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Enager Industries Case

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CASE ENAGER INDUSTRIES

I didn't get it. I’ve got a nifty new product proposal that can’t help but make money, and top management turns thumbs down. No matter how we rice that new item, we expect to make $390,000 on it pretax. That would contribute over 15 cents per share to our earnings after taxes, which is more than the 10 cent earnings per-share increase in 2003 that the president make such a big thing about in the shareholders’ annual report. It just doesn’t make sense for the president to touting e.p.s. while his subordinates are rejecting profitable projects like this one.

The frustated speaker was Sarah McNeil, product development manager of the Consumer Products Division of Enager Industries, Inc. Enager was a relatively new company, which had grown rapidly to its 2003 sales level of over $222 million (see Exhibits 1 and 2 for its financial data for 2002 and 2003).
Enager had three divisions – Consumer Products, Industrial Products, and Professional Services – each of which accounted for about one-third of Enager’s total sales.
Consumer Products, the oldest of the three divisions, designed, manufactured, and marketed a line of houseware items, primarily for use in the kitchen.
The Industrial Products Division built one-of-a-kind machine tools to customer specifications (i.e., it was a large “job shop”), with a typical job taking several months to complete. The professional Services Division, the newest of the three, had been added to Enager by acquiring a large firm that provided land planning, landscape architecture, structural architecture, and consulting engineering services. This division has grown rapidly, in part because of its capability to perform ‘environmental impact’ studies, as required by law on many new land developing projects.

Exibit 1
Income Statement for 2012 and 2013 (in $000)

| 2012 | 2013 | Sales | $212,193 | $222,675 | Cost of

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