...Douglas Design LLC: Strategy and Market Analysis Modernization and globalization in both developed and developing countries have changed consumer-buying patterns. Recently, younger generations are more prone to purchase low costing, portable contemporary furniture and home furnishing products. The purpose of this report is to ascertain how Douglas Design LLC should determine its strategic position in Washington DC and abroad. A) Brief Analysis of the Market: Office furniture sales in US largely depend on the US economy whilst the volume of home furniture mostly depends on the level of home sales. The profitability of individual companies is closely linked to volume they sell, since many costs are fixed. Large companies enjoy economies of scale* in purchasing. Small companies can compete effectively if they produce specialty items or high-quality workmanship that can sell for a price in accordance with what competitor sells. In general, the largest 50 companies generate about 40 percent of revenue. In US, Douglas Design LLC would face competition from Hellman Chang, Pottery Barn, Sears, Minimalista, Conran, Cratel & Barrel, Ethan Allen etc. Globally the main competitors are IKEA and Walmart, which sell very low cost and good quality furniture. The competitors offer differentiation in terms of styles and functions. Conran has a low cost strategy; Cratel & Barrel offers higher priced furniture in a box; Ethan Allen targets a more exclusive market; Wal-Mart is classified...
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...With the appeal of Young v. United Parcel Service case in July 2014, the Equal Employment Opportunity Commission issued an reinforcement guideline on pregnancy discrimination, the new guideline is to enhance all old compliance guidelines for pregnancy discrimination for broader protection. Previously mentioned, the language of the PDA says all pregnant employees are to be treated the same as an employee who are not pregnant and have similarities in their ability or inability to perform their responsibilities, if the employee is not capable; she is obligated to the same benefits as other employees. The new guideline expands upon the definition of pregnancy, medical coverage, and reasonable accommodation under the Americans with Disabilities Act. Definition- The Equal Employment Opportunity Commission now defines pregnancy as the entire reproductive process, this covers the acknowledgement to conceive or use of contraceptives such as birth control, childbirth, decision of pregnancy termination, post labor conditions (ex. breastfeeding) and past pregnancies. (Silverman, 2014) The coverage of past pregnancies creates a safeguard for employees after giving birth, within a time period an employer cannot terminate the employee as for she is no longer considered...
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...The Supply Chain Management Processes Keely L. Croxton, Sebastián J. García-Dastugue and Douglas M. Lambert The Ohio State University Dale S. Rogers University of Nevada, Reno Increasingly, supply chain management is being recognized as the management of key business processes across the network of organizations that comprise the supply chain. While many have recognized the benefits of a process approach to managing the business and the supply chain, most are vague about what processes are to be considered, what sub-processes and activities are contained in each process, and how the processes interact with each other and with the traditional functional silos. In this paper, we provide strategic and operational descriptions of each of the eight supply chain processes identified by members of The Global Supply Chain Forum, as well as illustrations of the interfaces among the processes and an example of how a process approach can be implemented within an organization. Our aim is to provide managers with a framework to be used in implementing supply chain management, instructors with material useful in structuring a supply chain management course, and researchers with a set of opportunities for further development of the field. “Streamlining crosscompany processes is the next great frontier for reducing costs, enhancing quality, and speeding operations”. Supply chain management is increasingly being recognized as the integration of key business processes across the supply chain...
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...Consumer Culture Theory, Consumer Agency and the Importance of Brands Summary of the Importance and Relevance of Topic Consumer Culture Theory (CCT) refers to the classification of a certain approach to studying consumers and the way that they consume. It was first coined in 2005 by Arnould and Thompson, and it specifically addresses the sociocultural, symbolic, experiential and ideological facets of consumption. Their work is the culmination of over a quarter century of research that treats consumer behaviour as a phenomenon worth studying. As we have come to develop the field of CCT, so too are we developing our understanding of the consumer, and the broader economy. The work of Arnould and Thompson has provided students of consumer behaviour with the necessary environment to debate, innovate and advance the field of study.1 CCT is important within the scope of consumer behaviour because it places a focus on meaning and identity creation; it delves deeper in the mentality that surrounds consumers in the marketplace, and an understanding of this mentality is useful to all that engage the market (buyers, sellers, producers, etc...). “CCT explores how consumers actively rework and transform symbolic meanings encodes in ads, brands, retail settings, or material goods to manifest their particular personal and social circumstances and lifestyle goals.”2 In understanding CCT, we understand the market in a broad sense, for example, acknowledging that marketing symbols are significant...
