Introduction: Apple and Samsung are the two greatest companies in the world, when it comes to supply of Mobiles phones, laptops And TV’s. The fierce competition between Apple and Samsung is going on from a long time. And surely the consumer’s across the World are benefited by this competition.
Apple Inc. is an American multinational partnership headquartered in Cupertino, California, that plans, creates, and offers buyer gadgets, machine programming, online administrations, and Pcs. Apple was established by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 1976 to create and offer Pcs. It was named Apple Inc. on January 9, 2007 to reflect its moved center towards buyer hardware. Its best-known fittings items are the Mac line of machines, the ipod media player, the iphone cell phone, and the ipad tablet machine. Apple has ceaselessly concocted imaginative items making it the most significant organization on the planet and abandoning all its rivals
Samsung (Hangul: 삼성; hanja: 三星; Korean articulation: [sʰamsʰʌŋ ɡɯɾup]) is a South Korean multinational combination organization headquartered in Samsung Town, Seoul Samsung was established by Lee Byung-chul in 1938 as an exchanging organization. Throughout the following three decades, the gathering broadened into zones including sustenance transforming, materials, protection, securities and retail. Samsung entered the hardware business in the late 1960s and the development and shipbuilding commercial enterprises in the mid-1970s; these ranges would drive its consequent development. Emulating Lee's passing in 1987, Samsung was divided into four business bunches – Samsung Group, Shinseki Group, CJ Group and Hansel Group. Since 1990s, Samsung has progressively globalized its exercises, and gadgets, especially cell telephones and semiconductors have turned into its most vital wellspring of salary.

Recent Political, legal and social factors Affecting Apple and Samsung
Apple
Political Factors: It is reported that more than a half of sales of their products come from countries other than America. Apple Inc manufactures a number of its parts and products from outside the US, like Czech Republic, Ireland, China, Korea and Cork. The bad political relations between US and the other world have bad outcomes for the company.
Social Factors: Social Factors possessing these items are considered as status symbols in many societies which have also increased the sales of Apple Inc products. As the purchasing power of the common has risen in various markets across the world the purchasing of luxury products have gone up. As the world cannot be imagined without the gadgets, thus Apple products have marked their presence on the international market.

Legal Factors: Apple Inc has been a participant in various legal proceedings and claims since it began operation. In October 2009, Nokia Corporation sued Apple for Apple's infringement of Nokia's patents relating to wireless technology Apple has been in a number of patent cases with players like HTC and Samsung.

Samsung

Political Factors: In most of the markets where Samsung operates, the political environment is favorable to its operations and though there are minor irritants in some of the foreign markets like India, overall Samsung can be said to be operating in markets where the political factors are kind. However, in recent months, it has faced significant political headwinds in its home country of South Korea because of the country’s tensions with North Korea wherein the company has had to take into account not only the political instability but also the threat of war breaking out in the Korean Peninsula. Apart from this, Samsung faces political pressures in many African and Latin American countries where the political environment is unstable and prone to frequent changes in the governing structures. Of course, this is not yet a major cause for worry as the company has more or less factored the political instability into its strategic calculations.
Social Factors: Samsung is primarily a South Korean Chaebol or a family owned multinational. This means that despite its global footprint it still operates from the core as a Korean company. Therefore, there are several aspects to its global operations some of which include adapting itself to the local conditions. In other words, Samsung being a Global company has had to act locally meaning that it has had to adopt a Global strategy in many emerging markets. Apart from this, Samsung has had to tailor its products to the fast changing consumer preferences in the various markets where it operates. The key point to note here is that Samsung operates in a market niche that is strongly influenced by the lifestyle preferences of consumers and given the fact that social cultural factors are different in each country; it has had to reorient itself in each market accordingly.

Legal Factors: Samsung has had to face heavy penalties for its alleged imitation of the Apple’s iPad and iPhone and this has led to the company taking a defeat as far as public perceptions and consumer approval of its strategies are concerned. It remains to be seen as to how the company would wriggle out of the legal maze that it finds itself in the developed markets because of the various lawsuits.

Economic factors of Apple Inc in China and USA

China
Economic is increasingly developing especially in China. China's economic has entered boom time which is very favorable for Apple Inc. In 2011, GDP of China is 9.6%. That indicates rapid economic growth, high consumer spending and increased national income and low unemployment rate. And government also encourage people to buy goods. All of these factors are beneficial for Apple. But in the global economic crisis, Chinese use monetary policies to stimulate the economy, though the Chinese economy continues to maintain a high growth momentum, but also led to the rapid expansion of hidden debt. In this economic environment, Apple must be to increase the capital flow to avoid the negative effects. For Apple company, it is also an opportunity, Apple can take this opportunity to introduce.

USA
World economic condition is also becoming one of the factors that influence Apple Inc business process as this company is recognized internationally. Inflation, recession and currency are three important economic factors that Apple noticed. For example, during inflation period in the U.S. the purchasing power of all the people will decrease and sales of Apple’s product in U.S. will also decrease. As U.S. dollar has lost in value, to minimize the effect of inflation Apple Corporation has purchased itself foreign currency. By doing so the revenue of their product in international market will increase. As Apple Inc. already go international the U.S. bad economy condition, which take a longer time to recover compare with other country will not be a problem anymore.