...announced a new Report Package "Global Corporate M-learning Market Size, Growth, Trends, Technology, Analysis, Key Vendors, Report 2015-2019" Report Overview M-learning refers to technologies and applications installed in mobile devices to facilitate learning and sharing of information. It is gaining popularity among employees and companies as the advanced features of mobile devices lend good support to daily business activities. M-learning helps overcome time and location constraints imposed by classroom-based learning sessions. It enables rich interaction among trainers and learners, which enhances search capabilities, and enables effective learning. Corporate m-learning offers widespread applications for the corporate sector. It exhibits immense potential for technology service providers and mobile device manufacturers to develop apps and software. Market expansion has gained more momentum, driven by factors such as cost-effectiveness of m-learning and efficiency in service delivery from the corporate sector's perspective. Increased use of mobile apps bodes well for the growth prospects of the market. As per the analysts forecast the global corporate m-learning market to grow at a CAGR of 15.05% over the period 2014-2019. Covered in this Report This report covers the present scenario and the growth prospects of the global corporate m-learning market for the period 2015-2019. To calculate the market size, the report considers revenue generated through the sales...
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...Competitor Analysis of Capvision V1.0 Edison Zhou, MKT Department Contents • • • • • 2 Brief introduction of Capvision Related market segmentations Typical competitors External environmental analysis Summary Brief Introduction: What is Capvision? • An expert network of industry professionals in China • An alternative but important source of primary research • An efficient source of independent and direct perspectives and data 3 Contents • • • • • 4 Brief introduction of Capvision Related market segmentations Typical competitors External environmental analysis Summary Market Segmentation: Where are we located? Expert Network System Premium Interpersonal Platform Market Research Service Proficient Head-hunting 5 Market Segmentation: Where are we located? Expert Network System • • • Primary research firms that connect buy side investors, consultants and business decision-makers with industry experts. There are at least 38 expert network providers worldwide and annual sales volume is 500 million USD. 81% of investment professionals believe that “talking to experts” is a legitimate, value-adding part of the investment due diligence process Market Research Service • • • Premium Interpersonal Platform • A kind of network that aid entrepreneurs’ career development. Proficient Head-hunting • • 6 The systematic gathering and interpretation...
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...REPORT ON THE ETHICAL ISSUES INVOLVED IN MARKETING RESEARCH BASE ON THE CASRO CODE OF STANDARDS AND ETHICS FOR SURVEY RESEARCH The Council of American Survey and Research Organizations (CASRO) were founded in 1975, which represents over 300 companies and market research operations in the United States and abroad. The philosophy of CASRO is to “require their members to adhere to the CASRO Code of Standards and Ethics for Survey Research, a tough, internationally-cited set of standards which has long been the benchmark for the industry. The Code has been organized into sections describing the the responsibilities of a survey research organization to Respondents, Clients and Outside Contractors and in reporting study results”. Here in this report, the writer would like to focus on the ethical issues that research firms often violate, and has denied to follow the Code of Standards and Ethics from CASRO. The three popular ethical issues are presented and discussed below. There are four main responsibilities in the CASRO Code if Standards and Ethics: Responibilities to Respondents, Responsibilities to Clients, Responsibilities in Reporting to Clients and the Public, and Responsibilities to Outside Contractors and Interviewers. However, the writer of this report will focus mainly on the Responsibilities to Respondent as the ethical issues of this part are now dramatically increasing. In the Section 3 of Part A – Confidentiality belong to I.Responsibilities to Respondents (CASRO...
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...Planning for Market Research for Cadbury’s New Chocolate Bar. In business it is important for companies to conduct market research in order to find out more about their costumer and to make their strategic decision. For this ask I will be exploring some of the strategies in conducting market research and conducting my own market research for a chosen product. Stages in the Market research Process: This diagram shows the stages of conducting market research. When companies conduct market research a brief is set out to the market research team so that they know what they are doing .the brief tend to be set out in broad term and will consist of clear instruction and what they company want the market researcher to do for example, how many people are eating ice cream and what is their favourite flavours. It will provide details of the organisation, and the project required – for example, to find out how customers are likely to respond to a new type of promotional activity I have created a brief for Cadbury’s new chocolate bar aimed at children. See attached document After the market research team is given the brief, the team will then decide on what resources they will need to conduct the market research. This is important because of the extent of the required research project it is important to know what they are researching the resources they need, and how they are going to do it. It is also important to be clear about the target audience that the research is aimed...
