...things to maintain a balanced equilibrium, homeostasis. Within this unit, we covered cell parts, cell transport, effect of energy drinks on cells, how the excretory system uses cell transport, and positive and negative feedback to keep the body at homeostasis. These concepts are covered in the Next Generation Science Standards (NGSS) High School Life Science (HS-LS) 1-1 A: Systems of specialized cells within organisms help them perform the essential functions of life and multicellular organisms have a hierarchal structural organization, in which any one system is made up of numerous parts and is itself a component of the next level. This is also covered in HS-LS 1-3.A: Feedback mechanisms maintain a living system’s internal conditions within certain limits and mediate behaviors, allowing it to remain alive and function even as externa conditions change within some range. Feedback mechanisms can encourage (through positive feedback) or discourage (negative feedback) what is on inside the living system. There are several learning targets for students in this unit: 1-identify and describe the functions of each organelle, 2-identify and describe the functions of the cell membrane, 3- describe how substances move across the cell membrane, 4: explain how the kidney uses cell transport 5- to plan and conduct an investigation to provide evidence of how energy drinks affect the fluid balance within cells, and 6- to describe positive and negative feedback mechanisms for maintaining homeostasis...
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...artistic appeals as means of an effective persuasion. The argument surrounds a careful and logical analysis of past failures and successes backed up with statistical and visual references designed to “inform, provoke, challenge and inspire” the audience (Kent 2009), followed by an orderly presentation of numerous strategies on how they will shape the future as the leading “business of non-alcoholic ready-to-drink beverages.” (119) The appropriate artistic and inartistic appeals applied in the speech not only polish the essence of an effective argument, but also increases credibility as an influential speaker. It is evident that Kent tries to avoid using pathos, an appeal of emotion, as a form of appeal to prevent logical scrutiny from the audience. Instead, the speech follows a strict pattern of stating logical reasoning after presenting each inartistic proof and thus, succeeds in gaining compliance as a credible speaker. Apart from impressive statistical numbers on its company’s accomplishments, the content of the speech relies heavily on ethos, served as appeals to values and speaker’s credibility, exerting a strong and dependable impression on their corporation. One of the major proofs Kent constantly uses is expressing the common notion the company has made in the past years. For example, Kent reminds the audience that they are a system that have always been, and always will be a “business of non-alcoholic ready-to-drink beverages…where we lead, excel and create value.” (119)...
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...Coca Cola global business and marketing strategy. Given guidance in terms of opportunities or threats they may pose for the company in the future. Lo; illustrate how marketing decisions are affected by various forces in the external business environment “WATER is to Coca-Cola as clean energy is to BP.” So declares Jeff Seabright, Coca-Cola's manager of environmental affairs, when asked about the firm's new global water strategy. The fizzy-drinks maker unveiled that strategy as part of its annual environmental report, released this week. “We need to manage this issue or it will manage us,” says Mr Seabright. At first sight, the analogy with oil may seem odd, but it is not so far-fetched. Big Oil has long been the target of activists clamouring for action on global warming. BP stole a march on its oily brethren by accepting that climate change is a real problem, making smallish investments in clean energy, and grandly proclaiming itself “beyond petroleum”. Coca-Cola has also been targeted by activists, but over the issue of water rather than energy. The firm has been hit hardest in India. First, experts from Delhi's Centre for Science and Environment, a green think-tank, tested various soft drinks and determined that they contained high levels of pesticide. It turned out that Coca-Cola was not the cause of the problem. But its inept handling of the accusations left the firm exposed to a much more damaging allegation: that it is aggravating the growing global problem of fresh-water...
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...Jean-Louis 260078995 TIAN, Yu 260177360 Course Information Marketing Management I MCGR 352, Section 005 Professor: Constantina Kavadas Marketing Plan Part 1: Market and Consumer Profile Date of submission: Wednesday, March 29th, 2006 2 * 2. The following marketing plan forms the basis for the introduction of an innovative new product by the Coca-Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. “Bubble Buzz” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of an estimated 8,688,300 people (targeted) with a forecasted sales growth prospect of 7.3% over the next 4 years, while satisfying the needs of the still-unserved market for ready-to-drink bubble tea. Success will be reflected by a sizeable capture of market shares within this market, while strategically carrying the company up to the top spot as the market leader in the functional drinks segment of soft drinks. Brief description of the company The Coca-Cola Company’s core undertaking is to benefit and refresh everyone it reaches. Founded in 1886, we are the world’s leading manufacturer, marketer, and distributor of non-alcoholic beverage concentrates and syrups, which are used to produce nearly 400 beverage brands that make up for our wide portfolio. Our corporate headquarters...
