...MKT 505 ASSIGNMENT 3 To purchase this visit here: http://www.activitymode.com/product/mkt-505-assignment-3/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 505 ASSIGNMENT 3 MKT 505 Assignment 3 - Entry Plan into International Market This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company that you are familiar with for this paper. Note: Do not use a company from a previous assignments or discussions. Use the Internet or Strayer Library to research the following components of the global company that you have chosen: • - Company Profile (History & Analysis) • - Product(s) • - Financial Status • - Market Position • - Analysis of current global operating environments • - Integrated marketing communication (IMC) Strategy • - Strengths and Weaknesses Analysis • - Sustainable Competitive Advantage(s) enjoyed by the firm • - Sources of funds for the project • - Pro-Forma Balance Sheet & Income Statement for five (5) years • - Cash-Flow Statement Note: You may also use the following resource for your research:§Financial profiles for global companies: (http://news.morningstar.com/stockReturns/CapWtdIndustryReturns.html) Write an eight to ten (8-10) page paper in which you: 1. 1. Choose a country into which the company you selected may expand. Note: Ensure that the country you chose is currently not doing business with the selected company in any capacity...
Words: 767 - Pages: 4
...MKT 315 WK 3 QUIZ 2 CHAPTERS 3 & 4 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-3-quiz-2-chapters-3-4/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 3 QUIZ 2 CHAPTERS 3 & 4 MKT 315 WK 3 Quiz 2 Chapters 3,4 MULTIPLE CHOICE 1. For channel managers, which of the following is a variable in the external environment? a. Interest rates b. Emerging competitors c. Birth rates d. Inflation rates e. All of the above 2. For the channel manager, the external environments can be ranked, from most important to least important, as: a. Economic, competitive, sociocultural, technological, legal. b. Legal, competitive, technological, economic, sociocultural. c. Economic, legal, competitive, technological, sociocultural. d. There is no single sequence for all industries at all times. e. All are equally important. 3. The channel manager must analyze the external environment in terms of its impact on: a. Target markets. b. Facilitating agencies. c. Intermediaries. d. All channel participants. e. Retailers and brokers. 4. Adam Page, channel manager at Wood Products, Inc., read in this morning’s paper that two large Midwest furniture retailing chains had merged. Page needs to recognize the potential impact of this change in the external environment on all of the following except: a. Wood Products, Inc. b. Public warehouses, trucking firms, and other Midwest facilitating agencies. c. All Midwest furniture retailers. d. Consumers...
Words: 3766 - Pages: 16
...is very important for long term Employee retention and satisfaction. Good HR polices within any organization gives many benefits such as; a. In time availability of competent human resource. b. Attracting competent human resource within or outside the organization. c. Tracking of recruitment process. Main emphasis of the project is to highlight and to find out the HR policies / practices being followed within the bank and the good practices for Employee retention being used in industry as a whole. Following traits will be analyzed within the target Bank; a. Over-all job satisfaction level b. Evaluation system c. Training and work load d. Supervisor behavior e. reprimands and discussion sessions f. Achievements are Acknowledge and rewarded or not. g. Quality and service standards h. Over-all quality evaluation gives a high standard of the organization Askari Bank aims to be organized for consistently providing service quality to its customers. Customers have expectations or standards for quality delivery of service and they constantly assess the bank against other competitors. For service performance to be perceived and evaluated by the customer as high quality, a number of fundamental service processes must be delivered with uniformity and consistency across all businesses. It includes service standards or goals that have been set for those processes that constitute...
