...Abstract: This course work will concentrate on marketing analysis of the world’s leading circus company Cirque du Soleil. Based on the data given it will conduct a PEST, Porter’s 5-Forces, SWOT analysis and discuss the results, together with results paper will concentrate on marketing and positioning strategies and Ansoff’s Matrix, and also recommend strategy measures for achieving sustainable economic development outcomes. It was found that, first of all, Cirque du Soleil is making a profit while most of its competitors are fail to break even. Second, with its innovative and creative productions, the Cirque stays in a distinct position that none of its competitors can compete. Third, the Cirque’s shows ease to accept by the world and became more flexible due to the sufficient diversity in performers’ nationalities and with experience in multi-field. Table of Contents 1. Introduction………………………………………………………..5 2. PEST and Porter’s 5-forces analysis................................................5 3. SWOT Analysis................................................................................11 4. Marketing and positioning strategies...............................................14 5. Ansoff’s Matrix…………………………………………..………..16 6. Conclusion........................................................................................18 Bibliography.......................................................................
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...the proposed diversification strategy. Environmental factors contributing to the demise of the traditional circus Legal & Political * Tough laws and taxation policies. * Lack of governmental assistance and financial support. Economic * The increasing cost of moving from place to place. * Cost of animal maintenance got larger. * Hiring star performers led to rise in expenses. * The US went into recession. Environmental * Growing concern relating to the mistreatment of animals. * Scarcity of large tracts of land to accommodate circus tents in the city. Technology * Introduction of new technologies such as the TV, game consoles, iPods and laptops. Sociocultural * Two working parent families with no time to bring their kids to the circus. * An increase in movie theatres, along with the TV becoming the new medium for family entertainment. Comparison between traditional circus and Cirque du Soleil’s offering | TRADITIONAL CIRCUS | CIRQUE DU SOLEIL | PERFORMANCE | Based on acrobats, ringmasters, jugglers, clowns and animals acts. Star performers. | Emphasis on artistry. Human performers, no animals, stagecraft & live music, non-star performers. | AUDIENCE | Designed to attract children. | Designed to attract adults & corporate clients. | PROMOTION | The parade is a part of the show and it is used to promote the circus throughout the town/city. Low to medium price. | The shows is mainly publicised by the organizers...
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...PESTEL Analysis Political Factor: Hong Kong was run as a laissez-faire economy under British colonial rule, and Hong Kong government continued using this system after the territory reverted to Chinese rule in 1997. The government announced the development for five tourism clusters to increase the attractiveness of Hong Kong to tourists including of Ocean Park. The mandate of Ocean Park Corporate was to manage Ocean Park as a public and recreational park and to provide facilities for education, recreational and conservation activities to the public on a self-financing basis. The Chinese government launched the individual Visit Scheme (IVS), lifting restrictions on the travel of mainlanders to Hong Kong in response to the impact of SARS. The scheme allowed mainlanders from designated cities to travel to Hong Kong in an individual capacity rather than only on a business visa or in a group tour as before. The government also reshuffled the Park’s board of directors and appointed new members to replace half of the board. Economic Factor: The park was dealt with the outbreak of the Severe Acute Respiratory Syndrome (SARS). As tourists shunned Hong Kong and Hong Kongers stayed home as much as they could, attendance at the Park fell by about 70%. Investors in the theme park industry had increasingly turned their eyes to Asia. Analysts forecasted industry growth for Asia at 5.7% between 2005 and 2009. Asia has population of more than 3.7 million. The management saw...
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...PART 1 Client background and financials This section of the audit case provides the following important information about Brant Animal Hospital Professional Corporation that you will need to complete the 2012 audit: History of the company History of the audit Prior-year auditor’s report and financial statements Significant accounting policies Client documents Note: Read Part 1, along with the procedures outlined in Part 2, before completing the tasks described in Part 3. History of Brant Animal Hospital Professional Corporation Brant Animal Hospital is a well-respected veterinary practice operating in Burlington Ontario. Brant opened its doors in 1985 as a satellite operation to an established veterinary practice, Tyandaga Animal Clinic in Aldershot. Ross Petersen and Elizabeth Shaw, the two founding veterinarians of Brant, were in partnership with two other veterinarians at Tyandaga Animal Clinic. They saw Brant as an opportunity to establish a new practice without risking their current operation by breaking into a new market, and hoped eventually to be able to practice full time from Brant Animal Hospital and sell their ownership in Tyandaga Animal Clinic. Unfortunately for Petersen and Shaw, their part-time efforts yielded part-time results. After five years, they were still unable to operate Brant Animal Hospital on a full-time basis. The operation could afford to have staff available only in the afternoons, equipment was underutilized, and stock was...
