...Executive summary Success of the business mainly depend on the customer relationship and market investigation which done by the marketing. In this report we discuss about the restaurant Organic Green which is currently facing some problems. In first two portion of the report the problems are being found and comparison with other methods is given and in other two portions the solution is given from those methods So that the business can again run successfully in all the sectors. Table of content Contents Executive summary 2 Table of content 3 Introduction 5 1.The role of marketing for the group’s business and the way it can build a marketing strategy. 6 2.The market segmentation and market positioning that restaurants may choose. 9 3.The options available for addressing each of the ‘4 Ps’ in the marketing mix: 11 4. Restaurant’s current position and what work should be undertaken to improve it. 16 Conclusion 17 Reference 18 Introduction Organic Green is a chain of six specialized restaurant which is located in different places. This restaurant has strong positioning in earlier but due to some strong competition it is gradually losing its business. Organic Green needs to modify total strategy in order to beat the competitors. First it needs to identify its problem. Than find the solution. As a marketer I am finding the problem and solutions. 1. The role of marketing for the group’s business and the...
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...MARCH 19, 2012 Teens, Smartphones & Texting Texting volume is up while the frequency of voice calling is down. About one in four teens say they own smartphones. Amanda Lenhart Senior Research Specialist, Pew Internet Project Pew Research Center’s Internet & American Life Project 1615 L St., NW – Suite 700 Washington, D.C. 20036 Phone: 202-419-4500 http://pewinternet.org/Reports/2012/Teens-and-smartphones.aspx Summary of findings The volume of texting among teens has risen from 50 texts a day in 2009 to 60 texts for the median teen text user. Older teens, boys, and blacks are leading the increase. Texting is the dominant daily mode of communication between teens and all those with whom they communicate. The typical American teen is sending and receiving a greater number of texts than in 2009. Overall, 75% of all teens text. Here are the key findings about the role of texting in teens’ lives: The median number of texts (i.e. the midpoint user in our sample) sent on a typical day by teens 12-17 rose from 50 in 2009 to 60 in 2011. Much of this increase occurred among older teens ages 14-17, who went from a median of 60 texts a day to a median of 100 two years later. Boys of all ages also increased their texting volume from a median of 30 texts daily in 2009 to 50 texts in 2011. Black teens showed an increase of a median of 60 texts per day to 80. Older girls remain the most enthusiastic texters, with a median of 100 texts a day in 2011, compared with 50 for boys...
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...Results Overview of fast food market Fast food market Fast food restaurant Definitions Fast food restaurants feature a common menu above the counter; they provide no wait staff; and customers typically pay before eating and choose and clear their own tables. These restaurants are also known as quick serve restaurants (QSRs). Main type of food sold at the restaurant, including burgers, sandwiches, snacks, Mexican food, and pizza. sales. The next four, Subway, Burger King, Starbucks, and Wendy’s, had $8 to $10 billion each in sales and 6% to 7% of the market. The three YUM! Brands restaurants in the top 20 (Taco Bell, Pizza Hut, and KFC) ranked sixth, seventh, and ninth individually. Together their sales totaled $16.7 billion, or 12% of the market, and placed YUM! Brands in second place behind McDonald’s. The restaurants in our analysis represent several different segments of the fast food market including burgers (McDonald’s, Burger King, Wendy’s, Sonic, and Dairy Queen), sandwiches (Subway), snacks (Starbucks and Dunkin’ Donuts), Mexican food (Taco Bell), pizza (Pizza Hut and Domino’s), and chicken (KFC).4 The number of U.S. locations of these twelve restaurants totaled almost 100,000 and ranged from approximately 3,500 Sonic restaurants to almost 24,000 Subway restaurants. These twelve restaurants comprised 41% of locations for the top 50 restaurants. Fast food segment Table 2 presents 2008 and 2009 sales data for the twenty largest fast food restaurants in the United States...
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...Introduction In human resources, job analysis plays an important role of it. It provides information regarding positions in the organisation. It is an important topic as well as a vital employment tool which can assist with HR activities and potential and current employees, ‘Job analysis is the systematic study of positions to identify their observable duties and responsibilities, as well as the knowledge, skills and abilities required to perform a particular task or group of tasks’ ( Kovac,2006, p.1). Methods of conducting job analysis There are many different methods/ways to conduct a job analysis. It is dependent on organizational needs and what resources are available. Questionnaires, observations and interviews are very common methods. Although individual methods are used exclusively, several can be used in combination. In fact, it is recommended that utilizing more than one method is more sensible (How, 1998), (Dessler, 2005). Reasons for job analysis Job analysis can be used in determining training needs by identifying training content, the assessment tests which need to be used to measure the effectiveness of training, the equipment to be used in the training process, and the methods of training. Job Analysis can also be used in compensation to identify the skill levels, the compensable job factors, the work environment, the responsibilities, and the required level of education and salary level. In selection procedures, job analysis can be used to...
