...Diploma Business Student Name Unit Number and Title Y-601-1259 / Unit 19 / Marketing Planning Student No. Assessor name Date of Issue 16th February 2015 TOM FARNSWORTH Completion date Submitted on 27th March 2015 Assignment title Unit 19: Marketing Planning Learning outcome Assessment criteria In this assessment you will have the opportunity to present evidence that shows you are able to Task No. Evidence (Page no) 1 Be able to compile marketing audits 1.1 1.2 1.3 1.4 2 3 Understand the main barriers to marketing planning Be able to formulate a marketing plan for a product or service 2.1 2.2 3.1 3.2 3.3 Review changing perspectives in marketing planning Evaluate an organization’s capability for planning its future marketing activity Examine techniques for organizational auditing and for analysing external factors that affect marketing planning Carry out organizational auditing and analysis of external factors that affect marketing planning in a given situation Assess the main barriers to marketing planning Examine how organizations may overcome barriers to marketing planning Write a marketing plan for a product or a service Explain why marketing planning is essential in the strategic planning process for an organization Examine techniques for new product development 2 (b) 1 (b) 1 (a) 1 (e) 1 (c) 1 (d) 2 (e) 2 (a) 2 (c) 1 3.4 3.5 4 Understand ethical issues in marketing 4.1 4.2 4.3 Justify recommendations...
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...Assignment Front Sheet Qualification Unit Number and Title Pearson BTEC Level 5 HND Diploma Business Y-601-1259 / Unit 19 / Marketing Planning Student Name Student No. Assessor name TOM FARNSWORTH Date of Issue Completion date 16th February 2015 Assignment title Learning outcome 1 Be able to compile marketing audits 27th March 2015 Unit 19: Marketing Planning Assessment criteria In this assessment you will have the opportunity to present evidence that shows you are able to Task No. 1.1 Review changing perspectives in marketing planning Evaluate an organization’s capability for planning its future marketing activity Examine techniques for organizational auditing and for analysing external factors that affect marketing planning Carry out organizational auditing and analysis of external factors that affect marketing planning in a given situation Assess the main barriers to marketing planning Examine how organizations may overcome barriers to marketing planning Write a marketing plan for a product or a service Explain why marketing planning is essential in the strategic planning process for an organization Examine techniques for new product development 2 (b) 1.2 1.3 1.4 2 3 Understand the main barriers to marketing planning Be able to formulate a marketing plan for a product or service Submitted on 2.1 2.2 3.1 3.2 3.3 Evidence (Page no) 1 (b) 1...
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...MGT/521 Management 01-19-2016 WK3 A critical factor for any business is planning. Without proper planning a business which hopes to succeed may be headed for disaster. At the very least the business will have difficulties growing or meeting its full potential. Part of the planning process is setting goals and how the company will go about achieving set goals. It is necessary for corporate leadership set these goals and clearly focus objectives for the organization. Goal setting can be a challenging task. Corporate or company leadership needs to define what is the vision of the company. What are they trying to accomplish? From there they must begin to set the goals for the company. From our readings we know there are three types’ goals. Each of these goals has an important role in the success of any given company. “Strategic goals: are set by and for top management and focus on objectives for the organization as a whole.” (Kinicki & Williams, 2016 P.144) Setting strategic goals is a key element in a business. It is here that top organizational leadership puts down what the companies objectives will be. These objectives may be short term or long term. They may be in response to a change in market conditions, or world events. Whatever the case may be top management sets these goals to steer the organization in what they deem is the right decision. So why is setting strategic goals important? This redacted excerpt from Review of Marketing Research, Volume 7 illustrates...
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...Education Division Unit of Study Outline HBM222/HBM350N Marketing Planning Semester 1, 2012 Version 1 (19 February, 2012) Table of contents Unit of Study Outline 4 Teaching Staff 4 Unit Aims. 4 Learning Objectives 5 Content 5 Learning and Teaching Structure 5 Lecture Program (Provisional Schedule) 6 Tutorial Guide 7 Resources and Reference Material 8 Assessment 9 a. Assessment Task Details: 9 b. Participation Requirements - Tutorials 9 c. Minimum Requirements to pass this Unit of Study: 9 NB - Your final mark will be the sum of the marks gained in all pieces of assessment noting that to pass this unit you must achieve at least 50% in the final exam. 10 If you score between 43% and 49% in the final exam your maximum mark will be 46%. 10 If a student scores less than 43% in the final exam, your maximum final mark will be 42%. 10 d. Assessment Criteria: 10 f. Extensions and Late Submissions: 11 g. Assessment Results: 11 h. Groupwork Guidelines: 11 i. Email Communication 12 j. Plagiarism: 12 k. Assessment and Appeals Policy and Procedure 12 Ethical Conduct at Swinburne 12 Blackboard Site for this Unit of Study 13 Student Feedback: 13 Safety Standards and Conduct Requirements: 13 Special Needs 14 Appendix 1 - Guidelines for Minor Assignment (situation analysis) 15 Appendix 2 - Marking Guide for Minor Assignment 16 Appendix 3 - Guidelines for Major Assignment (Marketing Plan) 17 Appendix 4 - Major Assignment (Marketing Plan) Marking Guide...
