...Situation Analysis In the 1980s and 90s Disney was seen as an American icon which was credited to its former CEO Michael Eisner for the company’s success, but following the mid-90s Disney had struggled with “brand fatigue” in that it was mainly associated with young children. Disney’s brand concentrated on this narrow segment of the market and Eisner’s successor, Bob Iger, had plans to broaden Disney’s brand to include tweens, teens, and adults. Iger recognized that Disney was more than just a brand but that its cross platform success with such franchise like Cars would help Disney reinvent itself when it comes to entertainment. Disney’s other platforms includes the Disney Channel, ABC, ESPN, Disney theme parks & resorts, publishing, film, and music label. Bob Iger franchise strategy had been supported by the other moves he put into place at Disney and his top priority as CEO was to revitalized Disney’s animation business. In 2006, Disney bought Pixar for $7 billion dollars, and in that same year Pixar released movie Cars, which grossed $462 million worldwide and over $2 billion in merchandise sales each year. Capitalizing on it’s the use of its franchises, Disney sought to broaden the tween and teenage markets through its multiple company platforms such its Hollywood Records music label and Disney channels with such artists and shows such as the Jonas Brothers, Hannah Montana, High School Musical, the Disney Princess, and the list goes on. Disney also focus attention...
Words: 1766 - Pages: 8
...Course Project- Disney and Pixar- The Change Analysis- Images of Change HRM587- Managing Organizational Change DeVry University, Keller Graduate School of Management July 2014 The Change Analysis- Images of Change Disney used the character of Mickey Mouse and others to create movies that customers enjoyed like “Beauty and the Beast” while Pixar was producing made up animated characters to create films like “Cars” and “Wall-E”. Disney was creating animated movies but struggling to generate the amount of money Pixar was making on producing only one movie a year. Disney wanted to grow in creating more animated movies and decided to buy out Pixar in 2006 for $7.4 million dollars. (Barnes, 2008) According to Disney’s CEO Robert Iger, “The addition of Pixar significantly enhances Disney animation, which is a critical creative engine for driving growth across our businesses.” (La Monica, 2006) This buy out was great for Disney but Pixar had many doubts and hesitation about changes that were to come. Disney and Pixar executives needed to come up with an integration plan that would combine two unique cultures into one. In order to bridge these two cultures together, the organizational structure of the merger was discussed and agreed upon in terms of making both parties happy. The shareholders and stakeholders of both Disney and Pixar recognized that “this acquisition combines Pixar’s preeminent creative and technological resources with Disney’s unparalleled portfolio of...
Words: 1827 - Pages: 8
...The Walt Disney Company: The Entertainment King “Adults are just grown up kids”. With those words, Walt Disney summarized what his empire would be, what it would give to the world. Far from only being a cartoon drawer, Mickey Mouse creator had a broader vision on how to entertain everyone, kids and parents, boys and girls. Committed and exigent, not only Walt Disney created a successful company, but also set the rules for the entire industry. Disney corporation is a multinational mass media and entertainment conglomerate founded in 1923 by Walt and Roy O. Disney, as Disney Brothers Cartoon Studio. At the earlier stage of its life, the company would focus on story writing, character creating and cartoon drawing. But as it got more and more recognized, the firm started its way to be one of the biggest company in the world. Overviewing Disney’s businesses, it’s not complicated to understand how the company wants to monitor the entertainment industry as a whole. Not only Disney operates on different movie production related markets, but it also extends ad confirm his famousness through businesses that may appear disconnected. The risky bet Disney has made over its history belongs to the firm’s traditional strategy. The creation of a strong sustainable brand has passed through a lot of creativity and the sharing of ideas, as well as their management. When Disney competes in a singular and exigent industry within a global environment, the firms has developed tools and strength to stay...
Words: 3637 - Pages: 15
...1. Walt Disney Company Debra L. Danley MGT/521 July 20, 2015 Instructor Bruce Ferber 2 Walt Disney Company If you could be a CEO of any business in the world what would it be? Would it be a sports complex, a race track, or maybe a theme park? If you picked a theme park what would be your target audience? Would it be something cool like Universal Studios or Universal Citywalk? Why not something that seems magical and makes you feel young again like Walt Disney World. So now you have become the CEO of Walt Disney Company but you have seen sales decrease and have read the latest customer reviews which were not favorable what would you do to make changes? Even though the stakeholders can affect your business,obtaining company goals is important,because a SWOT analysis can help show where improvements are needed to increase sales, customer satisfaction,and possibly increase your targeted audience. Stakeholders Stakeholders can affect your business. So who are the stakeholders? There are both external and internal stakeholders in Walt Disney Company. The internal stakeholders are the employees, shareholders,customers, managers, and board of directors. The external stakeholders are non government agencies, labor unions,social responsibility investors,environmental agencies, and distributors. Company...