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...considerations, marketing communication, intended marketing objectives for Year 1, Year 2 and Year 3 as well as other factors. Disney’s Frozen products are being launched into a highly competitive industry, thus it is important to use proper marketing strategies to have a successful product launch. Executive Summary Disney will launch the Frozen product line in Shanghai, China and Orlando, Florida. Due to the success of the Disney animated movie, Frozen; children have demanded Frozen themed merchandise. The merchandise will include tee shirts, stuffed animals, costumes, dolls, and soundtracks. These items are popular with children and sell consistently. Disney stores have a difficult time keeping up with consumer’s demands. Consumers are waiting in long lines and willing to pay double the cost to purchase the Frozen merchandise. Mattel has sold more than $100 million worth of Frozen toys (Age, 2014). Situational Analysis In Florida, Disney’s competitors are Universal Studios, Sea World and Six Flags. These competitors provide some of the same services to consumers. However, only Disney has the Frozen products that children are currently clamoring for. Disney’s target market is children and families. Of concern to Disney in Florida, is knock-off Frozen products. While they look similar, they are of inferior quality and do not have the Disney trademark. The Frozen product line is a Disney exclusive and can only be purchased at the theme park. In Shanghai, the target market...
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...AMUSEMENT PARK Introduction: An Amusement Park is an attraction within a city that provides different kinds of rides that would cater tourist and also local people wherein they can enjoy their time. My topic will focus on building an amusement park here in Iloilo City to provide entertainment wherein no other amusement parks are locally located Defining the proposed problem: * An Amusement Park is composed of different rides and others facilities that cater the needs people for them to enjoy and relax within the vicinity Impact in the community: * The socio economic benefits of Amusement Park to the host community. Tourism activities as with any other type of economic development, brings about changes for economic, social, cultural and spatial structure of the settlement where it takes place. It is mostly regarded for generating income and employment, encouraging the entrepreneurial activity and eventually leading to improvements in the economic structure of the region. However since there are countervailing forces at play within an economy, the arising costs and benefits from tourism are not immediately quantifiable. The costs and benefits of tourism are not evenly distributed. What may be a benefit to one group may cost another group within the same community or area. For example, hotel and restaurant operators may benefit from tourism, but the permanent residents may suffer in terms of crowding, pollution, noise, and in some cases, a changed way of life...
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...INTRODUCTION This is a report analysis of Hong Kong Disneyland. This analysis will examine the effect of the national culture of the Hong Kong in relation to the business operation and other several various factors of that affects the business conduct of chosen industry. The industry chosen by the writer is Hong Kong Disneyland (Disney, for brevity). Hong Kong Disneyland was a theme park built and operated by a new-joint venture company, the Hong Kong International Theme Parks Ltd. (HKITP), as formed by the Hong Kong Special Administrative Region Government and the Walt Disney Company. The author uses Disney as the subject of the paper as it is a new in the business industry. It has been conducting business since the year 2005, hence, assessment and analysis about the company is still few. This report will give a brief background about Disney. The analysis portion applying the different methods for strategic analysis in order to examine the remote and close environments of the subject company will follow the background. The paper will use some cultural theories in order to provide a comprehensive background as to the cross cultural awareness of the company with the culture of a state. BACKGROUND Hong Kong Disneyland is built and operated by a new-joint venture company, the Hong Kong International Theme Parks Ltd (HKITP), as formed by the Hong Kong Special Administrative Region Government and the Walt Disney Company. It is the fifth (5th)...
