...here: http://www.activitymode.com/product/leg-100-week-10-assignment-2-strayer/ Contact us at: SUPPORT@ACTIVITYMODE.COM LEG 100 WEEK 10 ASSIGNMENT 2 STRAYER LEG 100 Week 10 Assignment 2 Managing Your Skills - Strayer University NEW 2015 Version Note: The companies mentioned herein are merely hypothetical organizations with characteristics developed to enable students to respond to the assignment. You may create and / or make all necessary assumptions needed for the completion of this assignment. In this assignment, you, in the role of a risk manager at Simply Green Products, will draft a document that is commonly used in the business world—a memorandum to your boss. Simply Green Products is a $10 million company that produces biodegradable packing materials that orchards use in the Shenandoah Valley to transport their apples, peaches, and pears nationwide. Biodegradable materials are more eco-friendly because they break down into the environment. Such packing materials are marketed under the name “SafePack,” which is heavily advertised in trade journals. Simply Green Products have had the name “SafePack” imprinted on all of their packing material since 2008; however, they never filed for either state or federal trademark protection. With the movement toward more eco-friendly agricultural production, the fact that such packing materials are biodegradable provides a primary marketing advantage over non-biodegradable competitors. The company president, Shep Howard, has...
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...1. Introduction:- A born global company “ is defined as ” a business organization from its inception, has sought the use of resources and put out for sale in a number of country most companies gain significant competitive advantages from their operations , after years of doing business domestically slowly evolved only business internationally. 2. Characteristics born of born global firms:- 2.1. High activities in international market or in the vicinity of foundation:- Born global companies begin their products or services in a few years of setting up and running production to export a quarter or more of their total sales. Most of their advance through successive stages of internalization, cooperation with foreign partner or a company of foreign directs investment. 2.2. Limited financial and physical resources:- Born global companies are usually relatively small and have, human and financial resources tangible much less than large multinationals that have been as dominant in world trade and investment. 2.3. Present in most sectors:- Many companies have developed technology companies worldwide. However, recent data show that global phenomenon is born of the wide spread technology. 2.4. Emphasis on differentiation strategy:- Born- global companies tend to adopt differentiation strategies differentiated designs and distinctive products that try to niche markets that are too small for the benefit of a big business. 3. Specifics of technology...
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...survive. The business or organisation in this case represents a system which is open to and interacts with its environments. Open systems have four specific characteristic which make appropriate for these business .The first is the interchange between the system and its environment, secondly an open system is made up of a range of variables and a complex network of interrelationships. Thirdly for control the open system use anticipatory management which involves the anticipation of errors and problems before they come (Laszlo,1996). Fourthly, open systems are flexible and dynamic in nature for they move away from prescribed and rigid standards This paper seeks to explain how the chameleon model strategy as proposed by biologist Ludwig von Bertalanffy in the 1940s, and furthered by Ross Ashby (1956) is, relevant and appropriate in the survival of organizations in an ever-changing environment. The model was developed following the logic of the system theory. A system view considers an organisation as a set of interacting functions that acquire inputs from the environment ,process them ,and then release the outputs back to the external environment (Daft,2001). The system‘s identity and nature is directly and indirectly influenced by its environment which helps determine its orientation. Whilst the chameleon’s characteristics can easily be perceived to be negative when compared to human behaviour, it is important to note that there are...
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...Weaknesses…………………………………………………………………………………5 The External Environment…………………………………………………………………6 Opportunities………………………………………………………………………………..6 Threats ……………………………………………………………………………………….6 Summary of key issues and implications for the eco-Nano…………………….…6 Marketing Objectives……………………………………………………………………..7 Segmentation, targeting and positioning strategies………………………………..8 The marketing mix………………………………………………………………………….9 Marketing budget………………………………………………………………………...10 A marketing Audit the Gap Analysis Recommend evaluation and control…………………………………………………12 Assess the internal marketing environment…………………………………………15 Processes and techniques ……………………………………………………………..16 The Boston Consulting Grid …………………………………………………………….16 McKinsey’s Seven S’s ……………………………………………………………………17 The planning Gap………………………………………………………………………..18 Brand management Role and significance of Branding…………………………………………………….22 Impact of Branding on marketing mix………………………………………………..22 Brand management……………………………………………………………………...23 Recommendation for improvement…………………………………………………..24 core section - task one Case – Tata motors 1 Introduction Tata Motors Ltd is a wholly owned company which is a part of the TATA GROUP. The company is going to launch a new eco-friendly car in the existing segment that another car, the Nano has already been developed for. This new car will run on a different...
