...Domestic Environment for Southwest Airlines When it comes to flying, customers have a variety of airlines to choose from. There is Delta, United, American, JetBlue, and of course Southwest Airlines. Southwest Airlines is the world’s largest low cost carrier that appeals to fliers that are looking for the lowest cost possible to get from point “A” to point “B”. Southwest airline is part of the airline industry and is based in Dallas, Texas so its domestic environment is the United Sates. While flying can make traveling easier and sometimes faster it does come with some drawbacks. Those drawbacks normally range with seating assignment and occasionally Mother Nature causing delays. Southwest was founded back in 1967 by two gentlemen. It was founded by Rollin King and Herb Kelleher that wanted to begin a different type of airline. The thought was to get passengers from their beginning destination when they wanted to while being on time and providing the lowest fare. When the company began back in 1967 flights were only in the state of Texas. Later on flights grew out of the state of Texas into 40 other states in America. While doing all these things it was to make for a fun and enjoyable time while flying on one of their planes. Southwest Airlines is least admired for the seating process that is not having assigned seating and not having first class seating. “The airline does not assign seats, and, much like a bus, passengers typically board on a first-come,...
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...Marketing Environment The marketing environment surrounds and impacts upon the organization. There are three key elements to the marketing environment which are the internal environment, the microenvironment and the macro environment. Why are they important? Well marketers build both internal and external relationships. Marketers aim to deliver value to satisfied customers, so we need to assess and evaluate our internal business/corporate environment and our external environment which is subdivided into micro and macro. Microenvironment The microenvironment is made from individuals and organizations that are close to the company and directly impact the customer experience. Examples would include the company itself, its suppliers, other marketing input from agencies, the markets and segments in which your business trades, your competition and also those around you (which public relations would call publics) who are not paying customers but still have an interest in your business. The Micro environment is relatively controllable since the actions of the business may influence such stakeholders. Walmart’s Micro environment would be very much focused on immediate local issues. It would consider how to recruit, retain and extend products and services to customers. It would pay close attention to the actions and reactions of direct competitors. Walmart would build and nurture close relationships with key suppliers. The business would need to communicate and liaise with its publics...
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...success within their respective industry. Writer, and business theorist himself, Riad Ajami explains, “Theories of trade have evolved over time, beginning with the emergence of strong nation-states and the organization for systematic exchanges of goods among these nations”. (Ajami, 48) Throughout this document, six business environments (domestic, global, technological, political-legal, sociocultural, and economic) will be explored, in regards to how these environments affect the ongoing evolution of future business theories. Business theorists have changed the way people do business, not only from a domestic standpoint, but on a global level as well. The domestic and global environments are primarily based on demand conditions. ‘Conditions’ of a business theory can in turn be used in a business’s growth strategy, known as product-customer expansion. “Under this approach, the venture attempts to expand both into new products and new customers…If you want to increase sales revenues, you must develop new products, pursue new customers, or both.” (Coulter, 329) However, business leaders must have a firm understanding of all of their business’s environments to make a sound decision...
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...revenue, employed more than 150,000 employees, and has products in over 200 countries. Coca-Cola has had to research the global and domestic markets to ensure a need for their product. With the research, comes compliance in all regulations when distributing or creating the product in global and domestic areas. Companies have their own procedures in place to guide employees through the ever-changing needs of consumers. These procedures provide an example to the employees regarding the conduct of the employees as business is conducted within global and domestic markets. The procedures also help in the decision-making of company executives as they explore expanding business in the global market. The Coca-Cola Company is a perfect example of a company using both domestic and international marketing. Marketing’s importance in the business world increases day by day. For Coca-Cola to market at a domestic level, they must promote their local products to local consumers in local markets and satisfy the needs of the local consumers. For Coca-Cola to market at a global level, they must promote multinational business all over the world to international consumers in international markets. There are external factors impacting company operations. Both global and domestic companies feel the effect of these factors, which make up the marketing environment influencing company decisions. There are four environmental factors Coca-Cola took into consideration when expanding their market...