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...food industry has experienced enormous growth as part of the overall $41 billion annual pet products and services industry, and promises to move in the directions of increased natural, organic, and health oriented products as consumers increase organic consumption and become aware of safety issues in traditional food supplies. Our analysis will look at the desired strategic positioning for traditional pet foods, organic pet foods, and the target demographic based on our research. The market analysis and competitor research reveals a market segment currently occupying less than 1% of pet food sales, but with tremendous growth potential. The traditional pet food market is mature with 6 major competitors with 86% of market share, but a much more competitive organic market. Table of Contents 1.0 Executive Summary 3 2. Marketing Plan 4 2.1 Business Mission 2.1.1 Financial Objectives 4 2.1.2 Marketing Objectives 4 2.2 Market Conditions 2.2.1 Customer Demands/Needs 4 2.2.2 Industry Forecast 6 2.2.3 Competitor Analysis 7 2.2.4 Competitive Advantage 8 2.3 Marketing Strategy 9 2.3.1 Positioning 9 2.3.2 Target Market 9 2.3.3 Environmental Variables 9 2.4 Marketing...
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...of the study According to John Maynard Keynes, the discussion of consumption and expenditure are important to economics, environmentalism, geographical analysis, and many other fields. In this study, analyzing the food consumption and expenditure patterns of students away from home can be used for future implementation of university policies that would offer financial and other assistances for the students. During 1998-1999, students in U.K. who are studying independently showed an upward shift in their expenditure pattern on food, bills, and other household expenses. This increase in the students’ expenditure is mostly because of inflation (Callender, 2000). According to Callender (2000), 10% of these students said that they thought about dropping because of financial difficulties while three out of five students who are studying away from home thought that financial difficulties have negative effects on their studies. However, 86% of these students still believe that going to the university would benefit them financially in the long run With this in mind, students will most likely to perform better in school if they can get some help regarding their financial difficulties. And since these students are away from their families, they resort in foods that are ready-to-eat and easy-to-cook meals which also add to their expenses and can have certain nutritional implication on them. Palma (2002) said that more and more Filipinos eat less at home. Majority of these people includes...
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...Business Plan A Pampered Pet 101 Pet Care Drive Fishers, IN 46038 Phone 317.555.5555 www.apamperedpet.com Contents Executive Summary 1 Type of Business 1 Company Summary 1 Management 1 Market and Competition 1 Funds Requested 1 Collateral 1 Use of Proceeds 2 Financial Projections 2 Exit 2 Deal Structure 3 Background and Purpose 4 History 4 Current Situation 4 The Resource-based Concept 4 Objectives 5 Market Analysis 6 Overall Market 6 Specific Market 6 Competitive Factors 7 Macroenvironmental Influences 7 Development and Production 8 Facility 8 Operating Hours and Employee Ratios 8 Job Roles and Responsibilities 9 Marketing 10 Overall Concept and Orientation 10 Marketing Strategy 10 Sales Forecasts 11 Financial Plans 13 Break-Even Analysis 15 Financial Resources 15 Financial Strategy 16 Organization and Management 17 Key Personnel Resources 17 Human Resource Management Strategy 18 Ownership 19 Form of Business 19 Equity Positions 19 Deal Structure 19 Critical Risks and Contingencies 20 Conclusion 21 Summary and Conclusion 21 Scheduling and Milestones 21 Appendices 22 Appendix A – Financial Statements 22 Appendix B – Pet Care Facility Schematic 29 Appendix C – Marketing and Pricing Brochure 30 Appendix D - Population Surveys and Statistics 31 Appendix E – Competition Survey 32 Appendix F – Press Release 33 Appendix G – Owner Resumes 34 Executive Summary The Executive Summary...
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...ABSTRACT Fast Food Industry or Quick Serve Restaurants (QSRs) is a growing and potentially profitable business. India is considered as a new market for it as fast food came to India about 15 years ago. India is a developing country with 2% of organized and 98 percent of unorganized sector. So most of the fast foods that came into Indian market as India has a high growth in every sector. India is blessed with one of the fastest growing fast food markets in the world. The Indian fast food market is flourishing at an annual growth rate of 30-35 percent. Almost all big fast food brands of the world have made their presence felt in India and most of them making an appreciable growth. Although the market has witnessed sturdy growth in the past few years, it remains largely under pervaded and purposive in the metropolitan cities. INTRODUCTION TO FAST FOOD * Introduction Food that can be prepared and served instantly i.e. “fast” is known as Fast Food. Although any meal with very less preparation time can be considered as fast food, but the term refers to food that is sold in a restaurant or store with low quality preparation and served to the customer in a packaged form for take-out/take-away. Different types of outlets may be stands or kiosks, without any shelter or seating, or quick service restaurants. Franchise operations which are part of restaurant chains have standardized foodstuffs supplied to each restaurant from central locations. The capital requirements for...