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...International Marketing Planning: Adaptation and Standardisation Professor Demetris Vrontis International Marketing Planning: Adaptation and Standardisation Professor Demetris Vrontis Dean, School of Business, University of Nicosia President, EuroMed Research Business Institute (EMRBI) Chairman, EuroMed Academy of Business (EMAB) Founding Editor, EuroMed Journal of Business (EMJB) 1 www.emrbi.com www.emeraldinsight.com/emjb.htm 2 International marketing planning (Vi.Mi.S.O.S.T.I.C.) Vi: vision - what is the desired future, principal goals and direction of our organisation? Mi: mission - what are the core corporate values? S: situation analysis - where are we now? O: objectives - where do we want to go? S: strategy - how do we get there - the broad direction? T: tactics - how do we get there - the details of strategies? I: implementation - what are the specific actions required to put the plan to work? C: control - how do we know we have arrived? 3 The screen versions of these slides have full details of copyright and acknowledgements 1 International Marketing Planning: Adaptation and Standardisation Professor Demetris Vrontis International marketing planning (Vi.Mi.S.O.S.T.I.C.) adaptation and standardisation Vi: vision Mi: mission S: situation analysis O: objectives S: strategy T: tactics (adaptation and standardisation) I: implementation C: control 4 International marketing planning International marketing planning can be defined as the...
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...OF SCIENCE IN INDUSTRIAL ENGINEERING ACADEMIC SCHOOL YEAR 2011 – 2012 Polytechnic University of the Philippines COLLEGE OF ENGINEERING INDUSTRIAL ENGINEERING DEPARTMENT Sta. Mesa, Manila Tel. No. 716-78-32 to 45 2011 IE CURRICULUM FIRST YEAR FIRST SEMESTER | COURSE CODE | COURSE TITLE | Pre-Requisites | COURSE CREDITED UNIT (S) | No. of hours | | | COURSE CODE | COURSE TITLE | | Lec | Lab | TOTAL | HUMA1013 | Introduction to Humanities | | NONE | 3 | 3 | 0 | 3 | MATH2013 | College Algebra | | NONE | 3 | 3 | 0 | 3 | MATH2033 | Plane and Spherical Trigonometry | | NONE | 3 | 3 | 0 | 3 | NASC 2015 | General Chemistry | | NONE | 5 | 4 | 3 | 7 | INEN3342 | Industrial Production Techniques 1 | | | 2 | 0 | 6 | 6 | ENGL1013 | Study and Thinking Skills in English | | NONE | 3 | 3 | 0 | 3 | PSYC1013 | General Psychology | | NONE | 3 | 3 | 0 | 3 | PHED1012 | PE1 (Physical Fitness) | | NONE | 2 | 0 | 2 | 2 | NSTP1013 | CWTS / ROTC 1 | | NONE | (3) | 3 | 0 | (3) | | | | TOTAL : | 27 Units | 22 | 11 | 33 | SECOND SEMESTER | COURSE CODE | COURSE TITLE | Pre-Requisites | COURSE CREDITED UNIT (S) | No. of hours | | | COURSE CODE | COURSE TITLE | | Lec | Lab | TOTAL | LITE1013 | Philippine Literature | | | 3 | 3 | 0 | 3 | MATH2022 | Advanced College Algebra | MATH2013 | College Algebra | 2 | 2 | 0 | 2 | MATH2053 | Analytic and Solid Geometry | MATH2013, MATH 2033 | College Algebra, Plane & Spherical Trigonometry...