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...share in manufacturing. However, neglecting of protecting the environment while developing manufacturing has already resulted in lots of problems, such as the PM2.5 problem in many major cities, as well as the extreme lack of clean drinking water. On the other hand, concerns over global environmental issues, such as global warming, depletion of the ozone layer, deforestation, loss of biodiversity, trans-boundary movement of acid rain, and hazardous waste, etc., are mounting worldwide. About 25 years ago, a law named Environmental Protection Law of the People's Republic of China, which set out basic principles and directions for formulating environmental policies, was enacted on December 26, 1989. This Law was formulated for the purpose of protecting and improving people's environment and the ecological environment, preventing and controlling pollution and other public hazards, safeguarding human health and facilitating the development of socialist modernization. The law has stated that The state shall encourage the development of education in the science of environmental protection, strengthen the study and development of the science and technology of environmental protection, raise the scientific and technological level of environmental protection and popularize scientific knowledge of environmental protection. It also emphasized that all units and individuals shall have the obligation to protect the environment and shall have the right to report on or file charges against...
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...definition is explained as have a duty to the community where you operate in other than making a profit off that same community. It does not necessarily mean that a private company has to turn into a not for profit organization but that it can also take the community and the environment into consideration in its day to day operations. Interestingly enough, on his way home from work on Monday he heard on the radio, NPR to be exact that millennial when joining the work force after college take into consideration what a company does for its community much more than any other generations before. To this generation a solid corporate social stance is just as important as a benefit package. Jeremy found this week’s reading very interesting. In chapter four, the discussion was primarily geared towards the concepts of a strategic management and business model. While going over the information, he came across an issue that he loves to talk about since this subject is close to his heart. The issue was the environment, and how business can make a profit while taking the environment into consideration. In this case, the readings were demonstrating the science and policies surrounding decisions about the environment. Decisions such as how to lower your own personal carbon foot-print or STEEP analysis’s, identifying external variables, are interesting discussions that are not often discussed. His favorite...
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...Research in Global Strategic Management Emerald Book Chapter: MULTINATIONALS, ENVIRONMENT AND GLOBAL COMPETITIO A CONCEPTUAL FRAMEWORK Sarianna M Lundan Article information: To cite this document: Sarianna M Lundan, (2003),"MULTINATIONALS, ENVIRONMENT AND GLOBAL COMPETITION: A CONCEPTUAL FRAMEWORK", (ed.) Multinationals, Environment and Global Competition (Research in Global Strategic Management, Volume 9), Emerald Group Publishing Limited, pp. 1 - 22 Permanent link to this document: http://dx.doi.org/10.1016/S1064-4857(03)09001-6 Downloaded on: 10-07-2012 References: This document contains references to 35 other documents To copy this document: permissions@emeraldinsight.com This document has been downloaded 877 times since 2008. * Users who downloaded this Chapter also downloaded: * Michael W Hansen, (2003),"ENVIRONMENTAL ASPECTS OF DANISH FOREIGN DIRECT INVESTMENT IN DEVELOPING COUNTRI COUNTRY FACTORS IN SHAPING THE GLOBAL ENVIRONMENTAL PRACTICES OF DANISH MULTINATIONALS", Sarianna M. L Multinationals, Environment and Global Competition (Research in Global Strategic Management, Volume 9), Emerald Group Publishing Limited, pp. 65 - 94 http://dx.doi.org/10.1016/S1064-4857(03)09004-1 Ans Kolk, Rob van Tulder, (2003),"INTERNATIONALIZATION AND ENVIRONMENTAL REPORTING: THE GREEN FACE OF THE WO MULTINATIONALS", Sarianna M. Lundan, in (ed.) Multinationals, Environment and Global Competition (Research in Global Strategic Management, Volume 9), Emerald Group Publishing...
