...importance of the markets goes beyond selling a product or service; it can range from labor cost, to raw materials supply, passing through technology, focus on new trends and the potential market size. To carry the analysis of whether a market is strategic or not several elements should be taken into consideration, such as industry policies, market trends, market growth rate, possible opportunities, market profitability, competition, market size, key success factors and every other key performance indicator available. Attractive markets[3] Framework for choice of markets[2] Low High Gradual Entry Rapid Entry High Disregard for now Establish a reasonable foothold Low Strategic importance of the market Firm’s determination to enter the market It is important that the firm has the ability to exploit the markets, which means it has to be willing to take (reasonable) risks. Strategic markets change over time, not long ago North America and Europe were the first choice, but as we can see Africa and Asia are now taking over that position. Factors impacting market attractiveness[4] Examples “Deloitte announces significant investment in strategic markets: Additional US$750 million over next three years”[5] “India is a strategically important market for us: David Redfern, GSK Plc”[6] “Emerging Markets Strategically Important For Unilever Despite High Inflation”[7] “Emerging...
Words: 2819 - Pages: 12
...Is Russia a suitable home market for TCL? How does it compare to other emerging markets? Yes because… * New MNE expected to enter Russia on its accession to the WTO (TCL seeked to grow revenues from the enterprise segment, with stickier relationships and better margins.) * highlights commitment to extend global footprint into the emerging markets(1) Emerging market focus: Sought to position itself as the go-to provider of services when large companies sought to expand in the emerging market regions. * TLC can offer latest technology and no legacy systems to the country, it has good and modern infrastructure. (Since TCL’s infrastructure had been built in the 21st century, it could offer customers latest technologies (no legacy systems) * GDP growth 4% vs 5.5 % Telecom industry * Gravity model 2011 US billion (GDP) | Distance (kms) | India : 1887 | India/Russia : 4986 ; India/Bra:14775; India/Indone : 4485 | Russia: 1857 | T(IR)= 702.7996 | Brazil : 2474 | T (IB) = 315.9687 | Indonesia : 846 | T (II)=355.9424 | | | No because * Biggest territorial extension. Negative fact because of Telecom reachability. TLC lacks deep-in country infrastructure, making the company less competitive for networks requiring many sites in each country. Because of Russia’s extension and current infrastructure, TLC needs to consider additional investment CAPEX to target untapped international connectivity market through fiber network. * Russia...
Words: 928 - Pages: 4
...which generates substantially more profit than similar wholesale services in many other countries. However, Profitel has stiff competition in the cellular (mobile) telephone business, and other emerging technologies (voice-over-Internet) threaten Profitel’s dominance. Based on these threats, Profitel’s board of directors decided to hire an outsider as the new chief executive. Although several qualified candidates expressed an interest in Profitel’s top job, the board selected Lars Peeters, who had been CEO for six years of a publicly traded European telephone company, followed by a brief stint as CEO of a cellular telephone company in the United States until it was acquired by a larger firm. Profitel’s board couldn’t believe its good fortune; Peeters brought extensive industry knowledge and global experience, a high-octane energy level, self-confidence, decisiveness, and a congenial yet strongly persuasive interpersonal style. He also had a unique “presence” that caused people to pay attention and respect his leadership. The board was also impressed with Peeters’ strategy to bolster Profitel’s profit margins. This included heavy investments in the latest wireless broadband technology (for both cellular telephone and computer Internet) before competitors could gain a foothold, cutting costs through layoffs and reduction of peripheral services, and putting pressure on government to deregulate its traditional and emerging...
Words: 672 - Pages: 3
...This year, we celebrate the 10th anniversary of Gartner's Hype Cycles. More than 1,600 information technologies and trends across 68 markets, regions and industries are evaluated in the most comprehensive assessment of technology maturity in the IT industry. © 2005 Gartner, Inc. and/or its Affiliates. All Rights Reserved. Reproduction of this publication in any form without prior written permission is forbidden. The information contained herein has been obtained from sources believed to be reliable. Gartner disclaims all warranties as to the accuracy, completeness or adequacy of such information. Although Gartner's research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its research should not be construed or used as such. Gartner shall have no liability for errors, omissions or inadequacies in the information contained herein or for interpretations thereof. The opinions expressed herein are subject to change without notice. ANALYSIS Gartner's Hype Cycles highlight the relative maturity of technologies across a wide range of IT domains, targeting different IT roles and responsibilities. Each Hype Cycle provides a snapshot of the position of technologies relative to a market, region or industry, identifying which technologies are hyped, which are suffering the inevitable disillusionment and which are stable enough to allow for a reasonable understanding of when and how to use them appropriately...