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... but without him the United States of America would not exist today. Abraham Lincoln, America's model hero, was a man whose courage saved the nation from destruction. His early life was poor and brutal; he was born on the 12th of February 1809 in a one room cabin in rural Kentucky, a frontier state of America. His family were farmers, he was the first of his family to read; Abraham Lincoln was different to from his friends. The young Lincoln was a child of induce curiosity, he loved to hear people, gave well crafted, well delivered speeches. He would often go to places where such speeches were being made; he memorized parts of them and he would come back and give those speeches to his playmates. It was in Lincoln's nature to embrace new experiences and when he was nineteen he had the opportunity to travel 1200 miles down the Mississippi river. It was a journey that will change his outlook of life forever. He was confronted with the realities of slavery; what he did see was probably the most horrific aspect of slavery and that was...
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...The current issue and full text archive of this journal is available at www.emeraldinsight.com/0265-1335.htm IMR 28,2 The role of context in assessing international marketing opportunities Susan P. Douglas and C. Samuel Craig Stern School of Business, New York University, New York, New York, USA Abstract Purpose – The choice of which country or countries to enter is a critical decision and needs to be made with considerable care and deliberation. Initial market entry decisions have typically focused on country evaluations based on macro-economic data. While appropriate in providing an initial screening of countries, other factors, notably contextual factors, can provide important insights in assessing international market opportunities. The purpose of this paper is to examine the impact of context at four distinct levels. Design/methodology/approach – The literature on the influence of context on consumption and purchase behavior is reviewed to provide a framework to understand contextual factors as a means to refine entry strategy and develop effective segmentation strategies. Findings – A wide range of contextual factors exert influence on consumption choices and contribute to within-country heterogeneity. These are typically examined at the macro-level, but also need to be examined at the meso-level, micro-level and situational level to fully assess market opportunities and establish viable market segments. Practical implications – Examination of contextual factors...
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...ANWR Position Paper Jennifer Piper Arctic National Wildlife Refuge (ANWR) is a 19 million acre area that lies in the northeast corner of Alaska. The Coastal Plain area, comprising 1.5 million acres on the northern edge of ANWR, is bordered on the north by the Beaufort Sea, on the east by the U.S. Canadian border, and on the west by the Canning River. The Coastal Plain of ANWR is being considered for oil and gas development since it potentially holds billions of barrels of recoverable oil and trillions of cubic feet of recoverable gas. Of the 1.5 million acres of the Coastal Plain, less than 2000 acres would be affected by development. However, because it is an important wildlife habitat, some are concerned that development would hurt the land, endanger wildlife, and not recover enough oil to make the effort worthwhile. ANWR is about the size of South Carolina, and the proposed development area in the Coastal Plain is about one-fifth the size of Washington, DC’s Dulles International Airport. Although ANWR could produce greater than a million barrels of oil per day, more than enough to replace U.S. imports from Iraq, we have to look at the potential social, economic and ecological benefits and consequences to exploring/drilling in ANWR. Environmentalists want to protect ANWR from any drilling because of its environmental and ecological value. They believe that there is too great a danger to the refuge, which is home too many species of birds and fish as well as both land and...
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...Standardized and Localized Strategies and the Role of Culture in Marketing and Consumption Delroy A. Jefferson This paper is submitted in partial fulfillment of the requirements for International Marketing Doctorate of Business Administration SMC University Dr. Babu P. George July 26, 2014 Abstract The paper seeks to examine the arguments surrounding the issue of standardization versus localization as it highlights specific advantages and disadvantages of both as obtained from a review of the prevailing literature. It links cultural patterns with consumerism and seeks to outline an effective approach to market research for entry into international markets. There are strong arguments for implementing standardization and localization but the literature seems to suggest that either strategy in its purest form represent polar extremes and most strategies consists of some elements of both whereby a middle ground is found. Appropriately designed market research unearth local appeals and cultural patterns which play a crucial role in informing the international marketer of the best suited marketing strategy. Keywords Multinational Corporation, Global Corporation, Standardization, Localization, Cultural pattern Introduction For several years there has been an interesting ongoing debate on the subject of what is the most suitable marketing strategy to be implemented; that of standardization across national markets as opposed to a strategy which espouses an adaptation...
