...Customer satisfaction and identify the key factors determined sales of Skoda A Proposal Prepared for Kelly Services By Nabina Shrestha Kathmandu, Nepal 1. BACKGROUND Skoda European premium and luxurious car is one of the largest car manufactures in Europe and also famous automobile manufactures in Europe. 2. RESEARCH OBJECTIVES Conduct Quantitative interviews among existing consumer groups to evaluate/ assess the satisfaction level of customer and identify the most determined factors made sales of car. ← Identify the most determined factors made sales ← Consumer satisfaction (quality and convenience) ← Most effective Communication campaign ← Suggestion for further improvement etc.. RESEARCH DESIGN 1 Target Segment Respondent details Will be provided by Skoda ... 2 Sample Size : 48 |Age Group |Sample Size | | | | | | | | | | 3.3 Area Coverage Kathmandu Valley 5 Overall Survey Methodology The study will be quantitative in nature. The structured questionnaire will be canvassed to respondents selected. The investigator will be trained to be able to administer the set questionnaire. INFORMATION AREAS To avail...
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...Module 24: Long reports are not used often. When organizing these reports you should think about what you’re going to write. The bibliography can form the first draft of your Work Cited. Save the interview questions for your appendix. Make sure you save all documents and write down all necessary information down. As soon as you know what you’re writing, start the title page and transmittal. Prepare your conclusion, than edit your first draft. The title page contains four things: 1. The title of the report 2. Whom the report is prepared for 3. Whom it is presented by 4. The release date The letter of transmittal tells whom the report was authorized by and its purpose. It gives a basic summary, it helps explain how problems were solved, thanks the readers, and opens the floor for questions. Executive summaries briefly describe methods. The conclusion summarizes the body of the report. Recommendations tell us the actions that were taken and give rationale. The format we should use is PAIBOC. 24.2- In order to decide whether to write a memo or letter of transmittal you should use a memo if you’re a regular employee preparing the report and a letter if you are not. 24.4- The executive summary is the summary that tells the reader what the document is about. 24.5- To decide what heading to use in the body of a report is to mark those that are most important. The heading grabs attention and starts the topic. Make it strong and...
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...Instructions: Complete the following worksheet by providing as much information as possible for the each section included. Be as specific as this is a prewriting tool for the first draft of your resumé. While you might have a resumé, this worksheet will assist you with brainstorming new information and sections to include. Contact Information | | Name | | Address | | Home Phone Number | | Cell Number | | Email Address | | Other relevant contact information. | | | | Education (Start with your most recent first. In general you will want to exclude High School.) | | School Name | | School Location (city and state) | | Degree Type (example: Bachelor of Science) | | Major (What is/was your area of study?) | | Graduation (Month and Year) | | GPA (Include if it is over a 3.0) | | Relevant Courses (Include courses which you believe are relevant to your degree area. For example, courses in your major.) | | Other information | | | | | | School Name | | School Location (city and state) | | Degree Type (example: Bachelor of Science) | | Major (What is/was your area of study?) | | Graduation (Month and Year) | | GPA (Include if it is over a 3.0) | | Relevant Courses (Include courses which you believe are relevant to your degree area. For example, courses in your major.) | | Other information | | | | Please be sure to include any additional information, for example projects related to your...
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...at least four sources. * The academic credibility of a source could be considered. * Make note of page numbers, URLs, and quotable passages for citation. 4. Read Your Sources and Take Notes * Use index cards to relate ideas from different sources. * Keep source information on the other side of the cards. * Use quotation marks for “copy/paste” to avoid PLAGIARISM. * Organize your note cards by subtopic to make an outline. 5. Write a First Draft * Table of contents. * Introduction (let the reader know what the topic is, inform the reader about your point of view, arouse the reader's curiosity to read more). * Body (Limit each paragraph to one main idea, prove your points continually by using specific examples and quotations, Use transition words to ensure a smooth flow of ideas from paragraph to the other). * Conclusion (Summarize your points, restate the main idea of the paper). * Bibliography (List of references used). 6. Revise the First Draft * View your work objectively and see any gaps or problems. * Read your paper out loud. * Proofread: Have somebody...
