Abstract
The company Sports Equipment would like to increase their annual revenue by creating an online presence that will allow them to cater to a wider customer base. This business plan will be the basis of this online expansion. By creating an online retail store, Sport’s Equipment will be able to improve their company brand by serving customers nationally versus locally as they are currently limited to. A successful online presence will introduce Sport’s Equipment into new markets and increase their market share.
Company Background
Sports Equipment is a privately held retailer for athletic equipment located in Atlanta, GA. Their products include most items needed to play sports, such items include but are not limited to balls, exercise equipment, flying discs, footwear, goals, racquets, bats, clubs & protective equipment. They currently sell sport related equipment for beginners and children up to more advanced participants. Sports Equipment currently serves the South East Region of the United States and has relationships with UPS and USPS for bulk delivery to these regions. Most of their business is generated from school districts or large sponsoring bodies that provide equipment for their athletic teams. Single or smaller consumers are served as well but are restricted to the current retail location which Sports Equipment will change with the release of their website.
Online Viability
Sport’s Equipment has no online presence. They have obtained the rights to the address www.sportsequipment.com. This address will serve as their online retail store and company information hub. Organized or professional sports have seasons when they are typically played. Generally starting in fall and ending in spring for Football and basketball, summer for Baseball. This would be the peak period for sales but would normally be sustained through the summer in preparation