...October 2 2013 CASE ASSIGNMENT: eBay: Creating Customers on the Move 1. Which stages of the consumer decision-making process are affected most by comparison shopping on mobile platforms? Explain. 1. All stages can be considered affected less or more. In my opinion, most affected stages are: Internal information gathering – eBay application provides consumer with basic information like brand name, color, price, size, location, shipping cost, etc. After comparing this information consumer supposedly will make a rough choice to get more info or refine search by certain criteria. Evaluation of alternatives – is the most affected and difficult stage for consumer. At this point all options needs to be compared: one seller can be more competitive pricewise but shipping will take longer time due to location of the product, another has a better feedback and accepts every known method of payment but has lower amount of days after product will be accepted back or do not accept returns, etc. Purchase of product also can be considered as affected stage. Before actual payment, some sellers can only ask for desired quantity and get consumer directly to the payment page but some can ask for available coupons or gift cards. However, I think this stage has very limited possibilities compared to full site version. 2. Based on the goal expressed by Steve Yancovich, which stage of the consumer decision-making process is eBay trying to influence? How are they doing so? 2. I think eBay trying to influence...
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...Case Study: eBay eBay owns one of the world’s largest online auction platforms. In 2008, the company operated in 39 countries with 276M registered users worldwide. In 2007, the total value of all successfully closed items was $59B with an average $2,039 worth of goods trading on the website every second. eBay makes their money by charging a small fee to sellers who list their product along with a description of the item on the website. Items can be sold at fixed price or by auction. After a bidder wins an auction or a buyer purchases a product, sellers and buyers settle their transactions via PayPal, a money transferring service, also owned by eBay. eBay’s Feedback Forum is where eBay users leave comments about each others buying and selling experiences. Buyers can learn about other buyers’ experience with a particular seller buy viewing his rating and reviews before buying from that individual. Sellers can also vet buyers in the same way. Users with the enough positive ratings receive colored stars, which indicate the highest rating. eBay participants sign user agreements that specify the trading rules and expectations. eBay’s staff investigate alleged misuses such as fraud, trading offenses and illegally listed items. Resolutions include banning a user from future trading on eBay. How eBay Creates Value Value creation is the primary objective of any firm. Value creation occurs when there is additional value being added to the bottom line of a business a result of...
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...Key Strategic Decisions: Several aspects of eBay have been specifically designed to support an almost freestanding economy (2000; 2003). eBay built a free market. As a facilitator, users are allowed to decide what they want to sell, encouraging continuous growth. The users or citizens are the ones who control the direction of the site. eBay created a legal system that promotes self-governance. The auction site devised a feedback forum to let users rate one another to discourage fraud. The users are constantly educated; eBay teaches people how to use the site. eBay also has its own banking system. eBay has been bounded by two things: a clear mission to be the world's largest person-to-person online auction company, and a focused strategy with five key elements expanding the user base, strengthening the eBay brand, broadening the trading platform by increasing product categories and promoting new ones, Fostering community affinity and enhancing site features and functionality. The arrival of Meg Whitman ( President and CEO of eBay since 1998) marked a watershed in the effort to build brand recognition at eBay. The company's early growth relied strictly on word of mouth. But as an old hand at consumer product marketing, Whitman made branding one of her first initiatives. In a series of meetings with the senior management team, she broke the problem into two parts. The first was clarifying what eBay stood for. In their judgment, it was a personal trading...
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...EBAY HISTORY eBay Inc. is an American Internet company that manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. Founded in 1995, eBay is one of the notable success stories of the dot-com bubble; it is now a multi-billion dollar business with operations localized in over thirty countries. eBay expanded from its original "set-time" auction format to include "Buy It Now" standard shopping; shopping by UPC, ISBN, or other kind of SKU (via Half.com); online classified advertisements (via Kijiji, now eBay Classifieds); online event ticket trading (via StubHub); online money transfers (via PayPal) and other services. The online auction website was founded as AuctionWeb in San Jose, California, on September 3, 1995, by French-born Iranian computer programmer Pierre Omidyar as part of a larger personal site. Pierre Omidyar, an entrepreneur, was just 28 when he sat down over a long holiday weekend to write the original computer code for what eventually became an Internet megabrand. The brand has grown tremendously over the decade or so since its conception. Meg Whitman was hired as eBay President and CEO in March 1998. At the time, the company had 30 employees, half a million users, and revenues of $4.7 million in the United States. eBay went public on September 21, 1998, and Omidyar became an instant billionaire. eBay's target share price of $18 was all but ignored as the price...
