...Los pilares de Philips se remontan a 1891, cuando Anton y Gerard Philips fundaron Philips & Co. en Eindhoven (Países Bajos).La empresa comenzó fabricando lámparas de filamento de carbónTras el cambio de siglo, ya se había convertido en uno de los productores más importantes en Europa.En 1910, Philips ya contaba con 2.000 empleados y era la empresa con mayor número de empleados de los Países Bajos.Se había convertido en uno de los productores más importantes de Europa. Puesto que el desarrollo de nuevas tecnologías de iluminación fomentó un programa estable de expansión,Estimulados por la revolución industrial en Europa, en 1914 se fundó el primer laboratorio de investigación de Philips para estudiar los fenómenos físicos y químicos y fomentar la innovación en los productos.La empresa comenzó a presentar sus primeras innovaciones en tecnología de radio y rayos X. Con el paso de los años, la lista de inventos no había dejado de aumentar e incluía numerosos avances que hoy día siguen enriqueciendo la vida cotidiana de la gente. | | En 1918, Philips presentó el tubo médico de rayos X. Esto supuso el comienzo de la diversificación de la gama de productos de la compañía y el momento en el que se comenzó a proteger las innovaciones con patentes en sectores que abarcan desde la radiación de rayos X a la recepción de radio. | | 1925 – 1940 Primeros televisores y afeitadoras eléctricas | | En 1925, Philips participó en los primeros experimentos relacionados con la televisión...
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...Finding a company with Durable Competitive Advantage: Domino´s Pizza Group plc Value Investing. Autumn 2013 Author: Jero R. Marin. September 2013 Introduction Domino´s Pizza Group PLC (DPG) is the UK and Ireland's leading pizza delivery company and holds the master franchise to own, operate and franchise Domino's Pizza stores in these markets and also in Germany and Switzerland. It is a company based in UK and it is totally independent from the US Domino´s Pizza Corp with which it just holds an agreement to use the Domino´s brand name. With a Gross profit margin of 36.6%, a Sales compounded average growth rate in the last 5 years of 15.9%, and a Return on Equity of 48.6% it is worth a thoughtful analysis to determine Finding a company with Durable Competitive Advantage: Domino´s Pizza Group plc whether this company has really a sustainable competitive...
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...PGP/17/144 Girish Ganapath J – PGP/17/207 R Gayathri – PGP/17/228 S Akshaya - PGP/17/233 Shraddha S - PGP/17/240 Sonakshi J - PGP/17/358 Term IV Pricing Submitted by Group 9 Deepak V - PGP/17/144 Girish Ganapath J – PGP/17/207 R Gayathri – PGP/17/228 S Akshaya - PGP/17/233 Shraddha S - PGP/17/240 Sonakshi J - PGP/17/358 Determining Willingness to Pay at Pizza Chains Determining Willingness to Pay at Pizza Chains ACKNOWLEDGEMENT We would like to extend our thanks to Prof. Kausik Gangopadhyay, Prof. Rajesh Srinivas Upadhyayula and Prof. Sumit Mitra, coordinators of the “Pricing” course at Indian Institute of Management Kozhikode, for giving us the opportunity to work on this project. We also express our gratitude to the students of PGP-17 and PGP-18 who volunteered to participate in our survey. This helped us to get a good sample size to analyze the data. TABLE OF CONTENTS ACKNOWLEDGEMENT 1 ABSTRACT 3 INTRODUCTION 4 OBJECTIVE 5 METHODOLOGY 5 ANALYSIS AND RESULTS 6 RECOMMENDATIONS 8 LIMITATIONS 9 APPENDIX 10 ABSTRACT Our study identifies the most important and influencing factors for consumer preferences to eat at a pizza outlet like pizza hut, dominoes and pizza corner. With the help of factor analysis and regression we are trying to find out the willingness of a customer to pay at a particular outlet and hence what should be the pricing strategy of the pizza chain. The main elements in our study which affect the spending capacity...
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...TERM PAPER MBM 301 TOPIC- COMPARATIVE ANALYSIS OF MARKETING STRATEGIES OF DOMINOS AND PIZZA HUT SUBMITTED BY KAMINI GUPTA KHUSHBOO AGARWAL VARTIKA DESHMA NEHA GUPTA ROOPKISHORE B.AASHIQ INTRODUCTION Fast food is one of the world’s largest growing food types. India’s fast food industry is growing by 40%. The multinational segment of Indian fast food industry is up to Rs. 20 billion, a figure which is expected to zoom more than Rs. 40 billion...
