...DSMHT 201: Applied Differential Equation (credit 02) 1. Ordinary differential equations and their solutions: Initial value problems, Boundary value problems, Basic existence and uniqueness theorems (statement and illustration only). 2. Solution of first order equations: separable equations and equations reducible to this form, Linear equations, exact equations, Special integrating factors, Substitutions and transformations. 3. Solution of higher order linear differential equations: Solution space of homogeneous linear equations. Fundamental solutions of homogeneous systems. Reduction of order. Homogeneous linear equations with constant coefficients. Non homogeneous equations. 4. Method of undermined coefficients. Variations of parameters. Cauchy-Euler differential equations. 5. Systems of differential equations, linear system, Fundamental matrix, Solutions of linear systems with constant coefficients. References: 1. D.G. Zill, A First Course in Differentil Equations with Applications. 2. F. Braur and J.A. Nohel, Differential Equations. 3. S.L. Ross, Differential Equation. DSMHT 202: Geological and Hydro-meteorological Hazards (credit 02) 1. Introduction to Geological and Hydro-meteorological Hazards. 2. Geological Hazards Earthquakes (causes, types and effects of Earthquakes), Tsunami & Seiches. (naming, Tsunami Generation, Velocity and height, coastal effects and vulnerability), Volcanoes (origin & types of volcanic hazards...
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...effectively use at all times the food and healthcare services they need for a healthy life. Hundreds of millions of children in less developed countries suffer from poor health can nutrition. Children in most less developed countries also complete far few years of schooling, and learn less per year in schooling, than their counterparts in developed countries. Recent research has shown that poor health and nutrition among children reduces their time in school and their learning during that time. Background There is a long standing tradition of research on socio-economic health inequalities in contemporary high income countries. Early studies in the socioeconomic inequalities were often done by physicians engaged in social movements, who focused on the influence of living conditions on health. Attention for socio-economic health inequalities have been changing since the 19th century. At the start of the 21st century, there is overwhelming evidence that there are systematic and substantial health inequalities between social and income groups, which run across the entire social hierarchy (Marmot, 2006). The research tends to focus on health outcomes in adults and sometimes old age, maybe because childhood mortality levels are relatively low in these countries. The contrast...
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...VULNERABILITY ASSESSMENT WHITEPAPER Automating Vulnerability Assessment This paper describes how enterprises can more effectively assess and manage network vulnerabilities and reduce costs related to meeting regulatory requirements. Automated Vulnerability Assessment / Vulnerability Management (VA/VM) solutions are supplementing and in some cases replacing manual penetration testing with an overall improvement in network security without increasing costs. New advances have eliminated the high management overhead and false positive rate issues that plagued open source and early market VA/VM entries. This whitepaper discusses: Speed of change in networks, equipment and applications plus the speed of exploit deployment is revealing weakness in corporate policies specifying relatively infrequent manual penetration testing. Perimeter defences (anti-virus, firewall and IPS/IDS) are vital, but can be bypassed by determined effort to reach and exploit known vulnerabilities that reside just inside the fence. The introduction of an automated network scanning mechanism and consolidated reporting to identify and track mitigation of known vulnerabilities is establishing a higher overall security level often using already existing budget and manpower. Table of Contents Introduction................................................................................................................................................... 3 The Challenges of Network Security Assessments .......
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...Beauty Myth, Stigma, and Deviance Carol Webb Northwood University In the year 2013 where as a society people are accepting that men marry men and women marry women, it is hard to believe that as a society we still judge a person and their professional capabilities based on their physical appearance. The reality is that this is an ongoing problem, not just in the United States, but globally. The manner in which people are treated that are defined as deviant by any person or group of people, can have an extremely negative effect on their emotional well being, and as a result on their physical health as well. This paper will address the correlation that exists between the Beauty Myth, the Stigma it creates, and how deviance plays a role in these beliefs, especially in the work place. In the book The Beauty Myth: How Images of Beauty Are Used Against Women by Naomi Wolfe, she states that the basic premise of The Beauty Myth is that as a women have gained increased social power and prominence, expected adherence to standards of physical beauty has grown stronger for women. (Naomi Wolfe, 1991). In the workforce, this expectancy that is placed on employees can range from the business owner or management if they are passed up on a job opportunity, or for promotion. A personal view that the obese person is lazy or sloppy can originate from the co-workers that gossips or say cruel things, often on a daily basis. Social stigma as defined by Wikipedia is the extreme disapproval...