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...EBay Case Analysis Lynn Ryan Graduate School of Oklahoma Wesleyan University 1. How does eBay create value? Ebay creates value in different ways. First, it provides sellers the opportunity to advertise to a larger market which can be compared to newspaper, radio and TV advertising. Ebay charges a fee based on the final price. It also allows sellers to set up their own eBay stores to sell and advertise their products. Monthly fees for these stores create additional revenue for the online giant. For buyers, eBay offers many choices by setting up comparisons of similar products’ prices and auction bidding function which increases the products’ value. Finally, eBay serves up third party advertising to its customers based on their product searches. 2. What potential contracting problems exist on eBay? Potential contracting problems with eBay exist within both the selling and the buying arenas. The most common problems that arise are when the products are not shipped or when buyers do not pay for items that they are contractually obligated to purchase. Naturally, fraud can exist in any big online market like eBay because it is difficult to sort through millions of transactions. Thus, eBay has set up a feedback system which allows users to rate their experiences with other students on the website. This feedback system has its own weakness because sometimes a seller or buyer could easily apply for more than one account and mislead users with fake reviews...
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...EBay and the Existence of Firms As a global online auction market, eBay provides people a new way to do online shopping, not only by purchasing a product at a certain price, but also by the unique auction format. Through auction procedure, sellers can earn more than the base price in their mind and buyers can bid the price up to the most they can afford. By setting up a convenient platform to gather sellers and buyers together, eBay reduces lots of searching costs as other websites expend. However, there are still two major problems which can lead to transaction costs for an unregulated online auction market: Adverse selection and moral hazard. Adverse selection occurs when information asymmetries appear before both sides signing a contract. In some cases, sellers exaggerate the value of the product or even build some fake bids in order to set a higher price. Under this situation, buyers have no idea of what the item’s condition truly is and may take the risk of buying a disappointing product. On the other hand, moral hazard takes place when a buyer doesn’t want to pay and break the contract after receiving the products or seller refuses to ship items after money has already been paid. Through unregulated online auction market, it’s hard to write a complete contract between sellers and buyers, people on both sides have the opportunity to break the rules. In order to overcome these problems and reduce unpredictable transaction cost, eBay did a lot to enhance auction’s...
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...Novembro de 2011 Disciplina: Introdução à Empresa Contextualização A eBay surgiu em 1995. Consiste numa plataforma onde se efectuam compras e vendas de produtos através de licitações. Esta empresa teve sempre por base um forte espírito de comunidade e valores que ainda a caracterizam – confiança, respeito, autonomia, igualdade. O grande desafio que enfrenta desde então é manter estas características e, ao mesmo tempo, posicioná-la para crescimento. Ao ver a empresa tomar proporções nunca antes pensadas, Pierre (o fundador) decidiu contratar alguém experiente, altura em que Meg Whitman se junta à eBay. As suas medidas principais até à aquisição da Kruse incluíram: Promover internamente valores semelhantes aos da comunidade, que estimulavam o intrapreneurship entre os seus funcionários; Criar uma aliança com a AOL e adquirir a Butterfield & Butterfield. Aquisição da Kruse A Kruse International era uma empresa de leilões de automóveis de colecção, a maior do seu ramo. Ia proporcionar vendas de itens muito mais caros do que aqueles que a eBay vendia normalmente. Com isto o preço médio por venda iria subir e, consequentemente, as receitas seriam consideravelmente superiores. Visto que este aumento não implica variações significativas nos custos por transacção, o lucro marginal por venda seria superior. Isto ainda traria outra vantagem - cumprir com as expectativas e pressões da bolsa. A Ebay como empresa lucrativa cotada na Nasdaq, tem como missão agradar os shareholders...
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...eBay Inc.: A Case Study of Organizational Change Underlying Technical Infrastructure Optimization Nicole Schuetz*, Anna Kovaleva* and Jonathan Koomey**, *Stanford Graduate School of Business & Emmett Interdisciplinary Program in Environment and Resources, School of Earth Sciences, Stanford University **Steyer-Taylor Center for Energy Policy and Finance and Stanford University Steyer-Taylor Center for Energy Policy and Finance, Stanford University Stanford Law School Crown Quadrangle 559 Nathan Abbott Way Stanford, CA 94305 September 26, 2013 http://www.law.stanford.edu/organizations/programs-and-centers/steyer-taylor-centerfor-energy-policy-and-finance/publications Short URL: http://goo.gl/qDf4rp 1 2 eBay Inc.: A Case Study of Organizational Change Underlying Technical Infrastructure Optimization Nicole Schuetz*, Anna Kovaleva*, and Jonathan Koomey** *Stanford Graduate School of Business & Emmett Interdisciplinary Program in Environment and Resources, School of Earth Sciences, Stanford University **Steyer-Taylor Center for Energy Policy and Finance, Stanford University Executive Summary This work provides a case study of the organizational changes necessary at eBay Inc. to support the development and operation of efficient data center infrastructure, hardware, and software. As a part of this process, the eBay Inc. infrastructure Engineering and Operations team (responsible for the delivery of technical services...
