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Enterprise and Entrepreneurial Management

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Submitted By leecheekhin
Words 2970
Pages 12
Contents Introduction 2 1.0 Executive Summary 2 2.0 Objectives 3 2.1 Mission 3 2.2 Vision 3 3.0 Marketing Analysis 3 3.1 Market Segmentation 3 3.1.1 Geographic Segmentation 3 3.1.2 Demographic Segmentation 3 3.2 Positioning Statement of Share Potato 4 3.3 Porter 5 Forces 5 3.4 PEST Analysis 6 3.5 SWOT Analysis 7 4.0 Marketing Plan 8 5.0 Organization Plan 10 5.1 Management Summary 10 5.2 Organization Plan 10 6.0 Operation Plan 12 7.0 Financial Plan 13 8.0 The Future Plan 13 9.0 References List 14

Introduction
This report is plainly explaining on the objective of starting up a sole proprietorship business. The company name is called as “Share Potato” and it selling French Fries. Its name called “Share Potato” means that all about just sharing a delicious food to others. The snack-type food demand is continuously increase so that this business having a good opportunity and it is on trend.

1.0 Executive Summary
Share Potato French Fries Stall is a fast food outlet. This is our first shop and we will open more and more in our long term orientation. Share Potato will provide a quality food at value pricing. This French fries stall can let French fries become a main course. Usually French fries just side dishes but it can be specialized to a main course. Share Potato looking to go into areas that have families, kids, teenagers, parties and anyone who is hungry. The demand of the snack-type fast food is increasing. French fries can be consumed while people window shopping and walking around inside a shopping mall. Share Potato is to establish one outlet in a crowded mall, preferably in one of the prominent shopping malls in Malaysia. After that, Share Potato effort will be a further development of more retail outlets in the surrounding area. Share Potato has planned to expand into another country nearby Malaysia. Share

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