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...Industry and Strategy Analysis Porters five forces are an effective tool to assess the attractiveness of an industry, thus an indicator of future profits. Here is an analysis of the coffee shop industry. Power of buyers There is no, or very limited switching cost for customers, and there is an abundance of other substituting products that the ones offered by Starbucks. Even though this is a threatening fact for Starbucks business, this is what makes them unique buy offering the "Starbucks experience". This have shaped their success. However coffees addictive nature can also result in less rational decision which can overrule the need for a "Starbucks experience". Taking the arguments above into consideration, the buyers power is considered high. The threat of substitute products and services for Starbucks is substantial. Specifically, substitutes for Starbucks Coffee might include drinks like tea, juices, soft drinks, water and energy drinks, whereas pubs and bars can be highlighted as substitute places for customers to meet someone and spend their times outside home and work environments. However, Coffee is an important part of many people's lives and habits why coffee might be considered to be hard to substitute. Also Starbucks has shown their strengths in innovating related products why they are able to cover most related products in their product portfolio. Consequently, the threat of substitutes are considered moderately low. Suppliers power are considered relatively...
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...product i.e. it can be served as a hot drink as well as an iced drink; in both ways it will give the same satisfaction to the customer and there will be no weather constraint for this product and it can be used through out the year. So the Aloe Tea will not be a seasonal drink and this will be the main source of success of the product. The product will be introduced to capture the 20% market share in the category of functional drinks market. The market is still unnerved for this segment and the company will be going to introduce a new a market trend as well as going to challenge its competitors. This product will lead the company in functional drink market and will carry the company on the top spot. The target market for the product will be the health conscious and energetic customers. Our product will broadly describe the main benefits of tea, Studies continue to show the beneficial properties of teas, with health benefits ranging from lower cholesterol levels to improve arterial health and decreasing chance of cancer. This positive press has definitely increased the demand for tea. In the first year of operation the Aloe Tea will be introduced in Pakistan because there are more potential and enthusiastic customers and we can get result more quickly about the success of product. The Company will increase its market share through targeted advertising to increase the number customers who want convenience and are looking to have a drink of unique nature which will give...
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...Syracuse University SURFACE Syracuse University Honors Program Capstone Projects Syracuse University Honors Program Capstone Projects Spring 4-1-2007 Ethical Marketing Controversial Products and Promotional Practices Jared D. Cohen Follow this and additional works at: http://surface.syr.edu/honors_capstone Part of the Management Sciences and Quantitative Methods Commons, and the Marketing Commons Recommended Citation Cohen, Jared D., "Ethical Marketing Controversial Products and Promotional Practices" (2007). Syracuse University Honors Program Capstone Projects. Paper 596. This Honors Capstone Project is brought to you for free and open access by the Syracuse University Honors Program Capstone Projects at SURFACE. It has been accepted for inclusion in Syracuse University Honors Program Capstone Projects by an authorized administrator of SURFACE. For more information, please contact surface@syr.edu. Abstract In the field of business ethics, there has been much written and discussed about ethical matters in areas where there is a distinct right and wrong, but relatively little written about how to make decisions when the ethical issue isn’t as black and white. When marketing a product, it is one’s hope that ethical issues are typically not inherent to the marketer; however, when one has the unenviable task of marketing a controversial product, it becomes a true question of “grayarea” ethics that makes marketing decisions more difficult to make. Companies depend on marketing...