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...Assignment - MKT101 Principles of Marketing Vietnam National University International School HELP Bachelor of Business (Hons) MKT101 PRINCIPLES OF MARKETING Assignment Year 1, Semester 1, March 2012 Date of Release: 16 April 2012 1 Assignment - MKT101 Principles of Marketing ASSIGNMENT DETAILS Format:! ! Written Report Word Limit:! ! Approximately 3,000 - 3,500 words ! (Please indicate the word count) ! ! Due Date:! ! 28 May 2012 ! ! ! No extension will be granted Value:! ! 40% of total assessment for this subject Assignment Rationale This assignment is designed to expose you to some basic practical applications of marketing concepts that you have learned in class. This will test your understanding of how to conduct a situation analysis and to develop a marketing plan. Assignment task As an established private publishing house in Vietnam, your company has come up with a magazine line that features articles for a specific group of readers. The Marketing Director is so passionate about the magazine and cannot wait to launch it. However, as a prudent Director, she needs to have a Marketing Plan. She has instructed you to come up with that Marketing Plan. Tips: Students are encouraged to read Appendix 1 of the prescribed textbook to get a feel of what Marketing Plan is about. 2 Assignment - MKT101 Principles of Marketing Suggested Content Page To assist you with the preparation of...
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...UNIVERSITI KUALA LUMPUR Report ID : PQR029 Page : 1 of 10 Exam Schedule Draft Date : 25-NOV-2015 11:36 AM Semester September 2015 Date 28/12/2015 MON Session 1 Code Tot Student Name Institute EAB11103 MANAGEMENT 44 UniKL BiS EAB41703 BUSINESS RESEARCH 66 UniKL BiS EBB20203 USUL FIQH & QAWAID FIQHIYYAH 120 UniKL BiS EDB20203 CONSUMER BEHAVIOR 107 UniKL BiS EIB20503 09:00 AM BUSINESS RESEARCH METHODS 366 UniKL BiS Total 2 703 59 UniKL BiS FINANCIAL ACCOUNTING AND REPORTING 4 219 UniKL BiS EBB30803 INVESTMENT MANAGEMENT 149 UniKL BiS EIB10703 CREATIVE PROBLEM SOLVING 137 UniKL BiS EIB10903 02:00 PM FINANCE 2 98 UniKL BiS EAB21403 STATISTICS FOR BUSINESS EAB30703 Total 29/12/2015 TUE 3 662 EAB20903 TAXATION 1 254 UniKL BiS EAB41603 GLOBAL ENTREPRENEURSHIP 140 UniKL BiS EBB20103 ISLAMIC LAW OF CONTRACTS 138 UniKL BiS EIB10203 09:00 AM PRINCIPLES OF ECONOMICS 252 UniKL BiS Total 4 02:00 PM 784 EAB31103 AUDIT 2 121 UniKL BiS EBB20303 ISLAMIC BANKING OPERATIONS 190 UniKL BiS ECB20403 E-MARKETING 350 UniKL BiS Total 661 Venue UNIVERSITI KUALA LUMPUR Report ID : PQR029 Page : 2 of 10 Exam Schedule Draft Date : 25-NOV-2015 11:36 AM Semester September 2015 Date 30/12/2015 WED Session ...
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...SIGNATURE ASSIGNMENT SIGNATURE ASSIGNMENT PART I Your team is encouraged to submit a Draft as soon as possible. Email your draft to me and I will critique it and send it back to you for corrections with the following exception. Please include a phone number so that critiques may be communicated in detail. NO DRAFTS WILL BE CONSIDERED WITHIN 7 DAYS OF THEIR DUE DATE. DUE DATE February 14, 2016 I expect to receive 10 weekly status reports per team during the course. This report is worth 10% of your Signature Assignment grade (2.25 points each). The Subject line heading for this report is: STATUS REPORT TEAM ___. Please be certain to use this heading to avoid confusion and misplacement of your report. This report will explain what your team did in the week (time period covered). You are encouraged to NOT divide the work among your team members. Rather each team member should address each aspect of the assignment independently. Only in this way will each of you be contributing equally and only in this way will the final submission reflect the extreme best of your collaborative efforts. When this rule is not followed, the finial report tends to be disjointed. This work should begin ASAP. Using APA writing style with proper citations, select a popular consumer product and create the following section of a marketing plan. NOTE: you will be using this same product for the remaining two parts of your Signature Assignment. 1. Describe your brand and its competition...
