...r rr ECONOMIES AND SCOPE OF SCALE 2 r r r r r r r r r r r r r r r r r r r r r r r r r rr F ew concepts in microeconomics, if any, are more fundamental to business strategy than economies of scale and the closely related economies of scope. Economies of scale allow some firms to achieve a cost advantage over their rivals. Economies of scale are a key determinant of market structure and entry. Even the internal organization of a firm can be affected by the importance of realizing scale economies. We mostly think about economies of scale as a key determinant of a firm’s horizontal boundaries, which identify the quantities and varieties of products and services that it produces. The extent of horizontal boundaries varies across industries, along with the importance of scale economies. In some industries, such as microprocessors and airframe manufacturing, economies of scale are huge and a few large firms dominate. In other industries, such as apparel design and management consulting, scale economies are minimal and small firms are the norm. Some industries, such as beer and computer software, have large market leaders (Anheuser-Busch, Microsoft), yet small firms (Boston Beer Company, Blizzard Entertainment) fill niches where scale economies are less important. An understanding of the sources of economies of scale and scope is clearly critical for formulating and assessing competitive strategy. This chapter identifies the key sources of economies of scale...
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...Economies of Scale, Economies of Scope and the Learning Curve In this paper I aim to thoroughly explain the differences between economies of scale, economies of scope and the learning curve. Although the first two are related, we will come to see that none are wholly dependent on another. Each of these are important in their own right as they enable firms to benefit in different ways. Furthermore I will describe the circumstances under which we are more likely to experience one of the aforementioned concepts instead of one of the others. Economies of scale exist when average costs decline through increased production. The theory behind economies of scale is that as firms increase their output the marginal cost of the last unit produced is less than the average cost, thereby pulling down total average cost. Many economists depict average cost curves as being U-shaped: From the diagram above we can see economies of scale exist until a certain point. At this point, known as the minimum efficient scale (MES), the marginal cost of the last unit produced starts to increase above average costs. Consequently, the firm begins to experience diseconomies of scale. Economies of scale are important because they allow firms at a certain stage to achieve a cost advantage over their competitors. As a result of this cost advantage available, scale economies are a key determinant of the market structure of an industry. If economies of scale can be easily obtainable, ceteris paribus,...
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...Challenges Project Management in Bangladesh : Positive Factors: 1. Growing economy, scope for fresh and new projects, need for infrastructural facilities. 2. Availability of resources. 3. Abundance of manpower. 4. Urge for development. 5. Adaptability of manpower vis-à-vis technologies. Negative Factors: 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22 23. 24. 25. 26. 27. 28. 29. Poor & very inadequate technical bases. Inadequacy of research & trained manpower. Serious brain drain. Lack & inadequacy of infra-structural facilities. Corruption (resource utilization is only 40% effectively). Very poor project planning. Data bank lacking & highly inaccurate. Dearth of experienced & hardworking and honest entrepreneurs. Poor general economic conditions & low per capita income. Size of market & buying capacities. Uncongenial legal framework. Absence of good governance. Unfriendly administrative machinery. Irrational fiscal policy. Weak & ineffective capital market. Inefficient monitoring of banking structure & banking policy. Default culture. Absence of business ethics. Lack of political will. High political risk including instability. Precarious law & order situation. Bangladesh is classified as “high risk” country. Low savings - GDP ratio. Majority of the population lives below poverty level. Low literacy rate & lack of civic sense, patriotism, and sense of belongingness. Unhealthy distribution of income and concentration of most of the wealth of the...
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...Research Proposal for the Ph. D. Admissions: 2015-16 A Geographical Study of Natural Disasters and their Management in Uttarakhand Submitted By SANJAY KUMAR M. A. (GEOGRAPHY) Introduction: Disasters are not new to mankind. They have been the constant, though inconvenient, companions of the human beings since time immemorial. Disasters continue to occur without warning and are perceived to be on an increase in their magnitude, complexity, frequency and economic impact. It may be noticed that the number of disaster events which was 73 in 1900-09 have increased to 4494 disaster events during 2000-09. Source: Centre for Research on Epidemiology of Disasters (CRED) The economic cost associated with disasters has increased more than ten-fold during 2006 to 2011 i.e. from 34.5 billion US $ in 2006 to 366 billion US $ in 2011 (Source: Annual Disaster Statistical Review, 2012). Scenario in India is no different from the global context. India is losing about 2% of GDP on an average due to the disasters. The country is prone to disasters due to its unique geophysical setting and socio-economic conditions. On account of its multi-layered vulnerability, the country has witnessed an increase in the occurrence of disasters resulting in widespread devastation. Disasters disrupt progress and destroy the outcome of developmental efforts over several years, often pushing nations in quest for progress back by several decades. "Disasters are sudden adverse unfortunate extreme...
