Company G Wireless Charging Line
1-Year Marketing Plan
Student Name:
Student ID:
Date: April 11, 2016
Student Mentor Name:

Table of Contents

Introduction 3
Product Description and Classification 4
Product Support of Mission Statement……………………………………………………………………………………………….…..4
Consumer Product Classification 4
Target Market 5
Competitive Situation Analysis 5
Analysis of Competition using Porter’s Five Forces Model 5
SWOT Analysis 7
Strengths and Core Competencies 7
Weaknesses 8.
Opportunities 8.
Threats 9.
Market Objectives 10
Product Objective 10
Price Objective 10
Place Objective 10
Promotion Objective 10
Marketing Strategies and Implementation 10
Product Strategies 11
Price Strategies 11
Place Strategies 11
Promotion Strategies 11
Explanation of Strategies………………………..……………………………………………………………………………………………11
Implementation Plan 12.
Product Tactics 13
Price Tactics 13
Place Tactics 13
Promotion Tactics 13
Monitoring Procedures 14
Introduction
Company G is a highly regarded well-established firm in the electronics market. We have been in the small appliance market for many years and given our name brand reputation combined with our expertise in manufacturing operations we have decided to enter the cell phone accessory market via the G Wireless Charging Pads array of products.
Company G is initially entering into the business of producing, marketing and introducing its G Wireless Charging Pads to the US market. The G Wireless Charging Pad is a product specifically designed to overcome one of the most common smartphone and cell phone problems of the MicroUSB charging port becoming worn over time and eventually becoming inoperable.
Company G’s engineers and designers developed a line of Qi Compliant Wireless Charging Pads that the company feels will be highly successful in the small-appliance market. Since the new line of