-product: DIY cakes (offering special promotions/tie-ins taking advantage of the season, holiday or event, for instance -> seasonal flavors, valentines day offers, etc...) - we can list down all their festivals according to month (Gift-giving seasons -> we can also look into the packaging of the various products or even provide special delivery services if we are able to. With the DIY concept, we can make specialized gift cakes as well.) [platform to decorate cakes online and have chefs follow design plus deliver to house? competition for best decorated cake? - increase awareness of shop]

In Japan, it's a tradition to give gifts periodically to certain people, such as colleagues, bosses, parents, relatives, teachers etc. These gifts are given to express gratitude. The end of year gifts are called o-seibo and the midsummer gifts are o-chugen.

Thus, it is important for us to capture this market. We will position our products to be on top of the minds of Japanese consumers when they think about gifts for their loved ones, not just in holidays but also any moments worth celebrating and cherishing.

We will offer special promotions and tie-ins during festive periods and special occasions like Valentines’. There will also be localized seasonal flavors to fit in with Japanese tastebuds. Special attention will be given to the packaging of the giftboxes for that very special occasion. The Icing Room also prides itself on offering customers customization services, and customers with artistic flair will be able to decorate their own cakes in anyway they please, with a little help from our cake experts. The best cakes will be nominated by our chefs and posted online for voting, where the winners will get attractive prizes and “unlock” special customization designs for their next purchase.