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...Economies of scope: Situation in which joint output of single firms is greater than output that could be achieved by two different firms when each produces a single product. This refers to how an organization can lower the average per unit cost by expanding the number of products/services if offers. By using the same facilities, equipment, labor force, technology, etc., a company can use product diversification to become more efficient and increase revenue. The theory is that selling several different products/services can be done more efficiently than selling only one product/service because the company can distribute the costs over a greater revenue base. Example using the Coca-Cola company: Economies of scope is at play when the company decides to use its current equipment, facilities, technology, labor to produce more beverages (i.e., Sprite, Fanta, Minute Maid) in an effort to diversify and lower costs. When they ship the more and more beverages using the same vehicle, they save money on shipping because the more products you ship, the more efficient it can become. The difference between Economies of Scale and Economies of Scope: Both are conceptually similar, but the following differences exist.Economies of scale is about gaining benefits by producing large volume of a product, whereas economies of scope brings benefits by producing a wide variety of products by efficiently use of the operations.Economies of scale refer to reduction in average cost for a single product...
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...Lee The author Chung-Shing Lee is Director of Electronic Commerce Resource Center and an Assistant Professor of Information Systems and Technology Management in the School of Business at Pacific Lutheran University, Tacoma, Washington, USA. Keywords Internet, Economy, Innovation, Strategy Abstract Electronic commerce or business is more than just another way to sustain or enhance existing business practices. Rather, e-commerce is a paradigm shift. It is a ``disruptive’’ innovation that is radically changing the traditional way of doing business. The industry is moving so fast because it operates under totally different principles and work rules in the digital economy. A general rule in e-commerce is that there is no simple prescription and almost no such thing as an established business or revenue model for companies even within the same industry. Under such conditions, an analytical framework is needed to assist e-commerce planners and strategic managers in assessing the critical success factors when formulating e-commerce business models and strategies. This research develops an analytical framework based on the theories of transaction costs and switching costs. Both demand-side and supply-side economies of scale and scope are also applied to the development of this framework. In addition, e-commerce revenue models and strategies are also discussed. Based on the analytical framework developed by this research, this paper discusses the five essential steps for e-commerce success...
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...Economies of Scale, Scope and the Learning Curve Economies of Scale, Economies of Scope and the Learning Curve In this paper I aim to thoroughly explain the differences between economies of scale, economies of scope and the learning curve. Although the first two are related, we will come to see that none are wholly dependent on another. Each of these are important in their own right as they enable firms to benefit in different ways. Furthermore I will describe the circumstances under which we are more likely to experience one of the aforementioned concepts instead of one of the others. Economies of scale exist when average costs decline through increased production. The theory behind economies of scale is that as firms increase their output the marginal cost of the last unit produced is less than the average cost, thereby pulling down total average cost. Many economists depict average cost curves as being U-shaped: From the diagram above we can see economies of scale exist until a certain point. At this point, known as the minimum efficient scale (MES), the marginal cost of the last unit produced starts to increase above average costs. Consequently, the firm begins to experience diseconomies of scale. Economies of scale are important because they allow firms at a certain stage to achieve a cost advantage over their competitors. As a result of this cost advantage available, scale economies are a key determinant of the market structure of an industry. If economies...
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...Objective: This paper has the purpose to study economies of scale and economies of scope in business using Chang Cooperation which is naturally a monopoly which can produce at a lower cost than others’ firms. They are using the economies of scale in decreasing the cost of production such as plastics, bottles, and fixed cost by produce large amount of outputs to decrease the total cost. However, Chang has now entered the long-run which make the average cost of production declines throughout the entire market. As a result, Chang Corporation can supply the entire market demand at a lower cost than the others’ firm. In the economies of scope, Chang produces various kinds of products such as Chang Classic, Chang Draught, and Chang Light. This make Chang Corporation reduce average and marginal costs in long-run, due to the production of similar or related goods or services where the output or provision of an item such as beer reduces the cost of item like water which has the same intermediate goods, bottle. Benefits: This study shows various benefits of being large firm behavior of taking advantages. Including, economies of scale benefit, which firm earn absolute cost advantages due to producing large amount of outputs. Vice versa, there are also some external factors in affecting the economies of scale such as a better transportation network, resulting in a subsequent decrease in cost for a company working within that industry, external economies of scale are said to have been achieved...
