...researchandmarkets.com/reports/2359101/ Indian Nutraceuticals Market Forecast to 2017 Description: India is the most potential market for Nutraceuticals and Dietary Supplement products. The burgeoning affluent middle class population in the country is increasingly becoming health conscious. The awareness about the positive impact of using nutraceuticals and dietary supplements is the new phenomenon among the young Indians. In India nearly 400 million people belong to the middle class and have the disposable income which made them capable to buy nutraceuticals and dietary supplements. It is an inevitable fact that affluence is one of the causes of lifestyle diseases, which nutraceuticals and dietary supplements often address. Over the past five years (2008-2012), the Indian Nutraceuticals Market has been growing at a rapid pace. The Indian Nutraceuticals market is the fastest growing sector among other sectors of Indian food and Phamaceuticals market and is expected to sustain its growth in the coming years. Indian Nutraceuticals Market Forecast to 2017 is a comprehensive research that contains detail statistics, indepth analysis, and quality research on Indian Nutraceuticals Market. The report categorizes Indian Nutraceuticals Market into three segments such as Functional Foods Market, Functional Beverages Market, and Dietary Supplements Market to provide a detailed overview of past and present performance of each segment. The segment-wise future outlook has been given in the report which...
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...for different attributes of products and services, and relate this to customer type or segment, experience, demographics etc. Data/Methodology: Satisfaction studies typically require a mix of qualitative and quantitative approaches. At an early stage, qualitative research techniques such as focus groups or one-on-one customer interviews might reveal unexpected dimensions of customer dissatisfaction. Usually customer satisfaction measures and information on customer type are collected by use of a survey. A satisfaction survey frequently includes items dealing with importance and performance of various attributes, and some information on customer type (heavy/light user, experience and other segmentation variables). In addition to simple tabulation, analysis could include cross-tab and regression analysis to understand predictors of satisfaction. Are all segments equally satisfied? Why/why not? Is performance adequate on the most important attributes? Why/why not? EXAMPLE PROJECT: Research Purpose: Find areas of improvement in the order experience for an online retailer selling specialty dog chew-toys. Research Objectives: Using a sample of current customers, measure importance of key dimensions of the purchase experience, and current performance along these dimensions and relate these to purchase frequency, customer type and demographics. Possible Recommendations: Redesign the web-site so that chew-toys are grouped by usage and include more detailed pictures and descriptions of materials...
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...necessary discussions — potentially even a few weeks depending on factors like the size of your market and the uniqueness of your product line(s). The following article may help you in developing your marketing plans. Steps 1. 1 The Executive Summary. A high-level summary of the marketing plan as a whole, and a paradox on paper: this is the last section that you should write, but the first section that should be in the finished report. It’s best to keep the Executive Summary as short and sweet as possible — just a couple of sentences to sum everything up. While writing it, imagine that you’re going to present this summary “elevator pitch” style. Once you’ve finished it, read it out loud. If it takes you longer than ten seconds to read it all, it probably needs to be simplified even further. Ad 2. 2 The Challenge. This section should contain a brief description of the product(s) and/or product line(s) that your company offers. With each description, include goals that you want to set for each product and product line (sales figures, strategic and company-wide goals, etc.). Keep the number and complexity of your goals at a maximum of three per product/product line, and remember that they need to be concise, measurable, and moderately easy to achieve. 3. 3 Situation Analysis. This section contains a snapshot of your company, your customer base, and your market at...
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...introduction part of the feasibility report should outline the importance and the advantages of small scale fish farming. Explain your project fully in this section. Outline briefly how the project will be rolled out, how you plan to benefit from the project and the processes that will be involved. Basically it is a summary of the small scale fish farming project. Step 2 Description of the project. In this section, clearly outline the project's location, the environment surrounding it and the availability of the resources required to start a small scale fish farm. Highlight the project's mission and vision. Business goals and the objectives should also be included. Also include a brief history of the project and what motivated you to start the fish farm. Step 3 Market description. Describe the type of industry you will be operating in, whether you will be selling your products as a wholesaler or a retailer. Identify your target market and how you plan to penetrate that market. Outline the marketing strategies you will employ to market your fish. Step 4 Description of your products. Highlight different species of fish that you will be rearing. Describe how you selected those species. Explain the pricing of your products and the competitive edge your...
