...© 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and Windows XP are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners. Windows Vista Starter Overview Windows Vista Starter is intended to be an entry-level computer for users and their families in countries that have developing technology markets. Windows Vista Starter is distributed in 139 countries and in 70 different languages. Windows Vista Starter is only available preinstalled on computers distributed by system builders and OEMs. Windows Vista Starter looks like other Windows operating systems, but a watermark of the Windows Vista Starter logo has been added to the desktop to distinguish Windows Vista Starter from other Windows Vista operating systems. First-time home computer users can take advantage of the core Windows Vista features in a simplified and more affordable version. To simplify the Windows operating system, some features are limited in Windows Vista Starter. Listed below are some of the differences between Windows Vista Home Basic and Windows Vista Starter. In Windows Vista Starter, three programs can run concurrently without a limit to the number of windows that are open. Home networking is disabled. Windows Vista Starter computer can be connected to an existing network, but cannot be...
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...PAPER 3.5: MARKETING MANAGEMENT – M.B.A. III Sem UNIT 1 Modern Marketing Concept: Social Marketing concept – Approaches to the study of marketing – Marketing segmentation – Meaning – Bases for segmentation, benefits – Systems approach – Features of industrial, consumer and services marketing. UNIT 2 Marketing Environment: External factor – Demographic factors – Internal factors – Marketing mix – Four P’s marketing. Consumer Behaviour: Meaning and importance – Consumer buying process – Determinants and theories of consumer behaviour – Psychological, sociological determinants – Theories and their relevance to marketing. Marketing Research: Meaning – Objectives – Procedure. UNIT 3 Product Mix Management: Product planning and development – Meaning and process – Test marketing – Product failures – Product life cycles – Meaning and Stages – Strategies – Meaning PLC. Product-Market Integration: Strategies – Product positioning – Diversification – Product line simplification –Planned obsolescence – Branding Policies and Strategies – Packing. UNIT 4 Price Mix Management: Pricing and pricing policies – Objectives – Procedures – Methods of price fixing – Administered and regulated prices – Pricing and product life cycle – Government control of pricing. UNIT 5 Physical Distribution Mix: Distribution channel policy – Choice of channel – Channel management – Conflict and cooperation in channels – Middlemen functions. UNIT...
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