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...“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption GERGANA Y. NENKOV MAURA L. SCOTT This article examines the extent to which consumers engage in more indulgent consumption when they are exposed to whimsically cute products and explores the process by which such products affect indulgence. Prior research on kindchenschema (baby schema) has found that exposure to cute babies or baby animals leads to more careful behavior (see the study by Sherman, Haidt, and Coan), suggesting restraint. The present research uncovers the opposite: consumers become more indulgent in their behavior after exposure to whimsically cute products. Drawing from research on cognitive priming, kindchenschema, anthropomorphization, indulgence, and regulatory focus, this research posits that exposure to whimsically cute products primes mental representations of fun, increasing consumers’ focus on approaching self-rewards and making consumers more likely to choose indulgent options. These effects do not emerge for kindchenschema cute stimuli, since they prime mental representations of vulnerability and caretaking. Four empirical studies provide evidence for the proposed effects and their underlying process. C ompanies market a rapidly increasing number and variety of cute products across numerous categories, targeting not only children but also adult consumers. The marketplace is replete with cute clothing, utensils, appliances, foods, office supplies, and...
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...“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption GERGANA Y. NENKOV MAURA L. SCOTT This article examines the extent to which consumers engage in more indulgent consumption when they are exposed to whimsically cute products and explores the process by which such products affect indulgence. Prior research on kindchenschema (baby schema) has found that exposure to cute babies or baby animals leads to more careful behavior (see the study by Sherman, Haidt, and Coan), suggesting restraint. The present research uncovers the opposite: consumers become more indulgent in their behavior after exposure to whimsically cute products. Drawing from research on cognitive priming, kindchenschema, anthropomorphization, indulgence, and regulatory focus, this research posits that exposure to whimsically cute products primes mental representations of fun, increasing consumers’ focus on approaching self-rewards and making consumers more likely to choose indulgent options. These effects do not emerge for kindchenschema cute stimuli, since they prime mental representations of vulnerability and caretaking. Four empirical studies provide evidence for the proposed effects and their underlying process. C ompanies market a rapidly increasing number and variety of cute products across numerous categories, targeting not only children but also adult consumers. The marketplace is replete with cute clothing, utensils, appliances, foods, office supplies, and...
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...“So Cute I Could Eat It Up”: Priming Effects of Cute Products on Indulgent Consumption GERGANA Y. NENKOV MAURA L. SCOTT This article examines the extent to which consumers engage in more indulgent consumption when they are exposed to whimsically cute products and explores the process by which such products affect indulgence. Prior research on kindchenschema (baby schema) has found that exposure to cute babies or baby animals leads to more careful behavior (see the study by Sherman, Haidt, and Coan), suggesting restraint. The present research uncovers the opposite: consumers become more indulgent in their behavior after exposure to whimsically cute products. Drawing from research on cognitive priming, kindchenschema, anthropomorphization, indulgence, and regulatory focus, this research posits that exposure to whimsically cute products primes mental representations of fun, increasing consumers’ focus on approaching self-rewards and making consumers more likely to choose indulgent options. These effects do not emerge for kindchenschema cute stimuli, since they prime mental representations of vulnerability and caretaking. Four empirical studies provide evidence for the proposed effects and their underlying process. C ompanies market a rapidly increasing number and variety of cute products across numerous categories, targeting not only children but also adult consumers. The marketplace is replete with cute clothing, utensils, appliances, foods, office supplies, and...