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.................................................................................................................................. 1 Introduction ................................................................................................................................... 3 2.1 Delimitation ............................................................................................................................................. 4 2.2 Method .................................................................................................................................................... 4 3. Defining a target audience .............................................................................................................. 5 3.1 Market segmentation .............................................................................................................................. 6 3.2 Demographic segmentation .................................................................................................................... 7 3.2.1 Age and life-cycle segmentation....................................................................................................... 7 3.2.2 Gender segmentation ....................................................................................................................... 8 3.2.3 Income segmentation ....................................................................................................................... 8 3.2.4 Generation segmentation...
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...Market Segmentation - A framework for determining the right target customers BA-thesis May 2010 By Nynne Larsen Supervisor: Mariette Ulbæk Aarhus School of Business Table of contents 1. 2. Summary ........................................................................................................................................ 1 Introduction ................................................................................................................................... 3 2.1 Delimitation ............................................................................................................................................. 4 2.2 Method .................................................................................................................................................... 4 3. Defining a target audience .............................................................................................................. 5 3.1 Market segmentation .............................................................................................................................. 6 3.2 Demographic segmentation .................................................................................................................... 7 3.2.1 Age and life-cycle segmentation....................................................................................................... 7 3.2.2 Gender segmentation ..........................................................................
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...Market Segmentation Market segmentation is the division of a market into distinct groups of buyers who might require different products or marketing mixes (Kotler et al, 1994). It is the division of a heterogeneous market consisting of buyers with different needs and wants, into homogeneous segments of buyers with similar needs and wants. Therefore, the segments are heterogeneous between (ie. all the segments are different, eg. one segment all males, one segment all females) themselves, but homogeneous within (eg. within the male segment, all buyers are male; within the female segment, all buyers are female). Segmentation is important as buyers have unique needs and wants. In segmenting a market, marketers look for broad classes of buyers who differ in their needs. There is no one right way of segmenting markets. A marketer has several bases available to him/her for the segmentation of markets. Bases for Segmenting Consumer Markets Segmenting markets on the basis of geography involves dividing the market into different geographical units, eg. states, regions, countries, where the company pays attention to geographical differences in needs and wants. For example, there may be a greater need for T-shirts in the Northern part of Australia all year round rather than in the Southern part. Demographic segmentation involves dividing the market into groups based on demographic variables such as age, family size and life cycle, occupation, etc. It is the most popular bases...
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...According to the Economic Times “Segmentation allows a seller to closely tailor his product to the needs, desires, uses and paying ability of customers. It allows sellers to concentrate on their resources, money, time and effort on a profitable market, which will grow in numbers, usage and value.” The Coca Cola Company, one of the global leading brands, targets all markets using a mass marketing technique which falls under the category of undifferentiated marketing. Whilst there may be no single way to segment any market, firms need to consider various segmentation variables in order to gain a better perspective of the market structure and thus the best way to corner the market. Coca Cola segments its products and targets its customers in the following ways; Geographical :- International – The company uses Cane sugar in countries such as Mexico and the Caribbean and High Fructose Corn syrup in the USA. By using cheaper raw materials which are more readily available in certain international markets they are able to maintain a standard product with an affordable price. However this may have an effect on product taste. Climatic – Different products for various climates – Coca-Cola sells more in hotter regions where the demand may be higher as persons seek cold refreshing drinks more. In many tea centric countries such as Britain and The Middle East tea beverages like Honest Tea and Fuze Tea are sold. Local – Certain products are not available in all countries (eg....