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...restrictions against foreign investment and purchasing may imposed to strengthen the domestic economy. Global Localization Once a company has decided to go international, it has to decide the way it will enter a foreign market and the degree of marketing involvement and commitment it is prepared to make. These decisions should reflect considerable study and analysis of market potential and company capabilities, a process not always followed. Many companies appear to grow into international marketing through series of phased developments. They grandually change strategy and tactics as they become more involved. Others enter international marketing after much research, with long-range plans fully developed. Financial Strengths Company may become totally involved and invest large sums of money and effort to capture and maintain a permanent, specific share of the market. Managerial Factors As a firm moves from one phase to another, the complexity and sophistication of international marketing activity tends to increase and the degree of internationalization which management is philosophically committed tends to change. Such commitment affects the specific international strategies and decisions of the firm. Environment Concern: Clearly, there is a relationship between the environment in which the organization funds itself and the strategic culture of the organization. Environments which...
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...What Is Business Environment? Meaning: - The term Business Environment is composed of two words ‘Business’ and ‘Environment’. In simple terms, the state in which a person remains busy is known as Business. The word Business in its economic sense means human activities like production, extraction or purchase or sales of goods that are performed for earning profits. On the other hand, the word ‘Environment’ refers to the aspects of surroundings. Therefore, Business Environment may be defined as a set of conditions – Social, Legal, Economical, Political or Institutional that are uncontrollable in nature and affects the functioning of organization. Business Environment has two components: 1. Internal Environment 2. External Environment Internal Environment: It includes 5 Ms i.e. man, material, money, machinery and management, usually within the control of business. Business can make changes in these factors according to the change in the functioning of enterprise. External Environment: Those factors which are beyond the control of business enterprise are included in external environment. These factors are: Government and Legal factors, Geo-Physical Factors, Political Factors, Socio-Cultural Factors, Demo-Graphical factors etc. It is of two Types: 1. Micro/Operating Environment 2. Macro/General Environment Micro/Operating Environment: The environment which is close to business and affects its capacity to work is known as Micro or Operating Environment. It consists of Suppliers...
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...11, 2012 Professor Quinton Murphy I. Region Analysis A. Regional Alliances and Economic Integration 1. NAFTA 2. United States B. Physical Environment and its Affect on Trade 1. Close Proximity to the U.S. 2. Access to Oceans C. Political Stability 1. Authoritarian Law 2. Democratic Desires D. Economic Conditions 1. Weak Economy 2. Weak Financial Markets E. Finance Options Available 1. Foreign Owned Banks F. Social Health and Environmental Conditions 1. Little Regulation 2. Pollution G. Terrorism Threats 1. Lack of Terrorism 2. High Rate of Violent Crimes 3. Drug Trafficking II. Country Analysis A. Political stability 1. Relatively low geopolitical and domestic political risks in Mexico will increase over the long-term. 2. The war on terrorism has already tightened US border security and immigration rules, opening an important social safety valve for Mexico. 3. Hardening US counter-drug policy in Mexico could heighten already high social tensions. 4. Domestic political risk will increase by continued weak governance. B. Economic conditions 1. Economic growth will remain around one percent this year and next year. ...
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...values for the division in the context of culture, social responsibility, and ethics will be defined in this paper. New Product Proposal Alons’ Petroleum bombs for military weapons to defend the U.S. against terrorist, foreign, and domestic enemies of the U.S. Breathing petroleum vapors will cause nervous system effects (such as headache, nausea, and dizziness) and respiratory problems. High exposure will cause coma and death. When skin is in contact with liquid petroleum skin irritation occurs, it will also affect the blood and kidney system (Schneiderman, 2012). Most of us do not like the idea of new weapons to harm others but it is a necessity to defend our country, other countries, and innocent people of other countries against attacks and violence. The focus here is providing Petroleum bombs to the U.S. military to defend our country and innocent people from attacks. Alons’ innovation mission statement for the Petroleum bombs is to help the U.S. protect our country against terrorist, foreign, and domestic enemies of the U.S. by providing the military with petroleum bombs to defend the incent. Unlike most bombs the petroleum bomb is only meant to affect its’ target until the vapors dissipate; this is to prevent humans and our environment...