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...of cost curves 4.4 Marginal cost curve 4.5 Average cost curves 4. Costs in Short run and in the Long run 5.6 Short run 5.7 Long run 5.8 Economies of scale 5. Cost analysis in the real world 6.9 Economies of scope 6.10 Experiential learning & technological advances 6.11 Many dimensions 6.12 Unmeasured costs 6. Conclusion SUMMARY REFERENCES SUMMARY This study examines the different types of costs such as opportunity, implicit, explicit, fixed, variable and average costs that a firm would incur in order to carry out the production process. It talks about different types of cost curves to understand various measures of cost and establish a relationship between the changing patterns of different cost curves. It also tells how costs vary significantly in the long run and in the short run and how it effects the firms’ production and pricing decisions. Apart from the standard model, it also tells about the real world scenario in which the situations are even more complex than that of a text book. IT emphasizes the ground for economies of scale and economies of scope. It gives an overall picture of knick – knacks one has to possess in order to enter the market scene. 1. INTRODUCTION The cost incurred to make goods and services is called...
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...Chung-Shing Lee is Director of Electronic Commerce Resource Center and an Assistant Professor of Information Systems and Technology Management in the School of Business at Pacific Lutheran University, Tacoma, Washington, USA. Keywords Internet, Economy, Innovation, Strategy Abstract Electronic commerce or business is more than just another way to sustain or enhance existing business practices. Rather, e-commerce is a paradigm shift. It is a ``disruptive’’ innovation that is radically changing the traditional way of doing business. The industry is moving so fast because it operates under totally different principles and work rules in the digital economy. A general rule in e-commerce is that there is no simple prescription and almost no such thing as an established business or revenue model for companies even within the same industry. Under such conditions, an analytical framework is needed to assist e-commerce planners and strategic managers in assessing the critical success factors when formulating e-commerce business models and strategies. This research develops an analytical framework based on the theories of transaction costs and switching costs. Both demand-side and supply-side economies of scale and scope are also applied to the development of this framework. In addition, e-commerce revenue models and strategies are also discussed. Based on the analytical framework developed by this research, this paper discusses the five essential steps for e-commerce...
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...The Economies and Diseconomies of Scale and Scope Introduction Most of the company’s strategy in remaining to be competitive is trying to differentiate and get over its rivals which has the intentions of realizing the preferred seller and will have the highest returns into the industry. Thus, the choice of the firm had been affected relatively to the minimum efficient scale and the major issues that had been tackled to this issue are the economies and diseconomies of scale and scope (Forgang and Einolf, 2007, p. 151). Economies of Scale and Scope The economies of scale exist by the increase of the output of the goods through additional units while the costs decrease. On the other hand, the economies of scope exists when the firm increase the variety of the goods that it sells with the objective of saving to the total cost in comparing two firms produced of two goods. The economies of scale and scope are all found in the industry wherein it has the large scale of distribution, production, and retail for the process of cost advantage over the only small scale. There many sources of the economies of scale as the individualities and spreading of the fixed costs, the specialization of the division of labor, inventories, the increased of the productivity of the variable output, principles of engineering, purchasing and adverting. The disadvantages of this approach is relating to the lack of adaptability to the bureaucratic companies and inflexibility...
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...Done by: Deryn Theresia Tjoandi MGMT 102 Strategy G4 Done by: Deryn Theresia Tjoandi MGMT 102 Strategy G4 “Write a two page report to the board of Disney recommending why your analysis suggests that ESPN should (or NOT) be sold from the Disney portfolio? Focus on establishing the evidence for (or lack of) economies of scope between Disney and ESPN.” “Write a two page report to the board of Disney recommending why your analysis suggests that ESPN should (or NOT) be sold from the Disney portfolio? Focus on establishing the evidence for (or lack of) economies of scope between Disney and ESPN.” Overview of ESPN ESPN is a multimedia sports entertainment company that is part of Media Network division of Disney. ESPN became a subsidiary of Disney when ABC’s parent company Capital Cities Communications was acquired at $19 billion 1995. ESPN provides a 24-hour service and its family of networks includes ESPN, ESPN2, ESPNEWS, Classic Sports, ESPN Radio and ESPN SportsZone. The company is also broadcasting in more than 20 languages and to more than 150 countries. Why did Disney Acquire ESPN? Figure 1 Figure 1 With an aim in building a strong family brand, Disney has been continuously engaging in intense diversification strategy to expand its products offering to cater to both children and adults. ESPN acquisition has created a strong competitive advantage to Disney as it targets a totally different target audience from other Disney channels- primarily young to middle aged...
