...According to the Education.Gov Web site, "America used to be No. 1 in the world for the percentage of adults with college degrees, but has recently slid to 16th." I have noticed that students are having a difficult time getting through college. Although college is challenging, I am going to succeed by using advice from experts, by Developing strategies and by taking advantage of the benefits offered by my college. I know college will be challenging for me because I am a new student and this is my first time being away from my hometown. One of my challenges would be going to school and working. Working is fun, but trying to do both, it can sometimes keep me from focusing and managing my time, as I should. Just because of the dreadful long...
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...turn your attention to branding. Primary Task Response: Within the Discussion Board area, write 750–1,000 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas. This morning, walking into the office, you greet Michelle who says, “I’d like to meet with you tomorrow to develop the branding strategy for the new product. Let’s meet for a working lunch and brainstorming session.” “That sounds great,” you reply. “I’ll schedule the meeting and order in lunch.” Entering your office, you begin to think about the items that you will be discussing during tomorrow’s meeting with Michelle. We haven’t even come up with a product name yet, you think. We also need to work on an advertising slogan or tag line. You know that Michelle has an extensive background in marketing, but you really want to make a good impression and bring a sound branding strategy to the meeting. How are we going to distinguish our product from our competitors? What are the benefits that we are going to highlight in our brand that will meet the needs or wants of our target customers? You create the following list of items that you need to address: •Product name •Advertising slogan or tag line •Product attributes •Product...
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...For the exclusive use of h. abdelrahman, 2015. 9-107-038 REV: JANUARY 29, 2008 ROBERT S. KAPLAN RICARDO REISEN DE PINHO Amanco: Developing the Sustainability Scorecard A modern company must have a much broader and more sophisticated relationship with society, and must respond to issues that didn’t exist previously… Our strategy is the best for the sustainable creation of value. — Stephan Schmidheiny, Grupo Nueva and Amanco’s founder1 On January 9, 2006, CEO Roberto Salas arrived at the new Amanco headquarters in São Paulo after a long and strenuous tour through the company’s key units in Latin America. Salas had conducted intense and productive discussions about how to strengthen and standardize Amanco’s Sustainability Scorecard system (SSC), for use in executing Amanco’s new strategy. Amanco was Latin America’s biggest producer and marketer of plastic pipes and fittings for transporting fluid. It had dominant positions in Colombia and Ecuador, and was a major competitor in Brazil and Mexico. Amanco had become a top brand while establishing a reputation as a leading company in corporate social responsibility. Julio Moura, Amanco’s chairman, explained, “Customers want products that improve the society in which they exist and that protect the environment.”2 Salas reflected on the company’s recent financial performance (summarized in Exhibit 1): Amanco has lived by its triple bottom line values and become one of the Latin American’s most admired socially...
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...MARKETING PROCESSES 1 DEVELOPING MARKETING STRATEGIES AND PLANS • Corporate and division strategic planning All corporate headquarters undertake four planning activities: a. Defining the corporate mission. b. Establishing strategic business units (SBUs). c. Assign resources to each SBU. d. Assessing growth opportunities. 1. Defining the Corporate Mission Key questions to ask: What is our business? Who is the customer? What is of value to the customer? What will our business be? What should our business be? Mission statements are best when guided by a “vision” that provides direction for the company. [pic] Good mission statements have three major characteristics: a. Focused on a limited number of goals. b. Stresses the company’s major policies and values. c. Defines the major competitive spheres within which the company will operate by defining the: o Industry. The range of industries in which a company will operate. Some companies will operate in only one industry; some only in a set of related industries; some only in industrial goods, consumer goods, or services; and some in any industry. o Products and applications. Range of products and applications a company supply. o Competence. The range of technological and other core competencies that a company will master and leverage. o Market-segment. The type of market or customers a company will serve. o Vertical. The number of channel levels from...