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...Assignment 2: Using Your Manager Skills Due Week 10 and worth 240 points Note: The companies mentioned herein are merely hypothetical organizations with characteristics developed to enable students to respond to the assignment. You may create and / or make all necessary assumptions needed for the completion of this assignment. In this assignment, you, in the role of a risk manager at Simply Green Products, will draft a document that is commonly used in the business world—a memorandum to your boss. Simply Green Products is a $10 million company that produces biodegradable packing materials that orchards use in the Shenandoah Valley to transport their apples, peaches, and pears nationwide. Biodegradable materials are more eco-friendly because they break down into the environment. Such packing materials are marketed under the name “SafePack,” which is heavily advertised in trade journals. Simply Green Products have had the name “SafePack” imprinted on all of their packing material since 2008; however, they never filed for either state or federal trademark protection. With the movement toward more eco-friendly agricultural production, the fact that such packing materials are biodegradable provides a primary marketing advantage over non-biodegradable competitors. The company president, Shep Howard, has recently become aware of several issues that may require referral to the company’s outside counsel. Because you serve as the company’s risk manager, Howard has asked you...
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...Assignment #4: Interpreting Macroeconomic Conditions Eddie Dozier Strayer University Dr. Ibe ECO 550 June 5, 2011 Interpreting macroeconomic conditions involves analyzing several indicators of the macroeconomic conditions in an economy, such as interest rates, income, and other indicators such as CPI, inventory levels, wage rates, consumer confidence, etc. This report will analyze a few of these indicators explaining the expected short impact on firms in the healthcare and automobile industries in terms of operating costs and product sales. There are a large number of variables or characteristics used to gauge the health of an economy, with four of them usually referred to as the key macroeconomic variables: aggregate output or income, the unemployment rate, the inflation rate, and the interest rate. There are, however, numerous additional measures or variables that are collected and used to understand the behavior of an economy. In the United States, for example, additional measures include: the index of leading economic indicators (which gives an idea where the economy is headed in the near future); retail sales (which indicate the strength of consumer demand in the economy); factory orders, especially for big ticket items (which indicate the future growth in output, since the orders will have to be filled); new automobile (robust increase in new automobiles are usually taken as a sign of good growth in the future); the consumer confidence index...
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...Faculty of Business & Information Technology Bachelor of Applied Business Studies Graduate Diploma of Applied Business Studies BUS 7333 Strategic Management, Semester 2, 2011 | Assessment Cover Sheet This sheet must be signed by the student and attached to the assessment being submitted. 21101006 | STUDENT ID : TUTOR NAME : Julie McGowan ASSESSMENT : Assignment One – Case Study Analysis Report – Towards 2040: A Smart Green Wellington. DUE DATE : 1pm Monday, August 22nd, 2011 (via Moodle). DATE SUBMITTED : August , 2011. I declare that * I have read the Whitireia Community Polytechnic Regulations on Assessment Misconduct and understand what plagiarism is. * I am aware of the penalties for plagiarism as laid down by Whitireia Community Polytechnic. * This is an original assessment and is entirely my own work. * Where I have made use of the ideas of other writers, I have acknowledged the source. * This assessment has been prepared exclusively for this course and has not been or will not be submitted as assessed work in any other course. STUDENT SIGNATURE: Mohan, Apratim. DATE OF SIGNATURE: August , 2011. Analysis Report Case Study: Towards 2040 - A Smart Green Wellington 1. Executive Summary: This report is an attempt to analyse and evaluate, both critically and otherwise, the strategic approach of Wellington City Council towards its endeavour to take the city to a highly elevated level in terms...