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...Analysis of an argument 1. The following appeared as part of an annual report sent to stockholders by Olympic Foods, a processor of frozen foods. “Over time, the costs of processing go down because as organizations learn how to do things better, they become more efficient. In color film processing, for example, the cost of a 3-by-5-inch print fell from 50 cents for five-day service in 1970 to 20 cents for one-day service in 1984. The same principle applies to the processing of food. And since Olympic Foods will soon celebrate its twenty-fifth birthday, we can expect that our long experience will enable us to minimize costs and thus maximize profits.” Discuss how well reasoned you find this argument. In your discussion be sure to analyze the line of reasoning and the use of evidence in the argument. For example, you may need to consider what questionable assumptions underlie the thinking and what alternative explanations or counterexamples might weaken the conclusion. You can also discuss what sort of evidence would strengthen or refute the argument, what changes in the argument would make it more logically sound, and what, if anything, would help you better evaluate its conclusion. Citing facts drawn from the color-film processing industry that indicate a downward trend in the costs of film processing over a 24-year period, the author argues that Olympic Foods will likewise be able to minimize costs and thus maximize profits in the future. In support of this conclusion...
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...Unit 21: Nutrition for Health and Social Care Unit code: L/601/2407 QCF Level 3: BTEC Nationals Credit value: 10 Guided learning hours: 60 Aim and purpose This unit aims to give learners an understanding of current thinking on nutritional health particularly relating to users of health and social care services. Learners will then be able to apply this understanding and make recommendations to improve the nutritional health of an individual. Unit introduction This unit builds on learner understanding of the principles introduced in Unit 5: Fundamentals of Anatomy and Physiology for Health and Social Care. Improvements in the diet of individuals are increasingly being recognised as a significant factor in maintaining, or effecting improvements, in overall health. It is therefore important that people working in the health and social care sectors, or those who are responsible for the wellbeing of others, have a good understanding of nutrition and diet. This unit gives learners an understanding of nutrition from a science-based perspective and of the role that food plays in social contexts. The unit may also provide useful underpinning knowledge for the study of food hygiene and practical culinary skills. Learners will explore concepts of nutrition using the language of nutritional science. Different aspects of nutritional health will be defined and routine ways of measuring this explored. Other aspects of nutritional data will involve describing...
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...Mark SMith 9/24/13 Eng 226 (MM1) bill paxton Rhetorical Analysis Is It In You? In 1965, on a hot summer day at the University of Florida, researchers developed a new sports drink to help replenish player’s bodily fluids that they sweat out during athletic competitions. The new drink was named Gatorade, giving reference to the schools’ mascot, the Florida Gators. The drink contained water, electrolytes and a carbohydrate that helps boost players bodily fluids back to normal. Gatorade is now the most popular sports drink on the market and can be found for sale at almost any convenience store. One way Gatorade became so popular is their advertisements. Gatorade works to persuade their customers in their ads by making the consumer believe in themselves, by showing how drinking Gatorade is the best decision and by using professional athletes to promote their products. The specific Gatorade ad I am breaking down makes the consumer want to drink Gatorade before, during and after sports events and shows how Gatorade gives you everything you need in a sport drink. Gatorade has been replenishing and refueling athletes for some time now. In 2010 Gatorade introduced their new G Series line of Gatorade, which has three different segments of Gatorade: The Prime 01, the Perform 02 and the Recover 03. I will be discussing the G Series in specific. The ad shows athletes from different sports, drinking the segments of the G Series at the appropriate times. Underneath each of the athletes...
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...submitted by the deadline. The assignment must be your own work and original in all answers to the tasks. All sources used should be correctly referenced in Harvard format. You will be expected to check spelling mistakes and grammar before submitting your work. The London School of Business and Management Cover sheet should be used in every submitted work. An appropriate report structure should be used, which may include headings such as: Table of Contents, Introduction, Discussion/Evaluation, Conclusions, References and Appendices (if necessary). There should be clarity of expression in your work. Your work should demonstrate, for example, relevant factual content and understanding of the subject, critical analysis, evaluation, justifications, key arguments, correct use of appropriate models/framework etc. Submission Regulations 1. “Assignment Front Cover Sheet” must...