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...Today the use of personality is widespread and can be seen in many areas of modern life such as clinical, health, educational, occupational and forensic settings. For this reason, in the western world personality is viewed as an important aspect or characteristic of a person, which people are forever seeking advice on how to change and improve (Brody & Ehrlichman, 1998). The use of psychological tests attempting to measure individual differences related to occupational behaviours have been used for over 60 years (Furnham, 1992). Frequently, they are used for selection and appraisal due to the vast number of applicants, the high costs of interviewing and the necessity for objective, comparative data (Hogan, Hogan & Roberts, 1996). Recent research in personnel psychology has relied on meta- analysis to develop generalizations about personality characteristics that are characteristic of success in job- related contexts. Accordingly, relating measures of the Big Five to job performance measures suggest that conscientiousness is the personality trait that is consistently related to measures of work- related performance (Barrick & Mount, 1991) and people who obtain high scores tend to be rated highly by supervisors and to be viewed as being more competent employees than those who obtain a low score on conscientiousness. While the use of such measures is fair, eliminating corruption and favouritism, it is evident how personality measures can prove useful within organisations, but...
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...Discuss the assertion that disasters in Africa occur when hazards and vulnerability meet. Disasters are adverse or unfortunate events especially sudden and extraordinary misfortunes or calamities. Inhabitants of sub-Saharan Africa are threatened by natural disasters. This has led to consequences like poverty and disease (World Risk Report 2013). The assertion that disasters in Africa occur when hazards and vulnerability meet is true. Disasters in Africa tend to affect the vulnerable. Natural disasters occurring in African countries undermine the economic survival of poor communities. Many populations in countries throughout the continent have suffered under the impact of such hazards, which have killed thousands and caused injuries to many others. Mainly it is the vulnerable groups of people and their locations that are exposed to risk of these disasters. It is of paramount importance to note that these disasters can be natural or man-made. It is the scope of this paper to deliberate if disasters in Africa really occur when hazards and vulnerability meet or not. Increasing disaster threats not only reflect the onset of events such as earthquakes or floods, but also the changing demographic and socioeconomic characteristics of the population. A large, violent tornado, for instance, passing through an open field presents little danger. On the other hand, a relatively weak tornado can pose significant risks to human life and can result in great economic losses in densely populated...
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...spite of the growing health concerns. Maternal cigarette smoking has been associated with several health problems for the newborn including premature birth, fetal growth restriction, respiratory dysfunction, and sudden infant death syndrome (SIDS). The developing brain in the fetal stage is highly plastic, flexible, and extremely sensitive to different environmental stressors including tobacco smoke. Prenatal exposure to tobacco smoke & nicotine interferes with fetal brain development predisposing the offspring to different neurobehavioral & neuropsychological disorders including attention-deficit/hyperactivity disorder (ADHD), various motor & sensory deficits, cognitive dysfunction & conduct disorder (CD). It could also increase the vulnerability to hypoxic-ischemic brain injury in neonates as observed in preclinical studies. These effects are in part mediated by fetal nicotine exposure. Use of electronic cigarettes (E-cigarettes), commonly known as vaping, have been rapidly increasing in recent times in the general population including women of reproductive age. E-cigarette use during pregnancy is also likely to increase because of the addictive properties of nicotine along with the perception of the relative safety of e-cigarettes compared to conventional cigarettes which contain a plethora of carcinogenic & other harmful chemicals. There are different strengths of nicotine in e-cigarette ranging from 0% to 5.4%. About 50% of conventional cigarette smokers continue to smoke...
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...Table of Contents CHAPTER 1 …………………………………………………………………….. 4 INTRODUCTION………..……………………………………………………….4Aim & Objective of Research …………………………………………………..4 Research Questions …………………………………………………………….5 Hypothesis ………………………………………………………………………..5 CHAPTER 2 ……………………………………………………………………...6 LITERATURE REVIEW …………………………………………………………6 Overview of Rootkit Technology ……………………………………………….6 How a Rootkit Functions ….……………………………………………………6 Functionality Approaches of Rootkit ……………………………….…………..7 Types of Rootkit ………………………………………………………………….8 CHAPTER 3 …………………………………………………………………….11 DISCUSSION ………………………………………………………………….11 Rootkit Detection & Prevention ……………………………………………….11 Rootkit Prevention & Removal Approaches …………………………………12 Rootkit Detection & Prevention Tools ………………………………………..13 CHAPTER 4 …………………………………………………………………….14 CONCLUSION……………………………………………………………..……14 CHAPTER 5 ………………………………………………………….…………15 REFERENCES …………………………………………………………………15 EXECUTIVE SUMMARY This research paper is divided into 5 main chapters like introduction, literature review, discussion, conclusion and references. The major points of this detailed research are summarized as below. * Rootkit technologies cause severe security attacks in today’s cyber world. This research discusses the significance of effective security strategies that should be formulated against security attacks. * Detailed analysis of rootkit technologies and functionalities are done. Different rootkit types, attack...
