objective standard by which they may be judged) and cultural relativism (that norms, values, and practices may be understood as sensible within their respective cultural contexts). Relevance to ISL: Sustainability Ethical pluralism suggests your actions may be in opposition to local norms, or you might be expected to act in opposition to your own norms. Either one of these conflicts may make your work unsustainable. Example: You may be working on an project involving sexual education for youth. This may be unacceptable...
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