Words: 1983 - Pages: 8
...generates substantially more profit than similar wholesale services in many other countries. However, Profitel has stiff competition in the cellular (mobile) telephone business, and other emerging technologies (voice-over-Internet) threaten Profitel’s dominance. Based on these threats, Profitel’s board of directors decided to hire an outsider as the new chief executive. Although several qualified candidates expressed an interest in Profitel’s top job, the board selected Lars Peeters, who had been CEO for six years of a publicly traded European telephone company, followed by a brief stint as CEO of a cellular telephone company in the United States until it was acquired by a larger firm. Profitel’s board couldn’t believe its good fortune; Peeters brought extensive industry knowledge and global experience, a high-octane energy level, self-confidence, decisiveness, and a congenial yet strongly persuasive interpersonal style. He also had a unique “presence” that caused people to pay attention and respect his leadership. The board was also impressed with Peeters’ strategy to bolster Profitel’s profit margins. This included heavy investments in the latest wireless broadband technology (for both cellular telephone and computer Internet) before competitors could gain a foothold, cutting costs through layoffs and reduction of peripheral services, and putting pressure on government to deregulate its traditional and emerging businesses. When Peeters described his strategy to the board...
Words: 658 - Pages: 3
...planning, implementation, management of physical systems for voice, video, and data communications. Telecommunications Certification Objective: Provide a strong foundation in the technical aspects of telecommunications technologies Learn about Information and Communication Technology (ICTs) Industry Structures and Concepts Assess current and emerging telecommunications technologies including wireline, wireless, mobile and broadband Establish an understanding of telecommunications management Become proficient in the technical specifications of telecommunications technologies Evaluate alternative technologies for the fulfillment of communications needs Understand telecommunications trends for voice, data transfer,video and digital entertainment converge Telecommunications Certification optional courses include: Introduction to Telecom Networks 1/3 Tonex Training Technology and Management Training Courses and Seminars http://www.tonex.com Telecommunications Industry: Structure and Environment Emerging Technologies Information and Communication Technology (ICTs) Industry Structures and Concepts Introduction to Broadband Introduction to Wireless Networks Introduction to Convergence Technologies ICT Current Technologies and Trends...
Words: 426 - Pages: 2
...Third Generation (3G) mobile devices and services will transform wireless communications in to on-line, real-time connectivity. 3G wireless technology will allow an individual to have immediate access to location-specific services that offer information on demand. Mobile phones are rapidly becoming the preferred means of personal communication, creating the world's largest consumer electronics industry. The rapid and efficient deployment of new wireless data and Internet services has emerged as a critical priority for communications equipment manufacturers. Network components that enable wireless data services are fundamental to the next-generation network infrastructure. Wireless data services are expected to see the same explosive growth in demand that Internet services and wireless voice services have seen in recent years. Telecommunications service providers and network operators are embracing the recently adopted global third generation (3G) wireless standards in order to address emerging user demands and to provide new services. The concept of 3G wireless technology represents a shift from voice-centric services to multimedia-oriented (voice, data, video, fax) services. In addition, heavy demand for remote access to personalized data is fueling development of applications, such as the Wireless Application Protocol (WAP) and multimedia management, to complement the 3G protocols. Complementary standards, such as Bluetooth, will enable interoperability between a mobile terminal...
Words: 278 - Pages: 2
...AT&T Historical Perspective AT&T Wireless according to their licenses that they have with the Federal Communications Commission (FCC) has the potential to serve 99% of the United States (US) population because of the territories that’s covered by their licenses. Currently AT&T Wireless serves more than 20 million subscribers. Through AT&T’s WorldConnect services all their subscribers can get services in more than 100 countries (Funding Universe, 2011). The origins of AT&T Wireless stems from the merger between AT&T Corp with McCaw Cellular Communications. The development of wireless technology first began with AT&T Corporation, where cellular technology was invented 1947 in the Bell laboratories for law enforcement (Funding Universe, 2011). The main reason these systems were developed for law enforcement was so that patrol cars can stay in contact with each other, because prior to this they communicated through radio frequencies which tend to collapse if too many patrol cars were using it. AT&T engineers solved the solution of the issues with the radio frequency by creating special transmitters capable of sending calls between patrol cars regardless of what area they were located in this was a precursor to the creation of cellular towers in the 20th century (Funding Universe, 2011). The first actual cellular systems were not developed until 1984 by AT&T Corp. in the cities of Chicago and Washington, D.C. Even though AT&T Corps was the first to develop cellular...