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...Developing Global Strategies for Service Businesses. Author: Lovelock, Christopher H. Yip, George S. Source: California Management Review. 38(2): 64-86. 1996 Winter. Abstract A study provides a framework for developing global strategies for service businesses. It integrates existing, separate frameworks on globalization and on service businesses, analyzes how the distinctive characteristics of service businesses affect globalization and which do not. It then applies the new framework to numerous industry and company examples, with particular emphasis on the role of information technology. Full Text How do the distinctive characteristics of service businesses affect globalization and the use of global strategy? This is a crucial question for managers in numerous industries. Not only are services continuing to grow rapidly in domestic economies, but international trade in services is increasing, too. The United States, like some other developed countries, has a trade surplus in services that helps offset the deficit in merchandise trade. In contrast, Japan has been much less successful in internationalizing its service businesses.1 So it is essential to national competitiveness that governments, as well as companies, achieve a better understanding of how to develop effective global strategies for different types of service businesses. Most research to date has focused either on why and how service firms internationalize or on different modes of internationalization.2 In...
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...COMPANY 22 II. WEDDING DÉCOR SERVICE MARKET 29 III. POTENTIAL COMPETITORS 37 CHAPTER 5: RESULT OF STUDY 38 I. MAIN FINDING FROM QUESTIONAIRS GIVEN TO CUSTOMERS 38 1. Sample demographics 38 2. Customer awareness towards “wedding décor” service 40 3. Customers’ opinion 43 II. MAIN FINDING FROM IN-DEPTH INTERVIEW 47 1. Advertising 47 2. Sale promotion: 48 3. Public relation: 49 CHAPTER 6: SUGGESTION 50 II. EXECUTIVE SUMMARY: 50 III. THE RESULT OF ANALYSIS ON THE CURRENT MARKETING SITUATION: 50 a. Strengths: 50 b. Weaknesses: 51 c. Opportunities: 51 d. Threats: 51 IV. PROMOTION PLAN 52 V. LIMITATION OF THE THESIS 55 CHAPTER 7: CONCLUSION 56 CHAPTER 8: BIBLIOGRAPHY 56 TOPIC: Developing a promotion strategy for “Wedding Décor” service package, the case of Viet Nam Wedding Planner Company (VNWP Company) CHAPTER 1: INTRODUCTION ------------------------------------------------- This introduction section essentially focuses on the background of my study and the reasons that I found on this subject. It also stated research purpose as well as scope and limitations. 1....
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...Section 1, Topic 1, Activity 1.1d: Thinking about your own organisation (and others in which you’ve worked), what do you see as being key components (or stages) in the performance management process: Answer: From my current company, the performance management process is defined as ’the dialogue’, used mainly to discuss objectives and behavioural competencies. The aim is to agree, between the line manager and employee, on a performance plan, targets and measured regarding development. Currently, I feel that the key components to the dialogue are: Tasks & Objectives – Normally 3 to 4 objectives with an individual weighting, normally developed in line with the managers individual targets. The staff take this part seriously, as this is normally the section which comes into consideration during any pay reviews. Competencies – This is currently regarded by staff as a non-critical element to the dialogue process, as normally the competencies required for the role are assessed at the interview stage, and the competencies required for the role never change. Achievements & Learning Goals – I believe this is an important element, as you gain an understanding of the person; what he/she feels proud of and how the individual feels they could improve themselves. Improvement Opportunities & Development Goals – This has basically turned into a chance for the employee to list as many courses as they can, to try and attend the courses, sometimes unrelated to their...
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...------------------------------------------------- Red Bull Vodka ------------------------------------------------- Developing Products and Promotion Strategy Farhan Shah Ramlan (2168102) Abstract MK3UWA: New Product or Service Marketing Plan Introduction Red Bull Gives You Wings Being a market leader in the market of energy drinks and being in the mature stage of the their product life cycle, RedBull constantly comes up with new ideas and strategies to stay at the top of the consumer business among its competitors. By having a variety of types of drinks to cater to different segments of the market, RedBull has introduced various editions of the internationally-renowned energy drink to cater to different segments of the market, such as Red Bull Cola for teenagers, Red Bull Zero Calorie & SugarFree for the health conscious, and flavored Red Bull Cranberry, Lime and Blueberry to meet the wants of the consumers who seek variety. With the introduction of a new addition to the existing product line around the 2014 FIFA World Cup, a major sporting event and a worldwide phenomenon that is watched by millions around the globe at the stadium or at their local pubs or even on the television in their homes. Red Bull aims to increase brand awareness by associating the brand name to the event and increase market share by developing a unique selling point/product differentiation in order to obtain some of the competitors’ regular consumers. The introduction of this new...