Words: 5787 - Pages: 24
...PhoenixConnect Careers MKT/421 » Syllabus US/Arizona Time: Jul 29, 2014, 2:38 PM MKT/421 (BSDS1DBAM2) Class Home Week1 Week2 Week3 Week4 Week5 Full Syllabus Week2. Strategic Planning and Positioning. Jul 22 - Jul 28Week2 Strategic Planning and Positioning Jul 22 - Jul 28 / 13 points Tasks Complete the Learning Team Charter. Objectives/Competencies 2.1Identify the components of an effective marketing plan. 2.2Conduct a SWOT and competitive analysis. 2.3Apply the market research process in discovering and answering business questions. 2.4Apply a segmentation model to create a target market and develop a positioning statement. Learning Activities Required Reading Basic Marketing, Ch. 2 43 Reading Basic Marketing, Ch. 3 14 Reading Basic Marketing, Ch. 4 11 Reading Basic Marketing, Ch. 7 10 Reading Basic Marketing, Ch. 18 7 Discussion Favorite Brand Discussion 24 Discussion Product and Organization Selection and Approval 6 Discussion Research and Discussion 3 Video The Five Competitive Forces That Shape Strategy 1 Video Target: Inside the Bullseye 2 Video Positioning 11 Video Marketing Research and Segmentation 4 ERR Week 2 Electronic Reserve Readings Assignments ASSIGNMENT STATUS FRIENDLY NAME TITLE DUE DATE POINTS UNREAD COMMENTS Participation Week 2 Participation Due Jul 28, 11:59 PM /3 Presentation Marketing Mix Presentation Submitted /5 5 Paper Personal Branding Plan Paper Due Jul 28...
Words: 19836 - Pages: 80
...MKT 447 Entire Course (UOP Course) For more course tutorials visit www.tutorialrank.com MKT 447 Week 1 Individual Advertising Past and Present Paper (UOP Course) MKT 447 Week 1 DQ 1 (UOP Course) MKT 447 Week 1 DQ 2 (UOP Course) MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief (UOP Course) MKT 447 Week 2 DQ 1 (UOP Course) MKT 447 Week 2 DQ 2 (UOP Course) MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper (UOP Course) MKT 447 Week 3 DQ 1 (UOP Course) MKT 447 Week 3 DQ 2 (UOP Course) MKT 447 Week 4 Learning Team Advertising, Creative, and Media Strategies Paper (UOP Course) MKT 447 Week 4 DQ 1 (UOP Course) MKT 447 Week 4 DQ 2 (UOP Course) MKT 447 Week 5 Individual Future Trends in Advertising Paper (UOP Course) MKT 447 Week 5 Learning Team Final Advertising Campaign Presentation (UOP Course) ------------------------------------------------------------------------------ MKT 447 Final Exam Guide (UOP Course) For more course tutorials visit www.tutorialrank.com Multiple Choice: Choose the correct response for the following questions. 1. As a consumer you are exposed to hundreds and maybe even thousands of commercial messages every day. These messages may appear in the mass media, as even sponsorships, telemarketing calls, or even as e-mails. The correct term for all these commercial messages is: 2. Which of the following is the best example of a tangible good? 3. In commercials for Wal-Mart...
Words: 1772 - Pages: 8
...GLOBAL FINANCE MODERN PHYSICS THEORY OF COMPUTATION FINANCIAL INSTITUTIONS AND MARKETS LEGAL ENVIRONMENT IN BUSINESS BRAND & PRODUCT MGMT.[MKT.] INTRO. TO SOCIOLINGUISTICS 12-2 3-5 PHYSICS 2 LEGAL SYSTEM OF BANGLADESH [LAW] BUILDING AND FINISH MATERIALS STRUCTURE-I (BASIC MECHANICS OF SOLIDS) CONTROL SYSTEM BASICS IN SOCIAL SCIENCE ENTREPRENEURSHIP DEVELOPMENT TRAINING & DEVELOPMENT [HRM] SOFTWARE REQUIREMENT ENG. RURAL MARKETING [MKT.] PROFESSIONAL PRACTICE STATISTICS & PROBABILITY STATISTICS & PROBABILITY CONTEMPORARY ISSUES IN GLOBAL ECONOMY INTRODUCTION TO ECONOMICS PUBLIC SPEAKING POWER STATIONS Released on March 29, 2016 SECTIONS A,B,C,D,E,F,G,H,I,J,K,L,M,O,P,Q,R A,B,C,D,E A A,B A A A,B A,C1,C2,C3,C4,C5,C6,C7,C8 A A A,B,C A,B,C,D,E,F,G,H A,B,C,D,E,F,G,H,I A,B,C B,C,D,I,J A,B A A,B,C,D,E,F,G,H,I,J,K,L,M,N,O F1 A A A,C,D A,B,C,E,F,G,H,I, A,B,C,E,F,G,H,I A A,B,C A A N,O,P,Q A,B,C,D,E,F,G,H,I,J,K,L,M A A A A,B,C,D,E,F,G Day 2: April 24, 2016 (Sunday) TIME Building 1, 5 & 4 BUSINESS MATHEMATICS – 1 BASICS IN NATURAL SCIENCE ISLAMIC FINANCE & BANKING CONTEMPORARY ARCH. THEORY Building 7 COMPUTER NETWORKS MULTIMEDIA SYSTEMS ANALOG ELECTRONICS 1 9:3011:30 INTERMEDIATE MICROECONOMICS BIOMEDICAL INST. MEASUREMENT & DESIGN SALES MANAGEMENT [MKT.] INTRODUCTION TO SOCIOLOGY LOGIC AND PHILISOPHY 12-2 BUSINESS...