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...Executive Summary We want to market Green Coconut Water. We have prepared this feasibility plan on that basis. We have assigned a name for the product as“Jaul”. Since the raw materials are very much available in our country, we have decided to give the product an indigenous image. Jaulis a kind of soft drink that provides the consumers with processed green coconut water in bottles. For the marketing purpose of the product we have decided to launch three product lines. The Jaul would be launched in the market at250 ml. 500 ml.and1 Litre bottle. We have set a reasonable price for the product so that all kinds of people can afford to buy this soft drink. We have followed theTarget Costingpricing approach. We would gain a competitive advantage, as this is a first hit in the market. We have targeted a huge market segment for the product. Bangladesh is a large populated country. Lots of people are looking for such a product. Green Coconuts are not available all the time. For example: a person walking on the street. Suddenly he feels thirsty. Now if he wishes to drink green coconut water he cannot find it easily. It is not always found in the right place at the right time. If we launch our product in the market, a person willing to drink green coconut water can have it from a nearby shop. At present this is not possible. Our target market includeshealth conscious people, sick people, sportsperson& many other consumers, which we have segmented from theDemographical,Geographical,Psycho...
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...UMTECH BBA-MICROECONOMICS (KEB 2123) SEMESTER JUN 2012 MARKET ANALYSIS ON SELECTED PRODUCT FROM THE FOOD AND BEVERAGE SEGMENT BY DAMIAN SEBASTIAN (STUDENT ID) AHMAD FAUZIE BIN MAT YUSOF (GK1206BD0002) LECTURER EN SULAIMAN –FULL NAME DATE OF SUBMISSION 27 JUL 2012 ACKNOWLEDGEMENT We give our heartfelt gratitude to our lecturer Mr. Sulaiman bin …….. for his knowledge, guidance and patience as we completed this assignment. We also acknowledge Pn Siti farah binti our Academic Coordinator and the UMTECH staffs who are currently involved either directly or indirectly with our program. A special mention of thanks also goes out to Mej Abdul Rahman bin …... ,who is the OiC of the Gong Kedak K-Force Center, for the use of its facilities under his care. Last but not least the K-Force Program with UMTECH for making all this possible. Without the involvement of all these persons all this would not have been achieved. Thank you. TABLE OF CONTENTS TITLE PAGE ACKNOLEDGEMENT i TABLE OF CONTENTS i i LIST OF FIGURES & TABLES iii PART 1: THE INTRODUCTION DESCRIPTION OF PRODUCTS SURVEYED PART TWO: TABULATED DATA OF PRODUCT PART THREE: MARKET ANALYSIS INTRODUCTION 1. This Market Analysis is based on the comparison of six (6) different product from the Malaysian food and beverage retail market. Eleven (11) vendors of various levels of retail were selected to provide wide spectrum of choice available to the common...
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...and diversification. Companies like Fitbit and Lululemon benefit from their expertise and innovation in niche markets, whereas companies like PepsiCo and Koch Industries benefit from their diverse product and service lines that appeal to a wide variety of customers in several unrelated markets. So which business strategy is more effective in creating value for the company and its shareholders? While this question is not entirely answered by a quantitative analysis, given that businesses are dictated by more than the numbers, this research report addresses the underlying question by analyzing the conglomerate discount using ten company examples. The Conglomerate Discount The general idea behind the conglomerate discount is that companies with multiple unrelated business segments are unfairly valued in the market place as a result of rolling up the various divisions under one, larger parent company. Proponents of the conglomerate discount theory argue that the market essentially penalizes companies that diversify their portfolio of businesses by valuing the conglomerate company at a market value that is less than what the sum of the values of unrelated segments would imply. Because the operations of the business units vary tremendously, an investor that wants to generate a return on one division of the conglomerate must also invest in the multiple other unrelated segments that may not be well aligned with the underlying investment thesis, thus causing that investor to look elsewhere...