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...submitted by me in other assessments for accredited courses of study, and I acknowledge that if this has been done an appropriate reduction in the mark I might otherwise have received will be made.” Mercedes'Benz' ' ' ' Content 1' Introduction of the Firm and its market ............................................................................2' 2' Macroeconomic exposure and protection ..........................................................................3' 3' Market Exposure................................................................................................................6' 4' Non economic exposure .....................................................................................................9' 5' Vulnerability.....................................................................................................................10' 6' Protection .........................................................................................................................14' 7' Conclusion ........................................................................................................................15' 8'...
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...MKT-429: Chapter 2 CUSTOMER-BASED BRAND EQUITY Customer-based brand equity: Past experience-Marketing Activity- Word of Mouth The CBBE is formally defined as the differential effect that brand knowledge has on consumer response to the marketing of that brand. The Power of a brand lies in what resides in the mind of customers. ▪ Differential effect-How customer react about the name ▪ Brand knowledge-Consumer has learned, felt, seen and heard ▪ Consumer response to marketing-Recall, actions in sales promotion, evaluation of extensions Marketing advantages of strong brands (Figure 2.1) ▪ Greater loyalty ▪ Less vulnerability to competitive marketing actions ▪ Improved perceptions of product performance ▪ Less vulnerability to marketing crises ▪ Larger margins ▪ More inelastic consumer response to price increases ▪ More elastic consumer response to price decreases ▪ Greater trade cooperation and support ▪ Increased marketing communication effectiveness ▪ Possible licensing opportunities ▪ Additional brand extension opportunities Brand equity as a bridge: a) Brands as a reflection of the past: b) Brands as direction for the future: FIGURE 2-2 MAKING A BRAND STRONG: BRAND KNOWLEDGE Associative network memory model: The associative network memory model views memory as consisting of a network of nodes and connecting links ❑ Nodes represent stored information or concepts ❑ Links...
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...Climate Change concerns among low income communities in Ireland. Introduction Climate change is the most serious environmental problem facing humanity today, raising many questions that are fundamentally normative and ethical in their basis. An increasing body of research highlights that, although everyone is susceptible to the effects of climate change, such effects will be experienced unevenly, with the most vulnerable people in the most deprived communities bearing the most of damaging of the effects of climate change, (Smith, 2006). It must be recognised that the experiences and concerns of the people who are themselves living in poverty must be taken into account. This is especially of concern given that deprived groups and individuals will experience the most difficulty in coping with market based responses to climate change. This research will seek to address the current gap in our understanding of the relations between climate change and the experience of living in poverty in Ireland. Aims and Objectives The aim of this research essentially is to try and gain a broader understanding of how climate change is affecting those living in less than acceptable standards in Ireland. This research will attempt to: 1) Document the major climate change concerns that emerge for people experiencing poverty in Ireland; what are key economic, social and political concerns related to climate change that arise for people experiencing poverty? 2) Examine how these concerns are...
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...Norm-scores were presented. We advocate the use of a 17-item DAS-A, which proved to be useful in measuring dysfunctional beliefs. On the basis of previous psychometric studies, our study provides solid evidence for a two-factor model of the DAS-A, consisting of ‘dependency’ and ‘perfectionism/performance evaluation’. Introduction. According to Beck’s view of depression (Beck 1972; Beck et al. 1979), individuals vulnerable to depression have maladaptive schemas, which remain dormant until triggered by stressful life events. Dysfunctional beliefs reflect the content of these relatively stable schemas. In the past, many studies were unsuccessful in demonstrating this cognitive vulnerability; dysfunctional beliefs seemed to covary with depressive symptoms, suggesting state dependency rather than vulnerability (for an overview of studies See Ingram et al. 1998). Building on Beck’s cognitive model, Teasdale (1988) then suggested that dysfunctional beliefs in vulnerable individuals could only be measured in the presence of a trigger (i.e., a dysphoric mood state). During the first episode of depression,...
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