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...I. Executive Summary 4 II. Situation Analysis 4 Company (Product/Service) Description 4 SWOT Analysis 5 Strengths 5 Weaknesses 5 Opportunity 5 Threats 6 Industry Analysis 6 Target Market Description 7 Market Segments 7 Market Characteristics 8 Marketing Mix 8 Competitive Analysis 9 III. Advertising Objectives 10 Communication goals 10 Purchasing behavior 10 Positioning 10 IV. Advertising (Creative) Strategy 11 Product Concept 11 Target Audience 11 Communications Media 11 Media Objectives 12 Media Plan 12 Communication Effectiveness 13 Advertising Message 13 V. Testing and Evaluation 13 Advertising Research 13 Effective Measurement 14 VI. References 14 I. Executive Summary The retail sales of t-shirts are a $150 billion a year industry in the United States with growth expected at a rate of 4% to 5% annually. The Company is bringing out a new line of organic cotton t-shirts printed with water-soluble ink available in white, black, chocolate, city green, independence red, light blue, natural, navy, silver, and smoke in sizes extra small to 2x large. Consumers in the United States are becoming more and more aware of issues, such as global warming, pollution, and environmental protection. Conventionally grown cotton consumes 10% of all agricultural chemicals on 1% of all agricultural land in the U.S. Research has shown that synthetic fertilizers pollute the soil, water, and air. Organic cotton in general still represents...
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...chance of success because you and the factory employees have shared values and because a great dream should be born - through effort and through fire. I. INTRODUCTION Before making specific strategic recommendations for you or your company, it is necessary to frame such advice by explaining the benefits of an industry structural analysis. An analysis of the overall industry will discuss the characteristics of consumer markets. Then, using Michael Porter’s ‘five forces’ framework, plus consideration for complementors; this analysis will discuss the primary factors in the external environment that can affect a Chinese fireworks business. This report will conclude with a proposed action plan and summary of findings. II. INDUSTRY STRUCTURAL ANALYSIS There are varying countries that may be analyzed here, for example, the fireworks industry in the factory’s domestic market, your own home country, as well as the fireworks industry in significant markets around the globe. In regards to the third sphere of reference, the report looks closest at countries with the following characteristics: having an historically low level of imports of fireworks from China, having a large population, having few laws against the use of fireworks, and having a mature or developing infrastructure for laws protecting intellectual property. Industry Structure and Industry Growth Potential in Each Geographic Sphere An analysis of the structure of the fireworks industry suggests that, for a Chinese...
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...Business Policy VB Serena Li, Grass Cao, Amy Li, Lola Yang, Vicky Zhang, Sven Li 16 December 2012 Sias International University Abstract The objective of this paper is to help people know the clear information of holiday resort in China to promote this industry and bring innovation for this industry. We can refer to the successful cases to prepare for our future company. The holiday resort has an ability to attract people to come again by owning the advanced recreational equipment, beautiful environment and considerate service. Additionally, the holiday resort provides people with the happy and relaxing lives. With the rapid development of economy, people are willing to have a relaxation and close to nature. The holiday resort will satisfy customers. People simultaneously enjoy both psychological and physical comfort in holiday resort. This paper will use analysis of STEEPG, five-forces analysis, driving forces, key success factors, resource-based analysis, capability analysis, SWOT analysis. By analyzing, the important thing can show people clearly. Then, we come up with 2 strategic options. At last, we choose one strategy which is suitable for us to go, and we make further implementation for our company. Keywords: holiday resort, considerate service, analysis Industry The history of holiday resort has one hundred years. At the beginning, holiday resort only provides accommodation with the good environment for customers. However...
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...Audrey Tarver HRM/531 April 16, 2012 Rick Owen Analyzing a Job A job analysis is the process of obtaining information about a job and a written summary of task requirements for a particular job is called a job description (Cascio, 2010). Job descriptions are essential for fulfilling staffing needs. A job description should clearly define the responsibilities, experience, education, and characteristics required for consideration of employment. A job description is written account of the type of individual a company is looking for in relation to a candidate for employment consideration. Careful thought is required when considering job functions, responsibilities, characteristics, skills, and educational requirements. A job description must be clear and easily understood. After reading a job description, job seekers should have a good idea of whether or not the job is a good fit. Job seeker websites have revolutionized the way people seek employment and how employers seek suitable employees. Job Description Several websites are available to assist job seekers in finding employment. Individuals have the option of creating accounts and posting cover letters and resumes online for consideration by a number of prospective employers. Job seekers can browse the websites in search of jobs, sign up for email notification of current job postings, or both. People seeking employment can specify the job types sought and in most cases; the websites will match the information...