Words: 972 - Pages: 4
...HOLY ANGEL UNIVERSITY S.Y. 2012-2013 YORGBEV PIXAR MAGIC CASE STUDY Submitted to : I. Viewpoint II. Significant Case Facts * Robert Iger, Walt Disney Co. new CEO, first task was to acquire Pixar Animation Studios. * Walt Disney Animation Studios, the studio that brought us Mickey Mouse and The Lion King, had become moribund over the past decade because of Pixar’s award-winning productions. * John Lasseter, now the Chief Creative Officer of both Pixar and Disney Animation Studios, explained that from the very beginning, they had to get the best people from the computer science world and from the artistic film making animation world and get them working together. * In this case, Pixar also stated how they enabled people to work together in several ways; First, is the company relies on long-term employment rather than short-term project contracts. Second, Pixar’s campus in Emeryville, California, was designed to cluster people into teams yet also encourage chance encounters with people from other projects. And third, Pixar’s egalitarian, no-nonsense, perfectionist culture is another reason the animation studio’s staff work effectively. III. Problems / Questions 1. Explain Pixar’s effectiveness as an organization using any two perspectives of organization effectiveness. 2. Scanning through the chapter titles of this book, which topics seem to dominate Pixar’s organization practices? Why would these practices be emphasized...
Words: 1283 - Pages: 6
...Course Project Walt Disney and Netflix Michael Wilson Keller Graduate School of Management Managing Organizational Change HRM 587 Professor Swift Course Project Walt Disney and Netflix Course Project Proposal For my course project I choose Walt Disney and the Netflix companies. I choose these two companies because I believe they are both going through significant changes in the way they are offering forms of the entertainment they provide. How they respond to the external forces that are requiring them to change has been different based on their resources and the demand their customers have. One company has many years of providing entertainment to many generations who value their judgment delivering quality products through many different mediums. The other company is new to the entertainment providing industry and has changed how businesses in that industry think about what their customers need based on the changes in the new technology developed in the past few years. For Walt Disney the changes will be how to maintain a quality relationship with the generations of customers who have purchased their movies in different formats that are no longer adaptable in the newest technology. Can they convince the owners of the video tapes that ownership of their products in other formats is still the answer? For Netflix the changes include a system that goes against the need to own the products, but trust that they will provide the entertainment they want when and where...
Words: 4257 - Pages: 18
...| CEO Compensation | | | | Jade Duan | 5/12/2012 | | INTRODUCTION Over the past a few decades, executive pay has risen dramatically in the United States. As of 1960, the average CEO at a large corporation made approximately $190,000 (equivalent to approximately $1.3 million today). The 1990s saw one of the greatest wealth transfers in history, as CEO pay skyrocketed. S&P companies CEO pay went from 1993 average of $3.7 to $17.4 million in 2000 [1]. In 2010 the highest paid CEO was Viacom's Philippe P. Dauman at $84.5 million in 9 months [2]. Motorola CEO, Sanjay Jha, pay package rose to $47 million in 2011, almost four times of his 2010 pay about $13 million [3]. As CEO compensation continues to soar while workers’ pay stalls, today, the average CEO makes 411 times more than the average worker (Figure 1). The explosion in executive pay has become controversial and criticized. The idea that stock options and other alleged pay-for-performance are driven by economics has also been questioned. Figure 1. Ratio of average CEO Pay to average production worker compensation in America Observers differ as to whether this rise is a natural and beneficial result of competition for scarce business talent that can add greatly to stockholder value in large companies, or a socially harmful phenomenon brought about by social and political changes that have given executives greater control over their own pay. "Today the idea that huge paychecks are part of a beneficial...
Words: 5460 - Pages: 22
...An Analysis of The Walt Disney Company 1 An Analysis of The Walt Disney Company Kendall Forward TELE 3310 October 29, 2013 An Analysis of The Walt Disney Company Overview & History 2 The Walt Disney Company is a leading American diversified multinational entertainment and mass media conglomerate, headquartered in Burbank California. Founded on October 16, 1923 by Walt Disney and his brother Roy as a small cartoon animation studio, the company struggled through years of unsuccessful creations but turned around after the debut of Mickey Mouse, the official mascot of the company. Now headed by CEO Robert Iger, Disney is one of the largest entertainment corporations in the world with approximately 166,000 employees and annual revenues approaching the $45 billion mark (Walt Disney). For eight decades, Walt Disney has entertained people around the world with its theme parks, resorts, cruises, movies, TV shows, radio programming, and memorabilia. Before diversifying into live-action film production, television and travel, the company established itself as a leader in the American animation industry. The company went public in 1940 and was reincorporated under its current name in 1986 and expanded operations and also started divisions focused on theatre, radio, music, publishing and online media (Cohesion Case). Mission Statement The mission of The Walt Disney Company is to be one of the world's...
