CHAPTER I EXECUTIVE SUMMARY A. BUSINESS DESCRIPTION The Golden Mushroom is locally own food cart outlet that provide a unique combination of excellent food at value pricing. The Golden Mushroom is the answer to an increasing demand. The public (1) wants value for everything that it purchases, (2) is not willing to accept anything that does not meet its expectations. The Golden Mushroom known for innovations in mushrooms as a healthy and delicious food cuisine from mushroom sisig, mushroom siomai, mushroom patties and fried mushroom. A company that ensures customer satisfaction based on high quality products and service. In today's highly competitive environment, it is becoming increasingly more difficult to differentiate one food cart concept from another. The Golden Mushroom does this by being the only served mushroom sisig, mushroom siomai, mushroom patties and fried mushroom. And with the health and wellness becoming the goal of more and more people, increasing in demand today, we believe that this feature will ensure our success. B. KEY TO SUCCESS The Golden Mushroom has identified three keys that will be instrumental in its success * Employ strict financial control. This is extremely important in a retail food establishment. * Offer the highest –quality of food. * Ensure sufficient visibility. A strong marketing campaign required. C. FINANCIAL RESOURCES NEEDED This business plan is prepared to obtain financing for the initial presentation of this concept. The financing is required to begin work on equipment purchases, materials for cooking, rental fee, and to cover expenses in the first year of business. Additional financing will need to be secured for the two subsequent units anticipated in January, Year 1and January, Year 2. Our positive cash flow will help to offset some of this burden. The financing, in addition to the capital contributions from the owners, will allow The Golden Mushroom to successfully open and maintain operations through year one. The initial capital investment will allow The Golden Mushroom to provide its customers with a value driven. Successful operation through year two will provide adequate cash flow to be self-sufficient in year three.

CHAPTER II BUSINESS DESCRIPTION A. THE BUSINESS The group decided to come up with Mushroom business since it is something that can easily see the profit of the firm. It will surely brags growth and will be remarkable not only in trade but also supplies benefits to the people in the community. The Golden Mushroom is a family-friendly business that provides a great experience. Featuring delicious and authentic mushroom cuisine like mushroom sisig, mushroom siomai, mushroom patties, and fried mushroom. The benefits of our mushrooms are high in minerals such as potassium which helps to reduce the risk of stroke and is also a contributor to lowering high blood pressure, and copper which contributes to cardio health. Mushrooms are also a source of riboflavin, niacin, and the antioxidant selenium it is a damaging effects of free radicals. We want to be one of the individual who want to promote the mushroom cuisine in the Philippines. And at the end of the day the customers will realize how our foods are so delicious. B. HISTORY We decided to open our first food cart business named The Golden Mushroom in Puregold Supermarket Malolos, Bulacan. We provide a great experience featuring delicious mushroom sisig, mushroom siomai, mushroom patties, and fried mushroom. Mushroom cooked into sisig, siomai, patties, fried. Quite unique isn’t it? It’s like another ordinary sisig, siomai, patties that you’d order from any other stores. You can’t taste changes but surely you’ll love its tender patties. We build this kind of business for those who are looking for nutritious weight loss foods to pack into our diets, mushroom are less well known option and our product is cheaper but rich in nutrients. Instead of using pork, this mushroom sisig, mushroom siomai, mushroom patties and fried mushroom indulge you without guilt. It’s healthy alternative without sacrificing guilt. We decided to use mushroom instead of pork or beef because we want our customer became healthy and have a better diet and also improved their nutrition. C. VISION AND FUTURE PLAN The best mushroom outgrowing business not only in Bulacan but all over the country that will bring essence of seeking profit through mushrooms. MISSION To release benefits of mushroom business that will help people knew their value for money and acquire business related to mushroom also. LOGO The shape of our logo symbolize mushroom that our main product. The color Gold, we all know that gold is expensive, but our mushroom is cheap but rich in nutrients. Color gold also represents good health and success. The color green represents as eco-friendly, freshness and healthy living and, and the color red represents energy and passion. D. INDUSTRY TRENDS Our business is a producer of processed mushroom product. Golden Mushroom is in demand now in our country especially for our health conscious client. Our product is very friendly for people maintaining their diet. This business is just a small business, operates locally in Malolos, Bulacan. We start in making a simple healthy creation made up of mushroom like mushroom sisig, mushroom siomai, mushroom patties, and fried mushroom. We are developed it and more seasoned fast food cart expanded and experimented with our menus in order to complete. We use grinder for our product made easily. E. COMPANY OWNERSHIP The Golden Mushroom is a partnership to build this kind of business, where in there are total of four(4) business partners that contributes their own shares to be able to establish. The Golden Mushroom, one (1) of the business partner shares 40%, and the three (3) contributors shares 20% each. The profit and losses of this partnership shall divided and distributed proportionately and the ratio of the capital contribution of each business partner.

