...BUSINESS ETHICS TUTORIAL EMERGING BUSINESS ETHICS ISSUES Case Study: Joseph's Ethical Dilemma. Joseph Freberg had been with Alcon for 18 months. He had begun his career right out of college with a firm in the Southeast called Cala Industrial, which specialized in air compressors. Because of his work with Cala, he had been lured away to Alcon, in Omaha, as a sales manager. Joseph’s first six months had been hard. Working with older salespeople, trying to get a handle on his people’s sales territories and settling into the corporate culture of a new firm took 16-hour days, six days a week. During those six months, he also bought a house, and his fiancée, Ellen, furnished it, deciding almost everything from the colour of the rugs to the style of the curtains. Ellen had taken a brokerage job with Trout Brothers and seemed to be working even more hours than Joseph. But the long days were paying off. Ellen was now starting to handle some large accounts and was being noticed by the “right” crowd in the wealthier Omaha areas. Costs for the new home had exceeded their anticipated spending limit, and the plans for their wedding seemed to be getting larger and larger. In addition, Ellen was commuting from her apartment to the new home and then to her job, and the commute killed her car. As a result, she decided to lease something that exuded success. “Ellen, don’t you think a Mercedes is a little out of our range? What are the payments?” inquired Joseph. “Don’t worry...
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...Advertising, Promotion, and other aspects of Integrated Marketing Communications Terence A. Shimp University of South Carolina Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Advertising, Promotion, & Other Aspects of Integrated Marketing Communications, 8e Terence A. Shimp Vice President of Editorial, Business: Jack W. Calhoun Vice President/Editor-in-Chief: Melissa S. Acuna Acquisitions Editor: Mike Roche Sr. Developmental Editor: Susanna C. Smart Marketing Manager: Mike Aliscad Content Project Manager: Corey Geissler Media Editor: John Rich Production Technology Analyst: Emily Gross Frontlist Buyer, Manufacturing: Diane Gibbons Production Service: PrePressPMG Sr. Art Director: Stacy Shirley Internal Designer: Chris Miller/cmiller design Cover Designer: Chris Miller/cmiller design Cover Image: Getty Images/The Image Bank Permission Aquistion Manager/Photo: Deanna Ettinger Permission Aquistion Manager/Text: Mardell Glinski Schultz © 2010, 2007 South-Western, Cengage Learning ALL RIGHTS RESERVED. No part of this work covered by the copyright hereon may be reproduced or used in any form or by any means—graphic, electronic, or mechanical, including photocopying, recording, taping, Web distribution, information storage and retrieval systems, or in any other manner—except as may be permitted by the license terms herein. For product information and technology assistance, contact us at Cengage Learning Customer &...
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