...UNIVERZITET U SARAJEVU I K E A Sarajevo, ožujak 2010. godina S A D R Ž A J 1. UVOD...............................................................................................................................................3 2. ANALIZA INDUSTRIJE .........................................................................................................3 3. ANALIZA KOMPANIJE .........................................................................................................6 3.1. SWOT analiza .................................................................................................................... 7 3.2. Marketing MIX...................................................................................................................7 3.2.1. Proizvod ...................................................................................................................7 3.2.2. Cijena .......................................................................................................................7 3.2.3. Distribucija................................................................................................................8 3.2.4. Promocija..............................
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