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...including Wolfenstein 3D, Doom, and Quake. 3 4 5 6 **important** 7 8 9 Demographics easy to measure; easy to obtain 10 **important** Market Segmentation – Identify and profile distinct groups of buyers who differ in their needs and wants. Market Targeting – Select one or more market segments to enter. Market Positioning – For each target segment, establish and communicate the distinctive benefit(s) of the company’s market offering. 11 A market segment consists of a group of customers who share a similar set of needs and wants. Major segmentation variables are: • Geographic, • Demographic • Psychographic • Behavioral 12 E 13 Geographic segmentation divides the market by nations, states, regions, counties, cities, or neighborhoods. Nielsen Claritas developed PRIZM NE, a geoclustering approach that combines geographic data with demographic data that yields richer descriptions of consumers and neighborhoods. The groupings take into consideration 39 factors from 5 broad categories: (1) education and affluence, (2) family life cycle, (3) urbanization, (4) race and ethnicity, and (5) mobility. Inhabitants in a cluster tend to lead similar lives, drive similar cars, have similar jobs, and read similar magazines. 15 Geographic segmentation divides the market by nations, states, regions, counties, cities, or...
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...Plan: Business plan is a document that is the outcome of an integrated process of making future plans for different organizational functions. More specifically, business plan is (1) A written document that details the proposed venture. (2) A description of all the facts, like the project, marketing, research and development, manufacturing, management, critical risks, financing and milestone of proposed venture. (3) A document written to raise money for a growing company from the banks of financial investors. (4) Future guide for successful operation of the venture. Why business plan is so essential? 1.The preparation process of a business plan forces the entrepreneur to take an objective , critical, and unemotional look at the business in its entirely. 2. It is a tool to managing the business better. 3. It is a way of communicating the firm’s ideas to others and the basis for the financial proposal. 4. It improves the firm’s chances of success. 5. It sells the entrepreneur and others on the business.6. It communicates the strategy and business approach within the firm. Business plan checklist: A personal step by step evaluation 1. Business description segment 2. Marketing segment 3. Research design & development segment 4. Manufacturing segment 5. Management segment 6. Critical risk segment 7. Financial segment 8.Milestone schedule segment 9. Appendix segment Joint venture: A joint venture is a separate entity involving two or active participants as partners....
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...Market segmentation Type of Firm | Segmentation | Possible market segments | F&B | Geographical | Areas North, South, East, West | | Demographics | Age | 1) Geographical The market segmentation can segmented by geographical location. It can be segmented by the geographical location due to fact that some areas may have higher consumer rate. 2) Demographics These type of drinks is usually more inclined with the teens and young adults while other age group have lesser consumers. Therefore we have found out the ratio of the young adults to older people in Singapore. With this information we can alter our outlets and use this as our marketing mix. MIXCIOUS’s Market Segment Affordable High Quality Ingredients Unique Delicacy Relaxer Variety Seekers On The Go Market segments for MIXCIOUS 2-in-1 Meal Segment Name | Description of Segment | What are their needs | Marketing mix design | On The Go | The consumers want to be able to bring their drinks and food along while they are shopping. The customers are always on the go so we need to be able to accommodate it to their active lifestyle. | This segment wants to be able to bring their food on the go so they can eat anywhere and everywhere. | Friendly cup design (eg. A container above a cup for food) | | | | | Variety Seekers | The consumers tends to consist of innovators and early adopters. Consumers like new tastes and flavours of food. | This market segment like a broad range...
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...insulin in a ‘shared’ refrigerator at work. With portable universal recharger and longer lasting battery, the mini-fridge can be charged on travel and less frequently. 2. Target Market The target market for Swisse™ mini-fridge is primarily diabetics’ constantly on travel or away from home. This product would allow diabetics to travel with ease and administer insulin without having to worry about storage or safety. 3. Initial Approximate Price Currently, we believe there are no such products in the Indian market. However, these products are present in US and Europe, retailing anywhere from US$65 to $299. We will have two different offerings of the product, Swisee™ mini-fridge smart and Swisee™ mini-fridge light, differentiated by cartridge storage capacity and battery life. The price of Swisee™ mini-fridge light for price sensitive consumers will be 2500 INR. The price of Swisee™ mini-fridge deluxe for consumers that are looking for a high cartridge storage capacity mini fridge with longer last battery life will be 4000 INR. 4. Market Potential The market potential for Swisee™ was estimated in top-down chain ratio approach. The market Swisee™ is only confined to India. Since there is significant difference in purchasing power in urban and rural population in India, Swisee™’s market will be urban patients with diabetic I who are middle or upper class in...
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