Words: 1423 - Pages: 6
...Company G Wireless Charging Line 1-Year Marketing Plan Student Name: Student ID: Date: April 11, 2016 Student Mentor Name: Table of Contents Introduction 3 Product Description and Classification 4 Product Support of Mission Statement……………………………………………………………………………………………….…..4 Consumer Product Classification 4 Target Market 5 Competitive Situation Analysis 5 Analysis of Competition using Porter’s Five Forces Model 5 SWOT Analysis 7 Strengths and Core Competencies 7 Weaknesses 8. Opportunities 8. Threats 9. Market Objectives 10 Product Objective 10 Price Objective 10 Place Objective 10 Promotion Objective 10 Marketing Strategies and Implementation 10 Product Strategies 11 Price Strategies 11 Place Strategies 11 Promotion Strategies 11 Explanation of Strategies………………………..……………………………………………………………………………………………11 Implementation Plan 12. Product Tactics 13 Price Tactics 13 Place Tactics 13 Promotion Tactics 13 Monitoring Procedures 14 Introduction Company G is a highly regarded well-established firm in the electronics market. We have been in the small appliance market for many years and given our name brand reputation combined with our expertise in manufacturing operations we have decided to enter the cell phone accessory market via the G Wireless Charging Pads array of products. Company G is initially entering into the business of producing, marketing and introducing its G Wireless Charging Pads to the US market. The G Wireless Charging Pad...
Words: 4731 - Pages: 19
...b)HDFC Bank c) Bank d) Axis bank e)IDBI Bank f) Others 4. Since how long are you holding a Account in the following banks Years | ICICI | HDFC | HSBC | Axis bank | IDBI | Others | a)6m-1yr | | | | | | | b)1yr-2yr | | | | | | | c)2yr-5yr | | | | | | | d)> 5yr | | | | | | | 5.In last 6 months which channels did you mostly used for your every daily transaction? Channels | ICICI | HDFC | HSBC | Axis bank | IDBI | Others | a) Branch transaction | | | | | | | b) ATM | | | | | | | c) Tele-banking | | | | | | | d) Online banking | | | | | | | e) Mobile banking | | | | | | | 6. In which of the following banks are you aware of Mobile Banking services? Banks | YES | NO | ICICI Bank | | | HDFC Bank | | | HSBC Bank | | | Axis bank | | | IDBI Bank | | | 7. Employee status a) Employee b) Student c) Business d) Unemployed e) Retired 8. How much are you satisfied with the bank with following channels?(Rank them 1 being highest) Transactions | ICICI | HDFC | HSBC | Axis bank | IDBI | Others | a) Branch transaction | | | | | | | b) ATM | | | | | | | c) Tele-banking | | | | | | | d) Online...
Words: 3577 - Pages: 15
...Smith May 19th, 2012 Verizon Communications Inc. is a provider of communications services with for operating segments: Domestic Telecom, Domestic Wireless, information Services and International. Domestic Telecom is services principally represent Verizon’s telephone operations that provide local telephone services in 29 states and the District of Columbia. Domestic Wireless are products and services which include wireless voice and data services and equipment sales across the United States. The Information Services segment encompasses Verizon’s domestic and international publishing businesses, including print SuperPages and electronic SuperPages.com directories, as well as Website creation and other electronic commerce services. This segment has operations principally in North America and Latin America. The International segment has wire line and wireless communications operations and investments primarily in the Americas, as well as investments in Europe. The Company was formed on June 30, 2000; with the merger of Bell Atlantic Corp. and GTE Corp. Independently both companies managed its own success. GET had over 7 million wireless customers, close to 35 million land lines distributed between the United States, Canada and the Caribbean. Bell Atlantic enjoyed over 40 million mobile customers; at the moment was the world’s largest directory information service provider. Verizon’s Mission Statement is as follows: “As a leader in communications, Verizon's...
Words: 1345 - Pages: 6
...ItemNo. | QTY | Description | 1 | 1 | Dell Latitude E6430 | | | Base: Latitude E6430 : Standard Base | | | Processor: 3rd Gen Intel Core i7-3630QM Processor(2.40GHz, 6MB cache) | | | Operating System: Windows 7 Professional (64Bit) English | | | Memory: 8GB (2x4GB) 1600MHz DDR3 Memory | | | Keyboard: Internal UK/Irish Qwerty Non-backlit Keyboard(antimicrobial) | | | Hard Drive: 320GB (5.400 Rpm) Serial ATA Hard Drive | | | Optical Devices: DVD +/-RW Media Bay Drive | | | Wireless Networking: EMEA Dell Wireless 1504 (802.11 b/g/n 1x1) Half Mini Card | | | Shipping Documents: English Shipping Docs | | | Enhanced Service Packs: 3Yr ProSupport and Next BusinessDay On-Site Service (Emerging Only) | | | Resource DVD: Resource DVD Media Kit, Drivers andUtilities | | | Bluetooth: Dell Wireless™ 380 Bluetooth Card 4.0 LowEnergy Module | | | Placemat: English Setup And Features Guide | | | Order Information: Latitude Order -EDB | | | Primary Battery: Primary 6 cell 60W/HR ExpressChargeCapable Battery | | | Energy Star: Epeat/Estar 5.2 Info mod | | | Base Options: NVIDIA NVS 5200M (GDDR5 1GB) DiscreteGraphics | | | Windows Live: Windows Live | | | Camera: Integrated Microphone and no Camera | | | Image Restore: Dell Backup and Recovery Manager forWindows® 7 | | | Optical Software: PowerDVD already included | | | Labels: Intel Core Label i7 | | | LCD: 35.6cm (14.0") HD (1366x768) Wide View LED-backlitLCD...
