...Running Head: CORPORATE RESPONSILITY 1 Apple’s Corporate Responsibility and Marketing Strategies Brianna Neal Bus 508 Contemporary Business Dr. Laura Jones Strayer University July 15, 2015 CORPORATE RESPONSILITY 2 Apple’s Corporate Responsibility and Marketing Strategies Apple Overview Apple Inc was founded by Steve Jobs and was originally named Apple computer because there sole purpose was to provide personal computers. They later changed there name to Apple Inc to show their innovation and a wide arrange of electronics and cutting edge technology. Apple Inc is know for such products as the IPod, IPod, Mac book and a host of other products to help revolutionize the world. Apple Inc is based out of Cupertino, Ca and is considered a world leader in technological advancement. One of Apple's core values is to promote diversity within the work place. They believe diversity creates innovation which in turn creates new technologies and ways to have a better impact on the environment and a better customer experience (Apple, 2015). Although Apple is at the fore front for having cutting edge technology, they have still fallen under much criticism when dealing with suppliers and their ethical and social responsibilities. Apple’s Ethical and Social Responsibilities Ethical Responsibilities, in the context of business operation can be defined as how the business handles itself when it comes to moral decisions and standard. Social Responsibility is when a business considers...
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...The Ethical, Social Responsibility, and Marketing Strategy of Apple Corporation Tyesha Martin Strayer University The Ethical, Social Responsibility, and Marketing Strategy of Apple Corporation Our generation today has become to be known as the “Generation of Technology”, where smartphones and laptops are a necessity instead of a luxury. It is almost inevitable to interact with a group of individuals and at least one of them, not own an Apple product. Apple Inc. is an American-based multinational corporation that designs, manufactures, and markets consumer software and electronics, personal computers, as well as other communication-related services. Since launching the iPod mp3 player in 2001, the company has experienced tremendous growth. Presently, it is reputed as one of the most successful and biggest electronics manufacturer in the world. In addition, Apple Inc. is famous for its revolutionary marketing strategies, which have helped it to compete favorably against market rivals like South Korea’s Samsung Electronics, LG, IBM, and Microsoft. Despite the company’s financial success, however, it has faced criticism over its failure to enforce its ethical values and social responsibility policies, especially over its suppliers, who are accused of violating environmental regulations and workers’ rights. This paper critically examines Apple Inc.’s success and failures with regards to the enforcement its ethical...
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...Marketing Strategy of Apple Inc and its Effectiveness ukessays.com /essays/marketing/marketing-strategy-of-apple-inc-and-its-effectiveness-marketingessay.php Carrying out this research on a strong brand image like Apple Inc. contributes to further and wider understandings about marketing strategies, even for other organizations, such as: To study the needs, wants and expectations of the various customers from different market segments. To find out reactions of customers to products of the company. To evaluate company's sales promotion measures for suitable adjustment and improvements. To study current marketing problems and opportunities for suitable follow up. To suggest introduction of new products, modification of existing products. To study marketing competition, channel of distribution and pricing for suitable changes if necessary. To find methods for making the product popular and raising its goodwill and marketing reputation. Furthermore, from a student’s viewpoint, it helps to improve research, analytical and presentation skills, rather than just studying from the assigned text books and preparing for CAT and ACCA exams for the past three years. Research Question How effective was the marketing mix strategies used by Apple Inc. to maximise their overall performance and gaining market share comparing the financial performance for year 2009 and year 2010? 2.0) Company Background Apple Inc. is a California corporation founded in 1977, selling a range of personal computers...
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...Case Analysis for Apple Final Paper: Case Analysis for Apple Final Paper: Case Analysis for Apple Table of Contents Introduction 2 Branding strategy 3 Designing a global identity 3 Using marketing mix strategies in creating unique relationship with the consumers 4 Apple’s strategies for promotions 4 Apple’s strategy for product placement 5 Product as a decisive part in Apple’s marketing magic 6 How Apple’s pricing strategies influence consumer behavior? 6 Conclusion 8 References 9 Introduction Apple is a multinational corporation that concentrates on the production of personal and business computers, electronics, and software. The company was founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. It is truly one revolutionary company that changed the world in several ways. It started the revolution in personal computers in the 1970s with introducing the Apple II (O’Grady, 2008). The company’s introduction of the iPod made a huge impact in the electronic market, following by the iPhone and the iPad. By 2010, more than 60% of Apple Inc.’s revenues were coming from iPhone & iPad. This was a strategic move for the benefit of Apple Inc.’s customers, their employees and the market. It was clear that the company was a serious player in consumer electronics. However, all of these variations and innovations were not approved instantly. Their introduction of the Macintosh Portable, as well as a variety of other electronic equipment...
