...plays. First, the plays will be introduced and analyzed separately to provide a basis for contrast and comparison. Once the foundation is established, more advanced ideas will be discussed, such as the concept of evil and literal and figurative sight. Oedipus Rex will be discussed first. The role of destiny is very obvious is this play. The plot is built around destiny; when Oedipus hears that his destiny is to murder his father and marry his mother, he sets out to confirm this prediction and then prevent it. In his attempt to avoid his fate, he unwittingly commits the very acts that were predicted. The actual logistics of the offense are quite impressive. Both Oedipus and his parents work independently of each other to avoid the outcome, and their actions tragically work together to make it possible. The reader is slapped in the face with the core of the theme, which is that the fate of man is inevitable. Since Oedipus was fated to commit these crimes, he cannot do otherwise. The role of fate and free will is much more complex in Shakespeare’s King Lear. A quick perusal of the plot gives a story of good and evil characters exercising their own free wills. King Lear foolishly divides up his kingdom to his two deceitful, older daughters and ignores Cordelia, his honest, dutiful daughter. The older daughters have evil plans to overthrow their father. There is a similar subplot involving the Earl of Gloucester. His illegitimate son, Edmund, is jealous of Gloucester’s...
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...plays. First, the plays will be introduced and analyzed separately to provide a basis for contrast and comparison. Once the foundation is established, more advanced ideas will be discussed, such as the concept of evil and literal and figurative sight. Oedipus Rex will be discussed first. The role of destiny is very obvious is this play. The plot is built around destiny; when Oedipus hears that his destiny is to murder his father and marry his mother, he sets out to confirm this prediction and then prevent it. In his attempt to avoid his fate, he unwittingly commits the very acts that were predicted. The actual logistics of the offense are quite impressive. Both Oedipus and his parents work independently of each other to avoid the outcome, and their actions tragically work together to make it possible. The reader is slapped in the face with the core of the theme, which is that the fate of man is inevitable. Since Oedipus was fated to commit these crimes, he cannot do otherwise. The role of fate and free will is much more complex in Shakespeare’s King Lear. A quick perusal of the plot gives a story of good and evil characters exercising their own free wills. King Lear foolishly divides up his kingdom to his two deceitful, older daughters and ignores Cordelia, his honest, dutiful daughter. The older daughters have evil plans to overthrow their father. There is a similar subplot involving the Earl of Gloucester. His illegitimate son, Edmund, is jealous of Gloucester’s...
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...will receive the largest part of his kingdom, which he intends to divide between the three. Lear himself wishes to hand over the ruling of the kingdom to his daughters, while retaining the ‘Pre-eminence, and all the large effects / That troop with majesty’ (Scene 1, Lines 131-2). Goneril and Regan acquit themselves well at this love test. Cordelia, however, dismayed by her sisters’ ponderous words, refuses to take part in the ‘contest’ and tells Lear that she loves him as her duty instructs her. When Cordelia refuses to speak again, Lear casts her off without a moment’s hesitation. Ken attempts to argue with the King, accusing him of ‘hideous rashness’ (Scene 1, Line 151). When Kent further warns Lear that his elder daughters are false flatterers, Kent too is banished. Lear invests Albany and Cornwall with power, and, after Burgundy refuses to take Cordelia as his wife, now that she is without dowry, France takes her for her virtues alone. Goneril and Regan complain, in private, about Lear’s harsh judgement and unpredictable behaviour and worry that they too may be treated unfairly. Edmund, Gloucester’s bastard son, soliloquises about his own situation, revealing his devious intentions towards his brother. When his father enters, Edmund’s trickery with a letter, supposedly written by Edgar, sets Gloucester against his legitimate son. Edmund further warns Edgar of their father’s anger, and suggests that he go into hiding at his lodgings. A short space of time...
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...*** (A) IMPORTANCE OF MARKETING Marketing is a very important aspect in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. Marketing covers advertising, promotions, public relations, and sales. Since the goal of marketing is to make the product or service widely known and recognized to the market, marketers must be creative in their marketing activities. In this competitive nature of many businesses, getting the product noticed is not that easy. Strategically, the business must be centered on the customers more than the products. Although good and quality products are also essential, the buying public still has their personal preferences. If you target more of their needs, they will come back again and again and even bring along recruits. If you push more on the product and disregard their wants and the benefits they can get, you will lose your customers in no time. The sad thing is that getting them back is the hardest part. 1. Marketing Promotes Product Awareness to the Public Getting the product or service recognized by the market is the primary goal of marketing. No business possibly ever thought of just letting the people find out about the business themselves, unless you have already established a reputation in the industry. But if you are a start-out company, the only means to be made known is to advertise and promote but the important thing is that product and company information is...