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...The supply chain’s significance in developing an operations strategy: To get an insight in what operations strategy is all about, it is defined as "a set of competitive priorities coupled with supply chain structural and infrastructural design choices intended to create capabilities that support a set of value propositions targeted to address the needs of critical customers." (Operations and Supply Chain Strategy, 2009). A supply chain consists of multiple organizations linked together in a partnership and their overall goal is to satisfy the needs of the end customer. As the lecture notes (n.d.) points out, operations manage the activities of the entire supply chain from start to end. Because of the operations management's nature of spanning across the functional level and being integrative, it is involved in many other strategic areas. (Operations and Supply Chain Strategy, 2009). This means that strategic decisions regarding operations must reflect and involve these areas. Increasingly fierce competition and challenges like fast changing market demands and needs, demand uncertainty and decreasing product life cycle means organizations have to do things differently to stay in the game. In today’s competitive environment there is a need to excel in multiple performance objectives like flexibility, speed, cost, dependability and quality (Slack and Lewis, 2011, p.16). To cope with these challenges, an integrated approach to the supply chain is required to create a competitive...
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...CASE STUDY 3 DEVELOPING A GLOBAL REWARD STRATEGY AT TIBETT AND BRITTEN GROUP Prepared for: PROF. DR. KHULIDA KIRANA YAHYA 13 APRIL 2014 Prepared by: Kartini Binti Dato’ Tajul Urus (814244) Hazlyena Annur binti Che Hamid (815158) Nurul Farahiah Binti Mohd Jazlil (815614) CASE STUDY 3 - DEVELOPING A GLOBAL REWARD STRATEGY AT TIBBETT AND BRITTEN GROUP SWOT ANALYSIS STRENGTH Company directly employs 35,000 people in 35 countries, biggest markets in Europe and North America. Majority of their employees are transferred from their customer, therefore they understand the nature of business of TBG 65% - 70% of the operational costs relate directly to people, so staff reward management is the key to business competitiveness OPPORTUNITIES Employs people on a variety of contracts. One step at a time approach An overhaul of the grading system used in UK WEAKNESS 65% - 70% cost operational relate directly to people. Wide variety of pay and grading arrangement in operation. Most non-management employees were not on TBG terms and conditions. UK grading structure is an issue THREAT Majority of employee were transferred from major customers, and these employees retained their existing t&c of employment. Different local relationship with trade unions Contracts are operated on an „open book‟ basis 1. Why do you think that the creation of internal consistency was such an important objective of the new reward strategy? Reward strategy is a suitable...
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...Developing a Global Business Strategy: Coca Cola Expansion Strategy in Sudan and Iran Coca Cola or Coke is one of the leading companies in carbonated soft drinks; headquarter originally in Atlanta, Georgia, where it produces the concentrate and sell it to various licensed bottlers around the world. Coca Cola operates in five continents; Asia, Europe, Africa, Latin America and North America and more than 200 countries. Coca Cola Company has been very successful in international marketing effort. Aggressive advertising, branding and market segmentation have played an important part in the success. It has portrayed itself as fun, playfulness, freedom, lifestyle and the international appeal of Coca Cola was embodied by a 1971 commercial, where a group of young people from all over the world to a hilltop in Italy to sing “I’ll like to buy the world a Coke”. The company has been sponsoring big events, like Olympics, Sea Games, FIFA Cup and International Film Festivals all over the world to create awareness, credibility and to brand itself as world-class company. It also makes big donations to organizations, charities and involvement in the communities. These activities have aided Coca Cola in creating a positive image and consumers’ perception toward the company. For the Coca Cola company expansion, I chose Iran and Sudan since these two countries are not enlisted under the list that the company operates in. in addition, Iran and Sudan each exist in different continents...
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...Nike INC.: Developing an Effective Public Relations Strategy Date: Thursday, February 9th/12 Summary Nike Inc. started as a venture between Phil Knight, current CEO, and Bill Bowerman. At the time Knight was a student at the University of Oregon and Bowerman was the University track and field coach. The company, originally named Blue Ribbon Sports, did not officially get started until 1964 when Knight, who pursued a MBA at Stanford, graduated. Blue Ribbon Sports started making athletic footwear after the two men took a trip to Japan to source a manufacturer for the high performance athletic shoes that Bowerman had been designing. The first shoe created by the duo helped University of Oregon runners break track and field records. After those first initial models were produced Knight started selling the shoes out of the trunk of his car, as he would travel to various track and field events. He was also employed as a certified public accountant and professor at Portland State University during the early years of Blue Ribbon Sports. The first shoe under the Nike name was released in 1972, known as the Cortez, and it became extremely popular immediately. As the company, now known as Nike, progressed Knight and Bowerman started to invest largely in research and development and a dynamic organizational culture. One of the things that made them successful was the outsourcing of offshore manufacturing in Japan. In the mid 80’s Nike’s manufacturing focus started to shift to...