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...Corporate Responsibility and Marketing Strategies Ka'Nesha Bolden Dr. Dottie Heady Contemporary Business July 20, 2014 Apple states that all over the world, they are expanding opportunities for workers and ensuring that they will treat them with respect and dignity. Apple believes education can empower workers and improve lives. "Because education is a great equalizer, we are investing heavily in helping workers throughout our supply chain learn new skills and better understand their rights. In 2013, more than 280,000 people at 18 supplier sites took courses in a range of subjects through our free education and development program. In addition, our suppliers trained more than 1.5 million workers on their rights, bringing the total number trained since 2007 to 3.8 million." (Apple, 2014) Apple feels suppliers must treat workers fairly and ethically at all times. "We've strengthened our programs to help suppliers protect student interns and other at-risk workers. We are continuing our efforts to end excessive work hours. In 2013, our suppliers achieved an average of 95 percent compliance with our maximum 60-hour workweek. We are driving responsible sourcing of minerals, and we've publicly released a list of smelters and refiners in our supply chain to promote transparency." (Apple, 2014) "From one perspective, Apple's world could not be rosier and its future shinier. Rising from the rubble of a disintegrating company in 1997, Apple has reached the pinnacle of success...
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... Avinash J. | PGP/18/000 | Comparative Pricing and associated consumer behaviour Project on Pricing Comparative Pricing and associated consumer behaviour Project on Pricing Contents Executive Summary 2 Introduction 3 Comparative Pricing 3 Objective 4 Research Methodology 4 Literature Review 4 Case Study: Apple’s Pricing Strategy 5 Executive Summary This paper is an attempt to study the correlation between consumer behavior and consumer decision making cycle with pricing of a product or a service. Studies are made on comparative pricing through existing secondary sources. In order to understand the relative variations in consumer behavior across different variety of consumers primary research has been done. The findings have been interesting and the implications of findings have been found. Literature review has been done to identify the gaps in the existing literature. Learnings from literature review has also been incorporated. Case study of apple and the strategies used by them have been elaborately discussed. This insights from our study can be used for further scope of research in this domain. Introduction Pricing is an integral part of the Marketing Mix (4 P’s). Whereas all the other P’s (Product, Place & Promotion) affect the cost aspect of the mix, pricing is the only one which generates the needed revenue and hence forms one of the most powerful tools in the hands of the marketer. Pricing, therefore, becomes a very competitive factor...
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...Apple's iPhone Economic 'When Apple's IPhone first went on sale in Europe six months ago, hopes were high that the device would be just as big a hit is it had been in the U.S. But analysts are now raising concerns that the iPhone may not translate as well overseas, with sales sluggish in Europe because of the device's high price and strong competition from Nokia and others' Jennifer L.Schenker 'the iPhone in Europe: Lost in Translation', The plummeting economy persuaded Apple to decrease the price of it's product as global recession was hitting it's peak by the time Apple launched it's product in the European market. The market although dense & vast still couldn't afford the price of the product so Apple had to work on the problem enumerate the decision factors and the best alternative it had according to the situation was lowering the price. This was the right step as buying power of the western world was getting affected by the economic downturn and job security was affected so a high price item would not have attracted the consumers. The economic growth in south Asia has tempted Apple to enter the Asian market where India and China are home to about 25% of the world's population for firms to aim their products at together and emerging markets even during the economic downturn coupled with cheap labour and the lower costs in these countries are not to be ignored. How Apple wants to be aware of the effects of this factor in the macro environment is that product exclusivity...
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...Consumers Take a Shine to Apple Inc. Case Summary: Apple is one of the leading and profitable technology companies in the world. Their products are sold and consumed in over five continents across the globe. Beginning as a computer company in 1976, Apple has transcended into a technology company with a product mix that is dominating many electronic spectrums. Apple has revolutionized the way tech companies market to their consumers. This case study shows how Apple uses advanced innovations that make everyday life simpler for their users. They use price, promotion, and distribution strategies that set a sense of prestige for their products and the people using them. Key Marketing Issues: Pricing – Many electronic customers stray away from consuming Apple products because of the pricing set on the products. They are traditionally priced high compared to competitors. The low-income consumer that does not see the benefit of purchasing the Apple product versus the competitor that also gets the job done will go with the better-priced item. High Innovation Expectations – Apple expectations to create more innovative products on a short schedule is an issue for Apple. Because of their track record and time line that they place on their product releases, they are pressured to make multiple changes to a product within a short period of time. Leadership Public Perception – Leadership has been an issue for Apple since the passing of co-founder Steve Jobs. Any time Tim Cook’s, current...
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...throughout the world, Fortune Magazine has named the world’s most admired company in the world from 2008 to date. (Apple Inc.) Mission Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. (What is Apple's vision and mission?) Vision Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. (What is Apple's vision and mission?) Values Apple’s organizational values have been defined by its new CEO Tim Cook as follows: (Apple's Core Values According to its...