F. MANAGEMENT, PERSONNEL, ADVISORS

CHAPTER III THE MARKETING PLAN A. PRODUCT / SERVICE The Golden Mushroom offers a mouthwatering oozing with juicy flavor and healthier version of sisig, and patties. We know that eating pork is have a huge of calories and it is bad to our health that’s why we offer mushroom sisig ,mushroom siomai, mushroom patties and fried mushroom. We take consideration the health of our customers. Everyone will get curious as they hear the the “The Golden Mushroom” store. The verdict is so delicious never expect a yummy aroma of mushroom would taste as good as the other meat beefy patties, sisig , siomai. An important component of is to ensure customer satisfaction based on high quality product and service. We will add some more products that will target not only the health conscious but also more on student meals and better quality with affordable price product. This will be accomplished and be brought to public in a year or two. Like other companies, mushroom burger wants to give chances to students and families to taste a better which not change. In the future we innovate and find new mushroom dishes to continue to supply customer’s varieties of recipes with quality advertise further the uniqueness the fast food offer as it specialize with mushroom improve customer service and create a family-friendly ambiance.

B. MARKETING ANALYSIS The target market of “The Golden Mushroom” is the student near in Puregold Paseo de Congreso Catmon Malolos City of Bulacan such as the employee and students of ABE International Business College, La Consolascion University of Philippine and the second target market of the golden mushroom is the customer of Puregold are possible to buy are product like mushroom sisig, mushroom siomai , mushroom patties and fried mushroom. Because one of this we surely the customer of Puregold is possible to buy our product, because all we know the golden mushroom business is the first to sell this kind of food and specially the product of golden mushroom are interested to try. Because the mushroom sisig, mushroom siomai , mushroom patties and fried mushroom are only one to offer this kind of product in Malolos, Bulacan. C. COMPETITIVE ANALYSIS The main competitor of The Golden Mushroom is the Master siomai and siomai house located at Puregold at Paseo de Congreso Catmon, Malolos City of Bulacan. Because one of our product mushroom siomai are similar to offer a siomai at the same target market (the students and employee of ABE, LCUP the customer of Puregold and the vendor inside and outside of Puregold). But it’s okay to have a competitor because this kind of competitor is one challenge of our business to success and to improve or to create more product from our main ingredients on mushroom.

D. LOCATION ANALYSIS Our business Golden Mushroom is located within Puregold supermarket in Paseo de Congreso Catmon, Malolos City of Bulacan. This location is convenient to our business and to our consumer and supplier. It is easy to receive supplies because our location is in urban area nd it is situated inside the supermarket. Our business is very close to school, establishments, and grocery store in order to catch customer going to from school, work or the customer of Puregold supermarket. And this will be convenient to distribute our finish product. E. PRICING SCHEME Product Price: Mushroom Sisig( 100g per pack) - P 149.00 Fried Mushroom (100g per pack) - P 180.00 Mushroom Siomai (12 pieces) - P 188.00 Mushroom Patties (5 pieces) - P 252.00 There is a difference because you have to compensate all the processes done during the processing of the product, (e.g. Packaging, ingredients used labor). Our prices are a little higher than the prices of our competitors because we are implementing strict quality control to our products to ensure good quality product are to be sold to the consumer.