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...----------------------- eCommerce Case Studies Case Study 1: Amazon Amazon, originally called Cadabra, was launched by Jeff Bezos in 1995. It was set up during the dotcom boom of the 1990s with an unusual business model - it did not expect to make a profit until after at least four years of business. While other dotcom businesses grew rapidly, Amazon slowly built strong foundations. Finally, at the end of its fourth year, it made a $2.5 million profit. In 2005, it made a profit of $359 million and in 2006, $190 million. Amazon's most famous for selling books, but the company also sells a wide range of products from CDs to small kitchen appliances such as coffee machines. Sales in books from traditional stores have reduced recently and Amazon has often been blamed for `stealing' their sales. Amazon provides an enhanced experience for its customers. For example, when a customer logs in they see a personalised page with suggestions of products they might like. Amazon does not just provide the products, but includes customer reviews, detailed product descriptions and other information to help customers to select the right product for them. There are facilities to create a wish list and a wedding list: customers create a list of products that they would like and pass this on to family and friends to let them know what to buy for a wedding gift or other occasion such as a birthday. For more information, visit the Amazon site, especially the About Amazon and Help sections...
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...Chapter 1 Case Studies Answers CASE STUDY 1 - Facebook Questions 1. As an investor in a social network such as Facebook, which financial and customer-related metrics would you use to assess and benchmark the current business success and future growth potential of the company? From comments in the case study, the main revenue model is ad-based advertising (CPC and CPM). Facebook has said it will not sell customer data and there is no indication of affiliaterelated models. Customer-related metrics are related to engagement which indicates capability to sell ad space – not simply users, but active returning users and the number of pages viewed per day. The proportion of ad inventory sold is also important. A basic answer will provide • Understanding of financial metrics. Revenue, Costs, Growth. • Clear framework of different metrics types – efficiency vs effectiveness. • Audience Engagement and satisfaction metrics such as those mentioned in the case. A more competent answer will reference elements of profitability (e.g. ad revenue, alternative models, e.g. subscription (although clear data not sold) costs (e.g. R&D, Development) Operational costs of managing business (on a per active user basis). 2. Complete a situation analysis for Facebook focusing on an assessment of the main businessrisks which could damage the future growth potential of the social network. Typical risks are: • Ad revenue limited because of difficulty of engaging audience in ads. • Major privacy problem as with...
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...questions answered for the parts emporium case study. www.coursehero.com/.../7103887-I-need-the-questions-answered-for-th... I need assistance with the following case study. Short answer form is fine. Read the case study Parts Emporium 10-1 and thoroughly answer the questions at the ... [DOC] Case Assignment Consider the case study "Parts Emporium" at the ... site.iugaza.edu.ps/iismail/files/Case-Assignment.docx Case Assignment, Consider the case study "Parts Emporium" at the end of chapter 12: inventory management. Due Date, To be submitted by Sunday, 1/4/2012. Free Case Parts Emporium Essays 1 - 30 Anti Essays www.antiessays.com/topics/case-parts-emporium/0 Get access to Case Parts Emporium Essays only from Anti Essays. Listed Results 1 - 30. Get studying today and get the grades you want. Only at. Free Essays on Parts Emporium Case Study 31 - 60 Anti Essays www.antiessays.com/topics/parts-emporium-case-study/30 Get access to Parts Emporium Case Study Essays only from Anti Essays. Listed Results 31 - 60. Get studying today and get the grades you want. Only at. ALLIS CHALMERS, CASE items in Equipment Parts Emporium store ... stores.ebay.com.my › eBay Stores Buy Equipment Parts Emporium, ALLIS CHALMERS items on eBay. Find a huge selection of CASE, CATERPILLAR, CLEVELAND items and get what you want ... My life in a blog: Parts Emporium, Operations Case = pain akilliano.blogspot.com/2006/.../parts-emporium-operations-case-pain.ht... Sep 19, 2006 - i am actualy...