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...Planning and Developing an IT Hardware Strategy utilizing virtualized hardware. MIS535 Management Applications of Information Technology Table of Contents Abstract 3 Brief Company Background 4 Discussion of Business Problem 5 High Level Solution 6 Benefits 8 Conclusions and Overall Recommendations 11 Summary 13 Abstract Corporate users of technology use a variety of technologies to get their work done. Over the last three decades, companies that create and manage data have implemented a wide variety of disparate computers systems, each slightly different. This makes maintaining these environments expensive and troublesome to expand and maintain. A potential solution to this multi-platform server sprawl is to consolidate from many to a few computing platforms. Once the application software is ported to these new platforms, we can begin to virtualize hardware. These are the prerequisites for cloud computing. This plan addresses these concerns in my current place of employment which has been experiencing this problem for over a decade. Based on industry publications and communications with my peers, it appears that many companies are experiencing these types of issues. The recession of 2007-2008 has been very difficult for IT firms. We’re doing more with less and it appears that the budgets won’t be significantly increasing for some time. ...
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...1. Introduction Robi formerly known as Aktel is the third largest mobile phone operator in Bangladesh in terms of revenue and subscribers. Robi is a dynamic and leading countrywide GSM communication solutions provider and is a joint venture company between Axiata and NTT DoCoMo of Japan. The company commenced operations under the Aktel brand on 15 November 1997 and embarked on a new journey with the brand name of Robi on 28 March 2010. Robi attained its first million customer base in 2004, followed by 5 million in 2006 and 10 million in 2009. Covering all 64 districts of the country, Robi was the first mobile operator to connect Tetulia and Teknaf, the northern and southern most points of Bangladesh. It was also the first operator to provide seamless coverage along the Dhaka-Chittagong highway. Robi has the widest International Roaming coverage in Bangladesh connecting 553 operators across 207 countries. Robi operates the GSM 900 and 1800 cellular services. Its GSM service is based on robust network architecture and a cutting edge Intelligent Network (IN), which provides peace-of-mind solutions in terms of voice clarity, extensive nationwide network coverage, and multiple global partners for international roaming. Robi, being the most innovative operator in the country, launched the first ever Prepaid mobile service and other innovative services. With its strengths and competencies developed over the years, Robi aims to provide the best, in terms of coverage and connectivity...
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...FALL 2011/2012 FINAL PROJECT: DEVELOPING A SOCIAL MEDIA MANAGEMENT STRATEGY FOR NOUCHALINE: MY FASHION BLOG MKTG250D/INFO250D Presented to: Leila Khauli Hanna Dr. Nelson King January 16th, 2012 Table of Contents Executive Summary 4 Client Background 5 Existing Social Media Presence 5 1. Social Media (Open): 5 2. Specialized Networks: 7 Assessment of Current Operations 8 Coordination 8 Scrutiny and Accountability 8 Data Management 8 Scalability and Consistency 9 Summary of Existing Operational Complexity 9 Social Media Management Framework 10 Context 10 Culture 11 Process 11 Metrics 13 People 13 Policies 14 Business Goals 14 Social Media Strategy 16 FACEBOOK: 16 FEATURES: 18 CREATE A NETWORKFOR LEBANESE FASHION BLOGGERS 19 Recommendations 20 Appendix I: Social Media Assessment tools 21 21 21 23 \ 23 Appendix II. Stats of the Blog 24 Appendix III. Social Media Channels\ 25 Appendix IV: Reference and Links 27 Executive Summary “Nouchaline: My Fashion Blog” is a blog that was launched in 2009, by Aline Chirinian. It is a platform on which Aline shares her personal style and views on fashion. The blog currently has had 59,606 page views, with over 1,080 followers across the different social media platforms. The blog’s goal is to increase the number of readers, and its brand awareness; in order to generate revenue in the near future. It hopes to achieve this goal by engaging more on social media and...
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