F. MARKETING STRATEGIES Marketing mushroom isn’t an easy task. We have implement strict hygienic condition for the mushroom, for our consumer to see how good the quality of our product are. One way of the marketing strategies that we done in the packaging of our product we have place picture and the health benefits of mushroom in our packaging, since that our product are are the new to the market, we think that implementing this strategy will greatly help us in conveying the knowledge of how good our product are and benefits they will get from it to our customer. Our processed product are shelf-stable, easy too ship and easy to open for the consumers that are always on the go. As to our customer’s service strategy, we are strictly implementing strict quality control in the processing of our products to ensure the quality and safe consumption of it, to avoid customer complaints. We are recording every batch of the product that we are processing and analyzing every batch of the product that we are processing and analyzing every details and problems encountered of the product that we as for complaints to be easily and properly addressed if something happened in the particular product.

CHAPTER IV THE OPERATIONS PLAN A. IMPLEMENTATION PLAN The Golden Mushroom we offer our customers new experience through our mushroom sisig, mushroom siomai, mushroom patties and fried mushroom. The look, feel and taste of our products when compared to the competition will initially establish a sense of curiosity, followed by a value for money reputation. Our products are made from the finest quality ingredients. Our products will be served fast and ready to consume and will be an alternative to the usual fast-food options available in today's market. We intend to succeed by giving people a combination of excellent and delicious food. We will focus establishing a strong identity in our community. Our main focus in marketing will be to increase customer’s awareness in the surrounding communities. We will direct all of our tactics toward the goal of explaining who we are and what we do. We will create an appealing and entertaining food cart with unbeatable quality at an exceptional price. While we are not striving to be the lowest priced fast food, we are aiming to be the value leader. The importance of the experience: With so many fast food restaurants and prepared foods being offered at grocery markets, the customer experience becomes extremely important as an effective way of distinguishing offerings. It is this experience that remains in the customer's mind well after they have consumed their food. This memory is what is communicated to their friends and colleagues.We realize that our business is a lot more than just mushrooms. It’s our mushroom, our people and the experience the customers have in our stores. The store environment will play a major role in a positive customer experience. The cleanliness, smoke-free environment, color scheme will create a completely new experience. We intend to succeed by giving our customers a combination of delicious food in an appealing environment with outstanding customer service. Once a customer enters our store, it is our job to make sure their experience with us is enjoyable. To establish a loyal customer base, it is vitally important we develop repeat business. Our mushroom sisig, mushroom patties, mushroom siomai, fried mushroom will be cooked throughout the day, ensuring they can be served with confidence while guaranteeing our customers supreme freshness and taste. We will also offer fresh cooked samples free of charge to those who enter our store for the first time. We need to offer fast service at peak times. To speed up customer service, at least two employees will be servicing customers. One employee will be preparing the customer's order, the other one will be taking care of the sales transaction. All sales data logged on our computerized POS system will be analyzed for marketing purposes. We interacting with our customers personally, so they know that their feedback goes directly to the owners. We need to sell the company as well as the product. All employees will go through a comprehensive training process on how to offer customers the finest experience. Employees will be empowered to resolve issues and are encouraged to seek assistance from managers for any conflicts they are unable to resolve. Part of our mission is to educate our customers about mushroom. However, this must be done in a respectful fashion. Our knowledge is a resource, and must never be used to make a customer feel uncomfortable or ignorant. Each work or task to be accomplished in the business plan is scheduled. it is daily discussed and observed and each task is given to employees best fitted on that particular task, to be able to ensure the good implementation of the work or task. It’s has completion and target dates or days. PROJECT TIME TABLE AND SCHEDULE DEVELOPMENT | 1. Ocular visit | August 5-7, 2013 | 2. Project business plan schedule | August 1-October 4, 2013 | 3. Selections of supplies, machineries and equipment | October 14, 2013-November 2, 2013 | 4. Stall construction | November 4-22, 2013 | 5. Purchase of machineries and equipment | November 25-December 7, 2013 | 6. Staff recruitment | December 9-21, 2013 | 7. Sales promotion | December 23-January 4, 2014 | 8. Staff training | January 6-18, 2014 | 9. Clearing and moving out | January 20-23, 2014 | 10. Dry run | January 27-29, 2014 | 11. Soft opening | January 30-February 1, 2014 | 12. Normal operation | February 2, 2014 |

