The last chapter in our eMarketing 101 series will take a look at the online tourism industry in South Africa in the lead up to the Soccer World Cup.
Chapter 15 - A Case Study
(2010 : Can the SA Tourism Industry Meet Online Expectations?)
With 2010 looming it's not only the construction of the stadiums that's got South Africans in a bit of a spin. The release of the South African Online Travel and Tourism Industry (OTTI) research report that was made available last month has revealed that "...online inefficiencies will hinder the growth needed to elevate this industry to a similar status enjoyed by international counterparts."
www.quirk.biz
Cape Town
Tel: +27 (0)21 462 7353
London
Tel: +44 (0)20 7470 8855
Johannesburg
Tel: +27 (0)11 704 0780
Chapter 15 - Page 02 - June 2007
The OTTI research was conducted by BlueRiverStone and served to assess websites scored against 120 metrics covering: Locating the website Website content Website functionality Communications Connections Community and Site-wide hygiene elements
100 websites ranging across accommodation, airlines, car rental, game experience and tour operators were assessed and unfortunately the results were disappointing to say the least. For the full report please consult the site.
www.quirk.biz
Cape Town
Tel: +27 (0)21 462 7353
London
Tel: +44 (0)20 7470 8855
Johannesburg
Tel: +27 (0)11 704 0780
Chapter 15 - Page 03 - June 2007
Online Travel Opportunities
Travel is one of the industries that assimilates perfectly with all things online and if the South African travel industry doesn't start changing its tune and adapting to more international standards, 2010 is going to be a bit of a blunder. According to the OTTI report, most websites surveyed are only doing half or less of what they could be doing to attract guests,
