1

ENERGY FOOD

1.1

Introduction

With growing health awareness, many people have become very selective about their diet and there is a marked preference for low calorie high protein focod supplements. At the same time, poor people cannot afford costly energy food available in the market. Thus, there is a growing market for good quality health food if the prices are reasonable. Growing children is yet another target group.
1.2

Objective

The primary objective of the model report is to facilitate the entrepreneurs in understanding the importance of setting up unit of energy food with latest technology. This model report will serve as guidance to the entrepreneurs on starting up such a new project and basic technical knowledge for setting up such a facility.
1.3

Raw Material Availability

Materials like wheat, gram dal, edible groundnut cake and jaggery shall be available locally.
Major requirement will be wheat for which arrangements for bulk supply must be made. The total production of the wheat in the MP is 71.76 lakh MT. The state ranks fourth in the country with the percentage share of 10.04.
1.4

Market Opportunities

There are many health foods especially targeted at urban markets as they are priced at around Rs.100-120 per kg. But bulk of them is for children. But there is a large semi-urban and rural market wherein these products are considered to be very costly. With greater health awareness, people prefer diet food but presently such products are not easily available in the price range of around Rs.25-30 per kg. If such product is made available then many people who can not afford prices of some of the existing products may also opt for such a product.
Adequate publicity, proper distribution channels and affordable pricing would play a major role. 1.5
1.5.1

Project description
Manufacturing process

It is