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...throughout the world, Fortune Magazine has named the world’s most admired company in the world from 2008 to date. (Apple Inc.) Mission Apple Computer is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. We recognize that by integrating sound environmental, health and safety management practices into all aspects of our business, we can offer technologically innovative products and services while conserving and enhancing recourses for future generations. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and services. (What is Apple's vision and mission?) Vision Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings. (What is Apple's vision and mission?) Values Apple’s organizational values have been defined by its new CEO Tim Cook as follows: (Apple's Core Values According to its new CEO Tim Cook,...
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...differentiation in your business and its offering to targeted customers. Building and upholding a strong brand is a primary intention for successful organizations. A general talk with my friend Mark, the word Apple or iPhone is bound to come up whether in terms a discovery of a new exciting app in the App Store or just about the release of another “out of this world” product. This behavior is not because he’s a young tech savvy but because he adores this particularly brand and all its products. Apple is the leading technological firms in the world. It’s mainly involved in the manufacture of premium and innovative electronic products. Recent studies suggest the company enjoys the largest consumer or brand loyalty as compared to its competitors in consecutive years (Sutherland, 2012). Our conversation reveals that he has practically owned almost all products Apple has introduced the most recent being ditching his iPhone 5c for the latest model of iPhone 6. This can easily be termed as blind loyalty. But why does this brand loyalty exist? He says...
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...Firms Strategies to Stay Competitive in the Market Table of Content ......................................... -2- Introduction ................................................ -3- Differentiation Strategy ................................ -4- Benefits & Challenges of Differentiation Strategy .................... -5- Apple ..................................................................................... -6- Low Cost Strategy ................................................................... -7- Benefits, Challenge &Mistakes of Low Cost Strategy ................ -8- Interview .............................................................................. -11- Conclusion............................................................................. -15- In the beginning, I would like to explain the major problem that is associated with economy in the whole world which is scarcity. We know that humans are greedy and they always want more of everything, so that is why we have the problem of not having enough resources to all people. Firms try to satisfy their customers by thinking of strategies that can make their customers satisfied and to stay competitive in the market. Looking from this perspective, I would like to introduce my topic about Firms Strategies to Stay Competitive in the marketplace. Firms can remain competitive through a lot of planned strategies. Being a competitor in the market requires constant monitoring of the...
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...Marketing Strategy of Apple Published by : www.studymarketing.org 1 Introducing Apple Steve Jobs is the brain behind the very famous and very Popular Apple Company. Apple creates and designs desktop computers, Mac laptops, iTunes, iPods, the OS X operating system, the iPad and the iPhone. Apple has been in the business for quite some time now and they have indeed reported great success. It is currently one of the leading companies in the technological world and their products are growing in popularity with each passing day. Apple’s success was not automatic; work was put into achieving it. Proper measures were put in place and high quality and effective delivery of both products and services was ensured. In the year 2010, Apple went passed Exxon Mobile as the most valuable company in the entire world. This was attributed to the release of the iPad which impacted the world in a very big way. They were also in the same year reported to be United States’ most profitable retailer. The question on every one’s mind then and today still is how did they manage to achieve all these? Below we take a look at the strategies that Apple chose to go with. There is no denying that these strategies played a very huge role in giving them the success that they are enjoying today. There are quite a 2 number of leaves that businesses all over the world can borrow from these strategies. Apple’s Marketing Strategy Just one word can be used to describe the Marketing strategy that Apple...
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...cell phones. Currently iPhones are being sold in over 88 countries, though Apple still controls the manufacturing process for all iPhones shipped worldwide. Apple retail stores are only present in 35 of those countries, with Apple product presence in other parts of the world being represented by third parties. Singapore is one of the countries that does not have an Apple Store, and as recommended in my last report, intensifying penetration into that market can generate more revenues and lead to better strategies being tested for when the market in China matures enough that entrance is viable. People in Singapore are not avid Apple consumers as the company does not have a presence in the country yet, and as far as the iPhone goes, there are options that suit the needs of the population interested in smart phones better. Marketing Export Marketing should be used in order to gain entry into the Singaporean market. Using the same strategies and marketing mix that were used in the United States and Europe will not allow Apple to gain any advantage in this market, much like what happened in Japan when the iPhone was introduced. Export marketing is defined as “using the product as a starting point and modifying it as needed to meet the preferences of the international target markets.” When Apple introduced the iPhone in Japan, it used most of the same strategies it used when introducing the product in the US: showing it off as...
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...higher prices of the products and services * Companies not seeing Apple as compatible with their software. * Apple software, Cell phone and hardware are expensive as compared to other competitors such as Dell. * Microsoft launched Microsoft Vista, Windows 7 which is gaining market share. PESTEL Political influences As it was reported in 2007 52% of sales were outside the U.S. which means any changes in relationships with U.S., wars or terrorism might influence the performance of Apple gradually, moreover these factors can’t be controlled by Apple. Apple produces a lot of its products and parts outside the U.S. like China, Korea, Ireland, Czech Republic etc., any changes in regulations or political conflicts influence Apple’s outcome significantly. Taxation, consumer...
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