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...resist Pepsi cola? CONTENT Introduction 3 Definition 4 The study 5 Discussions and analysis 6 Suggestions 9 Conclusion 10 Introduction Since Pepsi Company was founded in 1902, managers in this company have always endeavored to improve Pepsi cola to make it adapt to the changing market and then to seize the market further. They occasionally distribute questionnaires and make surveys to know about consumers’ psychology as managers attempt to change the production method and find appropriate advertising ways to satisfy consumers’ needs (Bowles Jr et al, 1984). However, some surveys still indicate that the sale of Coca-Cola is larger than that of Pepsi Cola. The factors resulting in Pepsi Cola only in the second place in the competition are diverse, however, this article only explores whether the old group, which accounts for the majority of population, especially in developed countries, refuses this kind of soft drink or not and whether the factor of health indeed plays a crucial role in the old’ s purchase. This article has been organized in the following way. The definitions of consumer, consumer behavior together with health are explained in the first part. In the second part, an experiment is introduced about who has reading nutrition labels habit and the findings are also listed. The third and fourth parts are the extension of the second one, that is, analysis of the findings and some reasonable suggestions to the company. Therefore, the third and fourth...
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...brands, primarily sparkling beverages but also a variety of still beverages such as waters, enhanced waters, juices and juice drinks, ready-to-drink teas and coffees, and energy and sports drinks. Finished beverage products bearing our trademarks, sold in the United States since 1886, are now sold in more than 200 countries. Along with Coca-Cola, which is recognized as the world’s most valuable brand, Coca-Cola Company own and market four of the world’s top five nonalcoholic sparkling beverage brands, including Diet Coke, Fanta and Sprite. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. Created in Atlanta, Georgia, United States by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. It was introduced in 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in the United States. During the first year, sales of Coca-Cola averaged nine drinks a day, adding up to total sales for that year of $50. Since the year's expenses were just over $70, Dr. Pemberton took a loss. Today, products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per day. Today Coca-Cola markets and connects with consumers using a portfolio of nearly 400 brands in over 200 different countries...
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...RED BULL GMBH IN SOFT DRINKS (WORLD) April 2013 SCOPE OF THE REPORT Scope This global profile focuses on the industry trends in soft drinks. Disclaimer All values expressed in this report are retail/off-trade in US dollar terms using a fixed exchange rate (2012). 2012 figures are based on part-year estimates. Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Euromonitor International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised. All forecast data are expressed in constant terms; inflationary effects are discounted. Conversely, all historical data are expressed in current terms; inflationary effects are taken into account. SOFT DRINKS OFF-TRADE RTD VOLUME 534.8 billion litres Carbonates 169.5 billion litres Fruit/Vegetable Juice 62.0 billion litres Concentrates 43.7 billion litres © Euromonitor International Bottled Water 192 billion litres Sports and Bottled and Energy Drinks Sports Energy Water 15 billion litres Drinks 205.1 billion 16.2 billion litres Concentrates litres 43 billion litres RTD Tea 30.1 billion litres RTD Coffee 4.5 billion litres SOFT DRINKS: RED BULL GMBH While Red Bull remains...
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... 26. legalization of drinking at 18 7. Alaskan pipeline 27. prostitution 8. amnesty 28. energy crisis 9. animal shelters 29. euthanasia 10. apartheid 30. reverse discrimination 11. death with dignity 31. sex education 12. auto theft 32. taxes 13. capital punishment 33. gun control 14. care for elderly 34. nuclear waste 15. child abuse 35. ocean pollution 16. cloning 36. oil drilling 17. corruption in public office 37. organ transplants 18. cosmetic surgery 38. unemployment 19. defense budget 39. recycling 20. disarmament 40. pornography EXAMPLES OF CREATIVE PERSUASIVE SPEECH TOPICS 1. I deserve an A on this speech 2. Pete Rose is a Hall of Famer 3. Hooters is a family restaurant 4. David Archuleta should have won American Idol 5. Drink Milk 6. Maxie and Spinelli (General Hospital) belong together 7. Bring Back Crispy M&M’s 8. Change RCC’s priority registration Please come up with a creative topic so I can add it to this list in the future!!! A SPEECH TO PERSUADE (assignment) Speeches to persuade seek to influence the beliefs and actions of listeners and therefore supply arguments and motivations for thinking or doing as the speaker suggests. You want to strongly support your arguments (main points or issues) with up-dated and relevant facts. Utilize as many types of supporting materials...
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