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...Entry barriers on business. Barriers to market entry include a number of different factors that restrict the ability of new competitors to enter and begin operating in a given industry. For example, an industry may require new entrants to make large investments in capital equipment, or existing firms may have earned strong customer loyalties that may be difficult for new entrants to overcome. The ease of entry into an industry in just one aspect of an industry analysis; the others include the power held by suppliers and buyers, the existing competitors and the nature of competition, and the degree to which similar products or services can act as substitutes for those provided by the industry. It is important for small business owners to understand all of these critical industry factors in order to compete effectively and make good strategic decisions. "Understanding your industry and anticipating its future trends and directions gives you the knowledge you need to react and control your portion of that industry," Kenneth J. Cook explained in his book The AMA Complete Guide to Strategic Planning for Small Business. "Since both you and your competitors are in the same industry, the key is in finding the differing abilities between you and the competition in dealing with the industry forces that impact you. If you can identify abilities you have that are superior to competitors, you can use that ability to establish a competitive advantage." The ease of entry into an industry...
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...External/Internal factors Paper University of Phoenix Mgt230/ Management, Theory and Practice Prof. Gabriel Medina 7 de febrero 2015 During this essay i will be presenting how the internal and external factor affect the function of Management such as planning, organizing, leading and controlling. Also how the managers can use delegation to manage the factors and function listed. The administration is the process of planning, organizing, leading and controlling the resources and the work activities to achieve goals and objectives efficiently and effectively. Planning is made a choice about the goals and mission of the company. Organization is to determine which tasks to do, which makes them and where decisions are taken. Direction is the fact influence people to contribute to meeting the goals of an organization. Controlling is to measure individual and organizational performance to ensure that the facts adhere to plans. Sometimes occur internal and external factors that may affect these four functions. This is called a Micro and Macro factors. The Micro are the internal factors of the company affecting management processes, production processes, degree of technological apprehension raw material costs, level of defective parts, and generally all internal relationships to the company that affect its competitiveness. The Macro is the external factors companies that affect its competitiveness, security, national infrastructure...
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... Job shares are 10%. The company went public in 1980 with shares price being 22 dollars and was split unto four times and adjusted IPO share was 0.39 dollars and currently goes for 94.58 dollars. Apple Apple is of the largest multinational company in America that manufactures and sells computers, portable music players, mobile phones, Softwares and applications and other media communication devices. It has a well-established market segment, and some of its products are the Apple TV, operating system (OS X and IOS), iPod and iPhone, and other products. The products produced by Apple unlike other companies dealing with similar products they are known for quality, uniqueness and they are associated with a class in the community. These characteristics have made the products to be outstanding in the market and hence they are preferred by many customers. Apple is one of the outstanding and most looked for after in the market by item fashioners who like quality. The Apple Company is also known to be keen on offering management to Apple clients, whether they are shoppers, organizations, educational establishments or government branches. In every market segment, there are approved Apple retailers and organizations that have practical experience in administration. However, they assist in applying for Apple Service Provider approval. (apple.com.) These parts can be...
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...An estimation of the demand characteristics has been given in earlier section (5.2 - The B-2-B Demand Characteristics). Before considering the customer requirements and formulate a production strategy accordingly, Really ApS should identify who the customers are and what position holds the company toward them. The bargaining power of customers is much related to production strategy as it influences the firms’ product specifications (e.g. Quality) and operational objectives (e.g. cost reduction and prices). Within a B2b trade process, the customers’ bargaining power is high if and when (FME, Porter's Five Forces: Strategy Skills, 2013): • The customers are highly concentrated • There is a high volume of substitute product supplied • Switching...
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