Words: 1987 - Pages: 8
...MKT 315 WK 4 QUIZ 3 CHAPTERS 5 & 6 To purchase this visit here: http://www.activitymode.com/product/mkt-315-wk-4-quiz-3-chapters-5-6/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 315 WK 4 QUIZ 3 CHAPTERS 5 & 6 MKT 315 WK 4 Quiz 3 Chapters 5,6 MULTIPLE CHOICE 1. Pertaining to the release of movies, windowing is a practice by which movie producers stagger the release of movies for various distributors. Which of the following statements about windowing is false? a. Windowing was established to help the movie industry maximize total revenues. b. The practice essentially made movie theatres exclusive distributors for the first four months after a movie's release. c. Windowing greatly benefited movie theaters. d. Windowing greatly threatened movie theaters. e. Windowing may be replaced with new approach to distribution that shortened the time consumers can purchase movies. 2. Which of the following is a false statement about the relationship between channel strategy and marketing strategy? a. Channel strategy is concerned with the place aspect of the marketing strategy. b. Channel strategy is narrower in scope than the marketing strategy. c. Channel strategy focuses on distribution objectives. d. The channel strategy is important to the firm’s overall objectives. e. The marketing channel strategy focuses on product, price, and promotion. 3. Channel strategy may be of more importance than the other strategic variables of the marketing mix and is also important...
Words: 2953 - Pages: 12
...M.B.A. DEGREE PLAN College of Business & Entrepreneurship Texas A&M University-Commerce Name: Mailing Address Telephone(day/eve) Graduate of: Degree: CWID# UGPA: UGPA last 20 courses: E-Mail Major GMAT Total Score: Admission Recommendation: W Verbal: Recvd: Quantitative: Full GRE Total: Conditional (date) (date) REQUIRED PRE-REQUISITE COURSES are CIRCLED below (Pre-requisite courses CANNOT be used as electives) ACCT 501 (Acct 221 & 222) Order of Pre-Reqs 3 BA 501 (BA 302) ECO 501 (Eco 231 & 232) FIN 501 (Fin 304) MKT 501 (Mkt 306) MGT 501 (Mgt 305 & 307) 1 5 6 4 2 Pre-requisites met __________ __________ (advisor initial/date) CORE COURSES: Course Number Section Date Grade Comments ACCT 525 BA 578 BA 595 BA 595 to be taken first semester ECO 562 (or ECO 576) FIN 504 MKT 521 MGT 527 MGT 527 to be taken during last semester MGT 585 MINOR: (Circle if applicable —*One to four electives are required for a minor. A minor is not required) Acct Eco Fin Fin.Planning Intl’ Bus MIS Mkt Tech Mgt GRADUATE ELECTIVES: (Two electives are required for the General MBA) Course Number Section Date Grade Comments 1 2 3* 4* 5* 6* ______________________________________________ (Date) College of Business & Entrepreneurship Note: Please contact Sarah Elder, Coordinator 903.468.6051 or Sarah.Elder@tamuc.edu for advising. The Director...