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...manuscripts and student research papers. • Visit the Modern Language Association web site on the MLA Style.. This site includes Frequently Asked Questions about MLA Style which includes basic information on citing internet sources. • For further information, see both: Gibaldi, Joseph. MLA Handbook for Writers of Research Papers. 4th ed. New York: Modern Language Association of America, 1995. Gibaldi, Joseph. MLA Style Manual and Guide to Scholarly Publishing. 2nd ed. New York: Modern Language Association of America, 1998. NOTE: • • Before you compile your list of works consulted (bibliography) check with your lecturer/tutor for the bibliographic style preferred by the academic department to whom you are submitting your work. The MLA style requires all titles to be italicised or underlined. In this publication we have used the underline option. Check with your Department for the preferred option. • MLA requires that the start of each new entry must be flagged. You can use any of the following: 1. Hanging indents (ie 1st line set flush left with 2nd and subsequent lines indented) 2. Indent the first line only 3. A clear line space between each new entry (In this publication we have used hanging indents – option no.1. Check with your academic supervisor for the preferred option) • In the body of your work, the MLA citation style requires only enough information to find the source in the list of works consulted list (bibliography) - usually author and, if a particular passage...
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...National University of Singapore Lee Kuan Yew School of Public Policy PP5145 Political Economy of Reform Special Term 2014 – 2015 (as at 8 April 2015) (Tentative) Instructor: Office: Phone: Email: Website: YEE, (Henry) Wai-Hang, Ph.D. Li Ka Shing Building 02-03 6516 5832 sppywh@nus.edu.sg http://www.spp.nus.edu.sg/Faculty_Yee_Wai_Hang.aspx Class Hours: Office Hours: Monday 14:00 – 17:00; Thursday 14:00 – 17:00 By appointment Course Description Public managers need to master the skills of not only managing organizations but also managing projects, programs, and particularly larger-scale policy reforms. Good understanding of the political economy embedded in policy and administrative reforms are thus essential. This course examines the political-economic dynamics embedded in the reform process from an institutional perspective. It is a master–level course designed for practitioners in the field of public administration and public policy. It discusses strategies for achieving and enhancing reform outcomes. Theories and practices proposed by academics and practitioners will be drawn on as learning resources for the class. Class Format To achieve a high level of synergy and make the most out of our classroom meetings, I expect students to learn from both the instructor and one another in the class. Each of our class will be divided into 2 parts. In the first part, I will begin by giving a general introduction of the assigned readings. Then...
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...The current issue and full text archive of this journal is available at www.emeraldinsight.com/0265-1335.htm IMR 24,1 The fundamentals of standardizing global marketing strategy Nanda K. Viswanathan Delaware State University, Dover, Delaware, USA, and 46 Received February 2004 Revised February 2006 Accepted February 2006 Peter R. Dickson Florida International University, Miami, Florida, USA Abstract Purpose – To examine issues of standardization and adaptation in global marketing strategy and to explain the dynamics of standardization. Design/methodology/approach – This is a conceptual research paper that has been developed based on gaps in prior frameworks of standardization/adaptation. A three-factor model of standardization/adaptation of global marketing strategy was developed. The three factors include homogeneity of customer response to the marketing mix, transferability of competitive advantage, and similarities in the degree of economic freedom. Findings – The model through the use of feedback effects explains the dynamics of standardization. Research limitations/implications – Future research needs to empirically test the model. To enable empirical validation, reliable and valid measures of the three factors proposed in the model need to be developed. Additionally, the model may be used in future research to delineate the impact a variable may have on the ability of a firm to follow a standardized global marketing strategy. Practical implications – The...