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...BENEFITS OF CONCEPT TESTING The biggest benefit of integrating concept testing into your new Integrating concept testing into the new product development process that you could potentially save tens product development of thousands, if not hundreds of thousands, of dollars in product process can save development and tooling by identifying the marginal products that housewares have a low probability of success before you’ve invested much manufacturers’ money. money in development CONCEPT TESTING Several key activities that the companies with the highest new product success rates spent significant time upfront gaining an understanding of the market place and customer needs and did more qualitative market research than the rest of the firms. In addition to the research studies that validate the correlation Studies suggest that between predevelopment market research activities and new concept testing is predictive of new product success, there have been several studies that suggest that success. Concept testing is predictive of new product success. In case of Pani Puri , the product is new to the company product .The company has to take care the idea they want to convey is understood by the respondent. In case of pani puri visuals will not work so the person asking the question has to take utmost care that the respondent is getting clear idea of the product. CONCEPT TESTING METHODOLOGY: Concept testing can be done in the focus group setting, surveys. The product concepts are...
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...Study of Market Potential of products made by SHGs in Local Market Hindalco CSR Vision - To actively contribute to the social and economic development of the communities in which we operate. In so doing build a better, sustainable way of life for the weaker and marginalized sections of society and raise the country’s human development index Submitted by Vivek Kumar Singh MBA Core NMIMS, Mumbai Table of Contents Acknowledgements Executive Summary Scope of Study Introduction Aditya Birla Rural Technology Park SHG Assessment Market Research and Analysis Market Potential for SHGs Conclusion Annexure - Market Survey Responses Acknowledgments I am grateful to Hindalco Industries Ltd for permitting me for 3 weeks Internship in Rural Development Department. Thanks to Mr Avijit for his support and guidance throughout the internship period. I would also thank Mrs Rajshree Verma for mentoring me in this internship. I also appreciate the employees and staff of Aditya Birla Rural Technology Park and Mahila Mandal Renukoot for their support and assistance in the entire process. Finally I would thank the WeCare team in NMIMS for providing me with this opportunity of gaining knowledge about the social issues faced by the society and how a company like Hindalco extends its capacity to curb these issues. Executive Summary This report is the study of market potential of products which are made by SHGs which are part of the Rural Development project...
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...Market Research 1 The Importance of Market Research Paper MKT/441 Michael Schneider April 2, 2012 Market Research 2 Define Market Research According to American Marketing Association, “Market Research is the function that links the consumer, customer and public to the marketer through information-information used to identify and define marketing opportunities and problems, generate, refine and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.” Marketing Research is systematic problem analysis, model building and fact finding for the purpose of important decisions making and control in the marketing of goods and services. Marketing Research is a well-planned, systematic process which implies that it needs planning at all the stages. It uses scientific method. It is an objective process as it attempts to provide accurate authentic information. Marketing Research is sometimes defined as the application of scientific method in the solution of marketing problems. Marketing Research plays a very significant role in identifying the needs of customers and meeting them is best possible way. The main task of Marketing Research is systematic gathering and analysis of information. Market Research is essential for strategic market planning and decision making. It helps a firm in identifying what are the market opportunities and constraints, in developing and implementing market strategies, and in evaluating the...