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...MISAMIS UNIVERSITY Ozamiz City College of Business and Management Compensation Administration HRDM 6 Prelim Requirement Case Study Analysis The Customer-Service Agent Submitted by: Florelein G. Cane Student Submitted to: Mrs. Ana Bonita Lamanilao Professor July 15, 2016 Case Study Analysis Bill Ryan – a customer-service agent Introduction Bill Ryan often deals with difficult people. It’s what he gets paid for. He’s one of 30 customer-service agents at Half.com, an online marketplace owned by eBay Inc., the Internet auction company. Like eBay, Half.com attempts to match buyers and sellers in a vast flea market featuring millions of products ranging from trading cards to camcorders. But unlike eBay, there’s no bidding. Half.com lists items only at fixed price and it’s yours. The other big difference with eBay is that for most of the products listed on Half.com, there’s no way for buyers and sellers to interact directly. Usually there’s no need to. To make a purchase, buyers use their credit cards or checking accounts to pay Half.com, which then automatically credits amount to the seller’s card or account- minus a transaction fee. Once the payment is made, the seller ships the product. However, things can go wrong. A purchased item doesn’t arrive, or isn’t in the condition the buyer expected. Or maybe an interesting product is listed but its description isn’t clear. And that’s where Mr. Ryan and his colleagues come...
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...Activity 4.7 - Case Study 1. What are the business benefits to Amazon and eBay of opening up some of their databases to developers and entrepreneurs? Do you agree with this strategy? Why or why not? Essentially I can see why Amazon and eBay opened up their databases to the aspiring developers and entrepreneurs seeing as in business friendly competition is a very beneficial thing especially in the event that the competition fails in its endeavors. Not to mention some very bright aspiring developers can benefit from such actions and make open software that these companies can get and replicate on their own websites. However from a security stand point I see this as a gross violation of personal information and trends which are pulled from data mining and other activities not to mention the fact that crackers are skilled social engineers and have been trained to get information from people and opening up such a vast database could have serious consequences in the event that it ends up in the wrong hands. 2. What business factors are causing Google to move slowly in opening up its databases? Do you agree with its go-slow strategy? Why or why not? Google is seeing a drop in business as a result of other search providers starting up and providing better services than they are. Google’s operations have often been regarded as obtuse and stale. Like eBay and Amazon, Google can benefit from fresh ideas from aspiring developers and entrepreneurs but Google is all too aware...
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...effective manager and leader. However, management is not a science. Nor is it a profession. It is an art – a craft that is developed over a lifetime. This course is therefore not designed to offer you a magic formula for how to manage an organization. It is designed to provide tools to help you better understand why people in organizations do the things they do and how to influence these behaviors. We will use theories of management, economics, sociology, psychology, and philosophy to help us discuss individual-, team-, and organizational-level behaviors. The format for this course will be highly interactive in order to provide a rich learning experience. We will do this through the use of debates, role-playing, simulations, and case studies. Each of these experiences will provide opportunities to reflect and analyze in order that we may walk away with new ways of looking at the world around us. We will have few traditional lectures and those that we do have will be short ones that serve to synthesize a class discussion or exercise. This means that the majority of our class time will require the inputs of the entire class, so...
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...Barnes & Noble Vs. Amazon To attain a competitive advantage over Amazon.com, Barnes & Noble needs to develop a proper strategy and implement a successful marketing plan. SITUATION ANALYSIS Barnes & Noble first must consider the issues and problems facing their company, and then perform an opportunity analysis to determine their strengths and weaknesses in relation to their customers, competitors, and company capabilities. In regards to the main concerns of Barnes & Noble, the company needs to worry about the uncertainties associated with the expected rapid growth of the Internet, the changing profile of Internet users, increased competition and indeterminate future developments in electronic retailing from publishers, wholesalers, and retailers, and intense price competition. By 2000, more than 80 million users will be on the World Wide Web, with an increase in females and a broader spectrum of education levels and age, changing the market demographics. Additionally, some book publishers, namely Simon & Schuster and Bertelsmann, have expanded online, while the national leading wholesaler, Ingram, is developing a website where wholesalers could ship directly to consumers. In the meantime, small publishers and universities have started to publish directly on the Web, avoiding print versions completely and thereby challenging the posterity of conventional books. Within the Barnes & Noble Corporation, their smaller traditional bookstores such...
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