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...institutions and economic performance is a subject which for many years attract the interests of economist. There is no a single explanation regarding this topic, some important authors as Solow, Cass or Koupmans (neoclssical gowth models) developed some traditional theories. Firts of all is important to clearfy that by economic gowth what we are understanding an increase in the income per capita; this neoclassical economists based their argument on the assumption that such differences in income per capita were correlated with factor accumulation. Is the novel prize Douglas North and more recently the MIT economist Daron Acemoglu the ones who evolve the idea that such differences in the earings per person were very related with instituions, and other aspect such as factor accumulation or innovation are not more than proximate causes. But, what are we understanding by institutions? We are going to accept the interpretation given by North (1990 p.3) “Institutions are the rules of the game in a society or, more formally, are the humanly devised constraints that shape human interaction. In consequence they structure incentives in human exchange, whether political, social, or economic.” . Nontheless we will consider as good economic institutions the ones that provide security of property rights and and facilitates access to economic resources to different sectors of society. Without property right individual will have no incentives to invest, if you have no certanty of receiving any compensation...
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...1) “ The First Americans” (Not a link…go to the assigned website) European Society (Read this for quiz 1) Colonial Era/Exploration and Discovery The Significance of 1492 European Commercial and Financial Expansion Slavery and Spanish Colonization The Meaning of America The Black Legend Colonial Era/17th Century (Read below for quiz 1) European Colonization North of Mexico Spanish Colonization English Settlement Colonial Era/17 century (Read below for quiz 2) English Colonization Begins Life in Early Virginia Slavery Takes Root in Colonial Virginia Founding New England The Puritans The Puritan Idea of the Covenant Regional Contrasts Dimensions of Change in Colonial New England The Salem Witch Scare Slavery in the Colonial North Struggles for Power in Colonial America Diversity in Colonial America The Middle Colonies: New York Fear of Slave Revolts The Middle Colonies: William Penn’s Holy Commonwealth The Southernmost Colonies: The Carolinas and Georgia Colonial Administration (Read below for quiz 2) No readings th Road to Revolution (Read for quiz 3) Colonial America/18th Century The The The The The The Emergence of New Ideas about Personal Liberties and Constitutional Rights Great Awakening Seven Years’ War Rise of Antislavery Sentiment Fate of Native Americans Road to Revolution American Revolution (Read for quiz 3) Entire Chapter on American Revolution Introduction Why should we care about the American Revolution? Why did the American Revolution take place? The Road to Revolution...
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...people more or less vulnerable to infection. Experts from government, academia, civil society, international financing institutions, UN organizations and the private sector were convened in Geneva by Roll Back Malaria and the United Nations Development Programme to assess what contribution they could make in expanding the fight against malaria beyond the health sector. The experts developed an Action Framework, which will be reflected in the discussions on the Sustainable Development Goals, the next Global Malaria Action Plan for 2016-2025 and national malaria strategies. “In addition to its direct impact on the health of millions worldwide, malaria also impacts on the economy and development in general,” said Dr. Fatoumata Nafo Traoré, Executive Director of the RBM Partnership. “In Africa alone, malaria related-illnesses and mortality cost the economy at least US$12 billion per year. So by investing in malaria we are investing in the fight against poverty and in socio-economic development.” “It was not through bed nets and better medicine alone that Northern Europe and North America eliminated endemic malaria,”...
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...Discuss the political and economic effects of different types on transnational organizations. SAN3508 Aravinth Raj Palpandian 1 Introduction This essay has the topic of how political and economic factors of different types affect a transnational organization. It is a theory and concept based essay using frameworks from the course literature. The main body of our essay will contain answers to below queries: What is globalization and how it gave rise to Global firms (stimuli). How Economic factor leads to certain advantages and attributes of Global firms / Transnational Corporations / Multi National Enterprises. How does country related political factors affect these firms and their policies. Then, we conclude our essay based on the finer details derived from our extensive discussion. Concepts and examples that are used to answer our queries in main body fall under the following topics: Globalization and global firms. Stimuli for becoming transnational: which in short is to prove that market-economy driven industries eventual step for growth is to go global. Economic Attributes and Advantages. Political factor and Conclusion. Globalization and Global Firms According to Hall (2011), a change has been occurring steadily over a span of last three decades where we have been moving away from a world in which national economies were a singularity and remained largely self-contained due to varying differences between them. We are working towards a...
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