Just like any other traditions the Christmas holidays have been a conventional part of the Filipino customs. It is a fact that the Yuletide celebration is the most awaited event and the longest celebration of the year in the Philippines. This is the time of the year where the children are happiest because of the heaps of present, new bills they will be receiving from the ninongs and ninangs. However, looking at it in a working individual’s perspective this is also the time of the year where Filipino companies often release Christmas incentives or bonuses to their employees. Thus, it is observed that Filipino employees are richer in the month of December. But of course over the years it can be observed that Filipinos have diverse consumption behavior. Let’s try viewing it in an economical way.
The Filipino consumption pattern during Christmas is excessively high in terms of consumer spendings. It has become a pattern since every year Filipinos are routinely doing it as a habit. And for sure the Filipinos love spending money during this season because of the countless big sales in malls because of the bargain price.They buy holiday decors for preparing their homes with the air of the Christmas spirit. Grand feasts at noche buen are helda since the Filipinos love eating, and food consumption goes up a notch since there are various delicacies which are only available in the season. Gift-givings to friends and family have been observed as well. Not only that but the transportation fares to go back home or visit your loved ones can be included in the traditional holiday spendings.
These are the usual expenditures that center Filipino consumption during the Christmas holiday. These are Filipino traditions that had been rooted from the Spanish colonial era. The uncontrolled spending behavior results to a growth to the country’s gross domestic product but not to the