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...Week 2 Liesl Kern CSU-Global Campus Operations Management – OPS400 Paul Gioia 01/22/13 The Three Strategic Approaches The three strategic approaches to competitive advantage are differentiation, cost leadership, and response. All of these make a company competitive. Each company is different and chooses how they stay competitive. The three approaches come across all differently but each is an excellent outlet to stay competitive. Differentiation “Boston Market Corporation, headquartered in Golden, Colorado, has been giving time back to busy people since 1985”(“Boston Market”, 2013, para.1). Boston Market uses the differentiation approach when competing with their large market of competitors. The fast food market is large and it takes a strong company to be successful. Boston market thrives because they want you get fast service but quality food. “For the price of a sub sandwich and chips at other restaurants, Boston Market puts quality, flavor and wholesomeness on the center of the plate” (“Boston Market”,2013, Para.3). The atmosphere Boston Market creates is made to feel like someone is eating a good home cooked meal. Boston Market is a big go-to for the thanksgiving meals. Thanksgiving is the most sought after home cooked meal and people flock to Boston Market for it. “From a full, catered dinner where orders must be placed in advance to Heat & Serve and A La Carte options, the company that does Thanksgiving all-year-long has easy options for guests who’d rather...
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...subdivision even more popular. The mid-60's through the beginning of the 80's the Bishop Arts district began a decline. The decline was a result of the rise of the shopping mall, neighborhood demographic changes and finally the fact that buses began to replace streetcars making trolley stops which brought less visitors and commerce to the community. Over the past twenty years, renovations have taken place to transform two city blocks into a walk able, urban environment, although the surrounding area has yet to undergo revitalization. Murals, brick pavers, and other street elements have polished the rough look of the warehouses and have made the area a popular leisure and dining destination. 1. Report the demographic and independent variables that are relevant to complete a demand analysis providing a rationale for the selection of the variables. As previously mentioned the average house hold size is 4 and the median income is approximately $30,000 per year. Average housing prices beginning at $146,000. Lastly, the median in rent begins at $700 per month. The financial variables per house hold would have an effect on consumers purchasing pizza from Dominoes. In addition to financial variables one could consider the racial and ethnic demographics of the community. The bishop arts population is a predominately Hispanic community. Therefore is comprised of many restaurants of the Hispanic culture. However there are approximately ten pizza...
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...Supply Chain Management Final Report On Dominos: Supply Chain Network Contents 1. Food Service Industry in India 3 2. About Dominos 4 3. Dominos India 5 3.1 Competitors 6 3.2 SWOT Analysis 8 3.3 Porter five Forces Analysis 9 4. Methodology 10 5. A Typical Domino’s Store 10 5.1 Work Force 10 5.2 Organization Structure 11 6. Domino’s Supply chain: Providing a Strategic Competitive Advantage 13 6.1 Evolution of Dominos back-end supply chain 13 6.1.1 Old Supply chain 13 6.1.2 Revamped Supply Chain Model-2000 13 6.1.3 Current Commissary Operations 15 6.1.4 Vendor Management: 16 6.1.5 Insights on Demand Estimation from retail visit: 17 6.1.6 Inventory Management @ Dominos 18 7. Domino’s as a food service organization 20 8. Service Process Flow 22 8.1 Domino’s 30-minute delivery promise 23 8.2 Service Process flow 24 8.3 Pizza Order tracking 25 8.4 Standard Layout of the make-line 26 8.4 Service Blueprint 27 8. Issues & Recommendations 29 9. References 30 1. Food Service Industry in India The Indian food industry has been witnessing strong growth over past few years. Right now India is the world's second largest producer of food next to China, and certainly has the potential of becoming the biggest producer in the years to come. The total food production in India is expected to grow by leaps and bounds in the next decade primarily because of the growing segment of young professionals and...
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...Chakravarti Shubhankar Rudra Bhavya Nijhawan Jatin Arneja EXECUTIVE SUMMARY Amid the previous four decades Pizza Hut and Dominos has constructed a notoriety for perfection that has earned the admiration of shoppers and industry specialists alike. Building a main pizza organization has required persistent advancement, responsibility to quality and commitment to client administration and worth. The characteristics of enterprise, development and initiative have portrayed Pizza Hut and Dominos business through over four many years of achievement. Through the quality of its legacy, its way of life and its kin and franchisees, Pizza Hut anticipates more achievement in future. There are distinctive destinations of each association. Keeping in mind the end goal to accomplish these destinations distinctive targets are set. Targets go down the chain of command contingent upon the way of the business. Along these lines, with a specific end goal to accomplish the destinations, administration settles on distinctive procedures. These procedures are isolated into numerous sub-parts and are helpful for the running of the business. The workers and the administration recognize what they need to accomplish through the objectives which have been set to them and the techniques they have embraced assist them with knowing the way they will accomplish the goals. Likewise, Pizza Hut has diverse targets set to them and they have embraced distinctive techniques to effectively accomplish the objectives...