Words: 278 - Pages: 2
...creativos e intuitivos que puedan guiar las actividades. ¿Cómo afecta el Marketing al valor del cliente? La cadena de valor es una herramienta para identificar las actividades clave que crean valor y generan costos en un negocio. En una economía hipercompetitiva, una empresa solo puede ganar al ajustar el proceso de entrega de valor y escoger, proveer y comunicar con un valor superior. El competidor inteligente debe diseñar y entregar ofertas para mercados meta bien definidos. La creación y entrega de valor se divide en: elegir, proveer y comunicar. Las empresas administran sus procesos eficazmente y exigen la creación de una red de mkt., que resulta en que no compiten más entre sí; ahora son las redes de mkt., las que lo hacen. El mkt., holístico es la integración de generación y entrega de valor con el propósito de generar relaciones a largo plazo y satisfactorias. ¿Cómo se lleva a cabo la planificación estratégica en la organización? En las sedes corporativas se tienen cuatro actividades de planificación: corporativo, de división, de unidades de negocio y productos. La meta de la planeación estratégica es dar forma a los negocios y productos de la empresa para que produzcan el crecimiento y ganancias deseadas y se incluye la definición de la misión, análisis de oportunidades y análisis de fortalezas y debilidades (FODA), formulación de metas, de la estrategia y programas de apoyo, implementación, control y retroalimentación de programas. Qué incluye un plan de Marketing...
Words: 407 - Pages: 2
...Running head: MANAGING A CRISIS USING PR SIMULATION SUMMARY Managing a Crisis Using PR Simulation Summary University of Phoenix MKT/438 – Public Relations Managing a Crisis Using PR Simulation Summary The following paragraphs present an interesting scenario of a most peculiar mishap regarding one of the turbines used by an environmentally safe electric company named Greenergy. The concepts in this summary give insight into proactive planning, feedback mechanisms, examples of ineffectual deployments, when to use proactive crisis management, and reactive crisis management as is associated with PR. Most importantly, by the end of this report a clear understanding of how to manage a crisis will have been acquired. Proactive Planning Proactive planning is a concept designated to the sole purpose of being prepared prior to an action or occurrence. The ability to cope with and endure an event is always in the company’s best interest as well as all publics involved. Proactive planning is merely the thoughts and actions taken in order to forecast and deal with crisis situations in a positive manner by way of a variety of tools available to Public Relations (University of Phoenix, 2010). Feedback Mechanism The situation Greenergy found itself in affects many publics at every level. An ideal...
Words: 839 - Pages: 4
...UNDERGRADUATE CURRICULA AND FACULTY 2007 – 2011 Proposed 2009 – 2013 2 Requirements for the BBA degree: Foundation Courses 40-41 Credits Core Courses 45 Credits Departmental Requirement 24 Credits Minor 15 Credits Total variable requirement for Graduation 124-125 Credits Foundation Courses Communication Skills ENG 101 ENG 102 ENG 105* ENG 106 ENG 202 Listening and Speaking Skills English Reading Skills Business English Advanced English Skills Introduction to English Literature 40-41 Credits 9 3 3 3 3 3 * Prerequisite ENG 101 & 102 Note: students not exempted from ENG 101 and ENG 102 will have to take ENG 101, ENG 102 and ENG 105. Note: students exempted from ENG 101 and ENG 102 will have to take ENG 105, ENG 106, ENG 202 Computer Skills CIS 101* CSC 101** Fundamentals of Computer System Introduction to Computer Science 3 3 3 * For students without basic knowledge of computer **For students with basic knowledge of computer & mandatory for students with Major in subjects offered from the SECS Numeracy MAT 100* MAT 210* Basic University Mathematics 1 Basic University Mathematics 2 6 3 3 3 *MAT 100 and MAT 210 mandatory for SLAS majors(English, Media & Communication, Anthropology) other than Sociology MAT 101* MAT 211* MAT 102* MAT 212* Intermediate University Mathematics II Probability and Statistics Introduction to Linear Algebra & Calculus Probability & Statistics for Sc. & Engr. 3 3 3 3 **MAT 101and MAT 211 mandatory for...
