Edexcel GCSE Business Unit 2: Controlled Assessment Task 1 What would be the most suitable location for a small business to start up in your local area?

Chicken cottage is one of the leading halal fast food services in Keighley which I am going to talk about. The original one was founded in 1994. In Keighley it is on the Cavendish high street. Their mainly are a fast food takeaway but can also eat inside so it is sort of a restaurant as well. It sells different types of chicken such as burgers, stake, etc. it is mainly a take away and you can also eat indoors.

The four factors to do with location that I have decided to investigate are: Transport links, location of competitors, market (customers and population) and access to Labour.

My primary research which I did was I went to Chicken Cottage to have an interview with the owner to find out why he chose the location for his business e.g. was it access to customers or staff, etc. I also carried out a primary research questionnaire of customers to see how they travelled to the restaurant and how far they were prepared to travel, etc. The location of the building is on Cavendish Street, Keighley. This is a busy high street. I also asked him if I could leave questionnaires for the customers he agreed

For my secondary research I went online to see the competitors for his business, plus I researched if his business was easily accessible and it turned out that it was. I also got a number of the population of Keighley.

Transport links – * My takeaway of choice is Chicken Cottage I chose this because it is on Keighley’s high street, Cavendish Street. This is close to a train station and easily accessible as it is near town centre. This means that it has easy transport link also there is a bus station near by which means that it is not far from people. In an interview with the owner of Chicken