Saikal Kushubekova
BSAD 685
Professor Jeff Fahrenwald
Book Report
30 October 2015

Daniel Goleman's “Emotional Intelligence: Why It Can Matter More Than IQ” (1995)

Emotional Intelligence, or its shorthand EQ, is a relatively recent behavioral model which rose to its prominence when in 1995 Daniel Goleman published his book Emotional Intelligence: Why It Can Matter More Than IQ published (Goleman 2004). Undoubtedly, emotional aspect and social abilities play their role in contributing to person’s individual success. In addition, EQ is significant to organizational development as well as developing people’s corporate success. EQ is strongly influenced by personal qualities among which are major elements such as perseverance, self-awareness, communication skills, self-control, motivation and number of other personal abilities (Deleon 2015). The term “emotional intelligence” was originally coined by two psychologists John Mayer and Peter Salovey in 1990, however, it was Daniel Goleman who brought this concept to a wide business audience and further popularized it with his 1998 Harvard Business Review article (Goleman 2004). There is number of articles in the academic literature that connects emotional intelligence to high performing organizations that produce better business results. In other words, business environments that have employees with high EQ who are capable of working in teams and who have strong emotional skills mentioned earlier in this paper are more likely to achieve organizational success and stay self-sufficient for a long-term period. According to Goleman, EQ is: “Understanding one’s own feelings, empathy for the feelings of others, and the regulation of emotion in a way that enhances living” (Watts, Cockroft & Duncan, 2009, p. 359). The major idea of this statement is that emotional intelligence may be the key