Words: 3954 - Pages: 16
...An#Analysis#of#The#Walt#Disney#Company# !1! An Analysis of The Walt Disney Company Kendall Forward TELE 3310 October 29, 2013 An#Analysis#of#The#Walt#Disney#Company# Overview & History !2! The Walt Disney Company is a leading American diversified multinational entertainment and mass media conglomerate, headquartered in Burbank California. Founded on October 16, 1923 by Walt Disney and his brother Roy as a small cartoon animation studio, the company struggled through years of unsuccessful creations but turned around after the debut of Mickey Mouse, the official mascot of the company. Now headed by CEO Robert Iger, Disney is one of the largest entertainment corporations in the world with approximately 166,000 employees and annual revenues approaching the $45 billion mark (Walt Disney). For eight decades, Walt Disney has entertained people around the world with its theme parks, resorts, cruises, movies, TV shows, radio programming, and memorabilia. Before diversifying into live-action film production, television and travel, the company established itself as a leader in the American animation industry. The company went public in 1940 and was reincorporated under its current name in 1986 and expanded operations and also started divisions focused on theatre, radio, music, publishing and online media (Cohesion Case). Mission Statement The mission of The Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using...
Words: 3954 - Pages: 16
...Pixar Animations MBA 615 Mickey Langford/Kimberly Horne Spring 2013 Mickey Langford Pixar Animations is our company of choice for this case study analysis. In 2006, Walt Disney acquired Pixar, but before we get to all of that, let us start at the beginning. Before Pixar, there was Lucas Films. George Lucas, of Lucas Films, decided in 1979 to upgrade their computer division (Animations, 2012). Lucas had a desire to see how far they could take computer graphics within the film industry. Lucas Films succeeded by creating Andre & Wally B., in 1984 (Animations, 2012). Andre & Wally B. - First Ever Pixar Short Movie - The Adventures of André and Wally B. [1984 HD] - YouTube, was the first ever computer-generated imagery short movie (Movies, 2009). This was the foundational establishment in the film industry that Steve Jobs was seeking. In 1986, Jobs purchased the Computer Division from Lucas Films and named it Pixar Animations Studios. Walt Disney and Pixar Animation agreed to do a number of films together, the first being Toy Story which was a huge success. The movie debut on November 22, 1995 grossed $192 million domestically and $362 million worldwide (Animations, 2012). Listed below is a table of the gross amounts that Disney/Pixar movies have made: Released | Movie Name | 1st Weekend | US Gross | Worldwide Gross | Budget | 11/22/1995 | Toy Story | $29,140,617 | $191,796,233 | $361,948,825 | $30,000,000 | 11/20/1998 | A Bug's Life | $291,121...
Words: 5910 - Pages: 24
...This Disney Company: Corporate Business Strategies Analysis Jessica Hennessey and Jamie Gregar Viterbo University This Disney Company: Corporate Business Strategies Analysis Introduction/Background The Disney Company is an international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media (The Disney Company, n.d.). The Walt Disney Company, as known today, originated in 1923 with the creation of Disney Brothers Studio, founded by Walter and Roy Disney. The studio began creating animated films that would become the foundation of Disney (The Disney Company, n.d.). The Company expanded into its first theme park, Disneyland in Anaheim, CA, in 1955 and another in Orlando, FL, Disney World in 1971. In 1983 the company continued its market expansion with the launch of the Disney Channel and also internationally with both Tokyo Disney and Euro Disney (The Disney Company, n.d.). Continued company growth and market development occurred with Disney’s acquisition of the Miramax Film Company in 1993. Further market capture occurred with the purchase Capital Cities ABC in 1995; this allowed for Disney to have access to the cable networks of ABC and ESPN (Business Wire, 1995). Pixar was the next addition to the Disney empire with a 7.4 billion dollar purchase in 2006 followed by Marvel Entertainment in 2009 at 4 billion dollars and most recently Lucas Films in 2012...