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...Part 1: Defining Marketing and the Marketing Process (Chapters 1–2) Part 2: Understanding the Marketplace and Consumers (Chapters 3–6) Part 3: Designing a Customer-Driven Strategy and Mix (Chapters 7–17) Part 4: Extending Marketing (Chapters 18–20) 4 Marketing Information to Gain Managing Customer Insights Chapter Preview In this chapter, we continue our exploration of how marketers gain insights into consumers and the marketplace. We look at how companies develop and manage information about important marketplace elements: customers, competitors, products, and marketing programs. To succeed in today’s marketplace, companies must know how to turn mountains of marketing information into fresh customer insights that will help them deliver greater value to customers. Let’s start with a good story about marketing research and customer insights in action at P&G, one of the world’s largest and most re- spected marketing companies. P&G makes and markets a who’s who list of consumer megabrands, including the likes of Tide, Crest, Bounty, Charmin, Puffs, Pampers, Pringles, Gillette, Dawn, Ivory, Febreze, Swiffer, Olay, Cover Girl, Pantene, Scope, NyQuil, Duracell, and dozens more. The company’s stated purpose is to provide products that “improve the lives of the world’s consumers.” P&G’s brands really do create value for consumers by solving their problems. But to build meaningful relationships with customers, you first have to understand them and how...
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...POLYTECHNIC UNIVERSITY OF THE PHILIPPINES 1 Chapter 1 THE PROBLEM AND ITS BACKGROUND Introduction Governance, politics and nation building: such serious terms that before were for adults only. It is because enough capacity, maturity, experience, strength and vitality are needed to perform these heavy tasks. Democracy in the Philippines contributed in paving the way for almost everyone to take part in these noble duties. Every Filipino is free to participate, support and lend a hand towards greater moral, social and economic achievement. With the freedom that we have, the youth had also been trained and entrusted to perform such duties for years, in hope and belief that they are the future builders of this country. This has been a part of our culture and politics. In fact, Philippines pioneered the youth participation in local governance which means that our country has been investing in young people for decades. Thanks to that famous line of our great national hero, “The youth is the hope of the nation.” Perhaps, that very line of Dr. Jose P. Rizal is what inspired the creation of Sangguniang Kabataan. Former Philippine President Ferdinand Marcos believed in the capability of youth in leadership when he enshrined youth participation in politics. The Kabataang Barangay (KB) or “Village Youth” was a youth organization at the grassroots level created in 1975. A decade after, Sangguniang Kabataan or SK has been POLYTECHNIC UNIVERSITY OF THE PHILIPPINES institutionalized in relation...
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...Loyalty Enhancing Communication for Telecom Customer Relationships | A Qualitative Study of Telecom Customers | Salman Ahmad Awan & Muzafar Said | Abstract The telecommunication business has been transformed in Sweden through the past few years. Previously telecom industry was under monopoly which has now been converted into more competitive market in which more competitors have entered and offering various alternatives of different kinds of services. TeliaSonera has been one of biggest telecommunication service providers in Sweden which is amalgamation between two big companies; Telia, a major Swedish company and Sonera which is Finish counterpart of Telia. Currently, TeliaSonera is offering various communication services to its customers such as Broadband, TV, Fix telephone connections and Mobile phone services. TeliaSonera is offering these services to both kinds of customers; i.e. business and residential customers. The purpose of this research project is to understand the telecom customers’ switching behavior in detail by distinguishing between two different kinds of customer experiences which are active customers and passive customers, based on their specific characteristics and to learn to design a communication that is effective not only for one kind of customers’ e.g. active customers but also for passive customers that have been found challenging regarding communication reception generally. By analyzing the outcomes, researchers would be able to...
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...ETHICS IN INFORMATION TECHNOLOGY Third Edition This page intentionally left blank ETHICS IN INFORMATION TECHNOLOGY Third Edition George W. Reynolds Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Ethics in Information Technology, Third Edition by George W. Reynolds VP/Editorial Director: Jack Calhoun Publisher: Joe Sabatino Senior Acquisitions Editor: Charles McCormick Jr. Senior Product Manager: Kate Hennessy Mason Development Editor: Mary Pat Shaffer Editorial Assistant: Nora Heink Marketing Manager: Bryant Chrzan Marketing Coordinator: Suellen Ruttkay Content Product Manager: Jennifer Feltri Senior Art Director: Stacy Jenkins Shirley Cover Designer: Itzhack Shelomi Cover Image: iStock Images Technology Project Manager: Chris Valentine Manufacturing Coordinator: Julio Esperas Copyeditor: Green Pen Quality Assurance Proofreader: Suzanne Huizenga Indexer: Alexandra Nickerson Composition: Pre-Press PMG © 2010 Course Technology, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright herein may be reproduced, transmitted, stored or used in any form or by any means graphic, electronic, or mechanical, including but not limited to photocopying, recording, scanning, digitizing, taping, Web distribution, information networks, or information storage and retrieval systems, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without the prior written permission...