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...Marketing Management, Millenium Edition Philip Kotler Custom Edition for University of Phoenix Excerpts taken from: A Framework for Marketing Management, by Philip Kotler Copyright © 2001by Prentice-Hall, Inc. A Pearson Education Company Upper Saddle River, New Jersey 07458 Marketing Management Millenium Edition, Tenth Edition, by Philip Kotler Copyright © 2000 by Prentice-Hall, Inc. All rights reserved. No part of this book may be reproduced, in any form or by any means, without permission in writing from the publisher. Compilation Copyright © 2002 by Pearson Custom Publishing. This copyright covers material written expressly for this volume by the editor/s as well as the compilation itself. It does not cover the individual selections herein that first appeared elsewhere. Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only. Further reproduction by any means, electronic or mechanical, including photocopying and recording, or by any information storage or retrieval system, must be arranged with the individual copyright holders noted. This special edition published in cooperation with Pearson Custom Publishing Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 Please visit our web site at www.pearsoncustom.com ISBN 0–536–63099-2 BA 993095 PEARSON CUSTOM PUBLISHING 75 Arlington Street, Suite 300, Boston, MA 02116 A Pearson Education Company SECTION ONE Understanding Marketing Management Marketing in...
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...PENGUIN CELEBRATIONS REGENERATION Pat Barker was born in 1943. Her books include the highly acclaimed Regeneration trilogy, comprising Regeneration (1991), which was made into a film of the same name, The Eye in the Door (1993), which won the Guardian Fiction Prize, and The Ghost Road (1995), which won the Booker Prize, as well as the more recent novels Another World, Border Crossing and Double Vision. She lives in Durham. PAT BARKER _________________ REGENERATION PENGUIN BOOKS PENGUIN CELEBRATIONS For David, and in loving memory of Dr John Hawkings (1922–1987) PENGUIN BOOKS Published by the Penguin Group Penguin Books Ltd, 80 Strand, London WC2R 0RL, England Penguin Group (USA) Inc., 375 Hudson Street, New York, New York 10014, USA Penguin Group (Canada), 90 Eglinton Avenue East, Suite 700, Toronto, Ontario, Canada M4P 2Y3 (a division of Pearson Penguin Canada Inc.) Penguin Ireland, 25 St Stephen’s Green, Dublin 2, Ireland (a division of Penguin Books Ltd) Penguin Group (Australia), 250 Camberwell Road, Camberwell, Victoria 3124, Australia (a division of Pearson Australia Group Pty Ltd) Penguin Books India Pvt Ltd, 11 Community Centre, Panchsheel Park, New Delhi – 110017, India Penguin Group (NZ), 67 Apollo Drive, Rosedale, North Shore 0632, New Zealand (a division of Pearson New Zealand Ltd) Penguin Books (South Africa) (Pty) Ltd, 24 Sturdee Avenue, Rosebank, Johannesburg 2196, South Africa Penguin Books Ltd, Registered Offices: 80 Strand, London WC2R 0RL...
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...NOLO 10TH EDITION ® “ An essential book to help entrepreneurs.” DALLAS MORNING NEWS How to Write a O RM D S ON C Business Plan THE LEADING BUSINESS PLAN BOOK FOR • Write a winning proposal • Prepare cash flow and profit & loss forecasts • Get backers to invest 25 YEARS Mike McKeever Free Legal Updates at Nolo.com R OM - AL L L F F e Story Dear friends, Founded in 1971, and based in an old clock factory in Berkeley, California, Nolo has always strived to offer clear legal information and solutions. Today we are proud to offer a full range of plain-English law books, legal forms, software and an award-winning website. Everything we publish is relentlessly researched and tested by a dedicated group of in-house legal editors, who together have more than 150 years’ experience. And when legal changes occur after publication, we promptly post free updates at Nolo.com. Tens of millions of Americans have looked to Nolo to help solve their legal and business problems. We work every day to be worthy of this trust. Ralph Warner Nolo co-founder Emma Cofod Products Books & Software & Services Get in-depth information. Nolo publishes hundreds of great books and software programs for consumers and business owners. ey’re all available in print or as downloads at Nolo.com. Legal Encyclopedia Free at Nolo.com. Here are more than 1,400 free articles and answers to common questions about everyday legal issues including wills...
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