Words: 16148 - Pages: 65
...Public Relations Defined MKT/438 Public Relations August 11, 2013 Richard Dool Define Public Relations Companies large and small hire Public Relations or PR professionals to bring awareness of their products or services. Public relations, is defined by many different sources in many different ways. The purpose of Public Relations differs from one company to the next, depending on organizational size, the particular product or service they may be drawing interests towards, their are a number of reasons why Public Relations is defined so many different ways. Public Relations: The Profession and the Practice Public Relations: The Profession and the Practice, Chapter 1: The Nature of Public Relations, defines Public Relations as, “Public relations is a leadership and management function that helps achieve organizational objectives, define philosophy, and facilitate organizational change. Public relations practitioners communicate with all relevant internal and external publics to develop positive relationships and to create consistency between organizational goals and societal expectations. Public relations practitioners develop, execute, and evaluate organizational programs that promote the exchange of influence and understanding among an organization’s constituent parts and publics” (Baskin, Heiman, Lattimore, & Toth, 2007). Even as defined by this text this is a continually working definition, meaning it will continue to change as the need of...
Words: 763 - Pages: 4
...International American University Department of Business The University Catalog and Student Handbook supplement this syllabus and are available through IAU Online as a digital soft copy. Please make sure that you review the University Catalog and Student Handbook so that you can be successful in this course. 4201 Wilshire Blvd., Suite #610 ♦ Los Angeles, CA 90010, CA, U.S.A. ♦ T: (323) 938-4428 ♦ F: (323) 938-4-4429 ♦ E: www.iau.la MKT 500C Marketing Management Syllabus Instructor Name: Instructor Phone: Instructor Email: Campus / Room: Mode: COURSE DETAILS Christopher Lloyd, MBA (310) 594-1023 clloyd@iau.la Main Campus – B Hybrid Term/Year: Days: Time: Start: End: Fall S2, 2015 Wednesdays 6:00pm - 10:00pm October 26, 2015 December 18, 2015 Christopher Lloyd earned his MBA with a concentration in Information Systems from California State University Long Beach in 2012. Professor Lloyd teaches as an adjunct professor for courses in management, marketing, business, information systems management, and computer information systems for undergraduate and graduate level courses. His responsibilities include teaching and mentoring undergraduate and graduate students, and attending conferences and symposiums addressing strategic management, digital marketing, and search engine optimization. Professor Lloyd's "learning through application" approach earns him high praise from his students. His genuine interest in their career advancement ...