B. MATERIALS AND SOURCE SUPPLY Supplies and materials needed for our products are listed in our inventory list, it is checked and reviewed daily to know which are needed to be acquired during this particular time and which are needed to be consumed. This part is always done on a daily basis because -materials and supplies, serve on it, are seasonal supplies in which the cost is very high during off-session, so we need to acquire if it possible during its on-season time for much lower cost. Our business needs a small place where our business will establish. We also needed the materials for our finish marketable product. Like grinder for making and grinding the mushrooms to produced fine products. For our packaging we use sealable plastic bags for our products not to contaminate or expose. Freezer to maintain the freshness of our mushroom products. We also need the supply of mushroom, although mushroom is our main ingredient. Our business is getting supply of mushrooms in Nagano’s Farm in San Leonardo in Nueva Ecija of Mr. Jacinto Nagao the owner of the farm. Nagano’s farm is producing or cultivating different types of mushroom to supply the demand of mushroom products. We also have alternative suppliers of mushroom is not only in Nagano’s farm but also in the nearby province of Bulacan. The business shall observe and maintain proper cultivation of the mushroom. C. RECORD KEEPING Every work and task has done are properly observed and record for the management and its employees to know what task is to be done first, we record of cash sales for the day what are the things needed to be paid, how much sales is to targeted to compensate all the costing or over lead of the business as well as to know if the business doing and earning good. Every income from selling goods and payments for expenses carrying the business is properly observed and recorded we will needed to keep record in order to maintain or corporate status. It’s simply makes sence to keep or business records. To have a track what we have done in the past, that’s why we had data of our business. Creating and maintaining thorough business records is essential. These records will help us to analyze our business's profitability, stay out of trouble with tax authorities, maintain positive relationships with clients and vendors, to protect our business from lawsuits and win lawsuits if we are harmed. For the most part, we can choose any record keeping system that works for us. However, laws and best practices require/suggest specific methods of record keeping and lengths of time to keep different types of records. Which specific regulations and practices apply to us will depend on our line of business. Certain records are key to our business, however, and we have a few of the most important ones here. The clients files, contacts, and Accounting and Tax Records. D. METHODS OF PRODUCTION (SALES/OPERATIONS)(RETAIL) The set-up and flow of work in the processing area of the business is studied briefly and thoroughly to ensure the safety of the workers and the products. Implementing this flow or set-up will also provide or gain, great working flow and satisfaction for the management and the employee. Our business operates 9:00am to 10:00pm. Our hours convenient to our target market because Puregold not lost a customer so that there is possible to buy our product inside the supermarket. In our booth we have the display or samples of our products so that the customer will notice our products. These methods be cost effective because customer can be taste our product so that if they liked our products they will be buy. We will monitor safety of our employee through the health, safety and well-being of our workforce are an essential element of a successful and sustainable business. We are committed to providing a safe workplace for our employee. Ensuring the safety and well-being of our people and of contractors, suppliers and visitors is integral to our business. We focus continuously on improving safety through the positive behavior of our people, facilities and products, and by implementing safe systems and procedures throughout The Golden Mushroom. The health and safety of our workforce is an essential element of a successful, growing and sustainable business. We are committed to providing a safe workplace for our employees, The health and safety of our workforce is an essential element of a successful, growing and sustainable business. We are committed to providing a safe workplace for our employees, contractors and visitor.