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...Starbucks: Environmental Factors Dusti Snaith MKT/421 November 21, 2011 Creig Foster Starbucks: Environmental Factors Starbucks opened its first store in 1971 located in Seattle, Washington (Starbucks Corporation, 2011). The company quickly grew to the public company it is today. As of July 2011, Starbucks has more than 17,000 stores. With this growth has come environmental, social and ethical responsibility. Starbucks strives to continually do business in a socially, environmentally friendly, and ethically responsible way. Global & Domestic Environmental & Economic Factors Starbucks is affected by many high-level domestic and global environmental and economic factors. Making marketing decisions with these factors in mind help Starbucks succeed. Many people are suffering from job loss which has led to the loss of homes. Marketing in times of economic crisis needs to be sensitive to these situations. Starbucks is historically high priced, but since the economic crisis, they have made some pricing changes that help keep their customers. Starbucks is an international organization. Stock prices are falling and investors and lenders are increasingly conservative. As a publically traded company, Starbucks is required by law to disclose financial numbers. Investors are disappointed in falling sales and new investors are reluctant to buy stock. Starbucks is feeling the negative impacts of a down economy. Marketing in a down economy requires flexibility...
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...THE HOME DEPOT OVERVIEW Bernie Marcus, Ken Langone and Pat Ferrah created the Home Depot in 1978. Their main vision was “One – Stop shopping for do it your self”. The Home Depot opens its door with two large stores located in Atlanta Georgia in 1979. With operations focus on customer services, The Home Depot provide their clients with highly trained personnel, leading those customers with quality services through different kinds of constructions projects. Their philosophy of customer services “whatever it takes” means purpose on develop customer relationship instead a simple sales transaction. Since its foundation in 1978, The Home Depot has been known as a story of growth; recognized as the fastest growing retailer in United State. In 1981 the company went public and by 1984 moves to the New York Exchange Commission. This kind of financial movement allows the opening of international operations. By 1984 Home Depot was opening operation in Canada by the acquisition of the company called Aiken Heads. After Canada, Home Depot expansion took place with Mexico in 2001 and China in 2006. Through the combination of national brands and products The Home Depot sets the standard for innovate merchandise for do it yourself customers and professional contractors. MARKET SYSTEMS AND LEGAL SYSTEMS With operations in different countries around the world, Home Depot needs to be aware about the different market and legal system that...
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...Macroeconomic Environment Macroeconomic environment are external factors which have influences over decision making within organisations. These factors can be the political Environment, economic state of the country in which the organisation are based in, social condition and trends as well as technological and environmental factors which impact the way the business is run. Political Environment Political environment has a big impact on business practices as government make and pass legislations which organisations must adhere to. The political environment can also have a big impact on organisations as countries can go to War with each other as well as economic sanctions can be imposed and countries may be banned from trading with one and another. (Micheal Solomon, 2008) Travelodge may be effected by the poltical enviroment as David Cameron the current prime minster of the United Kingdom would call a referdum on staying in Europe if he wins the general election.(Sabin, 2015) If a referendum occurs and the public vote to exit the EU this will impact travelodge as they have hotels in Europe and may need to change legistation and trading term which they currently use. This may also mean a reduction in tourists, which is one of hoteliers target audience. An exit from the EU states will stop free movement for other members into the UK and travelodge may therefor see a decline in revenue. Social and Cultural Enviroment Social and cultural enviroments looks at...
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...however, growing the GDP at any cost has created many environmental problems. China’s facing severe pollution and environmental degradation for many reasons such as rapid industrialization, reliance on coal as an energy source and manufacturing industry. One of the environment problems for China is pollution. The current air pollution has become a threat to Chinese people health. 33 shocking photographs were posted on social media under the caption ‘Pollution in China is out of control’ catching world’s attention. This problem has thus become serious problem which call for rethinking of government policies. The Chinese Prime Minister, Li Keqiang, also responded to this problem declaring war against pollution and fighting it with the same determination China battled poverty. From my point of view, it’s the big challenge for China to improve the environment quality while achieving rapid economic growth therefore I think one of the greatest barriers to sustainable economic growth for China is the pollution problem. The impact of China's economic development on the environment has become increasingly serious, China has been facing a growing imbalance between economic achievements and the quality of the environment. At present with economic growing, China's energy consumption and environmental pollution problems are huge. China is a big energy consumption country. And this high consumption of resources is the main reason for environmental degradation, such as soil...
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