Revenue model
Affiliate revenue model
Customers can browse satisfying consuming experiences of their friends and popular users. Hyperlinks of some credible e-tail websites (such as taobao.com, tmall.com, mogujie.com...etc.) are posted in our website, so that customers can directly go there to search product information and to purcahse their favourate products. We will charge those e-tail websits for refer fee, which will be varied with the click ratio of the hyperlink.
For example, in the following web page, the hyperlink to Amazon is posted, which can direct our users to the online shop to purchase that mineral powder.
Advertising revenue model
This is another major revenue model. Positioned as a social network site, our website may possibly attract considerable amount of users and therefore produce large influence power, according to the social network effect. In order to fully leverage this influence power, we allow brands and stores to post advertisements as well as link buttons to their own websites. The charging fee will be varied with the ads’ position, size, time, format...etc.

market analysis
Positioning
Twinkle.com is a social network site which enables people to exchange satisfying consuming experiences. We definite ourselves as a market nicher since this business area has not been occupied by any other company.

Targeting
Twinkle.com’s target customers are those who aged 15 and 45, frequently using social media and caring about product comments.
According to our survey, over 75% of the sample (aged 17 and 22) use social media everyday, and over 80% of the samples are willing to search for online comments and recommendation before shopping, and over 63% of the samples do need a professional and reliable platform to exchange shopping tips. So, to some extent, this survey verifies that our website can meet the demand of our target market and