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...Market research Problem Identification and Definition This is the introductory phase of the consumer research process. Basically, it involves a clear and precise understanding of the problem at hand. It is crucial that the research team identifies, understands and defines the problem in its entire capacity, as it affects all the subsequent activities involved in the research process. Research teams make use of customer feedback, internal and external data reports, sales graphs, purchasing patterns, etc. to come up with an accurate problem definition. #2: Designing a Proper Approach The next step is to come up with a near-flawless approach which is aimed at solving the identified problem. During this process, the research team has to analyze and examine a variety of factors such as the company's targets, goals and objectives, financial resources, skill sets, manpower, industry environment, changing business trends, etc. This phase often involves joint discussions between the research team, industry experts and higher management. #3: Developing the Actual Research Design This is the decisive step, wherein, the research design is the very fulcrum of the entire marketing research process. The solidity of the research design alone decides the success or failure of the research program to a large extent. Naturally, this step is the most time-consuming of all the steps and it needs careful thinking and precise execution. Different activities involved in this process include...
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...Direct/Interactive Marketing Research Summit Proceedings August 31, 2012 Andrew J. Rohm Associate Professor, Marketing Department, College of Business Administration, Loyola Marymount University, Los Angeles, CA, arohm1@lmu.edu George R. Milne Professor, Marketing Department, Isenberg School of Management, University of Massachusetts Amherst, Amherst, MA, milne@isenberg.umass.edu Velitchka Kaltcheva Associate Professor, Marketing Department, College of Business Administration, Loyola Marymount University, Los Angeles, CA, velitchka.kaltcheva@lmu.edu Researchers have noted the importance of generating more effective brand-consumer engagement with respect to increased profits, customer satisfaction, and customer loyalty (Palmatier et al. 2006). Customer engagement is defined as active interactions with a firm, with prospects and with other customers (Kumar et al. 2010). We focus on engagement because consumers’ interactions with brands are now more similar to a multi-party conversation than to a brand-dictated monologue (Deighton and Kornfeld 2009; Hennig-Thurau et al. 2010). Social media platforms including Facebook and Twitter have become integral elements for companies and brands seeking to develop intimate online customer relationships; conversely, they provide consumers an online “soapbox” with which to publish and disseminate personal evaluations of products and services (Chen, Fay, and Wang 2011). The growth in social media activity related to peer and friend...
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...Market Research Methodology Market Research Basics Market research is the process of systematic gathering, recording and analyzing of data about customers, competitors and the market. Market research can help create a business plan, launch a new product or service, fine tune existing products and services, expand into new markets etc. It can be used to determine which portion of the population will purchase the product/service, based on variables like age, gender, location and income level. It can be found out what market characteristics your target market has. With market research companies can learn more about current and potential customers. The purpose of market research is to help companies make better business decisions about the development and marketing of new products. Market research represents the voice of the consumer in a company. A list of questions that can be answered through market research: * What is happening in the market? * What are the trends? * Who are the competitors? * How do consumers talk about the products in the market? * Which needs are important? * Are the needs being met by current products? A simple example of what market research can do for a business is the following. At the company Chevrolet they brought several disciplines together in a crossfunctional team to develop a concept for a completely new Corvette. This team enabled the marketers to come up with an alternative concept, one that balanced four...
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...MARKET RESEARCH ASSIGNMENT I TOPIC: MARKET RESEARCH – Need, Tools and Examples ABINAYA NARESH ANANTHAKRISHNAN ANANTHAPADMANABHAN P ARUN PRASANNA A.P ASWIN KUMAR U.K WHAT IS MARKET RESEARCH Market research is any organized effort to gather information about markets or customers. It is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research provides important information to identify and analyze the market need, market size and competition. Firms conduct research on a continual basis to maintain a competitive edge and keep up with market trends. Regardless of whether the business is starting or expanding, market research is vital to understanding the target market and increasing sales. NEED FOR MARKET RESEARCH The need for market research arises from the need of information for businesses – information about customer needs, competition, market demand, distribution channels etc. This information needs to be updated regularly because businesses operate in a dynamic environment, characterised by frequent: Changes in technology – enabling newer products and new production processes (e.g. switching of screens to OLEDs) Changes in consumer tastes –the demand for some products declines, whilst others will...