Words: 449 - Pages: 2
...Zealand are seen as mature markets and part of the GSM/UMTS/ HSPA/LTE family of technologies 2. Countries such as Japan and Korea are advanced and mature and have often developed their own standards/solutions in the past but now appear to be converging on LTE 3. Countries such as India, Pakistan, Bangladesh, Vietnam and Indonesia are emerging markets with a high percentage of their consumers on lower average income but play a major part in the GSM/UMTS/HSPA/LTE family 4. Countries such as China are an emerging market with tremendous size and growth potential. However, have individual approaches to harmonised technology and/or spectrum usage. Mobile Broadband in the Asia-Pacific Region 1 2 3 4 CIA World Factbook (Estimate June 2010) Wireless Intelligence (Q1 2010) Wireless Intelligence & CIA World Factbook Combined Data Calculated from monthly net additions in WCDMA-HSPA connections from Q2 2010 to Q4 2014 – Source: Wireless Intelligence Mobile phones have had a profound impact on peoples’ lives all over the world. The mobile industry is now on the verge of another significant wave of investment, which will bring affordable mobile broadband services to hundreds of millions of Asians. For many, mobile...
Words: 330 - Pages: 2
...Drones Technology: An Emerging Wireless Communication Trend at Workplace Allison Maestas BIS/221 March 14th, 2016 Lisa Ricks Introduction Emerging Technologies: Emerging technologies are type of new era technology which is currently developing or will be developed over next five to ten years. Emerging technologies have potential to alter business and social environment. These include IT, Wireless data communication, robotics, and bio-technologies. Drone is best example of emerging IT and wireless data transfer technology. It helps humans in many ways despite fact it has many drawbacks also. Drone technology is a type of emerging technology in which we feed commands in a flying object controlled by wireless controller. It helps us plenty of ways like Policing, delivery, entertainment, surveillance & surveying, agriculture, journalism, arts, firefighting, and nonmilitary security work (Byman, 2013). The reason for using these drones is that they are cheaper and more durable than helicopters due to their mechanical simplicity. Delivery drones are type of drones which is used to send medicines or other necessary stuff at faraway places where presence of human is hazardous for his life for example RQ-7 Shadow is capable of delivering a 20 lb (09.1 kg) “Quick MEDS” canister to front line troops. Professional Usage of Drone Technology at Workplace: The development of Unmanned Aerial Automobiles permitted the world to consider of innovative techniques to implement mutual...
Words: 1156 - Pages: 5
...PROFILE Augere Wireless Broadband Bangladesh Limited, also known as QUBEE, is Bangladesh's largest telecommunication company in international long distance, enterprise data and internet services. Part of the QUBEE along with its global subsidiaries is a leading global provider of the new world of communications. With a reported target of 6 cities and 40 towns, QUBEE has major plans for the expansion of its WIMAX services in Bangladesh. We conduct sales-support strategy for WiMAX. WiMAX WiMAX (Worldwide Interoperability for Microwave Access) is designed to deliver next-generation, high-speed mobile voice and data services and wireless “last-mile” backhaul connections that could potentially displace a great deal of existing radio air network (RAN) infrastructure. For network providers, this will enable an expansive array of multimedia and real-time subscriber services that go well beyond current 2.5/3G applications, including mobile streaming media services, mobile TV, Unified Communications, and Voice over IP (VoIP), which, for the first time, becomes practical and viable on a metro-wide scale through WiMAX. Network service providers can’t take full advantage of mobile voice and multimedia over IP unless there is the potential to manage Quality of Service (QoS). With this in mind, five distinct classes of service quality have been built into WiMAX, allowing a more robust and resilient connection for users who require time-sensitive applications and service level agreements...
Words: 3873 - Pages: 16