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...Marketing DeMystified A Self-Teaching Guide Donna Anselmo New York Chicago San Francisco Lisbon London Madrid Mexico City Milan New Delhi San Juan Seoul Singapore Sydney Toronto Copyright © 2010 by The McGraw-Hill Companies, Inc. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher. ISBN: 978-0-07-173718-0 MHID: 0-07-173718-9 The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-171391-7, MHID: 0-07-171391-3. All trademarks are trademarks of their respective owners. Rather than put a trademark symbol after every occurrence of a trademarked name, we use names in an editorial fashion only, and to the benefit of the trademark owner, with no intention of infringement of the trademark. Where such designations appear in this book, they have been printed with initial caps. McGraw-Hill eBooks are available at special quantity discounts to use as premiums and sales promotions, or for use in corporate training programs. To contact a representative please e-mail us at bulksales@mcgraw-hill.com. This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that neither the author nor the publisher is not engaged in rendering legal,...
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...CONTENTS: CASE STUDIES CASE STUDY 1 Midsouth Chamber of Commerce (A): The Role of the Operating Manager in Information Systems CASE STUDY I-1 IMT Custom Machine Company, Inc.: Selection of an Information Technology Platform CASE STUDY I-2 VoIP2.biz, Inc.: Deciding on the Next Steps for a VoIP Supplier CASE STUDY I-3 The VoIP Adoption at Butler University CASE STUDY I-4 Supporting Mobile Health Clinics: The Children’s Health Fund of New York City CASE STUDY I-5 Data Governance at InsuraCorp CASE STUDY I-6 H.H. Gregg’s Appliances, Inc.: Deciding on a New Information Technology Platform CASE STUDY I-7 Midsouth Chamber of Commerce (B): Cleaning Up an Information Systems Debacle CASE STUDY II-1 Vendor-Managed Inventory at NIBCO CASE STUDY II-2 Real-Time Business Intelligence at Continental Airlines CASE STUDY II-3 Norfolk Southern Railway: The Business Intelligence Journey CASE STUDY II-4 Mining Data to Increase State Tax Revenues in California CASE STUDY II-5 The Cliptomania™ Web Store: An E-Tailing Start-up Survival Story CASE STUDY II-6 Rock Island Chocolate Company, Inc.: Building a Social Networking Strategy CASE STUDY III-1 Managing a Systems Development Project at Consumer and Industrial Products, Inc. CASE STUDY III-2 A Make-or-Buy Decision at Baxter Manufacturing Company CASE STUDY III-3 ERP Purchase Decision at Benton Manufacturing Company, Inc. CASE STUDY III-4 ...
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...Penetration testing Penetration testing A Hands-On Introduction to Hacking by Georgia Weidman San Francisco Penetration testing. Copyright © 2014 by Georgia Weidman. All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage or retrieval system, without the prior written permission of the copyright owner and the publisher. Printed in USA First printing 18 17 16 15 14 123456789 ISBN-10: 1-59327-564-1 ISBN-13: 978-1-59327-564-8 Publisher: William Pollock Production Editor: Alison Law Cover Illustration: Mertsaloff/Shutterstock Interior Design: Octopod Studios Developmental Editor: William Pollock Technical Reviewer: Jason Oliver Copyeditor: Pamela Hunt Compositor: Susan Glinert Stevens Proofreader: James Fraleigh Indexer: Nancy Guenther For information on distribution, translations, or bulk sales, please contact No Starch Press, Inc. directly: No Starch Press, Inc. 245 8th Street, San Francisco, CA 94103 phone: 415.863.9900; fax: 415.863.9950; info@nostarch.com; www.nostarch.com Library of Congress Cataloging-in-Publication Data Weidman, Georgia. Penetration testing : a hands-on introduction to hacking / Georgia Weidman. pages cm Includes index. ISBN 978-1-59327-564-8 (paperback) -- ISBN 1-59327-564-1 (paperback) 1. Penetration testing (Computer security) 2. Kali Linux. 3. Computer hackers. QA76.9.A25W4258 2014 005.8'092--dc23 2014001066...
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...To my mother and grandmother, whose engineering endeavors paved the way for my own. Copyright © 2011 by Gayle Laakmann. All rights reserved. Published by John Wiley & Sons, Inc., Hoboken, New Jersey. Published simultaneously in Canada. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies...