Words: 735 - Pages: 3
...Governing the House of the Mouse: Corporate Governance at Disney from 1984-2006 CASE ASSIGNMENT At the departure of Eisner, Chairman George Mitchell and new CEO Robert Iger are preparing to move the company forward. They have invited your consulting firm to meet with the new Board of Directors and discuss the situation at Disney. To familiarize yourself with the client, your first task is to prepare a background report which analyzes Disney's business environment and strategy. 1. What external forces and industry conditions have had an impact on Disney's performance over the years? 2. How did the internal organization and culture at Disney influence its performance? 3. How has Disney strategically responded to its competitive environment and internal capabilities? You have been asked to present a five-minute overview of the root causes of Disney's governance issues. The content of this brief presentation should achieve the following goals. 4. Identify the causes and consequences of the Board of Directors' ineffectiveness. 5. Highlight other governance weaknesses that have made Disney vulnerable to managerial opportunism. To be prepared for the ensuing discussion, you'll also need to be familiar with the following items. 6. How have governance mechanisms at Disney been used in the past, and what was their effect? 7. What unprecedented maneuvers were made by Disney stakeholders to overcome internal governance weaknesses? During the discussion,...
Words: 5558 - Pages: 23
...Analysis of The Walt Disney`s Strategy PESTEL SWOT STRATEGIC ANALYSES “Fiscal 2011 was a great year financially and strategically, demonstrating the strength of our brands and businesses with record revenue, net income and earnings per share,” said Disney President and CEO Robert A. Iger. “We are confident the Company is well-positioned to deliver long-term value for our shareholders with our focus on quality content, compelling uses of technology and global asset growth.” According to the PESTEL analysis, the Walt Disney Company has been shaped mainly with respect to social, economic and political. First, it is politically shaped because the government and lobby groups have an important role in establishing policies, requirements and competition rules. Furthermore, the local governmental rules are crucial in establishing foreign ownership for subsidiaries or business units. Alongside with the political factors, both the economic and social factors influence the group`s profitability and activity because customers and economic conditions are closely related. For instance the financial crisis of 2007 brought serious economic downturns that affected most of the activities at Disney 11 parks. The group is also dependent on oil prices, inflation and interest rates that might affect exchange rates. Social trends influence the company strategic decisions, mainly due to demographic changes, attitudes or certain fashion cycles. According to PESTEL, technological factors...
Words: 1034 - Pages: 5
...The Walt Disney Company June18, 2014 International Management Table of Contents Abstract 3 The Walt Disney Company 4 Board of Directors 4 Chairman and CEO 5 Mission/Vision Statement 5 Disney History 6 Disney Divisions 9 Media Networks 9 Parks and Resorts 10 The Walt Disney Studios 10 Disney Consumer Products 11 Disney Interactive 11 Walt Disney Company Goals and Objectives 11 Corporate Culture 12 PEST Analysis 13 SWOT Analysis 14 References 17 Abstract This paper is designed to present an overview of the Walt Disney Company. It covers it mission/vision, company history and culture and a breakdown of the various division of the company as a whole. This breakdown is extensive and highlights the world wide interests of this company. Also covered will be what the goals are of The Walt Disney Company and how it see’s for its future. Also provided is a SWOT and PEST analysis. Finally, there is a conclusion as well as recommendations to the company. The Walt Disney Company The Walt Disney Company is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. The company has subsidiaries and affiliates around the world including North America, South America, Europe, Middle East, Africa, Russia, Asian Pacific, and Japan. Board of Directors Walt Disney Company is a publicly held...
Words: 3131 - Pages: 13
...Governing the House of the Mouse: Corporate Governance at Disney from 1984-2006 CASE ASSIGNMENT At the departure of Eisner, Chairman George Mitchell and new CEO Robert Iger are preparing to move the company forward. They have invited your consulting firm to meet with the new Board of Directors and discuss the situation at Disney. To familiarize yourself with the client, your first task is to prepare a background report which analyzes Disney's business environment and strategy. 1. What external forces and industry conditions have had an impact on Disney's performance over the years? 2. How did the internal organization and culture at Disney influence its performance? 3. How has Disney strategically responded to its competitive environment and internal capabilities? You have been asked to present a five-minute overview of the root causes of Disney's governance issues. The content of this brief presentation should achieve the following goals. 4. Identify the causes and consequences of the Board of Directors' ineffectiveness. 5. Highlight other governance weaknesses that have made Disney vulnerable to managerial opportunism. To be prepared for the ensuing discussion, you'll also need to be familiar with the following items. 6. How have governance mechanisms at Disney been used in the past, and what was their effect? 7. What unprecedented maneuvers were made by Disney stakeholders to overcome internal governance weaknesses? During the discussion, you should be able to demonstrate...
Words: 5634 - Pages: 23