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...Marketing Research Kudler Fine Foods is a gourmet grocery store that caters to savvy shoppers seeking the finest produce, meats, cheeses, and wines. Kudler Fine Foods was established by Kathy Kudler in 1998. Currently, Kudler Fine Foods has two locations in California, La Jolla and their newest location in Del Mar. Kudler Fine Foods prides itself on providing fine quality products to savvy customers seeking high quality as well as a new shopping experience. Kudler Fine Foods has become successful because of their strategic location catering to consumers with a unique taste and who are willing to pay the price. As Kudler Fine Foods develops their marketing strategy and tactics additional market research is required in specific areas before proceeding. Those three areas are new locations, catering services, and acquisition opportunities. New Locations Kudler Fine Foods is currently operating two stores in California, one in La Jolla and the other in Del Mar. As a growth opportunity, Kudler Fine Foods is considering geographic expansion throughout California. Kudler Fine Foods is considering expanding by opening new locations in San Diego, Palm Springs, San Francisco, Santa Barbara, and Carlsbad. Before proceeding with opening new locations additional market research must be conducted to determine if this locations have a demand for the types of products Kudler Fine Foods has to offer, and if the consumers are willing to pay the price. Kudler Fine Foods research team will...
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...Objective of market research: -To transform the research plan into an actionable plan to control drug abuse -To analyse the impact of advertisements on drug abuse -Providing recommendations to mayor based on the research conducted Market research method: Earlier to this research, many other researches were also conducted on Boston’s drug problem. Most of these researches were based on qualitative impressions of various stakeholder’s and didn’t provide initial framework for any subsequent researches. HBS field study group attempted to lay the groundwork by a collecting data primary data and analysing it with the currently existing theory. HBS field study group had three research options available Qualitative surveys, Quantitative surveys, and One-on-One interviews. Quantitative method required several testable parameters, which were not available in the subject case. One-on-one interview method was too slow and too subjective. Therefore, the study group decided to qualitative surveys based on focus groups of eight to ten individuals...
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...course Professor’s name University name City Date Introduction Every organization’s financial success is influenced by factors operating in its external and internal environment. This can be done by adopting strategies that assist in manipulating production factors to the advantage of the company. Through the understanding of this, factors that the organization can forecast change and take advantage of the change. In respect to this, macro environment contains external factors and forces that an organization cannot change them directly hence the need for the organization to adopt and manage their environment in a way that can bring financial gains (Johnson, Scholes, & Whittington 2008). Pest Analysis PEST is the study of the market in respect to politics, economy, social aspect, and technology. PEST becomes more important and relevant to a large and more complex business or proposition; however, even for very small local businesses or organizations a PEST analysis is capable of detecting one or several very significant issues that might otherwise be overlooked. It is often utilised for business development and marketing assessment and decision-making; the PEST template stimulates thinking that is proactive rather than relying on instinctive or habitual reactions (Kumar 2011). Political Political issues, legislations, and policies can be analysed through this method of analysis. It allows Apple Inc. to be in touch with the happening around the political arena that...
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...environment.” (Kotler & Keller, 2009, p. 69). 2. A trend is _________. A trend is “a direction or sequence of events that has some momentum and durability.” (Kotler & Keller, 2009, p. 72). 3. _________ shapes the beliefs, values, and norms that largely define tastes and preferences. “Society” shapes the beliefs, values, and norms that largely define tastes and preferences. (Kotler & Keller, 2009, p. 80). 4. The last step in the marketing research process is _____. The last step in the marketing research process is “the researcher presents findings relevant to the major marketing decisions facing management.” Therefore, the last step in the marketing research process is “Step 6: Make the Decision” (Kotler & Keller, 2009, p. 103). 5. Research that is designed to capture cause-and-effect relationships by eliminating competing explanations of observed findings is called _____. Research that is designed to capture cause-and-effect relationships by eliminating competing explanations of observed findings is called “experimental research” (Kotler & Keller, 2009, p. 95). 6. _____ is a coordinated collection of data, systems, tools, and techniques with supporting software and hardware by which an organization gathers and interprets relevant information from business and environment and turns it into a basis for marketing action. “Marketing decision support system (MDSS)” is a coordinated collection of data, systems, tools, and techniques with supporting software and hardware...
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