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...Table of Contents 1. INTRODUCTION 2 2. SEGMENTATION AND TARGETING 2 2.1. GEOGRAPHIC SEGMENTATION 2 2.2. DEMOGRAPHIC SEGMENTATION 3 2.3. PSYCHOGRAPHIC SEGMENTATION 4 2.4. BEHAVIORAL SEGMENTATION 6 3. POSITIONING 7 3.1. VALUE PROPOSITION OF PHD OUTLETS 8 3.4. COMMUNICATING ON POPS AND PODS 8 4. DIFFERENTIATION 9 5. BRANDING AND BRAND EQUITY 10 5.1. BRAND AWARENESS 10 5.2. BRAND ASSOCIATION 10 5.3. BRAND LOYALTY 11 5.4. BRAND ASSET VALUATOR 12 6. MARKETING MIX 13 6.1. PRODUCT AND SERVICE 13 6.2. PRICING 16 6.3. PROMOTIONS 21 6.4. PLACE 24 6.5. PEOPLE 25 6.6. PROCESS 26 6.7. PHYSICAL EVIDENCE 26 7. CUSTOMER ACQUISITION AND RETENTION 27 7.1. CUSTOMER ACQUISITION 27 7.2. CUSTOMER RETENTION 29 8. REFERENCES 31 1. Introduction 2. Segmentation and Targeting To begin with, we segmented the market place into different categories broadly based on three consumer characteristics. The classification becomes more specific as we go deeper into the categories. 2.1. Geographic Segmentation The first step of classification is based on geography. We have broadly classified our target customers as belonging to 2 groups on the basis of population as recommend by the Sixth Central Pay Commission of India in 2008. • Tier I cities: Population more than 4 million Bangalore, Chennai, Delhi, Hyderabad, Kolkata, Mumbai • Tier II cities: Population between 1 million to 4 million Pune, Jaipur, Chandigarh, Calicut etc. The reason behind focusing on these two segments is...
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...I N T R O D U C T I O N According to Professor Dr. Lars Perner, “the environmental forces which affect the marketing process are most of the time uncontrollable by the organization and therefore the company should do the necessary to cope with these forces.” The marketing environment consists of all the players and forces outside marketing that influence the marketing management’s ability to develop and maintain successful relationships with its target customers. (ZainBooks, 2010) These environmental forces might affect directly or indirectly, sometimes both and it will create both opportunities for further growth or threats declining a company’s growth. Therefore a company should always keep an eye on its environmental forces and adopt quickly and better than its competitors according to the changes in the environmental forces in order to survive in the market and to grow further. Oman is a developing country and its market in general is in rapid growth, especially the Fast Food industry. This rapid growing industry does have influential marketing factors. Both the macro-environment and the micro-environment factors do affect the Fast Food industry in Oman. Some affect in larger percentage and some very minimal that it seems so invisible. Following are the seemingly active environmental forces shaping the Fast Food Industry in Oman: Micro Environment: Employees Customers Company Competitors Suppliers Shareholders Media The Company – The Company...
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...Domino’s Pizza Analysis of Marketing Strategy Prepared By: Muhammet GÜVEN 1002090089 Hanım Eylül ŞAHİN 1002090110 Esra ASLAN 1002100128 Kübra AYDIN 1002100028 Istanbul University May, 2014 ------------------------------------------------- An in depth look into the theory and outcome of Domino’s bold mea culpa advertising strategy and its potentially radical effects on transparency in the food and service industry. Table of Contents EXECUTIVE SUMMARY 2 History 2 Industry 2 SWOT Analysis 2 Competition 3 Recommendations 3 HISTORY of DOMINO’S 3 Mission and Vision 5 DOMINO’S’ LOGO 6 PRODUCTS OFFERED IN DOMINO’S PIZZA 7 Menu 7 ENVIROMENTAL ANALYSIS OF DOMINO’S PIZZA 9 Remote Environment 9 Internal Environment Analysis 10 PIZZA’S MARKET SHARE 11 MARKETING STRATEGIES OF DOMINO’S PIZZA 11 SWOT Analysis 14 Strengths 14 Weakness 15 Opportunities 15 Threats 16 MARKETING MIX 16 CONCLUSION 18 APPENDIX 19 To: Doc.Dr.Zehra BOZBAY Subject: Domino’s Pizza Date: May 2014 EXECUTIVE SUMMARY History Starting in 1960, Domino’s Pizza, Inc. (Domino’s) was formed by two brothers from Michigan. The two started the business after purchasing a store named DomiNick’s. They converted the name to Domino’s five years later. In 1983, Domino’s went international. Today, Domino’s employs about 10,500 people between their 8,700 stores worldwide. The company has been traded on the NYSE as DPZ since 2004. Industry The pizza industry...