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...acquiring businesses outside the company’s current products and markets. Example: Besides involve in petroleum industry, PETRONAS also has their own university. 4. Downsizing: Reducing the business portfolio by eliminating products of business units that are not profitable or that are not longer fit the company’s overall strategy. Example: Sandal are not suitable with the NIKE brand. So, the company has downsizing that product. 5. Growth-share matrix: A portfolio-planning method that evaluates a company’s strategic business units in terms of their market growth rate and relative market share. SBUs are classified as stars, cash cows, question marks, or dogs. 6. Market development: A strategy for company growth by identifying and developing new market segments for current market segments for current company products. Example: PEARSON Company nowadays has developed the new market in Malaysia for its products. 7. Market penetration: A strategy for company growth by increasing sales of current products to current company product. Example: To increase their sales, Canon Company makes promotion of their product in Malaysia. 8. Market segment: A group of consumers who respond in similar way to a given set of marketing efforts. Example: in the car market, consumer who want the biggest, most comfortable car regardless of price make up one market segment. 9. Market segmentation: Dividing a market into distinct groups...
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...Class 08 – Planning & Control BUFW M570-01W: Operations and Supply Chain Management Planning & Control: Chapter 19 – Sales & Operations Planning Chapter 20 – Inventory M anagement Learning Objectives Understand what sales and operations planning is and how it coordinates manufacturing, logistics, service, and marketing plans. Construct and evaluate aggregate plans that employ different strategies for meeting demand. Explain yield management and why it is an important strategy. Joseph Khamalah, Ph.D. 2 What Is Sales and Operations Planning? Sales and operations planning is a process that helps firms provide better customer service, lower inventory, shorten customer lead times, stabilize production rates, and give top management a handle on the business. The process consists of a series of meetings, finishing with a high-level meeting where key intermediate-term decisions are made. This must occur at an aggregate level and also at the detailed individual product level. – Major Sales & Operations Planning Activities Aggregate means at the level of major groups of products. 3 4 Sales & Operations Planning Activities – Overview Sales and operations planning was coined by companies to refer to aggregate planning. Types of Planning Long-range planning • Planning focusing on a horizon greater than 1 year, usually performed annually Intermediate-range planning • Planning focusing on a period from 3 to 18 months, time increments are weekly, monthly,...
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... References to third-party material made in this specification are made in good faith. Edexcel does not endorse, approve or accept responsibility for the content of materials, which may be subject to change, or any opinions expressed therein. (Material may include textbooks, journals, magazines and other publications and websites.) Authorised by Roger Beard Prepared by Susan Hoxley Publications Code BH029073 All the material in this publication is copyright © Edexcel Limited 2011 Edexcel BTEC Level 4 HNC Diploma in Business Edexcel BTEC Level 5 HND Diploma in Business Edexcel BTEC Level 5 HND Diploma in Business (Accounting) Edexcel BTEC Level 5 HND Diploma in Business (Management) Edexcel BTEC Level 5 HND Diploma in Business (Marketing) Edexcel BTEC Level 5 HND Diploma in Business (Human...
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...Week 1 TCOs A, B, C Marketing, Strategies, and Research Chapter 1: Defining Marketing for the 21st Century Chapter 2: Developing Marketing Strategies and Plans Chapter 4: Conducting Marketing Research and Forecasting Demand, pp. 88-105 A. Given information gathered through applied business research, develop a Marketing Plan for a product or service of your choice consistent with its position in the market. Understand how this Marketing Plan would fit into a complete Business Plan for the product or service. Key Concepts: Define marketing and how it evolved and why marketing is important to our society. Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. How it evolved has 5 phases on page 2 of notes. 1. Production concept of marketing, 2. Product concept, 3. Promotion selling concept, 4. Marketing concept, 5. Holistic marketing. A social definition shows the role marketing plays in society; for example, one marketer has said that marketing’s role is to “deliver a higher standard of living.” Here is a social definition that serves our purpose: Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering, and freely exchanging products and services of value with others. Explain the Marketing Concept as one of several company orientations towards the marketplace...
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... | |Assessor’s Name: | | |Assessor’s Signature: | |Date: | | |Date Issued: |3rd February 2014 |Submission Date: |17th March 2014 | |Feedback Date: |In class 17th March 2014 | Final Submission date |12th May 2014 | List of criteria for this Assignment |Unit 9...