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...Principles of Marketing MGT2002 Lecturer: Dr Hilary Downey Green marketing: The case of innocent smoothies Student name: Tiarnan Boyle Word count: 2193 Table of content Page no. Introduction History of the Company Marketing mix 1. Price 2. Point of Sale 3. Product and Production 4. Promotion Weaknesses and recommendations Conclusion Appendix 1- References Appendix 2- Group poster Appendix 3- Record of group meetings Appendix 4- Group work declaration form Introduction For the basis of this report and our poster presentation we have decided to focus our attention on innocent Plc. Through detailed investigation and analysis of the company’s marketing strategy we aim to highlight the natural and green credentials of this brand. This report will draw on the marketing mix that the company has implemented in their efforts to achieve sustainability and the different marketing strategies that they use to attain this. We also aim to identify the strengths and weaknesses of the company’s marketing strategy whilst also providing further recommendations upon which we feel the organisation can improve. History of the Company The innocent company was founded in May 1999 by three Cambridge graduates; Richard Reed, Adam Balon and Jon Wright. Together they had the ambition...
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...BRAC Business School Internship Report On “Analysis of United CommercialBank‟s (UCB) Service Marketing” 1 Internship Report On “Analysis of United Commercial Bank’s (UCB) Service Marketing” Submitted to: Anahita Ahmed Lecturer BRAC Business School BRAC University Submitted by: Nazdia Sarwar ID- 07104094 Date of Submission :25th September, 2011 2 September25 ,2011 To Anahita Ahmed Lecturer BRAC Business School BRAC University Subject: Submission of Internship Report Dear Madam, It gives me enormous pleasure to submit the internship report on Analysis of United Commercial Bank’s (UCB) Service Marketing as per the supervisor instruction. I expect this report to be informative as well as comprehensive. Working in United Commercial Bank was an inspiring experience for me. I feel the immense knowledge and experience will facilitate me a lot in my future career life. With my limited knowledge, I have tried my level best to prepare the report worthwhile. Your acceptance and appreciation would surely inspire me. For any further explanations about the report, I will be gladly available to clarify the ins and outs. Sincerely Yours, ---------------------Nazdia Sarwar ID – 07104094 3 ACKNOWLEDGEMENT I have completed my internship in U nitedC ommercialBank atUttara Branch from April 24th to July 30th. My internship report won‟t be possible without contribution of few people. At first I desire to express our deepest sense of gratitude...
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...Programme LEVEL: 0 MODULE: Introduction to Marketing MODULE CODE: IFP005 MODULE LEADER: Susan Hakim ISSUE DATE: February 2011 DUE DATE: 11th May 2011 Contribution to Unit Assessment: 80% Word Limit: 1600 + Research Summary, Bibliography and Appendices Please read all instructions and information carefully. You are required to submit your work within the bounds of the University Infringement of Assessment Regulations. Assignment Description: You are required to write an individual report considering your customer-experience or aspiration with regard to a PREMIUM PRODUCT. From your perspective as a USER of such products, you should examine how your chosen marketer has ‘serviced’ & interacted with you as a customer using your understanding & appreciation of marketing, and the extent to which your needs & wants are satisfied. Task: Showing your understanding of the Principles of Marketing in regard to the PREMIUM PRODUCT-MARKET through application of the following concepts, CONSIDER AND EXAMINE: • CONSUMERS NEEDS, WANTS (IN THE INTRODUCTION & THROUGHOUT THE REPORT) • STEP ANALYSIS OF YOUR CHOSEN PRODUCT • THE MARKETING MIX – THE 4 P FRAMEWORK, INCLUDING THE ANATOMY OF A PRODUCT, PREMIUM PRICING STRATEGIES, DISTRIBUTION CHANNELS & PROMOTIONAL MIX • CONSUMER SATISFACTION (THROUGHOUT THE ‘P-FRAMEWORK’ AND IN THE CONCLUSION) Format & Word length: Your work must: • be in report format • include full references using the Harvard...
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...are specifically tailored to the needs of personal customers and micro, small and medium scale enterprises. The company currently has nine(9) department which comprises of the Human Resource, Business Development, Internal control, Risk and Compliance, Marketing and Service quality, Credit department, Information Technology, Finance and Administration, Operations, Legal, Small and Medium Enterprises(credit) department performance There had been mixed up in the jobs descriptions of four departments that is Marketing and Service quality, Business Development, SME’s and the credit departments. Mostly both managers at Marketing and Business development ends up taken each other’s role. There has also not been clearly defined role or job description for both Head of SME’s and Credit manager. Again Relationship officers at various branches currently reports to these four departments. They are seen as credit officers who does clients loans appraisal and recoveries and reports to both the head of SME’s and the credit manager, as marketing officers thus sell products of the uniCredit to prospective clients and reports to the marketing manager, as business development officers, who does the account management of clients and reports to the business development manager. This...