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...HISTORY Domino’s Pizza was founded in 1960 and since then has grown to become the largest pizza delivery company in the United States. It has grown from a mom-and-pop pizza store to a network of company-owned, franchise-owned stores in the United States and across the globe and was recently ranked number 1 in Forbes magazine’s “Top 20 Franchises for the Money” list (David, R 2013, p. 372). Domino’s Pizza was the brain child of the brothers Tom and James Monaghan who grew up in foster care and had dreams of success. In 1960 the brothers opened their first pizza store in Ypsilanti, Michigan named Domi-Nicks with a nine hundred dollar start up loan. In 1961 Tom acquired full and sole ownership of Domi-Nicks by trading his brother James a car, a Volkswagen Beetle to be specific, for his half of the business. He then changed the name to Domino’s Pizza Inc. During the period from 1965 to 1978 Domino’s experienced steady growth and had increased from the initial mom-and-pop store, to having 200 locations nationwide. The 1980’s saw continued expansion of Domino’s and its brand. They grew to more than 5,000 locations in the United States, Canada, United Kingdom, Japan, Australia and Columbia (David, R. 2013, p.372). In 1986 Domino’s Pizza launched its Pizza Partners Foundation which is 100% funded by team member and franchise contributions and has disbursed nearly $12 million to aid team members facing crisis situations. Company founder Tom Monaghan eventually retired in 1998...
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...1.1 AN introduction overview TO THE BROAD AREA OF TOPIC This research is based on comparison of Quality service offered by pizza hut and dominos. This research is based on to test the quality of service and comparison between two Pizza Houses. The fast food industries of India is experiencing phenomenal growth and is one of the fastest growing sectors in the country, with the compounded annual growth rates of the market crossing 25%. Further, on the back of changing and busy lifestyle, fast emerging middle class population and surging disposable income, the industry will continue to grow at a pace in coming years. It now accounts for roughly half of all restaurant revenues in the developed countries and continues to expand there and in many other industrial countries in the coming years. But some of most rapid growth is occurring in the developing world; where it's radically changing the way people eat. People buy fast food because it's cheap, easy to prepare, and heavily promoted. This paper aims at providing information about fast food industry, its trend, reason for its emergence and several other factors that are responsible for its growth. This report provides extensive research and rational analysis on the Indian fast food industry and tracks the changing dynamics of the market. It features market performance, key related sectors and competitive landscape of the market. The research study looks into the market condition and future forecasts, and outlines current...
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...Diagnostic Model The model I have chosen to apply to my two companies is the 7-S Framework model. I believe that this model is the best model to identify and measure the important aspects of my two organizations performances. Tom Peters and Robert Waterman developed the model in the early 1980’s. The 7-S Framework model helps to analyze the organizations position to achieve. It focuses on if they can achieve its intended objective or will it fall through. According to Mindtools.com, “The 7S model can be used in a wide variety of situations where an alignment perspective is useful, for example to help you: * Improve the performance of a company. * Examine the likely effects of future changes within a company. * Align departments and processes during a merger or acquisition. * Determine how best to implement a proposed strategy.” It is broken up into seven elements. Each element has a different meaning and purpose to help define, identify and descried what management and culture can influence. The purpose of the elements is to help aligned organizations in order for them to be successful. The elements are Strategy, Structure, Systems, Superordinate Goals, Skills, Style and Staff. Strategy is the element the will help you develop a plan that will have an advantage over the necessary change provided. It is the chosen route to competitive success. Structure is the overall design of the plan. It will present the way the organization is structured...
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...DOMINO’S PIZZA INC 4. DOMINO’S PIZZA HISTORY 5. MONGOLIA’S HISTORY 6. MONGOLIA’S HISTORY 7. GEOGRAPHY & DEMOGRAPHICS 8. ECONOMY 9. ECONOMY 10. MARKETING 11. MARKETING & CONCLUSION 12. REFRENCES 13. REFRENCE 14. FIGURE 1 15. FIGURE2 16. FIGURE 3 17. FIGURE 4 18. FIGURE 5&6 19. FIGURE 7&9 Domino’s Pizza, Inc. Domino’s pizza is the largest pizza delivery chain (Figure 9). Dominoes pizza has 3 business segments. Domestic stores or franchises, International franchising, and supply chains. Currently there are 12,100 locations and 80 markets or countries around the world. Domestically in the United states there are 16 supply chains, and 4,690 franchised stores. Internationally there are 6,562 franchises as of the end of 2014. Domino’s pizza International market brings in more that 50% of its earnings (dominos pizza inc, 2016). In 2008 Domino’s Pizza received harsh reviews about their pizza from their consumers, and decided to reinvent their product from scratch. They backed up their new and improved product with great marketing strengths, and their global sales rose 54 million in 2008 to 8.9 billion dollars in 2014. How did they make such a huge leap in their sales? By listening to their consumers. Another factor that has come into play to their success is their availability. They have found a way to make ordering their pizza as easy as a voice command from your car (Financial results, 2009) (Domino’s Pizza Turn Around video, You Tube). Domino’s pizza has...
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