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...considered. SHORT RUN • Some inputs are fixed (typically capital) • Fixed vs. variable costs • Economies of Capacity • Operational and tactical decisions LONG RUN • All inputs are variable • Economies of Scale • Economies of Scope • Strategic decisions 1 October, 2013 Business Economics Short Run £ SRTC • Fixed Costs (FC): Cost of inputs that do not vary with output: e.g. plant. • Variable Costs (VC): Cost of inputs that vary with output: e.g. labor, utilities, etc... VC FC Q • Short-run total costs (SRTC)=FC+VC • Marginal Cost (MC): Cost of producing an additional unit of output £ MC ATC ���� = ∆���� ∆�� AVC • Average Variable Cost (AVC), Average Fixed Cost (AFC), Average Total Cost (ATC) AFC Q ���� ������ = �� ���� ������ = �� ���� ������ = �� 1 October, 2013 Business Economics Economies of Capacity (I) Economies Decreasing SRAC of Capacity Utilisation Diseconomies of Capacity Utilisation Increasing SRAC £ • AVC decreases because MCAC • Congestion (Law of diminishing returns) MC ATC Q Optimal Capacity Utilisation 1 October, 2013 Business Economics Economies of Capacity (II) Increase vs. decrease plant usage 1 October, 2013 Business Economics Long Run • In the Short Run, capacity (K) was fixed • In the Long Run, managers can decide to expand or reduce capacity. • All costs are variable Economies of SCALE Decreasing LRAC Diseconomies of SCALE Increasing LRAC £ SRAC (K1) ...
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...aggregate economy. Macroeconomics examines economy-wide phenomena such as changes in unemployment, national income, rate of growth, gross domestic product, inflation and price levels. Macroeconomics Concerns | Production | Prices | Income | Employment | NationalProduction/OutputTotal Industrial OutputGross Domestic ProductGrowth of Output | Aggregate Price LevelConsumer pricesProducer PricesRate of Inflation | National IncomeTotal wages and salariesTotal corporate profits | Employment andUnemployment in theEconomyTotal number of jobsUnemployment rate | Therefore, as is clear from the above, the following issues/subjects define the scope of Macro Economics: 1. Aggregates of national income and its determination 2. Theories of Income and Employment. 3. Theory of Money and Banking. 4. Fiscal Theory. 5. Balance of Payment. Scope and Importance of Macro Economics Macro Economics is of much theoretical and practical importance. Let us see what are the importance and the scope where macro economics are being used. 1. To Understand the working of the Economy The study of macro economics variables is requisite for considerate the operation of the financial system. Our main economic complexities are associated with the performance of total income, irredundant and the normal price scale in the fiscal. These variables are geometrically measurable in this manner facilitating the probabilities of analysing the effects on the functioning of the economy. 2...
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...Economies of scale Economies of scale are the cost advantages exploited by expanding the scale of production in the long run. The effect is to reduce long run average costs over a range of output. These lower costs represent an improvement in productive efficiency and can feed through to consumers in lower prices. But economies of scale also give a business a competitive advantage in the market-place. They lead to lower prices and higher profits! The table below shows a simple representation of economies of scale. We make no distinction between fixed and variable costs in the long run because all factors of production can be varied. As long as the long run average total cost (LRAC) is declining, economies of scale are being exploited. Long Run Output (Units) | Total Costs (£s) | Long Run Average Cost (£ per unit) | 1000 | 12000 | 12 | 2000 | 20000 | 10 | 5000 | 45000 | 9 | 10000 | 80000 | 8 | 20000 | 144000 | 7.2 | 50000 | 330000 | 6.6 | 100000 | 640000 | 6.4 | 500000 | 3000000 | 6 | Returns to scale and costs in the long run The table below shows a numerical example of how changes in the scale of production can, if increasing returns to scale are exploited, lead to lower long run average costs. | Factor Inputs | | Production | | Costs | | (K) | (La) | (L) | | (Q) | | (TC) | (TC/Q) | | Capital | Land | Labour | | Output | | Total Cost | Average Cost | Scale A | 5 | 3 | 4 | | 100 | | 3256 | 32.6 | Scale B | 10...
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