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...Mahatma Gandhi once said, “Live as if you were to die tomorrow. Learn as if you were to live forever.” In the first week of the year, I had minimal knowledge about what the module would be about. The name gave a perception of being a very challenging module. Along with that not being able to assume how ‘marketing’ and ‘communication’ would relate to each other. I perceived it would be related to Public Relations. During the first week, I understood what Integrated Marketing Communication would be all about. The first week cleared all my misconceptions about the module that I had. I realized the role of Integrated Marketing Communication is to help build a brand and brand relationships. It made me realize that how I am persuaded to buy certain products cause of the way they are marketed. After learning this, I could predict the different reasons of purchase for different consumers. During the seminars, each student got the opportunity to work with different people every week. This helped break the ice amongst the new classmates and also taught how to sell our ideas to our group members. I realized as a marketing student it is important to be able to sell your ideas to others, because that is what would help me in my work. After all, Marcoms is the technique to represent yourself to the potential consumers with the aim inspiring a positive relationship. (Week 2). Also during the seminars I realized that I was creative while making an advertisement and also was able to sell my ideas...
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...School of Management Course Syllabus Purpose Seminar/Constructive Action: Intra & Entrepreneurship/Business Planning Course Code: FLD 521 PCA Course Description Students create an intra or entrepreneurial plan for the development and growth of a beneficial and profitable venture incorporating the necessary marketing, financial, legal, organizational and administrative components. Course Objectives After completing the course, the student will be able to: 1. Apply acquired business skills (finance, accounting, marketing, management, negotiation, human relations, legal, and administrative) to create an intra or entrepreneurial business plan for the development and growth of a beneficial and profitable venture. 2. Improve on key business skills including writing, oral communications, goal-setting, and organizational leadership and planning. 3. Produce a business planning document that will enable you to successfully implement your Purpose III Constructive Action project. Course Relevance to CA The course introduces the students to business management: planning, organizing, staffing, directing, and controlling that are applicable to managing entrepreneurial or intrapreneurial ventures. This course prepares the students for real life business operations and teaches them practical application of theoretical learning. Course Prerequisite Purpose I Constructive Action Required Textbook: Stutely, R. (2007). The definitive business plan: the fast-track...
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...Syed Uddin, whose encouragement, guidance and support from initial to the final enabled us to develop an understanding of the subject. Lastly, we offer our regards and blessings to all of those who supported us in any respect during the completion of the project. Surbhi Koak Shovita Sharma Suraj Malla Lipik Chettri Subodh Regmi Date: 27 January, 2011 EXECUTIVE SUMMARY For the long run of an organisation addressing employees’ needs are as important as the achieving organisation goals. Managers lacking to focus in one of them equally cannot get succeed compared how much they can succeed when they give priority both equally. This report has examined an organisation, ABC Institute Pty Ltd, where the attaining organisational goals were given highly important by manager and employees’ needs were badly ignored. This report has indentified the high staff turnover problem in the organisation. The symptoms and causes of the problem have been discussed and analysed the problem in terms of two topics: the manager’s poor leadership skills and lack of motivation among staffs, studied as a part of course. At last, intervention programs have been proposed to improve the existing situation from the problem. INTRODUCTION It has been necessary for managers to bring changes in leading style according to demand of current business scenario. The current business scenario requires managers’ emphasis in achieving organisation goals and employees’...
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...MM522 Marketing Plan Guide MM522 MARKETING PLAN GUIDE Objective This Marketing Plan assignment gives you the opportunity to practice develop an integrated business and marketing strategy for a product or service of your choice. This activity will make the course "come alive" through application of the principles from the textbook, course materials and threaded discussions. Assignments such as this also help you develop business-oriented communication skills. The development of this Marketing Plan is an integral part of the course, and will require several weeks of research, critical analysis, critical thinking, and writing. Students tell us the only way to do well on this project is to begin early and work on it consistently throughout the entire course. You have several options when choosing a product or service for your marketing plan. Consider choosing a new product for a new company (your own) or creating a new product for an existing company. Perhaps you would want to do a product extension of an existing product. You might consider a different approach to marketing an existing service. You can target consumers or businesses. You may choose a product or service offered by your employer or your own business, or one from another organization. Ultimately, to maximize your learning experience, choose a product or service in which you have an interest and about which you would like to see your product or service come to the marketplace. Make sure there is information...
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