TOPIC

“Designer Babies”

Introduction
We all know that designer babies are likely to become the 'thing' of the future. The rich will be able to change their child's eye color, hair color or possibly even how intelligent they are. Medicine will be able to advance to an all new high, with Downs syndrome, Huntiongton's disease and Tay-Sachs being all but distant memories.
Designer babies Since the discovery of DNA in the late 1950's, the possibility of genetic modification of animals and plants has become a reality. The term designer baby refers to the genetic modification of the child in its early fetal life. The world of genetic modification has long moved on from the days of Dolly the Sheep.

How is a designer baby created? * An embryo is created by in-vitro fertilization (IVF). * A single cell is removed from that embryo within the first 5 days of its creation. * The cell is genetically tested. * The parents decide whether to discard the embryo or implant it in the mother's womb.

Human Genome Project
The Human Genome Project (HGP) was the international, collaborative research program whose goal was the complete mapping and understanding of all the genes of human beings. All our genes together are known as our "genome."
The Human Genome Project started in the 1980s as an organized effort to provide the information researchers need to understand the genetic basis of all disease.
GINA is the first major federal law to come out of the Ethical, Legal and Social Implications portion of the Human Genome Project. This law made sure that people were treated fairly when it came to getting a job and stuff like that even if they had a disorder or disease

Literature review
Mark Hughes, a pioneer of the PGD process and director of Genesis Genetics Institute says, “It’s technically feasible and it can be done,” adding that “no legitimate lab would get into it and, if they did, they’d be ostracized.”
In a recent U.S. survey of 999 people who sought genetic counseling, a majority said they supported prenatal genetic tests for the elimination of serious diseases.

Survey results: 1. 56% supported using genetic tests to counter blindness 2. 75% supported using genetic tests for mental retardation 3. 10% of respondents said they would want genetic testing for athletic ability 4. 10% voted for improved height 5. 13% backed the approach to select for superior intelligence 6. Advantages 7. Allows couples who can’t conceive normally to have children 8. Allows couples to balance gender in their families 9. Genetic screening reduces the baby’s chances of being born with a serious genetic disease 10. Increases the likelihood of a healthy baby 11. Reduces chances of miscarriage 12. Can be used to save lives

Problems to overcome that can probably arise. * High cost leads to gap in society. * Killing embryos that could have grown into humans. * Can lead to ovarian hyper-stimulation syndrome (OHSS). * Unskilled lab technology could damage embryo during biopsy.

Business Aspect I. Finance II. Marketing III. Human Resource

Financial Aspect

* The fees charge by doctor for this technique will be based on expertise and qualification of doctor. * If government support this business than it can be possible in reasonable rate.

Marketing Aspect * Target customer: All the couples who need child/children * Place: hospital clinics * Prices: As per doctor expertise and qualification * Promotion: Direct marketing, Viral marketing, Brand ambassador.

Fiction/fact?
In October of 2000, Adam Nash was the world’s first designer baby born by pre-implantation genetic diagnosis (PGD).
PGD refers to screening procedures performed on embryos to check for genetic disorders prior to implantation and pregnancy.
Combined with in-vitro fertilization (IVF), a process by which egg cells are fertilized by sperm outside the womb.
Embryos grown to the eight-cell stage and are checked for genetic disorders.
It’s a major treatment in infertility, but is now being used for other reasons.
His parents were both carriers of Fanconi Anemia and passed this genetic disorder onto their daughter, Molly.
To save molly, a bone marrow transplant was needed.
Doctors fertilized several of Adam’s mother’s eggs, but only implanted the one that was both genetically healthy and a match as a donor.
This means the other embryos that could have grown into human beings were killed.
Now, Molly is healthy and has been given a second chance at life.

COCLUSION
Despite of many pro and con this is the best business plan because every couple is curious to know about their child and every parent want that their child is free from every type of disease and be the best and successful in life.
This will not only benefit to the couple but also to the society as the best use of our to ensure healthy next generation life, to government for planning for the future plans for the economy.
With the help of this new technology, parents can be assured their children won’t have to struggle with genetic diseases that the other family member are going through.
It will not hurt anyone if some people want to design how their babies look and their personality trait.