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...Full Circle THE INDEPENDENT MAGAZINE FOR THE UBUNTU LINUX COMMUNITY ISSUE #90 - October 201 4 Photo: miss_millions (Flickr.com) P R I S O N AR C H I T E C T BUILD YOUR OWN OPEN SOURCE PRISON Fu ll Ci rcle M a g a zi n e i s n e i th e r a ffi li a te d wi th , n o r e n d o rse d b y, Ca n o n i ca l Ltd . full circle magazine #90 1 contents ^ HowTo OpenConnect to Cisco p.1 4 Full Circle THE INDEPENDENT MAGAZINE FOR THE UBUNTU LINUX COMMUNITY Linux News p.04 BACK NEXT MONTH LibreOffice p.1 5 Command & Conquer p.1 2 Arduino p.25 LinuxLabs p.XX Broadcast With WCS p.1 7 Linux Labs p.28 Review p.36 My Story p.37 BACK NEXT MONTH Blender p.XX Letters p.40 Tuxidermy p.41 Q&A p.42 BACK NEXT MONTH Inkscape BACK NEXT MONTH Ubuntu Women p.XX Ubuntu Games p.44 Graphics p.22 Security p.XX The articles contained in this magazine are released under the Creative Commons Attribution-Share Alike 3.0 Unported license. This means you can adapt, copy, distribute and transmit the articles but only under the following conditions: you must attribute the work to the original author in some way (at least a name, email or URL) and to this magazine by name ('Full Circle Magazine') and the URL www.fullcirclemagazine.org (but not attribute the article(s) in any way that suggests that they endorse you or your use of the work). If you alter, transform, or build upon this work, you must distribute the resulting work under...
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...www.it-ebooks.info www.it-ebooks.info Praise “A must-read resource for anyone who is serious about embracing the opportunity of big data.” — Craig Vaughan Global Vice President at SAP “This timely book says out loud what has finally become apparent: in the modern world, Data is Business, and you can no longer think business without thinking data. Read this book and you will understand the Science behind thinking data.” — Ron Bekkerman Chief Data Officer at Carmel Ventures “A great book for business managers who lead or interact with data scientists, who wish to better understand the principals and algorithms available without the technical details of single-disciplinary books.” — Ronny Kohavi Partner Architect at Microsoft Online Services Division “Provost and Fawcett have distilled their mastery of both the art and science of real-world data analysis into an unrivalled introduction to the field.” —Geoff Webb Editor-in-Chief of Data Mining and Knowledge Discovery Journal “I would love it if everyone I had to work with had read this book.” — Claudia Perlich Chief Scientist of M6D (Media6Degrees) and Advertising Research Foundation Innovation Award Grand Winner (2013) www.it-ebooks.info “A foundational piece in the fast developing world of Data Science. A must read for anyone interested in the Big Data revolution." —Justin Gapper Business Unit Analytics Manager at Teledyne Scientific and Imaging “The authors, both renowned experts in data science before it had a name, have...
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...Getting Started with Ethical Hacking 1. Hacking: A Short History 2. What Is an Ethical Hacker? 3. Summary 4. Exam Essentials 5. Review Questions 4. Chapter 2: System Fundamentals 1. Exploring Network Topologies 2. Working with the Open Systems Interconnection Model 3. Dissecting the TCP/IP Suite 4. IP Subnetting 5. Hexadecimal vs. Binary 6. Exploring TCP/IP Ports 7. Understanding Network Devices 8. Working with MAC Addresses 9. Intrusion Prevention and Intrusion Detection Systems 10. Network Security 11. Knowing Operating Systems 12. Backups and Archiving 13. Summary 14. Exam Essentials 15. Review Questions 5. Chapter 3: Cryptography 2 1. Cryptography: Early Applications and Examples 2. Cryptography in Action 3. Understanding Hashing 4. Issues with Cryptography 5. Applications of Cryptography 6. Summary 7. Exam Essentials 8. Review Questions 6. Chapter 4: Footprinting and Reconnaissance 1. Understanding the Steps of Ethical Hacking 2. What Is Footprinting? 3. Terminology in Footprinting 4. Threats Introduced by Footprinting 5. The Footprinting Process 6. Summary 7. Exam Essentials 8. Review Questions 7. Chapter 5: Scanning Networks 1. What Is Network Scanning? 2. Checking for Live Systems 3. Checking for Open Ports 4. Types of Scans 5. OS Fingerprinting 6. Banner Grabbing 7. Countermeasures 8. Vulnerability Scanning 9. Drawing Network Diagrams 10. Using Proxies 11. Summary 12. Exam Essentials 13. Review Questions 8. Chapter 6: Enumeration of Services 3 1. A Quick Review...
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