Words: 9115 - Pages: 37
...of an integrated marketing communications program? 6. What does the term GIMC mean? C hapter O verview: Ø Highly competitive global marketplace Ø Wide variety of media available Ø Clear communications needed Ø Customers bombarded with (ÃรÐะ´ดÁม…àเ¢ขŒÒาãใÊส‹, ¾พØุ‹§งàเ¢ขŒÒาËหÒา) communications Ø Integrated (¼ผÊสÁม¼ผÊสÒา¹น) advertising & communications IM C : Integrated M arketing C om m unications (¡กÒาÃรÊส×ืè่ÍอÊสÒาÃร¡กÒาÃรµตÅลÒา´ดáแºบºบºบÙูÃร³ณÒา¡กÒาÃร) Ø Consumer Inside/Audience: âโ¦ฆÉษ³ณÒาãใËหŒ “äไ´ดŒãใ¨จ” “âโ´ด¹นãใ¨จ” áแÅลÐะ “àเ¢ขŒÒา¶ถÖึ§ง” ¼ผÙูŒºบÃรÔิâโÀภ¤ค § ·ทíํÒาÍอÂย‹Òา§งäไÃรãใËหŒâโ¦ฆÉษ³ณÒาÍอÍอ¡กÁมÒาáแÅลŒÇวàเÇวÔิÃร¡กÊสØุ´ด àเªช‹¹น ÃรÕี¨จÍอÂย«ซªช‹ÇวÂยãใËหŒ¤คØุ³ณàเ»ปš¹น¼ผÙูŒËหÞญÔิ§ง·ทÕีè่©ฉÅลÒา´ด äไÁมµตŒÍอ§งäไ»ปàเÊสÕีÂยàเ§งÔิ¹น ‹ ¿ฟØุ†Áมàเ¿ฟ„ÍอÂยãใ¹น¡กÒาÃร·ทíํÒาÊส»ปÒาãใËหŒ¼ผÁมÊสÇวÂย áแ¤ค‹ãใªชŒÃรÕี¨จÍอÂย«ซ¡ก¾พÍอ (áแ¤ค‹¹นÕีé้áแÁม‹ÊสÒาÁมÕี¡กç็àเÅลÔิ¿ฟÊสØุ´ดæๆ áแÅลŒÇว)… ç็ § issue/point (nice problem): µตŒÍอ§งÊสÍอ´ด¤คÅลŒÍอ§ง¡กÑัºบ Marketing Plan § ¡กÒาÃรÅล§ง·ทØุ¹นãใ¹นáแµต‹ÅลÐะÊสÒาÂยÍอÒาªชÕี¾พ¨จÐะáแµต¡กµต‹Òา§ง¡กÑั¹นäไ»ป¢ขÖึé้¹นÍอÂยÙู‹¡กÑัºบ Market shares ¢ขÍอ§งÊสÒา¢ขÒา¹นÑัé้¹นæๆ àเªช‹¹น Apple VS Dell áแºบÃร¹น´ดäไËห¹น¤คÇวÃรâโ¦ฆÉษ³ณÒาÁมÒา¡ก¡กÇว‹Òา¡กÑั¹น ¤คíํÒาµตÍอºบ¤ค×ืÍอ Apple àเ¾พÃรÒาÐะ Apple ¢ขÒาÂยáแºบºบ Mass… Ø Social Media/Network: Communication tools § ex. Tweeter, FaceBook, Google, MSN, Skype, BB, What’s app, Game online… § The Best Social Media in Thailand: Starbucks + DTAC…...
Words: 1954 - Pages: 8
...COMPAGNIA: CSP ( internazionale) Industria: area della sulute si dedica allo sviluppo, manuffatura e commercializzazione prodotti per la salute ( Problemi metabolismo, malattie gastrointerinali, deficienze immunologiche, malattie croniche e acute= ha esperienza nel settore per le malattie che possono insorgere con l’assunzione di farmaci per dimagrire). Printup la direttrice del marketing ha 20 anni di esperienza nel settore La compagnia è popolare negli Usa perchè la lanciato con esito altri farmaci ed altre campagne pubblicitarie ( Historico positivo) 2009 anno previsto del lancio del prodotto PROBLEMA: ESTRATEGIA VIABLE PER METABICAL SEGMENTAZIONE POSIZIONAMENTO MARKETING MIX CONTESTO: 65% popolazione è obesa = C’è UNA FORTE DOMANDA NEL MERCATO DI FARMACI PER PERDERE PESO Peso: problema sociale importante secondo due punti di vista: 1. STIGMATIZZAZIONE, DISCRIMINAZIONE, AFFETTA LA POSSIBILITA DI ESSERE ASSUNTI, CONDIZIONI LAVORATIVE, POSSIBILITA DI CARRIERA ( PSICOLOGICO _ COME UN PROBLEMA FISICO PUO DETERIORIARE LA TUA VITA SOCIALE) 2. Il sovrappeso è la seconda causa di morte EVITABILE negli USA ( è QUALCOSA CHE SI PUO COMBATTERE) 2008: NON ESISTONO OPZIONI DI MEDICINE CON RICETTA DIRETTE AL SEGMENTO IMG 25/30 = SEGMENTO INNATENDIDO COMPETENZA * FARMACI CON PRESCRIZIONE MEDICA PER SEGMENTI +30 img CON DANNOSE IMPLICAZIONI MEDICHE ( es Xenical) * FARMACI SENZA PRESCRIZIONE MEDICA: sono percepiti dal consumatore come non affidabili,...
Words: 1325 - Pages: 6