MARKET STUDY

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Submitted by:

BSA 4-6

Submitted to:

Adviser

PRODUCT DESCRIPTION

MGCRP Partnership is a manufacturer of E-COAL or green charcoals. Green charcoal is a household fuel produced from agricultural waste materials to replace wood and charcoal in cooking stoves.

The product has 2 inch length, 2 inch width, and 1 inch height dimensions. It is a pillow-shaped charcoal with a recyclable paper bag packaging.

The brand name “E-COAL” means ECONOMIC and ENVIRONMENT-FRIENDLY charcoal. The product will set up a standing of being and environment-friendly and affordable alternative fuel.

PRODUCT FEATURES

LESS SMOKE: The charcoal blocks burn with less smoke, compared to usual charcoals, during ignition and combustion.

LOW ASH CONTENT: Minimum residual ash is formed (less than 5% of the original weight of the charcoal).

ODORLESS: The biomass charcoal blocks contains minimum evaporative substances, thus eliminating the possibility of odor.

LONGER BURNING HOURS: Two times longer burning hours compared to hardwood charcoal.

SPARK LESS: These charcoal briquettes will not produce sparks as compared to hardwood charcoal.

LESS CRACK & BETTER STRENGTH: Less crack & better strength make the charcoal burn.

MARKET ANALYSIS

Hardwood charcoals are widely used in suburban areas and even in cities. Charcoal is basically a tool for cooking and also the cheapest among the other alternatives. Suppliers of hardwood charcoals are mostly found in public markets. The target market is basically household and industries or businesses that use charcoal in their daily operations.

The profligate increasing demand for charcoal is caused by several factors that make users of other alternatives switch to charcoal. Patrons weigh charcoal subject to the price and the wood used. Hardwood