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...Chapter 1 Marketing Research: It’s Everywhere! e 1. Marketing research a. generates information in the firm's environment. b. transmits information from the environment to the firm. c. interprets feedback information. d. makes decisions based upon information from the environment. e. does a, b, and c. b 2. Marketing research a. is simply asking consumers for their likes, dislikes, needs, and wants in a one-on-one situation. b. spans the informational boundary between the firm and its environment. c. can only be employed to assess the impact of past or contemplated adjustments in the marketing mix. d. is most generally used for marketing control purposes. e. is b and d. c 3. Which of the following is NOT a common activity of a marketing research department? a. assessing the impact(s) of changes in the marketing mix for a good marketing promotion b. identifying the legal constraints on advertising c. determining the most efficient production sequences for a plant d. establishing sales territory quotas e. c and d c 4. Which of the following is FALSE? a. The basic purpose of marketing research is to assist marketing managers in making more informed decisions. b. Marketing research became a significant business activity after World...
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...Anhui Management Development Centre/ Anhui Economic Management Cadre’s Institute BTEC Center Program: HND in Business Unit Title: Marketing Planning Unit No: 19 Assignment Title: Case Study for Marketing Planning Assignment No.: 1901 Issue Date: March 16, 2015 Submission Deadline: April 30, 2015 Assessor/Tutor: Dai Chun Internal Verifier: Qiao Hui Student: Student’s Reg. No: NOTES TO STUDENTS • Check carefully the submission date and the instructions given with the assignment. Late assignments will not be accepted. • Ensure that you give yourself enough time to complete the assignment by the due date. • Do not leave things such as printing to the last minute – excuses of this nature will not be accepted for failure to hand-in the work on time. • You must take responsibility for managing your own time effectively. • If you are unable to hand in your assignment on time and have valid reasons such as illness, you may apply (in writing) for an extension. • Failure to achieve a PASS grade will results in a REFERRAL grade being given. • Take great care that if you use other people’s work or ideas in your assignment, you properly reference them in your text and any bibliography. • When you refer to the work of other authors in your assignment, you must practice citation by following Harvard System for Referencing. • If you are caught plagiarizing, you could have your grade reduced to zero, or...
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...Chapter 1 Marketing Research: It’s Everywhere! e 1. Marketing research a. generates information in the firm's environment. b. transmits information from the environment to the firm. c. interprets feedback information. d. makes decisions based upon information from the environment. e. does a, b, and c. b 2. Marketing research a. is simply asking consumers for their likes, dislikes, needs, and wants in a one-on-one situation. b. spans the informational boundary between the firm and its environment. c. can only be employed to assess the impact of past or contemplated adjustments in the marketing mix. d. is most generally used for marketing control purposes. e. is b and d. c 3. Which of the following is NOT a common activity of a marketing research department? a. assessing the impact(s) of changes in the marketing mix for a good marketing promotion b. identifying the legal constraints on advertising c. determining the most efficient production sequences for a plant d. establishing sales territory quotas e. c and d c 4. Which of the following is FALSE? a. The basic purpose of marketing research is to assist marketing managers in making more informed decisions. b. Marketing research became a significant business activity after World...
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...Mobile | Marketing Plan Final Draft | Best Buy | | Yolanda Scott | 2/24/2013 | | Table of Contents 1.0 Executive Summary……………………………………………………………………..Page 4 2.0 Situation Analysis (Overview) ……………………..………………………………....Page 4-5 2.1 Market Summary……….………….……………………………………………........Page 5-6 2.2 SWOT Analysis..……………………………………………………………………...Page 6-7 2.3 Competition……………………………………………………………………….......Page 7-9 2.4 Product (Service) Offering…..……………………………………………………….Page 9-10 2.5 Keys to Success…………….………………………………………………………Page 10-11 2.6 Critical Issues…..………...…………………………………………………………….Page 11 3.0 Marketing Strategy..…...…………………………………………………………..Page 11-12 3.1 Mission…………………….…………………………………………………………..Page 12 3.2 Marketing Objectives……….………………………………………………………Page 12-14 Table of Contents Cont….. 3.3 Financial Objectives…….…………………………………………………………Page 14-15 3.4 Target Markets………………………………………………………..……………….Page 15 3.0 Marketing Strategy (Overview)…………………………………………………..Page 15-16 3.5 Positioning…….........................................................................................................Page 16-17 3.6 Pricing Strategies…………………………………………………………………...Page 17-19 3.7 Marketing Attack Strategy……………………………………….…………………Page 19-20 3.8 Marketing Research……...……………………………………………………........Page 21-22 4.0 Controls………………………………………………………………………….……..Page 22 4.1 Progress Milestones……………………………………………...……………….Page 22-23 4.2 Marketing Organization…………………………………………………………...
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