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...Case 20: The Walt Disney Company Introduction The Walt Disney Co. is an enigma in these rough economic times for the sole purpose that they show minimal signs of slowing down. Mickey Mouse has his hands dipped into everything and from an investor’s standpoint that’s a good thing because that equals diversification, and in turn, diversification lowers risk. The Disney Company operates in several areas of the media and entertainment industry. They have recently acquired Pixar, which consistently provides box office record sales with their animated films. Along media entertainment lines, Disney also operates dominant media channels ABC and ESPN. These are two channels that carry with them a strong loyal following. Sports have always been America’s past time and it’s unlikely to see them ever declining or the viewership that goes along with it. People have always poured capital into sports and will continue to for many centuries to come. Aside from Disney’s ventures, investors focus and confidence should be in the trademark of Disney. Characters such as Mickey Mouse and Buzz Light-year are icons that will never be lost in the pages of time. Kids and adults alike will always want to participate in the next big thing the company has to offer and these kinds of expectations will always lead to Disney having a stable stock price and even unstable in the positive manner because the growth potential is limitless for this company. You can see that limitless with the many franchises...
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...Exploring Business Opportunities Assignment -Ramachandran T, Section A, PGBE Batch 17, EDI 1. How will you identify viable business opportunities? Describe in detail steps involved in the process. The existing business opportunities can be identified through the following steps: Step 1: Preparation of personal profile Step 2: Development of Opportunity selection(OS) Framework Step3: Generation of ideas Step 4: Snap investigation of ideas Step 5: Evaluating in terms of OS framework and shortlisting of ideas Step 6: Pre-feasibility studies Step 7: Opportunity Selection Preparation of personal profile: Personal profile describes the basic details of the person such as his education, work experience, his area of interest and personality. It is also necessary that the individual highlights his objectives of establishing the enterprise, his current investment preparedness, level of risk taking attitude and his personal considerations. Development of OS Framework: The development of OS framework mentions the following: * Investment * Technological Sophistication * Managerial / Organizational Needs * Market and competition * Sector Preference * Govt. Intervention/ dependence * Implementation time * Profitability * Degree of risk and its form * Location * Personal Considerations * Taboos/Religious sentiments * Life Style – Trader in Agra * Relative Importance of Money – Restaurant in Ahmedabad * Amenability...
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...Executive Summary The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media corporation headquartered in Walt, Burbank, California. It is the largest media conglomerate in the world in terms of revenue. Disney was founded on October 16, 1923, by Walt Disney and Roy O. Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and theme parks. The company also operated under the names: Walt Disney Studio and Walt Disney Productions. Taking on its current name in 1986, it expanded its existing operations and also started divisions focused upon theater, radio, music, publishing, and online media. In addition, Disney has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands. The company is best known for the products of its film studio, the Walt Disney Studios, and today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN,A+E Networks, and ABC Family; publishing, merchandising, and theatre divisions; and owns and licenses 14 theme parks around the world. It also has a successful music division. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. An early and well-known...
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...’ Throughout the study we have tried our level best to accommodate as much information and relevant issues as possible and tried to follow the instructions as you have suggested. We sincerely believe that it will satisfy your requirements. We shall remain deeply grateful if you kindly take some period to go through the report and evaluate our performance. Yours sincerely, ………………………….. Mohammad Akhlakur Rahaman On Behalf of Biz Force, 3rd Batch Department of Tourism and Hospitality Management Faculty of Business Studies University of Dhaka. Table of Contents Section-1.0 5 Executive Summary 5 Section-2 6 2.0 Situation Analysis 6 2.1 Market Summary 7 2.2 Technical Brief 7 2.2.1 Total Overview of the Zoo 9 2.2.2 Connection with the Land and Aquarium 10 2.2.3 The Layout of Inside Aquarium 11 2.2.4 Location 12 2.3 SWOT Analysis 13 2.4 Competition 15 2.5 Product offerings 16 2.6 Distribution Channels 17 Section 3.0 Marketing Strategy 18 3.1 Objectives and Issues 18 3.2 Segmentation: 19 3.3 Target...
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